Rotho Advanced Solutions
- Company typePrivate
- Founded1889
- HeadquartersWürenlingen, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Rotho Advanced Solutions firmographics
Firmographics- Name
- Rotho Advanced Solutions
- Legal name
- Rotho Kunststoff GmbH
- Website
- https://rotho.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rotho Advanced Solutions industry classification
Industry- Product category
- Plastic Household Storage and Organization Products
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Plastics Products, Nec (3089)
- akta.pro primary industry
- Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)
- akta.pro secondary industries
- Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Rotho Advanced Solutions is headquartered
LocationHeadquarters
- HQ city
- Würenlingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Rotho Advanced Solutions business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer and retail sales of plastic household products including storage boxes, waste bins, laundry baskets, kitchen organizers, baby products, and pet supplies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starter Set Small Organizers - 5-piece set (WOP) |
| Unit Pricing | Pay-as-you-go | Storage Box 20L MALOJA |
| Unit Pricing | Pay-as-you-go | Starter Set Small Organizers for PAX - 10-piece set (WOP) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rotho Advanced Solutions product offering
Product offeringCore offering
Rotho develops, produces, and distributes plastic-based household organization and storage products, including storage boxes, laundry baskets, rubbish bins, kitchen organizers, wardrobe solutions, and baby and pet care items. Products are sold directly to consumers via a multi-country e-commerce platform (Germany, Switzerland, Poland, Italy) and through physical retail, with a growing share of products made from recycled plastic materials.
Differentiator
Problem solved
Functional benefit
Brands
- Rotho Baby Design: Baby care and infant products including bathing, diapering, bathtubs, and potty products
- Rotho My Pet
- Rotho Pro
- Jive
- WOP
- My Paper
Products and services
- WOP Wardrobe Organizer System Modular wardrobe and closet organization system featuring small organizers and starter sets designed for compatibility with PAX wardrobes, targeting household consumers seeking customized closet storage.
- MyPaper Document Organization System Document and paper management system that helps household consumers and professionals find and organize paper items efficiently.
- Fresh Dynamic Box Kitchen Storage Kitchen storage solution for keeping food fresh, featuring dynamic organization capabilities aimed at home cooks and families.
- Storage Boxes General-purpose plastic storage containers in various sizes for household organization needs.
- Laundry Baskets Plastic baskets for collecting and transporting laundry within the home.
- Laundry Hampers Standing or hanging laundry collection units for residential laundry organization.
- Rubbish Bins and Trash Cans Residential waste collection containers for household use.
- Commercial Waste Collection (Rotho Pro) Professional-grade waste bins and containers for commercial and business environments under the Rotho Pro sub-brand.
- Compost Bins Plastic containers designed for organic waste composting in residential settings.
- Storage Jars and Shakers Airtight plastic containers for pantry storage and spice organization.
- Fridge Boxes (Refrigerator and Freezer Containers) Food storage containers designed for refrigerator and freezer use.
- Baby Bathtubs and Bathing Products Plastic bathing products for infants and toddlers under the Rotho Baby Design sub-brand.
- Pet Products (Food Bowls, Feed Cans, Litter Boxes) Plastic pet feeding and hygiene products for cats and dogs under the Rotho My Pet sub-brand.
- Document Filing and Office Boxes Office organization solutions for document storage and desk organization under the Rotho Pro sub-brand.
- Cleaning Buckets and Sets Mopping buckets, cleaning sets, and household cleaning accessories.
- Sustainable Products Collection Products manufactured from recycled plastic materials, comprising 41% of all webshop products in 2025.
Quantifiable outcome
- 41% of products made from recycled plastic (2025)
- +1 more outcomes
Companies that use Rotho Advanced Solutions
Customer profileSegments6 records
Ideal customer profiles2 records
Rotho Advanced Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Rotho Advanced Solutions partnerships and signals
Strategic signalScale indicators4 records
Rotho Advanced Solutions competitors and assessment
Company assessmentDirect peers
- Addis: UK household plastics brand with broad ranges in laundry, cleaning, and storage; a direct functional competitor to Rotho's laundry and home-organization lines.
- Lock & Lock: Lock & Lock is a global plastic food-storage and household container brand that competes head-to-head with Rotho in airtight containers, food storage, and kitchen organization.
- Curver (Berry Global): Curver is a European plastic household storage and waste-collection brand now part of Berry Global; it directly competes with Rotho across storage boxes, laundry baskets, and bins in DACH and broader Europe.
- Joseph Joseph: UK-based design-led kitchen and home-organization brand; competes with Rotho in kitchen accessories, storage, and waste-sorting products, with a stronger design-led positioning.
- EMSA: German household-plastics brand (part of the Melitta Group) covering garden, kitchen, and home storage; overlaps with Rotho's kitchen-organization and household-product ranges.
- Leifheit: German household-products brand spanning cleaning, laundry, and kitchen; directly comparable to Rotho in laundry baskets, cleaning accessories, and kitchen organization sold in DACH retail.
- Tupperware Brands: Tupperware is the iconic global plastic food-storage and household container brand, directly comparable to Rotho's storage-box and kitchen-organization lines.
- Brabantia: Dutch premium home-organization brand offering storage, laundry, and waste bins; competes with Rotho across similar European retail channels at a higher price point.
Emerging players
- Simplehuman: Premium design-led home organization brand specializing in bins, soap dispensers, and kitchen storage; competes with Rotho Pro and premium home-organization SKUs at the higher end of the market.
- Koziol: German design-led plastics manufacturer of home and kitchen accessories; comparable to Rotho on material (plastic), region (DACH), and category, but with a stronger design focus.
Market position
Customer concentration
Rotho Advanced Solutions social profiles
Digital presenceRotho Advanced Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotho Advanced Solutions leadership team
Management profileNumber of profiles
Rotho Advanced Solutions subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rotho Advanced Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotho Advanced Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotho Advanced Solutions
What does Rotho Advanced Solutions do?
Rotho develops, produces, and distributes plastic-based household organization and storage products, including storage boxes, laundry baskets, rubbish bins, kitchen organizers, wardrobe solutions, and baby and pet care items. Products are sold directly to consumers via a multi-country e-commerce platform (Germany, Switzerland, Poland, Italy) and through physical retail, with a growing share of products made from recycled plastic materials.
Is Rotho Advanced Solutions a public or private company?
Rotho Advanced Solutions is a private company. It is classified as family owned and is currently operating.
When was Rotho Advanced Solutions founded?
Rotho Advanced Solutions was founded in 1889. It employs 1 to 10 people.
Where is Rotho Advanced Solutions based?
Rotho Advanced Solutions is headquartered in Würenlingen, Switzerland, in the Europe region.
How does Rotho Advanced Solutions make money?
One revenue line is on record: direct Product Sales.
Who are Rotho Advanced Solutions's main competitors?
Direct peers on record are Addis, Lock & Lock, Curver (Berry Global), Joseph Joseph, EMSA, Leifheit, Tupperware Brands and Brabantia. Emerging players are Simplehuman and Koziol.
Does Rotho Advanced Solutions have an API?
No public API is recorded for Rotho Advanced Solutions.
What industry is Rotho Advanced Solutions in?
Rotho Advanced Solutions's product category is Plastic Household Storage and Organization Products. Its primary akta.pro industry code is IMANAFAE, Consumer Products Injection Molding (Housewares, Toys, Personal Care), with a secondary code of CRAJAIAI, Cleaning Caddies, Storage & Organization Accessories. Its NAICS code is 449 and its SIC code is 3089.