California Behavioral Health

What California Behavioral Health does

California Behavioral Health (CBH) is a privately held, single-site residential addiction and mental health treatment facility located in Cathedral City, California, within the Coachella Valley near Palm Springs. Founded in 2019/2020 by Paul Del Vacchio (CEO) and Melissa Legere (COO, LMFT), the facility operates a non-12-step, evidence-based clinical model that integrates medical detoxification, medication-assisted treatment (MAT), and behavioral therapies (CBT, DBT, Motivational Interviewing) with holistic modalities such as yoga, equine therapy, and art therapy. CBH is licensed by the California Department of Health Care Services (License #330053AP), holds The Joint Commission's Gold Seal of Approval, and is LegitScript-certified, supporting in-network billing relationships with more than 20 commercial and government insurance carriers including Aetna, Blue Cross Blue Shield, Anthem, Cigna, United Healthcare, Humana, TRICARE, TriWest, and CHAMPVA.

The company serves three primary patient segments: adults with substance use disorders, adults with alcohol use disorder, and adults with co-occurring mental health conditions (dual diagnosis), with a supplementary offering for veterans. Its clinical product surface spans the full continuum of care — medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and aftercare/alumni support — supplemented by premium tiers (Luxury Rehab, Desert Rehab Retreat). The company differentiates its go-to-market via independently verified outcomes (a 2020–2024 Vista Research Group longitudinal study showing 44% 12-month abstinence, 81% good/excellent mental health, 93% stable housing, and a 53% reduction in ER visits), accreditations, and a sales-led admissions motion built around phone hotlines, free insurance verification, paid search, SEO, and social channels.

CBH's revenue is generated almost entirely through insurance-reimbursed residential and outpatient treatment services, with cash-pay rates of approximately $5,000–$20,000/month as a secondary channel. The company employs roughly 15–20 staff across clinical, operations, marketing, and support functions, operates a 4.8/5 Google rating across 96 reviews, and has received the 2024 Excellence in Treatment medallion from Conquer Addiction, the EAPA Stamp of Approval, and the AFA-CWA stamp of approval. The company is privately held by its two co-founders with no disclosed external institutional capital, and revenue has not been publicly reported.

Name

California Behavioral Health

Legal name

California Behavioral Health, LLC

Website

https://cabehavioral.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

California Behavioral Health is a private, Joint Commission-accredited residential addiction and dual-diagnosis treatment facility in Cathedral City, California, serving adults with substance use, alcohol use, and co-occurring mental health disorders via a non-12-step, evidence-based clinical model and in-network billing across 20+ insurance carriers.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Residential addiction treatment
• Behavioral health services
• Drug alcohol rehabilitation
• Dual diagnosis treatment
• Medication-assisted treatment

Headquarters

HQ city

Cathedral City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential/Inpatient Addiction Treatment: CBH generates primary revenue through residential addiction treatment programs, billed via health insurance. The company accepts a wide range of commercial insurance plans (Aetna, Blue Cross Blue Shield, Anthem, Cigna, United Healthcare, Humana, Magellan, Optum, and 13+ others) and offers payment plans for uninsured patients. Revenue is primarily insurance-reimbursed, with patient out-of-pocket costs varying by coverage level. No public pricing is listed; costs are quoted after insurance verification.
2. Outpatient Programs (PHP/IOP): Partial Hospitalization Programs (PHP) and Intensive Outpatient Programs (IOP) represent step-down treatment levels following residential care, also billed through insurance. These programs offer flexible scheduling allowing patients to maintain work/school commitments while receiving structured therapy.
3. Medication-Assisted Treatment (MAT): FDA-approved medications used alongside behavioral therapies to manage withdrawal symptoms and reduce cravings for opioid and alcohol use disorders. MAT services are incorporated into the broader treatment plan and covered under most insurance plans.
4. Medical Detoxification: Medically supervised detoxification as the first step in treatment, provided in a controlled environment with 24/7 medical monitoring. Covered by most insurance plans as part of the inpatient or residential treatment continuum.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

California Behavioral Health provides residential and outpatient addiction treatment services for adults with substance use disorders and co-occurring mental health conditions. Its continuum spans medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and alumni/aftercare programming, delivered through an evidence-based, non-12-step clinical model. The company accepts commercial insurance from 20+ carriers and operates from a single residential campus in Cathedral City, California.

