New ERA Farm Service

What New ERA Farm Service does

New Era Farm Service, Inc. is a privately held, family-owned agricultural inputs company founded in 1974 and headquartered at 2904 E Oakdale Ave, Tulare, California. The company specializes in organic matter management and crop nutritional support, producing and distributing soil amendments and foliar fertilizers for organic and sustainable farming operations.

The core product portfolio is organized around three pillars: compost-based soil amendments (New Era Compost, Liquid Compost, Concentrated Liquid Compost, Bio-Blend R/S, Micro-Soff); a NUTRA-GEN fertilizer line derived from human-food-chain inputs in multiple NPK analyses; and specialty foliar/ferrigation products including Nutra Mix I/II, Metazyme, Sea-Cell 200 (manufactured by Western Nutrients Corporation under exclusive distribution), and PMPD 0-40-40 potassium phosphate fertilizer. The company holds a California Department of Food and Agriculture (CDFA) Organic Input Material certification and is pursuing OMRI certification for PMPD 0-40-40, positioning its products for organic-certified growers.

The company operates a sales-led, direct-distribution model, selling bulk and unit-quantity products to commercial growers, professional turf applicators, and landscapers/nurseries in California's Central Valley and surrounding region, with secondary distribution of third-party brands such as Grow More. Pricing is quote-based; orders are placed via phone, contact form, or direct sales. Customer scale commentary references 170+ trusted accounts. No public revenue, headcount, or funding data is disclosed, and the company operates as an independent, non-institutionally-backed entity under the leadership of owner and Certified Crop Advisor Doug Graham (since 1995).

Name

New ERA Farm Service

Legal name

New Era Farm Service, Inc.

Website

https://newerafarmservice.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

New Era Farm Service is a family-owned California agricultural inputs company that formulates and distributes organic soil amendments, foliar fertilizers, and NPK products for commercial growers, turf applicators, and landscapers, holding CDFA OIM organic certification.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315), Fertilizer (Mixing Only) Manufacturing (325314), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF)

akta.pro secondary industries

Compost & Compost Blends (AFABADAE), Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

Keywords

• Organic fertilizer
• Soil amendments
• Crop nutrition
• Foliar fertilizer
• Agricultural inputs

Headquarters

HQ city

Tulare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Fertilizer Products: Sale of organic fertilizers, soil amendments, and crop nutritional products to growers, farmers, and professional turf applicators. Products include compost, liquid fertilizers, foliar products, and specialty nutrient formulations sold in various sizes from bulk containers to individual units.
2. Product Distribution: Distribution of third-party agricultural products including Grow More fertilizers. Revenue generated through product markup and distribution margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Era Farm Service manufactures and distributes organic soil amendments and foliar fertilizers for commercial growers, professional turf applicators, landscapers, and nurseries. The product portfolio includes composted dairy manure-based amendments, concentrated liquid composts, foliar nutrient blends, and specialized NPK fertilizers (NUTRA-GEN line, PMPD 0-40-40, Sea-Cell 200) designed for application through fertigation, foliar spraying, drip irrigation, and direct soil application.

Product overview

New Era Farm Service is an agricultural inputs company specializing in organic matter management and crop nutritional support. The company offers a comprehensive portfolio of soil amendments and foliar fertilizers including compost-based products (New Era Compost, Liquid Compost, Concentrated Liquid Compost), humic acid and seaweed blends (Bio-Blend R/S, Micro-Soff), and specialized NPK fertilizers (NUTRA-GEN line in various formulations, PMPD 0-40-40, Sea-Cell 200). Products are designed for application through fertigation, foliar spraying, drip irrigation, and direct soil application. The company combines traditional N-P-K inputs with advanced fertilization methods to support sustainable farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• New Era Compost Organic soil amendment derived from composted dairy manure enriched with 1.25% nitrogen, 1.50% phosphoric acid, and 2.50% potash for improving soil health and plant growth. Designed for commercial crop production (3-10 tons per acre) and turf application (40-100 lbs per 1,000 sq ft).
• New Era Liquid Compost Soluble extract from composted dairy manure designed to enhance soil health and nutrient absorption, applicable directly to soil or through irrigation systems.
• New Era Concentrated Liquid Compost Premium bulk soil amendment derived from composted dairy manure, fish solubles, humic acid from leonardite, yucca schidigera extract, and montmorillonite for soil health and nutrient uptake.
• New Era Liquid R/S Liquid soil amendment product for use with standard fertilizer programs.
• New Era Micro-Soff Organic-acid liquid soil amendment with pH of 2.5 and 20% citric acid designed to buffer high pH and sodic soil conditions, also helps clean drip systems.
• New Era Nutra Min Nutrient supplement product for foliar application.
• Nutra Mix I Foliar-applied nutrient product for crop nutrition.
• Nutra Mix II Foliar-applied nutrient product for crop nutrition.
• Metazyme Foliar-applied enzyme-based product for crop nutrition.
• New Era Bio-Blend R/S Bulk soil amendment containing humic acid, molasses, seaweed extract, yucca schidigera extract, and montmorillonite to enhance crop growth and soil health.
• Liquid Seaweed Seaweed-based liquid fertilizer for foliar application.
• Micronized Nutra-Min Micronized nutrient formulation for soil application.
• NUTRA-GEN Derived from the human food chain, this product enhances soil fertility and boosts fertilization efficiency with 3-1-0 NPK analysis including humic acids. Digested into basic nutrients to feed soil organisms and improve fertilization efficiency.
• NUTRA-GEN 10-12-0 Provides readily available phosphorus and nitrogen to support root growth in fertigation programs with 10% N and 12% P2O5.
• NUTRA-GEN 0-6-12 Provides phosphorus and potassium for safe, effective root growth and nutrient uptake with 0-6-12 NPK analysis.
• PMPD 0-40-40 Water-soluble potassium phosphate fertilizer (0-40-40) pending OMRI certification, formulated without nitrogen for flowering, fruit set, and ripening stages. Dosage: 6g per L of spray solution; absorbed within 30 minutes of spraying.
• Sea-Cell 200 Quality formulation of seaweed extract, plant oils, and nutrients (2-1-3 NPK) formulated by Western Nutrients Corporation to boost plants during critical growth periods. Available in 2.5 gallon units; application rate 8-16oz per acre.

Quantifiable outcome

• 99% top rated organic certification standing
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ICL Group: ICL Group is a global specialty minerals and fertilizer manufacturer producing soluble, foliar, and specialty plant nutrition products including organic and bio-stimulant lines. It competes with New Era at the premium soluble fertilizer tier (e.g., 0-40-40 / potassium phosphate).
• Nutrien Ag Solutions: Nutrien Ag Solutions is the retail arm of Nutrien Ltd., the world's largest crop inputs provider, offering fertilizers, crop protection, and digital agronomy services. It is a broad incumbent that increasingly competes in the organic and specialty fertilizer space in California's Central Valley.
• Yara International: Yara is a global crop nutrition company producing nitrogen, NPK, and specialty fertilizers with a growing portfolio of organic and bio-based inputs. It is a broad incumbent against which New Era's specialty organic line competes for shelf space at ag retailers and distributors.

Direct peers

• Fertrell Company: Fertrell is a family-owned organic fertilizer and soil amendment manufacturer serving organic farmers and growers. It shares New Era's family-owned, organic-input focus and overlapping CDFA/OMRI certification positioning.
• Western Nutrients Corporation: Western Nutrients Corporation manufactures liquid fertilizer formulations including seaweed extract, plant oils, and nutrient blends (e.g., Sea-Cell 200) that New Era exclusively distributes. The companies are direct manufacturing and channel partners in specialty liquid fertilizers.
• Sustane Natural Fertilizer: Sustane manufactures composted and granulated organic fertilizers from turkey litter and other natural feedstocks, serving organic growers and turf managers. Like New Era, it focuses on CDFA/OMRI-listed organic inputs and competes for the same specialty organic customer base.
• Grow More: Grow More is a manufacturer of specialty fertilizers and plant nutrients that New Era Farm Service distributes as a third-party brand. The two share channel overlap and a focus on specialty foliar and soluble nutrient products for commercial agriculture.
• Dr. Earth: Dr. Earth produces organic fertilizers, soil amendments, and probiotic-based plant nutrition products for organic agriculture, landscaping, and retail consumers. It is comparable to New Era's product portfolio of organic composts, foliar nutrients, and bio-based soil amendments.
• Bio-Gro: Bio-Gro is a manufacturer of organic fertilizers, humic acid products, and soil amendments serving the Western U.S. agriculture market. It is a direct competitor in the composted manure, humic acid, and organic input segment.

Emerging players

• Alpha Bio Systems: Alpha Bio Systems produces organic-based and biological crop nutrition products for specialty agriculture. It overlaps with New Era's organic fertilizer and foliar nutrition lines, particularly in sustainable and regenerative use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewEraFarm
• Facebookfacebook.com/newera1974
• LinkedInlinkedin.com/company/new-era-farm-service-inc
• Instagraminstagram.com/newerafarmservice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New ERA Farm Service