South Eastern Private Hospital
South Eastern Private Hospital is a 203-bed acute private hospital in Noble Park, Victoria, providing inpatient and day patient mental health, rehabilitation, medical, oncology, palliative, dialysis, and sleep services to Melbourne's south-eastern corridor under Aurora Healthcare.
- Company typePrivate
- Founded1971
- HeadquartersNoble Park, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What South Eastern Private Hospital does
South Eastern Private Hospital is a 203-bed acute private hospital located in Noble Park, Victoria, Australia, operating since 1971 and delivering integrated inpatient and day patient services across mental health (60 beds), rehabilitation (143 beds), general medical care, oncology and infusion, palliative care, renal dialysis, sleep medicine, and radiology. The hospital is part of the Aurora Healthcare group, a specialty private hospital operator with facilities across New South Wales, Victoria, Queensland, Western Australia, and the ACT, and is led by Andrew Blyth as CEO / Executive General Manager for Victoria and Western Australia. Clinical delivery relies on conventional healthcare technology including Transcranial Magnetic Stimulation (TMS), Electroconvulsive Therapy (ECT), a purpose-built 11-chair dialysis unit, the PD Warrior Parkinson's program, and the WIMIN dual mental health and rehabilitation pathway for women. The hospital is co-located with the South Eastern Clinic, an outpatient mental health consulting service.
The business model is referral-driven and B2C in patient acquisition but B2B in payer mix. Admissions originate primarily from GPs, specialists, and psychiatrists through online referral portals and direct channels, with a secondary direct-to-consumer enquiry path via the hospital website and community awareness events. Revenue is generated from inpatient and day patient services reimbursed by private health insurers, the Department of Veterans' Affairs (for which the hospital holds Tier 1 provider status), and out-of-pocket patient payments. Pricing is not publicly disclosed; individualised fee discussions occur during admission planning under the hospital's Informed Financial Consent process. Strategic partnerships with Neurocentrix (advanced mental health treatments including TMS and esketamine), Neuro Trials Victoria (clinical drug trials in dementia), and Monash University (academic appointments) extend clinical capability and research integration. The hospital benchmarks against the Australian Council for Healthcare Standards Clinical Indicators Program and collects patient experience data for continuous quality improvement.
Growth has been pursued through measured service-line expansion rather than scale plays: notable moves include the 2023 opening of the Renal Dialysis Unit, the WIMIN women's health program, and deepening research and academic partnerships. The customer base is regionally concentrated in Melbourne's south-eastern corridor, with payer-side exposure to a significant DVA government contract alongside diffuse private insurer and out-of-pocket reimbursement. No AI/ML capabilities, public listing, external funding rounds, or M&A activity are disclosed in the source data.
South Eastern Private Hospital firmographics
Firmographics- Name
- South Eastern Private Hospital
- Legal name
- South Eastern Private Hospital
- Website
- https://southeasternprivate.com.au
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- South Eastern Private Hospital is a 203-bed acute private hospital in Noble Park, Victoria, providing inpatient and day patient mental health, rehabilitation, medical, oncology, palliative, dialysis, and sleep services to Melbourne's south-eastern corridor under Aurora Healthcare.
- Ownership category
- akta.pro rank
South Eastern Private Hospital industry classification
Industry- Product category
- Private Hospital Services
- NAICS
- General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621)
- SIC
- Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)
- akta.pro primary industry
- Community & Regional General Hospitals (HLAFAAAB)
Keywords
Where South Eastern Private Hospital is headquartered
LocationHeadquarters
- HQ city
- Noble Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
South Eastern Private Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Patient Healthcare Services: The hospital generates revenue through providing inpatient and day patient healthcare services including mental health treatment, rehabilitation, medical care, oncology, palliative care, and dialysis. Revenue is derived from health insurance reimbursements, DVA contracts, and out-of-pocket patient payments.
