Evil Genius Beer
Evil Genius Beer Co. is a Philadelphia craft brewery founded in 2011 that produces pop-culture themed craft beers for wholesale distribution, its Philadelphia taproom, and direct-to-consumer channels; it acquired 21st Amendment Brewery in April 2026 to add national distribution and a California production facility.
- Company typePrivate
- Founded2011
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Evil Genius Beer does
Evil Genius Beer Co. is a Philadelphia-based craft brewery founded in 2011 that produces a portfolio of beers branded with distinctive pop-culture themed names, including I Love Lamp, Stacy's Mom, 867-5309, There's No Crying in Baseball, Purple Monkey Dishwasher, and #ADULTING. The company holds these names as unregistered common-law trademarks used on tap handles, sales sheets, and packaging. The firm is co-founded and co-led by Luke Bowen and Trevor Hayward as Co-CEOs and operates with a headcount in the 11-50 range.
The company generates revenue through three primary streams: wholesale distribution of packaged and draft beer to retailers, bars, and restaurants via national distributors; direct-to-consumer sales through its Philadelphia taproom at 1727 Front Street, including on-premises pint and flight service, ticketed drag brunch entertainment, and private event hosting; and ancillary online channels including beer-to-go ordering via the Arryved platform and merchandise sales through a Shopify storefront. Marketing relies primarily on organic social media (Instagram, Facebook, Twitter, TikTok) plus an email newsletter and on-premise events.
In April 2026, Evil Genius acquired 21st Amendment Brewery following its November 2024 shutdown, gaining a California production facility, national distribution rights, and a portfolio of classic brands (Hell or High Watermelon, Brew Free! or Die IPA, Monk's Reserve, and 21st Amendment IPA), with four already restored to distribution. The acquisition shifts Evil Genius from a single-taproom regional operator to a multi-state platform and signals a stated intent to acquire additional distressed craft brands. Financial terms were undisclosed.
Evil Genius Beer firmographics
Firmographics- Name
- Evil Genius Beer
- Legal name
- Evil Genius Beer Co.
- Website
- https://evilgeniusbeer.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evil Genius Beer Co. is a Philadelphia craft brewery founded in 2011 that produces pop-culture themed craft beers for wholesale distribution, its Philadelphia taproom, and direct-to-consumer channels; it acquired 21st Amendment Brewery in April 2026 to add national distribution and a California production facility.
- Ownership category
- akta.pro rank
Evil Genius Beer industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120), Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Evil Genius Beer is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Evil Genius Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Beer Sales: Sales of packaged and draft craft beer to wholesalers and distributors for resale to retail establishments, bars, and restaurants.
- Taproom Direct Sales: On-premises beer sales and food/beverage service at the Philadelphia taproom location. Includes beer flights, pints, and special events like drag brunches.
- Merchandise Sales: Online merchandise sales through Shopify storefront including branded apparel and goods.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Evil Genius Beer product offering
Product offeringCore offering
Evil Genius Beer Co. is a craft brewery that manufactures and sells a portfolio of branded craft beers with pop-culture themed naming. Products are distributed through a national wholesale network to retailers, bars, and restaurants, and sold direct-to-consumer via a Philadelphia taproom, online beer-to-go ordering, and branded merchandise. Following its 2026 acquisition of 21st Amendment Brewery, the company also produces and distributes four restored classic 21st Amendment beer brands from a California production facility.
Product overview
Evil Genius Beer Co. is a craft brewery that operates as a beer producer and hospitality business. The company offers a portfolio of branded beer products through wholesale distribution and operates a taproom in Philadelphia. The core product portfolio consists of named beer brands including I Love Lamp, #SORRYNOTSORRY, 867-5309, Fernando, Santa! I Know Him!, Trick or Treat, Purple Monkey Dishwasher, There's No Crying in Baseball, #ADULTING, and Stacy's Mom. Following the 2026 acquisition of 21st Amendment Brewery, the company expanded to include acquired beer brands with four classic 21st Amendment beers already back in distribution. The company also provides hospitality services including taproom operations, drag brunch entertainment events, beer-to-go sales, and private event venue rental.
Differentiator
Problem solved
Functional benefit
Brands
- I Love Lamp: Beer brand featuring witty naming convention
- #SORRYNOTSORRY
- 867-5309
- Fernando
- SANTA! I KNOW HIM!
