FuelMe

What FuelMe does

FuelMe is a Helsinki-based, ready-to-eat meal delivery service operating in the Helsinki metropolitan area (Helsinki, Espoo, Vantaa). The company prepares fully cooked, nutritionally balanced meals from a catalog of more than 60 recipes, presenting 8 dishes on a rotating weekly menu each in three portion sizes (S/M/XL) with standardized macro breakdowns. Meals are produced at a single production kitchen in the Oulunkylä district of Helsinki, packed in eco-friendly DeLight packaging and paper bags, and delivered via the company's own drivers to homes, offices, and a curated network of pick-up points located at five CrossFit gyms and Enchanté Café Kamppi.

The company's commerce stack runs on Shopify, supporting per-meal orders, weekly subscriptions (4–12 meals/week with a 5% subscriber discount, automated Thursday billing, and skip/pause flexibility), digital gift cards (€10–€200), and corporate invoicing. FuelMe accepts all three major Finnish lunch voucher providers (Edenred, Smartum, ePassi), Klarna buy-now-pay-later, and major card networks plus Apple Pay, Google Pay, and MobilePay. Customer acquisition is product-led and digital, relying on organic social (Facebook, Instagram, YouTube), a content blog on nutrition, and a €10 refer-a-friend program.

FuelMe targets three segments: busy, health-conscious urban professionals in the capital area; athletes and fitness enthusiasts seeking macro-tracked meals (cross-promoted via CrossFit pick-up points); and corporate/B2B customers purchasing meal benefits for employees. In fall 2025, Viikox Food merged into the FuelMe brand, expanding production capacity and meal selection. FuelMe Oy is privately held with no disclosed funding, parent entity, or external investment, and no revenue, headcount, or financial disclosures are publicly available.

Name

FuelMe

Legal name

FuelMe Oy

Website

https://en.fuelme.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FuelMe is a Helsinki-based ready-to-eat meal delivery service offering fresh, macro-balanced meals via subscription or one-time orders to consumers, athletes, and corporate customers across the Helsinki, Espoo, and Vantaa capital area.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Meal delivery service
• Ready-to-eat meals
• Meal subscription service
• Healthy meal plans
• Prepared food delivery

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Per-meal orders (one-time): Customers purchase individual meals from the weekly rotating menu at per-meal prices. Orders are placed online with minimum order value of €40. Home delivery fee of €5.90 applies for orders under €90; free delivery to pick-up points or for orders over €90.
2. Weekly meal subscription: Customers subscribe to a fixed number of meals per week (4 to 12 meals) delivered on a recurring weekly basis. Subscriptions are automated with payment drawn every Thursday. Subscribers receive a 5% discount on meals and can skip delivery weeks or cancel anytime. Lunch vouchers (Edenred, Smartum, ePassi) can be used for subscription payments via discount code.
3. Gift cards: Digital gift cards are sold in denominations from €10 to €200, sent directly to the recipient's email address. Gift card recipients can use the credit to purchase meals from the weekly menu.
4. Corporate / B2B orders: Companies can place orders and pay by invoice. This B2B revenue stream targets corporate customers who want to provide meal benefits to employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FuelMe prepares and delivers fully cooked, nutritionally balanced, zero-cooking-required meals to consumers' homes, offices, and pick-up points in the Helsinki metropolitan area. Customers select from a weekly rotating menu of 8 meals (drawn from a 60+ meal catalog) available in three portion sizes (S, M, XL) with full macronutrient breakdowns, and heat the meal before eating. The service is offered as one-time per-meal purchases or as recurring weekly subscriptions of 4–12 meals at a 5% discount, with digital gift cards and corporate invoicing also available.

Product overview

FuelMe is a Helsinki-based meal delivery service offering zero-cooking-required balanced meals. The core product consists of a Weekly Menu featuring 8 rotating meal options (from a collection of 60+ meals) available in three sizes (S, M, XL), which customers heat and eat. The Subscription Plans enable automated weekly delivery of 4-12 meals per week with a 5% discount, allowing customers to customize selections and skip weeks. Additionally, FuelMe Gift Cards provide a gifting option for friends and family. The company also acquired Viikox Food in fall 2025, expanding its kitchen operations under the FuelMe brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Menu (Ready-to-Eat Meal Delivery) Rotating menu of 8 balanced ready-to-eat meals available each week, with options including meat, fish, vegetarian, and vegan dishes. Available in three portion sizes (S, M, XL) with full nutritional information, prepared fresh and delivered ready-to-heat.
• Weekly Meal Subscription Plans Automated weekly meal delivery subscription with flexible plans ranging from 4 to 12 meals per week. Subscribers receive a 5% discount, can skip weeks, customize weekly meal selections, and cancel anytime; lunch voucher payments accepted.
• FuelMe Gift Card