- Department of Veterans' Affairs (DVA) Services: As a Tier 1 DVA provider, the hospital receives funding for treatment of eligible veterans and their dependents.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
South Eastern Private Hospital product offering
Product offeringCore offering
South Eastern Private Hospital is a 203-bed private for-profit acute hospital in Noble Park, Victoria, founded in 1971 and owned by Aurora Healthcare. It sells inpatient and outpatient episodes of care across medical, surgical, rehabilitation, mental health, oncology, palliative care, renal dialysis, and sleep study streams to patients in Melbourne's south-eastern region, funded via private health insurance, self-pay, and the Department of Veterans' Affairs.
Product overview
South Eastern Private Hospital is a 203-bed (plus chemotherapy) acute private hospital located in Noble Park, Victoria, providing integrated inpatient and outpatient healthcare services. The hospital operates as a unified facility offering mental health services (inpatient, day patient, TMS, ECT), rehabilitation services (orthopaedic, oncology, cardiac, pulmonary, neurological), general medical services, oncology and infusion, palliative care, radiology, renal dialysis, and sleep medicine. The hospital has operated since 1971 and is part of the Aurora Healthcare group. Co-located at the facility is the South Eastern Clinic offering outpatient mental health consultations. The hospital serves Melbourne's south east corridor and holds Tier 1 DVA provider status.
Differentiator
Problem solved
Functional benefit
Products and services
- Acute Medical and Surgical Inpatient Services Multi-specialty acute medical and surgical admission and treatment for adult patients on a 203-bed private hospital campus, delivered under admitting specialists and funded via private health insurance, self-pay, or the Department of Veterans' Affairs.
- Rehabilitation Services Sub-acute inpatient rehabilitation programs supporting patient recovery following surgery, illness, or injury, delivered by multidisciplinary allied health and medical teams on the Noble Park campus.
- Mental Health Services Inpatient mental health treatment for adults, delivered in a dedicated unit within the hospital and accessed via specialist referral.
- Oncology Services Inpatient and outpatient oncology care for patients requiring cancer treatment, delivered under specialist oncologists on the hospital campus.
- Palliative Care Services Specialist palliative care for patients with life-limiting illness, focused on symptom management and quality of life, delivered as an inpatient service at the Noble Park campus.
- Renal Dialysis Services Dedicated renal dialysis treatment for patients with kidney failure, delivered on-site at the hospital using specialist dialysis infrastructure.
- Sleep Centre Services Diagnostic sleep studies and treatment for sleep disorders, delivered in a dedicated sleep centre within the hospital using specialist monitoring equipment.
Quantifiable outcome
- Patient experience surveys actively collected and used for continuous improvement across inpatient and day patient services
- +1 more outcomes
Companies that use South Eastern Private Hospital
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
South Eastern Private Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
South Eastern Private Hospital partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NeurocentrixcoreProfessor David Barton, founding director of Neurocentrix, provides treatment services at South Eastern Private Hospital. Neurocentrix focuses on treatment-resistant depression, brain injury, and early dementia care, offering TMS and esketamine treatments at the Noble Park site alongside access to depression and early dementia research trials through NHMRC and pharmaceutical funding.
- Neuro Trials VictoriaminorLocated adjacent to South Eastern Private Hospital, Neuro Trials Victoria facilitates entry of eligible patients into clinical drug trials, particularly in the field of dementia. Dr Chris Plakiotis works closely with this partner to provide research opportunities to patients.
- Monash UniversityminorMultiple specialists at the hospital hold academic appointments with Monash University including A/Prof Krishna Vaddadi (adjunct appointment), Dr Chris Plakiotis (Adjunct Senior Lecturer), and Dr Swati Mukherjee (Senior Lecturer). These relationships support teaching, research, and academic collaboration.
- Department of Veterans' Affairs (DVA)coreThe hospital holds Tier 1 provider status for the Department of Veterans' Affairs, providing comprehensive mental health, rehabilitation, and medical services to eligible DVA beneficiaries including veterans and their dependents.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
South Eastern Private Hospital competitors and assessment
Company assessmentDirect peers
- Knox Private Hospital: Major private hospital in Wantirna, eastern Melbourne, providing medical, surgical, rehabilitation, and mental health services. Direct competitor in the eastern/southeast Melbourne corridor with comparable specialty mix and admitting specialist base.
