What Expomobilia does

Expomobilia AG, founded circa 1974 and headquartered in Effretikon, Switzerland, is a customized and temporary construction company that designs, fabricates, and operates exhibition and event experiences worldwide. It operates as a wholly-owned subsidiary of Swiss exhibition conglomerate MCH Group AG, with documented offices in Switzerland (Effretikon, Basel), Hong Kong, and the United States, and claims a network spanning more than 12 countries with its own workshops for joinery, metalworking, and custom fabrication. The business is organized around four service lines: Trade Show Construction, Pop Up Events, Brand Experience (under the "Brandworld" label), and Exhibition Management, the latter anchored by its role as the official exhibition manager for Art Basel in Basel, Miami Beach, Hong Kong, and Paris.

The core technical platform consists of proprietary reusable exhibition equipment, including four proprietary light source systems, three wall system families, modular construction components designed for re-use across shows, and an in-house digital order management system for project tracking. Expomobilia acts as a general contractor on large-scale projects and frequently collaborates with leading architectural and design studios (Atelier Brückner, V8 Architects, Kossmann.dejong, Local Projects, Holzer Kobler, Carmody Groarke, Atelier Oï). Notable projects include the Swiss, Netherlands, and Norwegian pavilions at Expo 2020 Dubai, the Swiss Pavilion at Expo 2017 Astana (BIE Gold Award), the Harry Potter pavilion in Hamburg (1,660m² in 7 weeks), the Lindt Home of Chocolate museum (1,500m²), the Stücki Village development (5,209m² of permanent construction), and luxury brand experiences for clients such as Swarovski, Bremont, IWC, Carl F. Bucherer, Baume & Mercier, Citizen, BMW, and Mitsubishi.

The business is project-based, with quote-driven pricing rather than published tiers. Revenue mechanics combine one-time exhibition construction contracts (categorized as professional services) with multi-year managed services for recurring exhibition management relationships, primarily Art Basel. Customer segments span luxury watches and premium brands (primary), art fairs and galleries (primary), government and national pavilions, museums and cultural institutions, and corporate events. Marketing is largely portfolio-driven through the company website, complemented by event-based presence at major international exhibitions, while sales operate on direct enterprise field engagement and competitive tender processes. Customership signals high visibility requirements (Eurovision, World Expos, major automotive motor shows) and sustainability mandates driving the reusable-equipment value proposition.

Name

Expomobilia

Legal name

expomobilia AG

Website

https://expomobilia.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Expomobilia AG, a Swiss wholly-owned subsidiary of MCH Group AG founded circa 1974, designs, builds, and manages customized exhibitions and brand experiences for luxury brands, art fairs, governments, and museums globally. It operates the Art Basel exhibition management contract across four continents and runs its own fabrication workshops in over 12 countries.

Ownership category

akta.pro rank

Product category

Exhibition and event construction services

NAICS

Indoor and Outdoor Display Advertising (541850), Convention and Trade Show Organizers (561920)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Trade show construction
• Exhibition booth design
• Brand experience production
• Pop up event building
• Exhibition management services

Headquarters

HQ city

Effretikon

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Construction Services: Project-based revenue from designing, constructing, and managing exhibition booths, trade show installations, brand experiences, and temporary pavilions. Services include concept development, planning, production, on-site assembly, and logistics. Typically operates as general contractor for large-scale projects.
2. Exhibition Management Services: Comprehensive exhibition management services including development/conception, planning, production, and operations management for art fairs and large exhibitions. Revenue from ongoing management contracts, particularly with Art Basel across multiple continents.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Expomobilia designs, builds, and manages customized temporary and permanent exhibition structures for trade shows, brand experiences, museums, art fairs, and World Expo pavilions. Operating as general contractor from concept through production, on-site assembly, and logistics, the company delivers projects end-to-end using proprietary modular reusable systems and in-house joinery, metalworking, and fabrication workshops across a network of offices in more than 12 countries.

