My Virtual Assistant

What My Virtual Assistant does

My Virtual Assistant Inc. is a boutique virtual recruitment agency headquartered at 8 Fieldway Rd in Etobicoke (Toronto), Ontario, Canada, founded in 2019 with 51-100 employees. The firm does not operate a software platform or marketplace; rather, it functions as a recruiting intermediary that headhunts, screens, and matches pre-vetted Virtual Assistants to client businesses across verticals — primarily law firms (immigration, IP), real estate agencies, and healthcare practices. Each candidate is presented with both a resume and an introductory video, and the firm claims a 24-hour first-candidate turnaround with full onboarding achievable within 48 hours. Screening includes reference checks, skill assessments, and criminal background checks where applicable, with candidates sourced from both North America (USA, Canada) and overseas markets (Honduras, Mexico).

The product portfolio consists of four subscription tiers — Starter (20 hours/month), Growth (40 hours), Scale (80 hours), and Full-Time (160 hours) — each available in a North American variant (priced $400-$3,200/month) and an Overseas variant ($250/month for the Starter tier, with pricing scaling similarly). Billing is prepaid via Stripe on a weekly or monthly cadence. Adjacent product features include the Talent Vault (a free candidate browsing portal), the Satisfaction Guarantee (free replacement plus unused-hour refunds), and Hubstaff-integrated time tracking for work-hour transparency. The company uses AI only cosmetically, to enhance candidate profile photos for confidentiality purposes. My Virtual Assistant sells through a consultative, sales-led motion — direct booking calls, free consultations, and a 4-step hiring process — with top-of-funnel content marketing on its website and organic social presence on Instagram and LinkedIn.

In 2025, the company was acquired by Staffwell.ca, with the acquirer's branding now promoted across the company's web properties. The firm is privately held with no disclosed institutional funding, no patents, no executive team bios, and no revenue disclosure. Operationally it functions as a vertical-specialized staffing agency with a thin technology layer over a human-driven recruiting core.

Name

My Virtual Assistant

Legal name

My Virtual Assistant Inc.

Website

https://myvirtualassistant.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

My Virtual Assistant Inc. is a Canadian boutique virtual recruitment agency that matches pre-vetted North American and overseas Virtual Assistants with SMB clients in law, real estate, and healthcare via tiered hourly subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Virtual Assistant Subscription Services: Subscription-based virtual assistant services with prepaid billing (weekly or monthly). Clients choose from tiered hour packages. Services include administrative support, customer service, digital marketing, social media management, and data entry. Additional satisfaction guarantee with refund for unused hours and replacement assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

My Virtual Assistant is a boutique virtual recruitment firm that matches businesses with pre-vetted Virtual Assistants (VAs) for administrative, legal, real estate, healthcare, and customer support roles. The company uses a 4-step headhunting process—requirements gathering, screening with resume and intro video, interview support, and onboarding—to deliver candidates with 24-hour turnaround. Services are sold as monthly hour-based subscriptions covering both North American and Overseas talent pools, with time-tracking via Hubstaff and a satisfaction guarantee.

Product overview

My Virtual Assistant is a boutique recruitment firm — not a single software product — that specializes in connecting businesses with pre-vetted Virtual Assistants. The core offering consists of four subscription-based service tiers (Starter, Growth, Scale, and Full-Time), each available as either a North American Assistant or an Overseas Assistant plan. These tiers differ primarily in monthly hours allocated (20, 40, 80, or 160 hours). The portfolio also includes a Talent Vault portal for direct candidate exploration and a Satisfaction Guarantee that covers free replacements and unused-hour refunds. All plans include tailored candidate matching, resume and intro video profiles, 24-hour turnaround, and access to both U.S.-based and global talent. The company supports industries including Law, Real Estate, and Healthcare, placing candidates in roles such as Legal Assistants, Executive Assistants, Paralegals, Medical Receptionists, Social Media Managers, and Customer Service Representatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistant Subscription Service Recurring staffing service delivering pre-vetted Virtual Assistants to businesses on monthly subscription plans (20, 40, 80, or 160 hours/month), with North American or Overseas options. Includes candidate matching, resume and intro video, 24-hour turnaround, Hubstaff time-tracking, and access to roles such as legal assistants, paralegals, executive assistants, medical receptionists, and social media managers.
• Talent Vault A free-access online portal where prospective clients can browse pre-vetted candidates including paralegals, nurses, executive assistants, and admin professionals before committing to a hiring arrangement.

Quantifiable outcome

• 24-hour turnaround on first candidate presentation
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• OnlineJobs.ph: Philippines-focused virtual assistant job board and matching service popular with North American SMBs. Comparable offshore VA positioning but restricted primarily to Filipino talent pool.

Direct peers

• Wishup: India-based VA staffing subscription service providing pre-vetted virtual assistants to SMBs and professionals globally. Comparable tiered, vetted-talent model with offshore cost positioning.
• Belay: US-based virtual staffing firm offering subscription-matched US-based VAs, executive assistants, and bookkeepers to SMBs and founders. Closely comparable headhunting-driven model and tiered pricing approach to My Virtual Assistant.
• Time Etc: Subscription-based virtual assistant service offering matched US/UK-based VAs with tiered monthly hour packages for entrepreneurs and SMBs. Closely comparable recurring-revenue VA staffing model.
• Staffwell: Acquirer of My Virtual Assistant; Canadian staffing firm offering virtual assistant and remote staffing services. Directly comparable offering and now owner of the subject company's assets and customer relationships.
• Boldly: Premium subscription VA staffing company placing US-based and international executives assistants, marketers, and project managers with SMBs and entrepreneurs. Direct competitor on tiered, premium-positioned VA matching.
• VirtuDesk: Virtual assistant staffing firm placing dedicated, pre-vetted VAs (primarily offshore) with SMBs in real estate, e-commerce, and professional services. Comparable recurring staffing model with vertical coverage overlap.
• Remote Co-worker: Latin America-focused virtual assistant staffing service providing matched remote assistants to US-based SMBs. Comparable tiered matching model with regional talent sourcing.

Broad incumbents

• Fiverr: Global freelance services marketplace with a large VA and admin support category. Adjacent competition for SMB virtual assistant spend, particularly on price-sensitive tiers.
• Upwork: Largest global freelance marketplace connecting businesses with virtual assistants and remote talent. Overlaps in the same end-customer use cases but competes via an open marketplace model rather than curated headhunting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/my-virtual-assistant-co
• Instagraminstagram.com/myvirtualassistant.co?igsh=MXAzNzNlcWllamxyYQ%3D%3D&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Virtual Assistant