- Cabrini Health: Melbourne private hospital operator providing acute medical, surgical, rehabilitation, and palliative care services. Comparable multi-specialty private hospital model serving similar south-east Melbourne patient base with overlapping referral networks.
- Albert Road Clinic: Established Melbourne private psychiatric hospital offering inpatient and outpatient mental health services including TMS and ECT. Directly comparable for specialist psychiatric referrals and TMS/ECT service lines.
- Mulgrave Private Hospital: Nearby south-east Melbourne private hospital providing acute medical, surgical, and mental health services. Direct geographic competitor for the same referral base, GPs, and private health insurance contracts.
- Epworth HealthCare: Major Melbourne-based private hospital group operating multiple acute and rehabilitation campuses across the metropolitan area. Directly competes with South Eastern for specialist referrals, private health insurance contracts, and admitting specialists in the southeast corridor.
- The Victoria Clinic: Melbourne private mental health hospital providing inpatient and day programs for mood, anxiety, and trauma disorders. Direct competitor specifically for the hospital's 60 mental health beds and inpatient psych referrals.
Broad incumbents
- Healthscope: Major national private hospital operator with multiple Melbourne facilities. Comparable broad multi-specialty private hospital portfolio including rehabilitation and mental health services, and similar private health insurance contracting dynamics.
- Ramsay Health Care: Australia's largest private hospital operator with extensive mental health, rehabilitation, and acute care facilities nationwide. Operates multiple sites in Melbourne including Frances Perry and Warringal, competing directly for DVA, rehab, and mental health referrals.
Regional players
- Peninsula Private Hospital: Private hospital serving the Mornington Peninsula and bayside suburbs south of Noble Park. Competes for referrals in the broader southeast Melbourne catchment with overlapping acute, rehab, and mental health services.
- St John of God Health Care: Not-for-profit private hospital group operating across Australia with significant mental health, rehabilitation, and acute services. Comparable specialty mix and DVA/provider relationships, though concentrated in Western Australia and select eastern states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
South Eastern Private Hospital social profiles
Digital presenceSouth Eastern Private Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
South Eastern Private Hospital leadership team
Management profileNumber of profiles
Profiles1 record
South Eastern Private Hospital subsidiaries and ownership
Company hierarchySubsidiaries1 record
South Eastern Private Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
South Eastern Private Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about South Eastern Private Hospital
What does South Eastern Private Hospital do?
South Eastern Private Hospital is a 203-bed private for-profit acute hospital in Noble Park, Victoria, founded in 1971 and owned by Aurora Healthcare. It sells inpatient and outpatient episodes of care across medical, surgical, rehabilitation, mental health, oncology, palliative care, renal dialysis, and sleep study streams to patients in Melbourne's south-eastern region, funded via private health insurance, self-pay, and the Department of Veterans' Affairs.
Is South Eastern Private Hospital a public or private company?
South Eastern Private Hospital is a private company. It is classified as corporate owned and is currently operating.
When was South Eastern Private Hospital founded?
South Eastern Private Hospital was founded in 1971. It employs 101 to 250 people.
Where is South Eastern Private Hospital based?
South Eastern Private Hospital is headquartered in Noble Park, Australia, in the Oceania region.
How does South Eastern Private Hospital make money?
Two revenue lines are on record. Patient Healthcare Services are the primary driver. The others are department of Veterans' Affairs (DVA) Services.
Who are South Eastern Private Hospital's main competitors?
Direct peers on record are Knox Private Hospital, Cabrini Health, Albert Road Clinic, Mulgrave Private Hospital, Epworth HealthCare and The Victoria Clinic. Broad incumbents are Healthscope and Ramsay Health Care. Regional players are Peninsula Private Hospital and St John of God Health Care.
Does South Eastern Private Hospital have an API?
No public API is recorded for South Eastern Private Hospital.
What industry is South Eastern Private Hospital in?
South Eastern Private Hospital's product category is Private Hospital Services. Its primary akta.pro industry code is HLAFAAAB, Community & Regional General Hospitals. Its NAICS code is 6221 and its SIC code is 8062.