- TRICK OR TREAT
- PURPLE MONKEY DISHWASHER
- THERE'S NO CRYING IN BASEBALL
- #ADULTING
- STACY'S MOM
Products and services
- I Love Lamp
Quantifiable outcome
- Four classic 21st Amendment beers restored to market following acquisition
Companies that use Evil Genius Beer
Customer profileSegments3 records
Ideal customer profiles3 records
Evil Genius Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evil Genius Beer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 21st Amendment BrewerycoreEvil Genius Beer Co. acquired 21st Amendment Brewery including full ownership of their California production facility and national distribution rights. Four classic 21st Amendment beers have already been restored to distribution. The acquisition aims to build a nationwide network to preserve beloved beer brands affected by COVID, tariffs, or rising production costs. Financial terms were not disclosed.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Evil Genius Beer competitors and assessment
Company assessmentDirect peers
- Weyerbacher Brewing Company: Pennsylvania craft brewery selling packaged and draft beer nationally with a taproom presence — comparable regional craft peer in both geography and scale.
- Yards Brewing Company: Philadelphia-based craft brewery with a taproom, wholesale distribution, and a heritage of flagship branded beers — directly comparable regional competitor operating in Evil Genius's home market.
- Victory Brewing Company: Pennsylvania-rooted craft brewer with broad national distribution and branded taproom venues — highly comparable mid-tier independent craft operator with similar multi-channel GTM.
- Tröegs Independent Brewing: Pennsylvania craft brewer with a strong regional identity, taproom experience, and packaged distribution — comparable independent craft operator with similar branding and on-premise/wholesale mix.
- Dogfish Head Craft Brewery: Independent US craft brewer known for off-centered, branding-forward beers with strong taproom and national wholesale presence — closely comparable business model, scale, and brand-led positioning to Evil Genius.
- 21st Amendment Brewery: Former San Francisco craft brewery whose California production facility and national distribution rights Evil Genius acquired in 2024/2026 — historically a direct peer in branded craft brewing with national reach.
Broad incumbents
- Boston Beer Company: Public craft brewer (Samuel Adams, Truly, Twisted Tea) with national distribution and broad portfolio — comparable as a large incumbent that defines trade terms and shelf access for the craft category.
- Sierra Nevada Brewing Co. Top-tier US craft brewer with two coast production, national distribution, and flagship brands — comparable as a broad incumbent setting the competitive bar for national craft reach.
- Lagunitas Brewing Company: National craft brewer (now part of Heineken) with broad distribution, branded taprooms, and large-scale brewing — comparable as a larger craft incumbent competing for the same shelf and tap handles.
- New Belgium Brewing Company: National craft brewer (now part of Kirin/Lion) with strong branded identity, taproom, and packaged distribution — comparable as a larger incumbent craft operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Evil Genius Beer social profiles
Digital presenceEvil Genius Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evil Genius Beer leadership team
Management profileNumber of profiles
Profiles2 records
Evil Genius Beer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Evil Genius Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evil Genius Beer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evil Genius Beer
What does Evil Genius Beer do?
Evil Genius Beer Co. is a craft brewery that manufactures and sells a portfolio of branded craft beers with pop-culture themed naming. Products are distributed through a national wholesale network to retailers, bars, and restaurants, and sold direct-to-consumer via a Philadelphia taproom, online beer-to-go ordering, and branded merchandise. Following its 2026 acquisition of 21st Amendment Brewery, the company also produces and distributes four restored classic 21st Amendment beer brands from a California production facility.
Is Evil Genius Beer a public or private company?
Evil Genius Beer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evil Genius Beer founded?
Evil Genius Beer was founded in 2011. It employs 11 to 50 people.
Where is Evil Genius Beer based?
Evil Genius Beer is headquartered in Philadelphia, United States, in the North America region.
How does Evil Genius Beer make money?
Three revenue lines are on record. Wholesale Beer Sales are the primary driver. The others are taproom Direct Sales and merchandise Sales.
Who are Evil Genius Beer's main competitors?
Direct peers on record are Weyerbacher Brewing Company, Yards Brewing Company, Victory Brewing Company, Tröegs Independent Brewing, Dogfish Head Craft Brewery and 21st Amendment Brewery. Broad incumbents are Boston Beer Company, Sierra Nevada Brewing Co., Lagunitas Brewing Company and New Belgium Brewing Company.
Does Evil Genius Beer have an API?
No public API is recorded for Evil Genius Beer.
What industry is Evil Genius Beer in?
Evil Genius Beer's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 312120 and its SIC code is 2082.