Biird

What Biird does

Biird is a privately held, female-led Dutch sexual wellness brand headquartered in Amsterdam that designs, markets, and sells body-safe pleasure products directly to consumers through its e-commerce storefront at biird.co. The company targets women and couples seeking aesthetically designed, premium intimate products, with a stated mission to dispel taboos around sex toys and challenge gender-biased advertising restrictions in the category. Biird operates a horizontal segmentation strategy across solo and partnered use cases, supported by a multi-language, multi-currency storefront (English, French, Spanish, German, Italian; USD, AUD, CAD, EUR, GBP) with discrete global shipping and no disclosed physical retail or wholesale distribution.

The product portfolio spans approximately 20 SKUs anchored by clitoral suction stimulators (Namii 2 and Lumii) that use sonic pulse air-pressure technology to stimulate the full clitoral structure, G-spot vibrators (Gii Glow, Gii x Pure App Edition), external vibrators (Evii), handcrafted borosilicate glass dildos (Kalii, Ohwii, Cecii), silicone dildos (Surii, Boo, Bae), anal toys (Regii, Anii, Riin), couples intimacy products (Together card game), and lifestyle accessories (jewelry, apparel, webcam covers). Notable technical features include IP7X waterproofing, whisper-quiet 50dB motors, body-safe silicone construction, hands-free designs, and wireless mood-light charging bases. Co-branded editions with Jouissance Club and Wicul extend the catalog through strategic creative collaborations rather than licensing.

Biird generates revenue exclusively through one-time purchases at fixed price points typically ranging from $49.99 to $249.99, with no subscription component. The company supplements product sales with editorial content via 'The Nest' blog, an ambassador/affiliate program, expert collaborations (Jenn Doan, Center for Intimacy Justice), an advocacy petition campaign against platform censorship, and a One Tree Planted reforestation partnership. Marketing reach includes 58,000 Instagram followers and earned media in Wired, Cosmopolitan, GQ, Bustle, HuffPost, Metro, Popsugar, Well+Good, Daily Dot, and The Sun. The company is bootstrapped, with no disclosed institutional funding, leadership team, or financial metrics in the available source material.

Name

Biird

Legal name

Biird

Website

https://biird.co

Company type

Private

Operating status

Operating

Short description

Biird is a female-led Amsterdam-based pleasure-products brand selling body-safe clitoral suction stimulators, vibrators, glass and silicone toys, and lifestyle accessories direct-to-consumer online, targeting women and couples globally through a multi-language storefront with design-led, premium positioning.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for sex toys and accessories. Products sold at fixed price points with periodic sales/discounts. No subscription component. Includes digital gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Biird designs, manufactures, and sells a curated line of body-safe sexual wellness and intimate pleasure products, including clitoral suction stimulators, vibrators, glass and silicone dildos, anal toys, couples' accessories, and branded jewellery/apparel. Products are sold exclusively direct-to-consumer via the brand's own e-commerce storefront at biird.co, with discreet worldwide shipping and multi-language support.

Product overview

Biird is a female-led Dutch pleasure-positive brand offering an innovative portfolio of sex toys and intimate products. The core product lineup centers on clitoral suction stimulators (Namii 2, Lumii), G-spot vibrators (Gii Glow, Gii x Pure App Edition), external vibrators (Evii), glass dildos (Kalii, Ohwii by Wicul, Cecii), silicone dildos (Surii, Boo, Bae), anal toys (Regii, Anii), and couples' products (Together card game). Accessories include vulva-themed jewelry, apparel, and privacy products. The company emphasizes body-safe materials (medical-grade silicone, borosilicate glass), ethical manufacturing, and discreet e-commerce shipping. Each purchase includes environmental contributions through tree planting partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Namii 2 Premium clitoral suction stimulator and vibrator with 7 suction intensities, 6 vibration modes, hands-free design, body-safe soft silicone, and wireless mood-light charging base; intended for women seeking solo or partnered clitoral stimulation.
• Lumii Compact clitoral suction stimulator with 7 airwave intensities, waterproof design, whisper-quiet operation, and travel-friendly form factor with lock function.
• Gii Glow G-spot vibrator with glow-in-the-dark silicone body designed for precise internal stimulation.
• Evii External vibrator with dual motors for targeted clitoral stimulation, designed for solo or partnered use.
• Kalii Handcrafted glass G-spot dildo made from high borosilicate glass with ergonomic curves and flowing ribs, suitable for temperature play.
• Ohwii by Wicul Double-ended glass dildo co-created with sex educator Edwige (Wicul) for both G-spot and P-spot stimulation, made from high borosilicate glass with two uniquely shaped heads.
• Together Conversation card game for couples available in English and French editions, designed to enhance intimacy and communication.
• Regii Set of 2 silicone anal plugs designed for beginners, providing a gentle introduction to anal play.
• Surii Soft silicone dildo with suction cup base, versatile for solo or partnered use.
• Boo by Jouissance Club Thick silicone dildo with suction cup base, designed for more substantial internal stimulation.
• Bae by Jouissance Club Thin silicone dildo with suction cup base, designed for those preferring lighter stimulation.
• Anii Medium-sized glass anal plug for intermediate users seeking glass material benefits.
• Riin Set of 3 silicone penis rings designed to enhance stamina and intensify orgasms.
• Yonii Set of 2 quartz yoni eggs designed for kegel exercises to strengthen pelvic floor muscles.
• Cecii Elegant handcrafted glass dildo for internal stimulation with premium finish.
• Biind Silicone handcuffs for light bondage and restraint play.
• Vulvii Necklace Vulva-shaped necklace in rose gold, designed as a celebration of female anatomy.
• Jouissance Club Necklace Fashion necklace accessory from the Jouissance Club collaboration.
• Cliit Socks Cotton socks featuring clitoral design, marketed as fun branded apparel.
• Hiide Webcam Cover Webcam cover for privacy protection, included as a free gift with purchase.
• Digital Gift Card Digital gift cards available in fixed denominations for gift purchases on biird.co.
• Gii x Pure App Edition G-spot vibrator app-connected edition enabling remote control features for partnered use.

