South Eastern Private Hospital

What South Eastern Private Hospital does

South Eastern Private Hospital is a 203-bed acute private hospital located in Noble Park, Victoria, Australia, operating since 1971 and delivering integrated inpatient and day patient services across mental health (60 beds), rehabilitation (143 beds), general medical care, oncology and infusion, palliative care, renal dialysis, sleep medicine, and radiology. The hospital is part of the Aurora Healthcare group, a specialty private hospital operator with facilities across New South Wales, Victoria, Queensland, Western Australia, and the ACT, and is led by Andrew Blyth as CEO / Executive General Manager for Victoria and Western Australia. Clinical delivery relies on conventional healthcare technology including Transcranial Magnetic Stimulation (TMS), Electroconvulsive Therapy (ECT), a purpose-built 11-chair dialysis unit, the PD Warrior Parkinson's program, and the WIMIN dual mental health and rehabilitation pathway for women. The hospital is co-located with the South Eastern Clinic, an outpatient mental health consulting service.

The business model is referral-driven and B2C in patient acquisition but B2B in payer mix. Admissions originate primarily from GPs, specialists, and psychiatrists through online referral portals and direct channels, with a secondary direct-to-consumer enquiry path via the hospital website and community awareness events. Revenue is generated from inpatient and day patient services reimbursed by private health insurers, the Department of Veterans' Affairs (for which the hospital holds Tier 1 provider status), and out-of-pocket patient payments. Pricing is not publicly disclosed; individualised fee discussions occur during admission planning under the hospital's Informed Financial Consent process. Strategic partnerships with Neurocentrix (advanced mental health treatments including TMS and esketamine), Neuro Trials Victoria (clinical drug trials in dementia), and Monash University (academic appointments) extend clinical capability and research integration. The hospital benchmarks against the Australian Council for Healthcare Standards Clinical Indicators Program and collects patient experience data for continuous quality improvement.

Growth has been pursued through measured service-line expansion rather than scale plays: notable moves include the 2023 opening of the Renal Dialysis Unit, the WIMIN women's health program, and deepening research and academic partnerships. The customer base is regionally concentrated in Melbourne's south-eastern corridor, with payer-side exposure to a significant DVA government contract alongside diffuse private insurer and out-of-pocket reimbursement. No AI/ML capabilities, public listing, external funding rounds, or M&A activity are disclosed in the source data.

Name

South Eastern Private Hospital

Legal name

South Eastern Private Hospital

Website

https://southeasternprivate.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

South Eastern Private Hospital is a 203-bed acute private hospital in Noble Park, Victoria, providing inpatient and day patient mental health, rehabilitation, medical, oncology, palliative, dialysis, and sleep services to Melbourne's south-eastern corridor under Aurora Healthcare.

Ownership category

akta.pro rank

Product category

Private Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Private hospital services
• Rehabilitation services
• Mental health inpatient care
• Renal dialysis treatment
• Palliative care services

Headquarters

HQ city

Noble Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Healthcare Services: The hospital generates revenue through providing inpatient and day patient healthcare services including mental health treatment, rehabilitation, medical care, oncology, palliative care, and dialysis. Revenue is derived from health insurance reimbursements, DVA contracts, and out-of-pocket patient payments.
2. Department of Veterans' Affairs (DVA) Services: As a Tier 1 DVA provider, the hospital receives funding for treatment of eligible veterans and their dependents.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

South Eastern Private Hospital is a 203-bed private for-profit acute hospital in Noble Park, Victoria, founded in 1971 and owned by Aurora Healthcare. It sells inpatient and outpatient episodes of care across medical, surgical, rehabilitation, mental health, oncology, palliative care, renal dialysis, and sleep study streams to patients in Melbourne's south-eastern region, funded via private health insurance, self-pay, and the Department of Veterans' Affairs.

Product overview

South Eastern Private Hospital is a 203-bed (plus chemotherapy) acute private hospital located in Noble Park, Victoria, providing integrated inpatient and outpatient healthcare services. The hospital operates as a unified facility offering mental health services (inpatient, day patient, TMS, ECT), rehabilitation services (orthopaedic, oncology, cardiac, pulmonary, neurological), general medical services, oncology and infusion, palliative care, radiology, renal dialysis, and sleep medicine. The hospital has operated since 1971 and is part of the Aurora Healthcare group. Co-located at the facility is the South Eastern Clinic offering outpatient mental health consultations. The hospital serves Melbourne's south east corridor and holds Tier 1 DVA provider status.

