The Ranch Tennessee

What The Ranch Tennessee does

The Ranch Tennessee is a private, for-profit residential addiction and behavioral health treatment center located in a rural setting near Dickson, Tennessee, operating as a unit within the Promises Behavioral Health network. Founded in 1999, it serves adults struggling with substance use disorders (alcohol, opioids, fentanyl, stimulants, benzodiazepines, cocaine, methamphetamine, prescription medications), co-occurring mental health conditions (anxiety, depression, PTSD, bipolar disorder, ADHD), and compulsive sexual behaviors. The core offering is a full continuum of care spanning medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and virtual outpatient via telehealth, supplemented by specialty programs including equine-assisted therapy, adventure therapy, a family program, and gender-specific men's and women's tracks.

The clinical model blends evidence-based modalities — CBT, DBT, EMDR, and medication-assisted treatment — with experiential, nature-based therapy delivered on a rural ranch property. Technology is limited to a secure video telehealth platform for virtual outpatient services; no proprietary digital product, app, or AI tooling is in evidence. Differentiation rests on Joint Commission accreditation, IITAP certification for the sexual recovery program, an in-network commercial insurance posture (including Aetna), and a nationally oriented clinician referral channel with dedicated admissions contacts and weekly progress touchpoints.

The go-to-market is dual-channel: direct consumer admissions via a 24/7 hotline (888-486-3821) with upfront insurance verification, and enterprise-style professional referrals from clinicians and healthcare providers nationwide. Revenue is generated per admission across the levels of care under quote-based, insurance-reimbursable pricing, with private pay, employer assistance, HSA/FSA, and third-party financing as alternatives. The facility is privately held, does not disclose revenue, and has no disclosed outside funding rounds; ownership sits within Promises Behavioral Health, a multi-state behavioral health system.

Name

The Ranch Tennessee

Legal name

The Ranch Tennessee

Website

https://recoveryranch.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ranch Tennessee is a rural Tennessee residential addiction and behavioral health treatment center offering detox, residential, PHP, IOP, and virtual outpatient care with equine and adventure therapy, operated within the Promises Behavioral Health network.

Ownership category

akta.pro rank

Product category

Residential Addiction and Behavioral Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

Keywords

• Residential addiction treatment
• Behavioral health services
• Medical detoxification
• Equine-assisted therapy
• Outpatient mental health care

Headquarters

HQ city

Nunnelly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Treatment: Full-time immersive treatment with 24/7 on-site medical and clinical care, structured daily schedules, outdoor experiential work, and residential housing. Clients live on The Ranch throughout treatment.
2. Medical Detox: Supervised withdrawal management with round-the-clock medical monitoring, MAT when appropriate, and stabilization support. Viewed as the first step before transitioning to deeper therapeutic care.
3. Partial Hospitalization Program (PHP): High-level daily clinical care without overnight residential supervision. Approximately seven hours of treatment daily, five days per week. Clients live off-site or in approved housing.
4. Intensive Outpatient Program (IOP): Structured care multiple days per week with group sessions, individual therapy, and clinical check-ins. Clients maintain living arrangements outside the facility. Available in morning or evening sessions.
5. Virtual Outpatient: Telehealth services including individual therapy, group counseling, and medication management via secure video. Ongoing care for clients across Tennessee who cannot visit the physical location for every session.
6. Insurance Reimbursement: The facility accepts commercial insurance plans and verifies behavioral health benefits, deductibles, in-network status, and preauthorization requirements. Multiple payment options including private payment, employer assistance, HSA/FSA funds, and third-party financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Ranch Tennessee provides residential and outpatient behavioral health treatment for adults with substance use disorders, compulsive behaviors, and co-occurring mental health conditions. Its core offerings span medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and virtual outpatient care, combined with evidence-based therapies (CBT, DBT, EMDR, MAT) and nature-based, equine-assisted, and adventure-based experiential therapies delivered on a rural ranch campus in Dickson, Tennessee.

Product overview

The Ranch Tennessee is a behavioral health and addiction treatment center offering a comprehensive continuum of care structured as a platform of integrated treatment programs. The core offering includes Residential Treatment, Medical Detox, Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Virtual Outpatient programs. Specialty programs include Equine Therapy, Adventure Therapy, Sexual Recovery Program, and Family Ranch Program. The center treats a wide range of substance use disorders (alcohol, opioids, fentanyl, stimulants, benzodiazepines, cocaine, methamphetamine, prescription drugs) and mental health conditions (anxiety, depression, PTSD, bipolar disorder, ADHD) through evidence-based therapies including CBT, DBT, EMDR, and experiential approaches. Gender-specific programs (Men's Ranch Program and Women's Ranch Program) are offered alongside aftercare services through the Alumni Network. The treatment model integrates clinical care with nature-based, ranch environment experiences to support holistic recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Program Immersive, full-time residential treatment where clients live on the ranch campus and participate in therapy, experiential work, and community routines with 24/7 clinical support.
• Medical Detox Supervised withdrawal management with 24/7 medical monitoring, medication-assisted treatment when appropriate, and stabilization support for clients transitioning from substance dependence.
• Partial Hospitalization Program (PHP) High-intensity daily clinical care offering structured programming most days of the week without overnight residential supervision, serving as a transition from residential or a starting point based on clinical needs.
• Intensive Outpatient Program (IOP) Structured outpatient care allowing clients to live at home or approved housing while attending multiple programming days per week with group sessions, individual therapy, and clinical check-ins.
• Virtual Outpatient Telehealth-based therapy, counseling, and psychiatric care delivered via secure video sessions for clients across Tennessee who need flexible addiction and mental health support without visiting the facility.
• Equine-Assisted Therapy Experiential therapy using interactions with horses to support emotional awareness, trust-building, boundary-setting, and emotional regulation through non-riding activities guided by licensed clinicians and equine specialists.
• Adventure Therapy Outdoor experiential therapy incorporating ropes courses, zip lines, guided mindfulness, group bonfires, and structured challenges to build emotional regulation, confidence, and teamwork skills.
• Sexual Recovery Program Gender-specific program for adult men struggling with compulsive sexual behaviors, certified by the International Institute for Trauma and Addiction Professionals (IITAP), utilizing Patrick Carnes' Sexual Dependence Inventory model.
• Family Ranch Program Family therapy and education program helping loved ones understand addiction patterns, rebuild communication, establish healthier boundaries, and develop skills to support recovery.
• Women's Ranch Program Gender-specific addiction treatment program for women featuring trauma-informed care, equine therapy, group work, and support for co-occurring mental health conditions in a women's-only setting.
• Men's Ranch Program Gender-specific addiction treatment program for men featuring detox support, residential treatment, equine-assisted work, group therapy, and family therapy in a male-focused setting.
• Alumni Network (Rooted) Long-term support program for clients completing treatment, offering regular check-ins, alumni groups, workshops, community events, and access to the Rooted national alumni program.

Quantifiable outcome

• Nearly 8 in 10 people were successful after completing an outpatient program
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AetnacoreOthersInsurance provider with in-network relationship for behavioral health coverage. Logo displayed on website indicating accepted insurance partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lakeview Health: Residential and outpatient addiction treatment provider in Florida offering a comparable continuum of care including detox, residential, PHP, IOP, and gender-specific programming. Comparable in scope and clinical positioning to The Ranch.
• Caron Treatment Centers: Nonprofit residential addiction and behavioral health provider in Pennsylvania with a comparable full continuum of care (detox, residential, PHP, IOP) and specialty programs. Direct competitor for patient referrals and clinician talent in the Eastern U.S.
• Cumberland Heights: Tennessee-based nonprofit addiction treatment provider offering residential, IOP, and family programs in the Nashville area. Most direct local competitor to The Ranch, competing for the same regional referral base and patient population.
• Mountainside Treatment Center: Connecticut-based residential addiction treatment provider differentiating via holistic and experiential therapies in a nature-rich setting. Closest analog to The Ranch's experiential/nature-based differentiation strategy.
• Bradford Health Services: Privately held addiction treatment provider headquartered in Alabama with a multi-state footprint across the Southeast including Tennessee. Operates residential, PHP, and IOP programs with similar clinical modalities and referral-driven acquisition.

Broad incumbents

• Promises Behavioral Health: Parent network of The Ranch Tennessee; operates multiple residential and outpatient behavioral health facilities nationwide under a shared clinical and brand framework. Direct peer because it shares protocols, referral infrastructure, and overlapping service lines.
• Hazelden Betty Ford Foundation: Largest nonprofit addiction treatment provider in the U.S., offering residential, PHP, IOP, and family programs with national reach. Comparable to The Ranch in modality mix and clinical depth, but at substantially larger scale and brand recognition.
• Rogers Behavioral Health: Multi-state behavioral health system specializing in OCD, anxiety, depression, and addiction with residential and PHP/IOP programs across the Midwest and Southeast. Comparable in evidence-based clinical approach and programmatic depth.
• Acadia Healthcare: Public behavioral health operator with a national network of inpatient psychiatric and residential treatment facilities. Comparable as a scaled multi-site platform addressing similar patient populations, but with substantially larger capital base and geographic footprint.

Regional players

• Sundown M Ranch: Nonprofit residential addiction treatment center in Washington State offering medically monitored detox, residential, and IOP services. Comparable in clinical modality and full continuum structure, but serves the Pacific Northwest rather than the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLLZ7WXtXIxrPKZPYCDExQ1nKpkBFUmKhj
• Xx.com/recoveryranchtn
• LinkedInlinkedin.com/company/the-ranch-treatment-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ranch Tennessee