ecentre

What ecentre does

SEDUNIATOTO is an Indonesian direct-to-consumer online gambling platform that has operated continuously since 2014 under the seduniatoto.org domain. The platform is built on a responsive web interface accessible via desktop and mobile browsers and aggregates multiple gambling verticals — 4D and 5D toto (lottery), casino table games, slot machines, live dealer games, and assorted mini-games — drawing on third-party game providers including Pragmatic Play, PG Soft, Habanero, and Nolimit City. It supports at least 20 regional and international lottery pools (Hong Kong, Singapore, Sydney, Macau, Taiwan, Cambodia, Malaysia, Qatar, China, Japan, Korea, and several US state draws), giving users a near-continuous daily betting calendar.

The business model is a standard online gambling house-edge structure: the platform takes a margin on every wager placed across toto, slots, casino, and live dealer games. There are no disclosed subscription tiers, no published pricing schedule, and no enterprise or B2B counterparties — revenue is generated entirely from the aggregated wagers of individual Indonesian retail consumers. Payment processing is integrated with all four major Indonesian banks (BCA, BNI, BRI, Mandiri) plus SeaBank and Bank Neo for bank transfers, and with four major e-wallets (Dana, GoPay, OVO, LinkAja) for digital wallet deposits and withdrawals.

Customer acquisition relies primarily on direct web access supplemented by an extensive portfolio of branded alternative domain links and mirror sites, a referral program accessible via the site menu, and search/affiliate traffic. The platform's ownership, management team, regulatory licensing status, and any institutional capital structure are not disclosed in the available source material; SEDUNIATOTO presents as a privately held Indonesian operator with no parent company, subsidiaries, or funding history on record.

Name

ecentre

Legal name

SEDUNIATOTO

Website

https://ecentre.org.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SEDUNIATOTO is an Indonesian online gambling platform operating since 2014, offering toto lottery, casino, slot, and live dealer games via a direct-to-consumer responsive web interface to individual Indonesian consumers across multiple regional markets.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Online lottery betting
• Casino gambling games
• Slot machine gaming
• Live dealer casino
• Indonesian gambling platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Gambling Transaction Fees: Platform generates revenue through gambling transactions where customers place bets on various lottery numbers, casino games, and slot machines. The platform takes a house edge on all wagering activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SEDUNIATOTO operates a direct-to-consumer online gambling platform that lets Indonesian users place bets on 4D/5D toto lottery draws across multiple regional and international markets (Hong Kong, Singapore, Sydney, Macau, Cambodia, Japan, Korea, Taiwan), and play casino games, live dealer titles, and slot machines from third-party studios. The platform monetizes wagers through a house edge and supports deposits and withdrawals via Indonesian banks and e-wallets.

Product overview

No product information for ecentre found in the source data. The source content describes SEDUNIATOTO, an online gambling/toto platform featuring lottery games (4D, 5D Toto Macau), casino games, slot games, and sports betting. This content is unrelated to the company ecentre.

Differentiator

Problem solved

Functional benefit

Products and services

• 4D/5D Toto Lottery Betting
• Online Casino Games
• Live Dealer Casino

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered minor.

• Bank Central Asia (BCA)minorOthersPayment processing partner for bank transfers. Platform supports BCA as one of the primary banking options for customer deposits and withdrawals.
• Bank Negara Indonesia (BNI)minorOthersPayment processing partner for bank transfers. BNI is listed as one of the supported bank channels for customer transactions.
• Bank Rakyat Indonesia (BRI)minorOthersPayment processing partner for bank transfers. BRI is listed as one of the supported bank channels for customer transactions.
• Bank MandiriminorOthersPayment processing partner for bank transfers. Bank Mandiri is supported as one of the primary banking options.
• Dana E-WalletminorOthersDigital payment partner for e-wallet transactions. Dana is listed as a supported payment method for customer deposits.
• GoPay E-WalletminorOthersDigital payment partner for e-wallet transactions. GoPay is listed as a supported payment method for customer deposits.
• OVO E-WalletminorOthersDigital payment partner for e-wallet transactions. OVO is listed as a supported payment method for customer deposits.
• LinkAja E-WalletminorOthersDigital payment partner for e-wallet transactions. LinkAja is listed as a supported payment method for customer deposits.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fun88: Asian-targeted online gambling platform offering sportsbook, slots, and live casino. Comparable to SEDUNIATOTO in multi-vertical iGaming, Southeast Asian user base, and alternative-link/site-redundancy distribution approach.
• Dafabet: Asia-rooted online gambling operator offering sportsbook, casino, and live dealer products with strong Southeast Asian customer base. Comparable to SEDUNIATOTO in product breadth (casino + sports + live dealer), Asian-market focus, and decentralized brand/mirror strategy.
• IDN Poker (IDNPlay): One of the largest Indonesia-rooted online gambling networks, offering poker, casino, and sports betting to Indonesian and Southeast Asian consumers. Highly comparable to SEDUNIATOTO in target market (IDN), product mix (multi-vertical iGaming), and operating model (grey-market, web-based, multi-payment rail).
• SBOBet: Asia-focused online gambling and sports betting operator serving Indonesian and Southeast Asian bettors. Comparable to SEDUNIATOTO in multi-vertical iGaming, Asian-market focus, and reliance on alternative-domain access in jurisdictions where online gambling is restricted.

Others

• Kambi Group: B2B sportsbook platform provider powering tier-1 sportsbooks globally. Comparable to SEDUNIATOTO only at the sportsbook feature level; they are an upstream technology infrastructure provider rather than a B2C competitor.
• Pragmatic Play: Major slot and live casino content provider whose games (e.g., Gates of Olympus, Sweet Bonanza) are visibly embedded on the SEDUNIATOTO platform. They are a supplier/ecosystem peer rather than a direct competitor, but they represent the upstream content layer that any Indonesian toto operator relies on.
• Evolution Gaming: Global leader in live dealer casino content. Live dealer games shown on the SEDUNIATOTO results page (Europe Baccarat, Dragon Tiger, etc.) are typically powered by Evolution or similar providers. They are an upstream ecosystem participant, not a direct competitor.

Broad incumbents

• 888 Holdings: Established multi-vertical online gambling operator (casino, poker, sports). Comparable to SEDUNIATOTO in product mix (casino + sports + slots) but operates primarily in regulated markets and is a public, tier-1 incumbent.
• Playtech: Large, established iGaming platform and content provider serving both regulated operators and grey-market skins. Comparable to SEDUNIATOTO at the category level (full-stack iGaming) but materially larger and licensed across multiple jurisdictions.
• Bet365: Global online gambling incumbent offering sportsbook, casino, and games. Comparable to SEDUNIATOTO in product category (multi-vertical online gambling) but operates under licensed regulated jurisdictions and is a tier-1 global operator, not a single-country direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ecentre
• Facebookfacebook.com/184006129899
• LinkedInlinkedin.com/company/ecentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecentre