What Medallion Pools does

Medallion Pools (legal name: Medallion Swim Pool Co., Inc.) is a family-owned manufacturer of vinyl liner swimming pools, spas, swim spas, and hot tubs, founded in 1960 by John Mazza, Sr. and currently operated by the second and third generations of the Mazza family from a 138,000 sq. ft. consolidated manufacturing, distribution, and warehousing facility in Colonial Heights, Virginia. The company's core product lines are inground pool kits (aluminum, G235 galvanized steel, or polymer walls; dozens of shapes including custom designs), the St. Croix Freedom Series and Carvin above-ground pools, the Ultra II swim spa, and the FunTub II hot tub, supported by replacement vinyl liners, custom stairs and seating, and a full line of pool accessories from third-party brands. Manufacturing relies on proprietary techniques developed in-house — notably the industry's first proprietary clinching method for aluminum walls (1998), the adjustable A-frame brace (1995), and the Smart Wall Pool insulation system (2019) — and on capital equipment including Trumpf CNC press brakes, a Trumpf 4kw laser, a turret press, and a panel bender.

The business model is direct manufacturing and distribution through three channels: (1) a dealer network spanning Virginia, the Northeast (Waterlines, signed 2016), and the Midwest (Piereth Sales Associates, signed 2023), which resells and installs products to end consumers; (2) direct-to-consumer DIY kit sales enabling self-installation by homeowners; and (3) an in-house showroom at the manufacturing facility for quote-based retail sales. Pricing is quote-based and not publicly disclosed, but vinyl liner pools are positioned at roughly $40,000 versus $90,000-$100,000 for similarly equipped fiberglass pools, with the company claiming up to 65% savings versus comparable swim spas from major-name competitors. LightStream is offered as a third-party financing referral. Revenue is generated entirely from hardware sales, with no software, subscription, financing, or service-based revenue streams disclosed. The company is privately held, self-funded (no external investment rounds), and has received repeated recognition from Pool & Spa Living Magazine.

Name

Medallion Pools

Legal name

Medallion Swim Pool Co., Inc.

Website

https://medallionpools.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Medallion Pools is a family-owned Virginia manufacturer, founded in 1960, producing vinyl liner inground pools, above-ground pools, swim spas, and hot tubs sold through a regional dealer network and direct-to-consumer DIY kits.

Ownership category

akta.pro rank

Product category

Vinyl Liner Swimming Pool Manufacturing

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Vinyl liner pools
• Swimming pool manufacturing
• Swim spa products
• Pool dealer network
• DIY pool kits

Headquarters

HQ city

Colonial Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pool and Spa Hardware Sales: Medallion Pools generates revenue through the sale of above ground pool kits, inground pool kits, swim spas, fun tubs, liners, safety covers, and pool equipment. Products are sold directly to consumers and through dealer networks.
2. Dealer Network Distribution: Products are distributed through a network of swimming pool dealers who sell and install Medallion products. Dealers receive training and support from Medallion's headquarters.
3. DIY Kit Sales: Self-installation pool and spa kits are sold directly to homeowners who complete the installation themselves, including inground pool kits, above ground pool kits, swim spa DIY kits, and hot tub DIY kits.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Medallion Pools manufactures vinyl liner inground swimming pools, above ground pools (St. Croix Freedom Series and Carvin), swim spas (Ultra II), and hot tubs/spas (FunTub II) at its 138,000 sq. ft. facility in Colonial Heights, Virginia. The company sells products directly to homeowners through DIY kits and an in-house showroom, and distributes through a network of authorized swimming pool dealers across the U.S.

Product overview

Medallion Pools is a manufacturer of swimming pools, spas, and swim spas operating since 1960 from Colonial Heights, Virginia. The company's product portfolio centers on vinyl liner pool technology and includes four core product lines: Inground Pool Kits (offering aluminum, galvanized steel, and polymer wall options in dozens of shapes), the Medallion St. Croix Freedom Series Above Ground Pools (versatile pools installable above ground, inground, or semi-inground), the Medallion Ultra II Swim Spa (combining hydrotherapy with swimming exercise), and the Medallion FunTub II Hot Tub (an eight-sided spa with modular assembly). Supporting these core products are add-on modules including custom vinyl liner stairs and seating, replacement liner patterns (Merlin and Dover brands), chemical treatment systems (Intellichlor salt generator and Fusion Nature2), and DIY installation kits. The company operates a 138,000 sq. ft. manufacturing facility and distributes through a network of dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Medallion Ultra II: Flagship swim spa product line featuring powerful water currents, therapeutic jets, energy efficiency, and advanced filtration system. Available in six sizes with customization options including LED lighting, additional jets, corner stairs, and built-in benches.
• FunTub II
• St. Croix Freedom Series
• Smart Wall Pool

Products and services

• Inground Pool Kits Vinyl liner inground swimming pool kits available in multiple shapes (rectangular, kidney, freeform, lazy L, true L, and custom designs) with rust-resistant aluminum, G235 galvanized steel, or polymer walls. Features double structural support compared to market standard and smart pool automation compatibility.
• Medallion St. Croix Freedom Series Above Ground Pool Above ground pool series with innovative bolt-together design allowing above ground, inground, semi-inground, or hillside installation. Features aluminum construction resistant to rust with expandable wall panel system for future size adjustments.
• Medallion Ultra II Swim Spa Hybrid swim spa combining hot tub hydrotherapy with swimming pool exercise. Features adjustable Badu Stream II swim current generator, available in six sizes (7'X10' to 8'X14'), self-supporting structure eliminating need for concrete slabs. Includes LED lighting options, built-in benches, and gas or electric heating.
• Medallion FunTub II Hot Tub Versatile eight-sided spa line offering therapeutic hot water therapy. Features bolt-together aluminum shell with vinyl liner, assembly through standard doorways, deepest spa design in market, advanced electronic digital controls, real in-wall skimmer. Multiple liner patterns and sizes available.
• Carvin Above Ground Pools Carvin brand above ground pools offered as part of the Medallion Pools product portfolio, providing an additional above ground pool option alongside Medallion-branded pools.
• Smart Wall Pool A fully insulated pool developed after more than two years of research and development, capable of being virtually any shape or size, providing expanded design flexibility over standard vinyl liner pools.

Quantifiable outcome

• Cost savings of up to 65% compared to other major swim spa names in the industry
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Piereth Sales AssociatescoreChannel Partner/ Reseller/ Distributor · 1 January 2023Signed on with Piereth Sales Associates in 2023 to further growth in the Midwest region, extending market presence beyond traditional East Coast coverage.
• WaterlinescoreChannel Partner/ Reseller/ Distributor · 1 January 2016Waterlines was signed on in 2016 to represent Medallion Pools product lines in the North East region, expanding the company's dealer network reach.
• PlastimaydminorChannel Partner/ Reseller/ DistributorAfter MVP (Medallion Vinyl Products) was sold to Plastimayd in 2010, Medallion Pools added Plastimayd liners as one of its distributed products.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Caldera Spas: Manufacturer of premium portable hot tubs and spas marketed through dealers. Comparable to Medallion's FunTub II in channel model and residential hot tub use case, with broader product breadth and dealer footprint.
• Hot Spring Spas: Established manufacturer of premium hot tubs sold through independent dealers; comparable to Medallion's FunTub II line in distribution model and target customer, though at higher price points and broader brand reach.
• Pool Corporation: Largest U.S. distributor of swimming pool supplies, equipment, and related products with thousands of employees. Comparable as the dominant channel partner and product distributor serving the same residential pool market Medallion targets.
• Jacuzzi Brands: Iconic manufacturer of hot tubs, swim spas, and bath products. Directly comparable to Medallion's FunTub II hot tub line and Ultra II swim spa offering, though at much larger scale and broader brand recognition.
• Hayward Industries: Major manufacturer of pool and spa equipment, pumps, filters, heaters, and automation systems. Operates in the same residential pool value chain as Medallion but focuses on equipment rather than pool shells.
• Pentair: Global water treatment and pool equipment company whose automation platform integrates with Medallion's Intellichlor salt chlorine generator. Comparable incumbent serving overlapping residential pool customers with broader product breadth.

Direct peers

• Hydra Pools: Manufacturer of vinyl liner inground pool kits with comparable product offering and dealer-based distribution model to Medallion; a regional peer competing in the same vinyl liner pool category.
• Leisure Pools: Manufacturer of composite fiberglass swimming pools competing in the same residential inground pool market as Medallion's vinyl liner kits, addressing the same homeowner use cases with a different material technology.
• Latham Pool Products: North America's largest manufacturer of vinyl liner pools, pool liners, and pool components. Most direct peer to Medallion in vinyl liner pool kits, sharing the same dealer-based distribution model and product category.
• Endless Pools: Pioneer of the swim spa category and direct competitor in modular swim current spas. Comparable to Medallion Ultra II swim spa with similar Badu Stream-style swim current technology and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medallion-swim-pool-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medallion Pools