Quantifiable outcome

• Meals stay fresh for up to 3 days after delivery
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Viikox FoodcoreStrategic or Co-development Partner · 1 September 2025Viikox Food joined the FuelMe brand in fall 2025, with the same chefs and kitchen continuing under the FuelMe name. This merger strengthened FuelMe's production capacity and meal selection, consolidating its position as a leading meal delivery service in the Helsinki area.
• Puroa GoodsminorGTM or Marketing PartnerFuelMe partnered with Puroa Goods — a Nordic plant-powered snack brand founded by Emmi Viitanen and Tuulia Talvio. Puroa Goods products are available as add-ons for FuelMe customers, and Puroa Goods also sells through grocery stores in Helsinki as part of their pilot distribution.
• CrossFit TuusulaminorChannel Partner/ Reseller/ DistributorCrossFit Tuusula (Isonkivenkuja 2 E, 04300 Tuusula) serves as a FuelMe pick-up point. Delivery is for members only at this location.
• CrossFit KehäminorChannel Partner/ Reseller/ DistributorCrossFit Kehä (Martinkyläntie 41, 01720 Vantaa) serves as a FuelMe pick-up point.
• CrossFit VantaaminorChannel Partner/ Reseller/ DistributorCrossFit Vantaa (Äyritie 4, 01510 Vantaa) serves as a FuelMe pick-up point.
• Crossfit NousuminorChannel Partner/ Reseller/ DistributorCrossfit Nousu (Siirakuja 3, 01490 Vantaa) serves as a FuelMe pick-up point.
• North Engine CrossFitminorChannel Partner/ Reseller/ DistributorNorth Engine CrossFit (Tehtaankatu 27-29 D, 00150 Helsinki) serves as a FuelMe pick-up point.
• Enchanté Café KamppiminorChannel Partner/ Reseller/ DistributorEnchanté Café Kamppi (Eerikinkatu 9, 00100 Helsinki) serves as a FuelMe pick-up point. Thursday delivery only.
• EdenredminorOthersEdenred is one of the Finnish lunch voucher providers accepted by FuelMe for meal payments. Customers can make multiple payments through the Edenred app until reaching the order total.
• SmartumminorOthersSmartum is one of the Finnish lunch voucher providers accepted by FuelMe for meal payments. Customers can make multiple payments through the Smartum app until reaching the order total.
• ePassiminorOthersePassi is one of the Finnish lunch voucher providers accepted by FuelMe for meal payments. Customers can make multiple payments through the ePassi app until reaching the order total.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• CookUnity: US-based chef-prepared ready-to-eat meal subscription service offering rotating menus of fresh, refrigerated meals. Closely comparable on the chef-prepared, fresh-not-frozen, weekly-rotating prepared-meal format and subscription GTM.
• Factor (formerly Factor 75): US prepared-meal subscription service delivering chef-made, refrigerated, ready-to-heat meals with macro information. Direct format parallel to FuelMe's fresh prepared meals with macro labeling and portion sizes.
• Freshly: US-based chef-prepared ready-to-eat meal subscription service (now part of Nestlé). Closely parallel on the refrigerated, ready-to-heat, macro-labeled prepared-meal subscription format that FuelMe also operates.

Direct peers

• Ketoruokaa: Finnish prepared-meal delivery service focused on special-diet (keto/low-carb) meals for the Helsinki area. Comparable on prepared-meal subscription delivery model and special-diet positioning.
• Lunchtime: Finnish prepared-meal subscription service operating in the Helsinki area with weekly rotating menus and home/office delivery. Directly comparable on geography, product format (ready-to-heat meals), and subscription model.

Broad incumbents

• Foodora: European food-delivery aggregator operating across Nordic markets. Adjacent comparable on prepared-meal delivery in Helsinki, with restaurant-partner model versus FuelMe's own-kitchen model.
• Marley Spoon: European/Australian meal-kit subscription company with operations across multiple countries including Finland-adjacent markets. Overlaps with FuelMe's subscription-meal model though focused on meal kits (raw ingredients) rather than ready-to-eat meals.
• HelloFresh: Global leader in meal-kit subscriptions with established European footprint. Compares on the subscription-meal model and addressable customer (busy urban households seeking convenient meals), though product is a kit, not a prepared meal.
• Wolt: Helsinki-headquartered food and goods delivery platform that aggregates restaurants and meal partners across the Finnish capital region. Comparable on last-mile delivery in Helsinki but competes via marketplace rather than own production.

Regional players

• FitFood: Estonian/Baltic prepared-meal subscription service focused on macro-balanced meals for fitness-oriented consumers. Comparable on portion-controlled ready-to-eat meals and athletic customer base, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fuelme_fi
• YouTubeyoutube.com/channel/UCrTXU0xRwo29sL0SNJfNdqg
• Facebookfacebook.com/fuelme.fi
• LinkedInlinkedin.com/company/fuelmefinland
• Instagraminstagram.com/fuelme.fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuelMe