District Brewing

What District Brewing does

District Brewing Company is a craft brewery founded in October 2012 in Regina, Saskatchewan, by Jay Cooke, and is the first craft brewery established in Regina. The company produces a portfolio of award-winning beers built around four core lagers — German Pilsner (5.0% ABV), Festbier Marzen (5.5% ABV), Bavarian Dark (5.0% ABV), and West Coast Wheat (4.6% ABV) — plus seasonal and specialty SKUs (Lemon Ginger Radler, EnglishIsh IPA, Charm Pale Ale, Craft Light Lager), a Craft Light Lager low-calorie SKU, and a non-alcoholic line (Hero NA Milk Stout and Hero NA Pale Ale, both under 0.5% ABV). Production is grounded in traditional brewing using four ingredients (hops, malt, yeast, water), with no chemicals, sugar, or food colouring in the recipe base; the facility has 16,000 hectoliters of brewing capacity and was the first in Saskatchewan to deploy Earthly Labs' CiCi Oak Carbon Capture technology for sustainability.

The business operates a multi-channel revenue model anchored in three streams: (1) direct-to-consumer sales through the brewery taproom and on-site liquor store at 1555 8th Avenue in Regina; (2) e-commerce / home delivery via the proprietary Brewzer app, developed with Squareflo and operating in Regina and Saskatoon; and (3) wholesale distribution through Saskatchewan Liquor and Gaming Authority (SLGA) liquor stores plus direct sell-sheet sales to restaurants, bars, and pubs. Two secondary revenue streams — contract brewing services for startup and established brands (capacity up to 16,000 hectoliters) and venue/event services (weddings, private tours, keg rentals, event sponsorship, merchandise from $7 glassware to $75 growlers) — diversify the model. The primary customer segments are craft beer enthusiasts (consumer/SMB mix) and hospitality businesses (mid-market) in Saskatchewan; secondary segments include brewing startups seeking contract capacity and event hosts.

The company is privately held, headquartered in Regina, with a management team led by CEO Joe van Heerden (appointed 2016) and Brewmaster Mbaku Hamidu Adamu, and a headcount in the 11–50 range. It has no disclosed parent company, no institutional funding rounds, and no public listing. Geographic reach is restricted to Saskatchewan (Regina and Saskatoon for D2C; province-wide for SLGA wholesale), making it a regional craft brewery with diversified but bounded revenue surface.

Name

District Brewing

Legal name

District Brewing Company

Website

https://districtbrewing.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

District Brewing Company is a Regina, Saskatchewan-based craft brewery founded in 2012, producing award-winning lagers, IPAs, and non-alcoholic beers. The brewery serves consumers directly via taproom, e-commerce delivery, SLGA wholesale, contract brewing, and private events across Saskatchewan.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (42481), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Non-alcoholic beer
• Contract brewing services
• Brewery taproom
• Craft beer wholesale

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Retail Sales: Sales of beer directly to consumers through the brewery taproom, including on-site consumption and takeaway purchases.
2. E-commerce / Delivery: Online orders through Brewzer app for home delivery of beer and merchandise in Regina and Saskatoon.
3. Wholesale Distribution: Distribution of canned and bottled beer to liquor stores (SLGA) and pubs/restaurants throughout Saskatchewan.
4. Contract Brewing: Brewing services for startup brewing companies and established brands, including recipe design, manufacturing, packaging and distribution. Capacity up to 16,000 hectoliters.
5. Merchandise: Sale of branded merchandise including t-shirts, hats, glassware, growlers, and dog collars.
6. Private Events & Services: Revenue from private event bookings, wedding venues, brewery tours, and keg rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

District Brewing Company brews and sells craft beer under four core lagers plus seasonal, specialty, and non-alcoholic SKUs from its Regina, Saskatchewan brewery, and sells them directly through its taproom, the Brewzer delivery app, and an on-site liquor store. Beyond its own brands, it provides contract brewing services (recipe design, brewing, packaging, distribution up to 16,000 hectoliters) to other beer brands, and operates event services including private venue hire, weddings, brewery tours, keg rentals, and event sponsorship. Branded merchandise (glassware, apparel, growlers, dog collars) rounds out the offering.

Product overview

District Brewing Co. is a craft brewery in Regina, Saskatchewan that produces a portfolio of beer products centered around four core lagers: German Pilsner Lager (5.0% ABV), Festbier Marzen Lager (5.5% ABV), Bavarian Dark Lager (5.0% ABV), and West Coast Wheat Lager (4.6% ABV). The portfolio also includes seasonal and specialty beers (Lemon Ginger Radler, EnglishIsh IPA, Charm Pale Ale, Craft Light Lager), non-alcoholic options (Hero Non-Alcoholic Milk Stout, Hero Non-Alcoholic Pale Ale), and merchandise. Beyond beer production, the company offers contract brewing services, private event venues, brewery tours, keg rentals, and an on-site liquor store. The brewery uses four ingredients: hops, malt, yeast, and water, with local sourcing where possible.

Differentiator

Problem solved

Functional benefit

Products and services

• German Pilsner Lager German-style pilsner pouring a brilliant gold with Czech Saaz late-addition hopping for a delicate aroma, balanced with prairie 2-row malt; 25 IBU, 5.0% ABV. Core retail and on-premise product.
• Festbier Marzen Lager Festbier Marzen pouring a bronze caramel color with smooth texture, round slightly sweet palate and deep toffee-like aroma; balanced by appetizing bitterness; 25 IBU, 5.5% ABV. Core retail and on-premise product.
• Bavarian Dark Lager Munich Dunkel style brewed from a Munich malt base, dark brown with garnet tint, toffee/raisin/chocolate notes and subtle noble hop bitterness; 23 IBU, 5.0% ABV. Core retail and on-premise product.
• West Coast Wheat Lager Sour-mashed and generously hopped with Sorachi Ace to balance wheat malt sweetness, with dry hopping for lemon peel and verbena aromas; naturally unfiltered, low bitterness; 15 IBU, 4.6% ABV. Core retail and on-premise product.
• Lemon Ginger Radler Seasonal radler blending a Charm Pale Ale base with Sicilian lemon and ginger juices and locally sourced honey from Prairie Bee Meadery; Bronze Medal winner at the 2018 Canadian Brewing Awards in the Fruit Beer category.
• EnglishIsh IPA Old English style IPA brewed with modern-day Simcoe, Cascade, Centennial, and Citra hops; unfiltered, lighter and refreshing; Gold Medal winner at the 2020 Canadian Brewing Awards in the English Style IPA category.
• Charm Pale Ale Bright pale ale featuring Citra hops with pineapple aroma, tropical citrus notes and grapefruit peel aftertaste; 5.1% ABV.
• Craft Light Lager Delicately carbonated golden lager with subtle citrus notes and earthy undertones; Magnum and Saaz hops provide a clean, balanced finish at 100 calories per can; 4.0% ABV.
• Hero Non-Alcoholic Milk Stout Non-alcoholic milk stout brewed with the same ingredients as seasonal stouts minus the alcohol; rich, roasty malt profile; less than 0.5% ABV; targeted at mindful and health-conscious drinkers.
• Hero Non-Alcoholic Pale Ale Non-alcoholic pale ale brewed in Regina using high-quality ingredients and Centennial and Cascade hops for pine and citrus notes; targeted at drinkers seeking craft flavor without alcohol.
• Contract Brewing Services B2B contract brewing for startup brewing companies and established brands, covering recipe design, brewing, manufacturing, packaging (bottles, cans, kegs, growlers) and distribution, with capacity up to 16,000 hectoliters.
• Private Event Venue Booking Brewery-hosted private events featuring craft beer, an outdoor garden and tasting room experience for exclusive bookings.
• Private Brewery Tours and Corporate Events Customized brewery tours and corporate group outings at the Regina brewery facility.
• Beer Keg Rentals Keg rentals for birthday parties, backyard bashes, weddings, home tap systems and other special events.
• Wedding Venue Services Brewery-based wedding venue service for ceremonies and celebrations, with limited bookings offered in 2024.
• Event Sponsorship Beer sponsorship and partnership packages for local and regional events and festivals to showcase the craft beer lineup.
• On-site Liquor Store On-site liquor store at the brewery (1555 8th Avenue, Regina) offering local craft beer and spirits during regular business hours.
• District Brewing Branded Merchandise Branded merchandise including 10-year limited edition t-shirts, dad hats, shaker glasses, Rastal Teku glasses, Stanley insulated growlers, dog collars made from reclaimed bike inner-tube rubber, and toques; priced between $7 and $75.

