Proexpo

What Proexpo does

Proexpo Genève is a custom carpentry and fabrication atelier founded in 2002 in Vernier, Geneva, operating an in-house manufacturing workshop that designs, fabricates, and installs bespoke furniture, interior fittings, exhibition stands, TV studio sets, illuminated signage, and event backdrops. The company serves a mix of B2B enterprise clients — including the Baselworld, Geneva International Motor Show, EBACE Geneva, and Index Genève trade shows — alongside luxury retail (Valmont Globus), museums and cultural venues (Chaplin's World), retail chains (Fnac), and broadcasting/media customers (Nyon Région Télévision, CNN Money), as well as private residential clients seeking bespoke joinery. The service portfolio spans custom exhibition stands, a rental library of modular stands in 9m2/12m2/15m2 configurations, ultra HD sublimation-printed backdrops up to 32m x 5m seamless, custom TV studio and event set design, illuminated signage and 3D lettering, and interior covering/renovation with 150+ reference options.

The underlying technology stack is centered on physical manufacturing: in-house woodworking and joinery, aluminum modular stand systems (Standard and IG 2.0 series), and sublimation fabric printing. All production is delivered from the single Vernier workshop; no APIs, software platforms, AI modalities, or third-party integrations are disclosed. The company is privately held, with no disclosed funding rounds, parent entity, acquisitions, patents, or public listing, and operates with a headcount band of 11-50 employees.

Proexpo's go-to-market is sales-led and event-driven: clients engage via the website contact form, direct phone (+41 22 777 73 04), or in-person consultations, and pricing is quote-based with no public tiers. Revenue is generated entirely through one-time project fees and recurring rentals across five streams — custom exhibition stand design and fabrication, modular stand rental, interior design and custom carpentry, backdrop and stage set rental, and illuminated signs and 3D lettering — delivered exclusively to clients in French-speaking Switzerland (Romandie). There are no disclosed resellers, distributors, or channels beyond direct engagement.

Name

Proexpo

Legal name

Proexpo Genève

Website

https://proexpo.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Proexpo Genève is a custom carpentry and fabrication atelier founded in 2002 in Vernier, Geneva, designing and building bespoke exhibition stands, interior fittings, TV studio sets, backdrops, and signage for trade shows, luxury retail, broadcasting, and residential clients in French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Custom Exhibition Stand & Interior Carpentry Services

NAICS

Indoor and Outdoor Display Advertising (541850), Sign Manufacturing (339950)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom exhibition stands
• Bespoke interior carpentry
• Trade show fabrication
• Modular stand rental
• TV studio set design

Headquarters

HQ city

Vernier

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Exhibition Stand Design & Fabrication: Design, manufacture, and installation of bespoke exhibition stands for trade shows, salons, congresses and conferences. Projects are custom-designed per client brand requirements and include full-service delivery from concept through installation.
2. Modular Exhibition Stand Rental: Rental of customizable modular exhibition stands in standard sizes (9m2, 12m2, 15m2) with personalization options for graphics and flooring. Services include delivery, setup, and teardown in Romandie (French-speaking Switzerland).
3. Interior Design & Custom Carpentry: Custom interior design and carpentry services including bespoke furniture, retail fixtures, TV studio sets, covering/renovation systems, and interior fittings for both private residences and commercial spaces.
4. Backdrop and Stage Set Rental: Rental of high-definition backdrops and stage sets with ultra HD sublimation printing for events, conferences, and TV productions. Includes modular options and custom configurations.
5. Illuminated Signs and 3D Lettering: Fabrication and installation of illuminated outdoor signs, 3D logos, and relief lettering for building facades and interior branding applications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Proexpo is a bespoke carpentry workshop in Vernier/Geneva that designs, manufactures, and installs custom exhibition stands, interior fittings, custom furniture, TV studio sets, and illuminated signage. The company offers both fully bespoke custom builds and a rental library of modular exhibition stands (9m2/12m2/15m2) and large-format Ultra HD sublimation-printed backdrops, delivering integrated services from concept through on-site installation for event, retail, broadcast, and residential clients across French-speaking Switzerland.