Product overview

California Behavioral Health operates as a comprehensive addiction and mental health treatment facility offering a multi-tiered portfolio of programs. The core offering consists of residential treatment, medical detox, medication-assisted treatment (MAT), intensive outpatient (IOP), and partial hospitalization (PHP) programs. These are complemented by specialized therapeutic modalities including CBT, DBT, individual therapy, group therapy, and equine therapy. The facility also provides luxury and holistic treatment options for individuals seeking enhanced comfort or whole-person approaches. Treatment is available for alcohol addiction, drug addiction (including opioids, cocaine, methamphetamine, and prescription drugs), and dual-diagnosis conditions involving co-occurring mental health disorders. All programs incorporate evidence-based clinical care with a non-12-step, science-based approach to recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detoxification Medically supervised detoxification for adults withdrawing from alcohol, opioids, stimulants, sedatives, and other substances, delivered with 24/7 medical oversight and integrated MAT where clinically indicated; serves as the on-ramp to the residential program.
• Residential Addiction Treatment 24/7 residential treatment program for adults with substance use disorders and co-occurring mental health conditions, combining individual therapy, group therapy, family work, psychiatric care, and case management in a structured live-in setting.
• Medication-Assisted Treatment (MAT) Pharmacological treatment (e.g., buprenorphine, naltrexone, and other FDA-approved medications for addiction) integrated with therapy for opioid and alcohol use disorders, managed by in-house medical and psychiatric staff.
• Dual Diagnosis Treatment Integrated treatment for patients with co-occurring psychiatric conditions (e.g., depression, anxiety, PTSD, bipolar disorder) alongside substance use disorder, combining psychiatric medication management with evidence-based therapy.
• Partial Hospitalization Program (PHP) Day treatment program providing intensive therapy, psychiatric support, and medical monitoring during the day while patients return to supervised housing in the evenings, used as a step down from residential care.
• Intensive Outpatient Program (IOP) Structured outpatient program offering multiple group and individual therapy sessions per week along with continued psychiatric and recovery support, for patients who do not require residential or PHP-level intensity.
• Alumni and Aftercare Program Post-treatment alumni programming offering continuing group support, relapse-prevention resources, and community connection for graduates of the CBH treatment continuum.

Quantifiable outcome

• 44% of alumni remained completely abstinent from all drugs and alcohol one year after discharge — nearly double the national norm
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vista Research GroupcoreStrategic or Co-development PartnerCBH partnered with Vista Research Group, a leading third-party behavioral health data firm, to independently validate treatment efficacy. Vista conducted an objective, longitudinal analysis of patients discharged between 2020 and 2024, tracking alumni for 12 months post-treatment. This partnership provides CBH with verified outcomes data (44% abstinence rate, 81% mental health improvement, 93% stable housing) that serves as a major marketing differentiator. The relationship is strategic: CBH commissions the study for credibility, and Vista provides objective analysis.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• New Method Wellness: California-based (Murrieta) dual-diagnosis residential and outpatient treatment center with a non-12-step, individualized model. Comparable on clinical philosophy and California regional focus.

Direct peers

• Promises Treatment Centers: Luxury residential and outpatient addiction treatment provider emphasizing small client groups, individualized care, and dual-diagnosis treatment. Highly comparable on luxury positioning, clinical differentiation, and continuum of care.
• Summit Estate Recovery Center: Bay Area luxury residential treatment facility offering evidence-based, individualized care for SUD and co-occurring disorders. Comparable on luxury positioning, small census, and integrated dual-diagnosis model.
• Desert Hope Treatment Center (American Addiction Centers): Operated by American Addiction Centers, Desert Hope is a Las Vegas-anchored residential SUD treatment provider with a comparable full continuum of care (detox, residential, IOP, MAT). Direct regional overlap with CBH in the Southwest residential rehab market.
• Michael's House: Palm Springs-based residential addiction and dual-diagnosis treatment center offering individualized, non-12-step programming. Direct head-to-head competitor for high-acuity patients in the Coachella Valley catchment.
• The Ranch Tennessee / The Ranch Pennsylvania: Luxury residential rehab offering integrative, evidence-based treatment including trauma therapy, equine therapy, and dual-diagnosis care. Closely comparable on luxury positioning, holistic modalities, and integrated clinical model.

Broad incumbents

• Acadia Healthcare: Public, multi-site behavioral health operator with a substantial psychiatric and substance abuse treatment footprint across the U.S. Comparable on residential/inpatient SUD services and scale, but operates across the full behavioral health spectrum rather than specializing in luxury rehab.
• Caron Treatment Centers: Long-established, multi-program residential addiction and behavioral health treatment provider with specialized populations and outcome reporting. Comparable on evidence-based residential model and family programming.
• Hazelden Betty Ford Foundation: National, multi-site residential and outpatient addiction treatment leader with broad brand recognition, published outcomes research, and integrated dual-diagnosis care. Comparable on clinical model and outcome-tracking sophistication, but at much larger scale.
• The Recovery Village: Multi-site national provider of residential, PHP, IOP, and detox services with a strong digital marketing presence and broad insurance network. Comparable on full continuum of care and insurance-led GTM motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CABehavioral
• Instagraminstagram.com/cbhpalmsprings
• TikToktiktok.com/@cbhpalmsprings
• Xx.com/californiabeha2
• LinkedInlinkedin.com/company/california-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Behavioral Health