Quantifiable outcome

• Gold Medal - 2020 Canadian Brewing Awards for English Style IPA
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Earthly LabscoreStrategic or Co-development Partner · 4 September 2023Adopted Earthly Labs' CiCi Oak Carbon Capture technology, making District Brewing the first company in Saskatchewan to use this technology for environmental sustainability.
• BrewzercoreTechnology or Integration · 15 January 2021Alcohol delivery app and website developed in partnership with Squareflo, allowing customers to order beer for home delivery in Regina and Saskatoon.
• Prairie Bee MeaderyminorStrategic or Co-development PartnerLocal meadery that supplies honey used in District Brewing's award-winning Lemon Ginger Radler. A local ingredient sourcing partnership supporting the Saskatchewan economy.
• SquareflocoreTechnology or IntegrationLocal web and software development company that designed District Brewing's website and rebranded product design. Also developed the Brewzer alcohol delivery app and website.
• Bark Design StudiominorStrategic or Co-development PartnerMarketing and design partner responsible for branding and promotional materials.
• Ambassador Coffee ServicesminorStrategic or Co-development PartnerLocal supplier providing coffee for District Brewing employees.
• Beevers ElectricminorStrategic or Co-development PartnerElectrical services contractor for brewery operations.
• Chris Murray Custom CabinetryminorStrategic or Co-development PartnerLocal carpenter that manufactures tap handles and sandwich boards for the brewery.
• Klein HomesminorStrategic or Co-development PartnerLocal supplier of quality tap handles for the brewery.
• Grefs DeliveryminorChannel Partner/ Reseller/ DistributorShipping and distribution services for beer products.
• Sleek SignsminorStrategic or Co-development PartnerLarge format printing services for promotional materials.
• FloPrint.comminorStrategic or Co-development PartnerPrinting services for various marketing needs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Nokomis Craft Ales: Saskatchewan-based craft producer distributing through SLGA. Comparable in size and channel mix, sharing the same provincial wholesale and on-premise competition set.
• Original 16 Brewing Company: Saskatoon-based craft brewery distributing through SLGA across Saskatchewan. Comparable product mix (lager, IPA, seasonal) and B2B wholesale model, serving overlapping customers in a different Saskatchewan metro.
• 9 Mile Legacy Brewing: Saskatchewan craft brewer with SLGA distribution and taproom sales. Comparable scale and Saskatchewan-focused go-to-market, making it a regional analog.
• Last Mountain Brewing Company: Saskatchewan craft brewery with SLGA distribution. Directly comparable in scale, Saskatchewan-only geographic footprint, and craft lager/ale product positioning.

Emerging players

• Partake Brewing: Canadian non-alcoholic craft brewery based in Calgary. Closest Canadian analog to District's Hero NA portfolio, competing for the same mindful-drinking consumer segment in Western Canada.
• Athletic Brewing Company: US-based non-alcoholic craft beer pioneer. Highly comparable on the Hero NA product line specifically, representing the category benchmark for taste and brand-building in non-alcoholic craft.

Broad incumbents

• Mill Street Brewery: Established Canadian craft brewery (owned by Labatt/AB InBev) with broad national distribution and taproom operations. Comparable product portfolio and omnichannel model, but with substantially larger marketing budgets and geographic footprint.
• Steam Whistle Brewing: Larger Canadian craft brewer with national distribution. Comparable core product (premium lager) and taproom-plus-distribution model, but at significantly greater scale and multi-province reach.

Direct peers

• Pile O' Bones Brewing Co. Regina-based craft brewery operating a taproom and distributing through SLGA across Saskatchewan. Directly competes for the same local craft consumer and on-premise accounts as District.
• Rebellion Brewing Co. Independent craft brewery also located in Regina, Saskatchewan. Directly comparable on geography, customer base (Saskatchewan craft drinkers), and multi-channel model (taproom plus SLGA distribution).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/districtbrewing
• LinkedInlinkedin.com/company/district-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about District Brewing