Quantifiable outcome

• 4.58/5 stars from 1227 reviews for Namii 2
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Center for Intimacy JusticeminorStrategic or Co-development Partner · 1 January 2021Partnership advisor on petition to end gender-biased sexual wellness restrictions. Jackie Rotman, Founder & CEO of Center for Intimacy Justice, provides expertise on advocating for female sexual wellness brands facing advertising discrimination.
• One Tree PlantedminorStrategic or Co-development PartnerNon-profit organization focused on global reforestation. For every Biird product purchased, a tree is planted through this partnership. After purchase, customers receive an email to choose where they want their tree planted. As of 2020, One Tree Planted has helped plant more than 15 million trees worldwide.
• Wicul (Edwige)coreStrategic or Co-development PartnerCo-created Ohwii double-ended glass dildo. Edwige is a psychiatric nurse and sex therapist who runs one of France's most recognized sex education accounts. She created Ohwii after being unable to find her dream toy on the market. The partnership brings sex education expertise to product design.
• Jouissance ClubcoreStrategic or Co-development PartnerCollaboration on Jouissance Club edition products including Namii 2 Jouissance Club edition (sold out), Bae thin silicone dildo, and Boo thick silicone dildo. Jouissance Club appears to be a French sexual wellness brand. Products include special accessories like JC stickers and USB drives.
• Jenn DoanminorGTM or Marketing PartnerSex & Confidence Coach collaboration on a weekly series of sex education videos as part of Biird's The Nest blog. Content covers topics like 'outercourse,' arousal responses, and consent.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Satisfyer: Mass-market and premium air-pulse/suction vibrator brand selling globally through DTC and retail; competes head-to-head on clitoral suction technology and price points overlapping Biird's $99–$159 range.
• Dame Products: Female-founded U.S. DTC sexual wellness brand with a focused vibrator and couple's product line; comparable mission-driven, design-led positioning, and similar censorship challenges on paid social.
• Crave: Design-forward sexual wellness brand focused on couples' toys and app-connected devices (e.g. Vesper necklace); overlaps with Biird on aesthetic-led positioning and the Gii x Pure app-connected SKU category.
• Womanizer: Pioneer of clitoral suction/air-pulse technology and Biird's closest direct competitor in the same product category, with overlapping hero SKUs, premium positioning and global DTC + retail distribution.
• Maude: Gender-inclusive sexual wellness brand selling vibrators, lubricants, and body care via DTC and retail; directly comparable on minimalist design, premium pricing and content-led brand building.
• Unbound: DTC sexual wellness brand with a broad vibrator and accessory catalog and a strong content/community engine; comparable go-to-market motion and audience overlap with Biird's women-and-couples target.

Broad incumbents

• LELO: Established premium sexual wellness brand with a broad vibrator, dildo and couples portfolio; comparable premium positioning, design-led branding, and DTC-plus-retail distribution model.
• Lovehoney: Large global sexual wellness retailer and brand portfolio owner; relevant as a broad incumbent that controls retail shelf space and category marketing that Biird's pure-DTC model must work around.
• Smilemakers: Long-running sexual wellness retailer and brand; relevant as a broader-incumbent comparison point for category retail dynamics, although it competes more on assortment and price than on design differentiation.

Emerging players

• Jouissance Club: French sexual wellness brand that co-creates products with Biird (Bae, Boo, Namii 2 JC edition); a direct collaboration peer with a comparable women-focused, design-led, content-driven playbook in a smaller market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/biird_co
• Facebookfacebook.com/biird.co
• Instagraminstagram.com/biird_co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biird