Product overview

Proexpo is a carpentry workshop (atelier de menuiserie) based in Vernier/Geneva, operating since 2002, offering a comprehensive portfolio of custom fabrication and rental services. The core offering spans three main divisions: (1) AGENCEMENTS & MENUISERIE — custom carpentry (Menuiserie sur-mesure), interior design (Design d'intérieur), illuminated signage (Enseigne lumineuse et lettre relief), and covering/renovation services; (2) STANDS & EVENTS — custom exhibition stands (Stands d'exposition sur-mesure), a library of customizable rental stands in three sizes (9m2/12m2/15m2) including models such as Soft, NewAge, Bubble, Cocoon, Bridge, Line, Wave, LAB, and Lemon, modular exhibition stands in Standard and IG 2.0 versions, personalized backdrops with sublimation printing up to 32m x 5m, and custom set creation for TV studios and events; and (3) Meubles professionnels — bespoke professional furniture. The company operates as a single-service workshop rather than a software platform, with all offerings delivered through its in-house fabrication facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Menuiserie sur-mesure (Custom Carpentry) Custom carpentry and bespoke furniture service for residential and commercial spaces including storage solutions, bathroom furniture, and made-to-measure woodwork, delivered from Proexpo's in-house Vernier workshop.
• Design d'intérieur (Interior Design) Interior design and fit-out service covering boutique fittings, reception areas, open spaces, TV studios, and road shows, delivered end-to-end from concept to fabrication.
• Enseigne lumineuse et lettre relief (Illuminated Signage and 3D Lettering) Illuminated signs and 3D lettering for exterior facades and interior corporate communication, including 3D logo solutions and shop signage.
• Stands d'exposition sur-mesure (Bespoke Exhibition Stands) Fully bespoke custom-built exhibition stands designed and fabricated to translate brand identity into unique exhibit experiences for trade shows, congresses, and conferences.
• Stands d'exposition modulaires (Modular Exhibition Stands) Modular exhibition stands for trade shows, congresses, and conferences available in Standard and IG 2.0 versions with aluminum structures, customizable panels, integrated LED lighting, and multiple sizes.
• Stands d'exposition personnalisables (Customizable Exhibition Stand Rental Library) Rental library of customizable exhibition stand designs in 9m2, 12m2, and 15m2 sizes including Soft, NewAge, Bubble, Cocoon, Bridge, Line, Wave, LAB, and Lemon models, with personalized graphics and flooring. Includes delivery, setup, and teardown in Romandie.
• Backdrop et fond de scène (Backdrop and Stage Set Rental) Rental of personalized backdrops and stage backgrounds with Ultra HD sublimation fabric printing, available modularly with a maximum seamless print size of 32m x 5m.
• Création de décors (Custom Set Design and Construction) Custom set design, fabrication, and installation for TV studios, events, and retail spaces, including studio builds for regional broadcasters and digital production centers.
• Covering / Rénovation d'intérieur (Interior Covering and Renovation) Interior renovation and relooking service using adhesive covering systems with over 150 reference options to update facades, kitchen surfaces, and walls at reduced cost relative to full replacement.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Girsberger: Swiss custom furniture and interior fit-out manufacturer with comparable craftsmanship focus to Proexpo's menuiserie sur-mesure and agencement business. Both serve premium residential and commercial clients from Swiss workshops with bespoke service models.
• Expomobilia: Swiss exhibition stand builder and subsidiary of MCH Group (the organizer behind Baselworld and other major Swiss trade shows). Most direct comparable for Proexpo's custom exhibition stand fabrication work, with overlap in customer base and design-to-build delivery model.
• IF-Expo: Swiss exhibition stand construction company providing modular and custom stands for trade show exhibitors. Closely comparable to Proexpo in scale, services, and Swiss regional market focus.
• Syma System: Swiss modular exhibition and display systems manufacturer. Overlaps with Proexpo's modular exhibition stand rental business, both serving trade show customers from Switzerland with configurable stand systems.
• Messerli: Swiss event services and exhibition stand builder providing custom stand construction, event design, and rigging. Operates in the same Swiss market with a comparable service offering across trade shows and corporate events, overlapping with Proexpo's Stands & Events division.

Regional players

• Köhler Messebau: German exhibition stand builder offering custom design, modular systems, and full event services. Directly comparable in service mix and project-based model to Proexpo, but operating in the DACH market rather than Switzerland.

Broad incumbents

• Vitra: Swiss design and furniture company with global footprint, design museum, and broad B2B/B2C portfolio. Related in Swiss design and furniture manufacturing heritage, but operates as a much larger incumbent with productized lines beyond Proexpo's custom workshop model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proexpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proexpo