Differentiator

Problem solved

Functional benefit

Products and services

• Acute Medical and Surgical Inpatient Services Multi-specialty acute medical and surgical admission and treatment for adult patients on a 203-bed private hospital campus, delivered under admitting specialists and funded via private health insurance, self-pay, or the Department of Veterans' Affairs.
• Rehabilitation Services Sub-acute inpatient rehabilitation programs supporting patient recovery following surgery, illness, or injury, delivered by multidisciplinary allied health and medical teams on the Noble Park campus.
• Mental Health Services Inpatient mental health treatment for adults, delivered in a dedicated unit within the hospital and accessed via specialist referral.
• Oncology Services Inpatient and outpatient oncology care for patients requiring cancer treatment, delivered under specialist oncologists on the hospital campus.
• Palliative Care Services Specialist palliative care for patients with life-limiting illness, focused on symptom management and quality of life, delivered as an inpatient service at the Noble Park campus.
• Renal Dialysis Services Dedicated renal dialysis treatment for patients with kidney failure, delivered on-site at the hospital using specialist dialysis infrastructure.
• Sleep Centre Services Diagnostic sleep studies and treatment for sleep disorders, delivered in a dedicated sleep centre within the hospital using specialist monitoring equipment.

Quantifiable outcome

• Patient experience surveys actively collected and used for continuous improvement across inpatient and day patient services
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NeurocentrixcoreStrategic or Co-development PartnerProfessor David Barton, founding director of Neurocentrix, provides treatment services at South Eastern Private Hospital. Neurocentrix focuses on treatment-resistant depression, brain injury, and early dementia care, offering TMS and esketamine treatments at the Noble Park site alongside access to depression and early dementia research trials through NHMRC and pharmaceutical funding.
• Neuro Trials VictoriaminorStrategic or Co-development PartnerLocated adjacent to South Eastern Private Hospital, Neuro Trials Victoria facilitates entry of eligible patients into clinical drug trials, particularly in the field of dementia. Dr Chris Plakiotis works closely with this partner to provide research opportunities to patients.
• Monash UniversityminorStrategic or Co-development PartnerMultiple specialists at the hospital hold academic appointments with Monash University including A/Prof Krishna Vaddadi (adjunct appointment), Dr Chris Plakiotis (Adjunct Senior Lecturer), and Dr Swati Mukherjee (Senior Lecturer). These relationships support teaching, research, and academic collaboration.
• Department of Veterans' Affairs (DVA)coreOthersThe hospital holds Tier 1 provider status for the Department of Veterans' Affairs, providing comprehensive mental health, rehabilitation, and medical services to eligible DVA beneficiaries including veterans and their dependents.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Knox Private Hospital: Major private hospital in Wantirna, eastern Melbourne, providing medical, surgical, rehabilitation, and mental health services. Direct competitor in the eastern/southeast Melbourne corridor with comparable specialty mix and admitting specialist base.
• Cabrini Health: Melbourne private hospital operator providing acute medical, surgical, rehabilitation, and palliative care services. Comparable multi-specialty private hospital model serving similar south-east Melbourne patient base with overlapping referral networks.
• Albert Road Clinic: Established Melbourne private psychiatric hospital offering inpatient and outpatient mental health services including TMS and ECT. Directly comparable for specialist psychiatric referrals and TMS/ECT service lines.
• Mulgrave Private Hospital: Nearby south-east Melbourne private hospital providing acute medical, surgical, and mental health services. Direct geographic competitor for the same referral base, GPs, and private health insurance contracts.
• Epworth HealthCare: Major Melbourne-based private hospital group operating multiple acute and rehabilitation campuses across the metropolitan area. Directly competes with South Eastern for specialist referrals, private health insurance contracts, and admitting specialists in the southeast corridor.
• The Victoria Clinic: Melbourne private mental health hospital providing inpatient and day programs for mood, anxiety, and trauma disorders. Direct competitor specifically for the hospital's 60 mental health beds and inpatient psych referrals.

Broad incumbents

• Healthscope: Major national private hospital operator with multiple Melbourne facilities. Comparable broad multi-specialty private hospital portfolio including rehabilitation and mental health services, and similar private health insurance contracting dynamics.
• Ramsay Health Care: Australia's largest private hospital operator with extensive mental health, rehabilitation, and acute care facilities nationwide. Operates multiple sites in Melbourne including Frances Perry and Warringal, competing directly for DVA, rehab, and mental health referrals.

Regional players

• Peninsula Private Hospital: Private hospital serving the Mornington Peninsula and bayside suburbs south of Noble Park. Competes for referrals in the broader southeast Melbourne catchment with overlapping acute, rehab, and mental health services.
• St John of God Health Care: Not-for-profit private hospital group operating across Australia with significant mental health, rehabilitation, and acute services. Comparable specialty mix and DVA/provider relationships, though concentrated in Western Australia and select eastern states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/south-eastern-private-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Eastern Private Hospital