Product overview

Expomobilia offers a comprehensive suite of physical exhibition and event construction services, organized as four core offerings: Trade Show Construction, Pop Up Events, Brand Experience (Brandworld), and Exhibition Management. The company specializes in creating modular, sustainable, and high-quality physical installations for trade shows, corporate events, museums, pavilions, and retail environments. As the official exhibition manager of Art Basel and part of MCH Group, they operate globally with their own workshops and a network spanning over 12 countries. Their services span from creative concept development and design through to complete production, installation, and logistics, with a focus on reusable equipment and sustainable construction methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Construction Design and construction of exhibition booths and trade show displays, from concept to execution, for major international trade shows such as Baselworld, Watches and Wonders Geneva, and the Shanghai Motor Show.
• Pop Up Events Creation of temporary pop-up experiences, immersive roadshows, and memorable corporate events for brand activations, including pop-up shops, gala events, and branded experiences at locations such as airports and resorts.
• Brand Experience (Brandworld) Development of comprehensive brand worlds and immersive environments for unforgettable brand experiences, including museums, showrooms, and exhibition environments delivered from concept to execution.
• Exhibition Management Full-service exhibition management including development, planning, production, and operations management, delivered as official exhibition manager for Art Basel in Basel, Miami Beach, Hong Kong, and Paris, and as exclusive partner for Design Miami Basel.

Quantifiable outcome

• Art Basel exhibition management across 4 continents
• +4 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Art BaselcoreStrategic or Co-development PartnerOfficial exhibition manager for Art Basel across all locations (Basel, Miami Beach, Hong Kong, Paris) and Design Miami Basel. Responsible for complete exhibition management, design, construction, and operations on all three continents.
• V8 ArchitectscoreStrategic or Co-development PartnerArchitecture firm partnership for Netherlands Pavilion at Expo 2020 Dubai. Part of the consortium that also included Kossmann.dejong and Witteveen+Bos, with expomobilia as general contractor.
• Kossmann.dejongcoreStrategic or Co-development PartnerExhibition design partnership for Netherlands Pavilion at Expo 2020 Dubai. Part of the consortium that created the 3,493m² climate-controlled pavilion.
• Witteveen+BoscoreStrategic or Co-development PartnerEngineering partnership for Netherlands Pavilion at Expo 2020 Dubai. Part of the consortium responsible for the sustainable pavilion design.
• Atelier BrücknercoreStrategic or Co-development PartnerLong-standing partnership with Stuttgart-based design studio for museum and exhibition design. Collaborated on projects including Lindt Home of Chocolate and Deutsches Museum Nürnberg.
• Local ProjectscoreStrategic or Co-development PartnerNew York-based design studio responsible for design and digital content for ABB Ability Customer Experience Centers. Expomobilia developed, built, and installed exhibits.
• Carmody GroarkeminorStrategic or Co-development PartnerLondon architectural firm that designed the Harry Potter Theatre Pavilion. Expomobilia built the 46m diameter pavilion constructed in 7 weeks.
• Holzer Kobler ArchitekutencoreStrategic or Co-development PartnerZurich-based architecture studio for museum exhibitions. Collaboration on Fairy Tale Factory at MEG Geneva and traveling exhibition 'En prison'.
• MCH Group AGcoreStrategic or Co-development PartnerParent company. MCH Group is the parent of expomobilia, providing access to major exhibition and event ecosystem including Art Basel.
• MACH ArchitekturminorStrategic or Co-development PartnerArchitecture firm responsible for design and concept of Baume & Mercier Watches and Wonders Geneva 2024 booth.
• La Cellula LabminorStrategic or Co-development PartnerDesign collaboration for Carl F. Bucherer Baselworld 2013 'Feel @ Home' pavilion concept.
• Atelier OïcoreStrategic or Co-development PartnerDesign & Architecture office from La Neuveville that collaborated on Swiss Pavilion at Expo 2017 Astana under the motto 'Nature in Motion'.
• Tokujin YoshiokaminorStrategic or Co-development PartnerJapanese designer who provided the design concept for Swarovski Baselworld 2013 'Wings of Sparkle' booth.
• Atelier Tsuyoshi Tane ArchitectsminorStrategic or Co-development PartnerParis-based architecture firm that developed the stand concept for Citizen Watch Baselworld 2018 'Time Theatre'.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expomobilia