Partake Brewing
Partake Brewing is a Calgary-based craft non-alcoholic beverage company founded in 2017 that produces under-30-calorie, sub-0.5% ABV beers and sparkling hop water for health-conscious and sober-curious consumers across Canada and the United States through DTC, Amazon, and major grocery and specialty retailers.
- Company typePrivate
- Founded2017
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Partake Brewing does
Partake Brewing is a privately held Canadian craft non-alcoholic beverage company founded in 2017 by Ted Fleming and headquartered in Calgary, Alberta, with brewing operations in Toronto, Ontario. The company produces a portfolio of full-flavored non-alcoholic craft beers — IPA, Hazy IPA, Pale, Blonde, Peach Gose, and Lime Goserita — each containing less than 0.5% ABV and under 30 calories per serving, achieved through a proprietary brewing method developed by the company's brewmaster. In 2025, Partake extended beyond beer with Hop Twist, a zero-calorie sparkling hop water featuring Citra and Mosaic hops and real citrus juice. All products are vegan-friendly, with select SKUs holding Kosher and Non-GMO certifications, and the company maintains B-Corporation certification.
The business operates a hybrid direct-to-consumer and retail distribution model. Its DTC channel, drinkpartake.com, offers 12-pack, 24-pack, and 48-pack formats with a build-your-own-box option and a subscription program that delivers a 15% discount with free shipping. On the retail side, products are listed with Sobeys, Loblaws, Whole Foods Market, Walmart, and London Drugs in Canada and Total Wine & More, Sprouts, and Whole Foods Market in the United States, supplemented by Amazon marketplace availability. DTC shipping covers all Canadian provinces (with air-mail-only exceptions) and 43 contiguous US states, excluding Michigan, South Carolina, Nebraska, Kansas, Idaho, Mississippi, and Georgia.
Partake serves primarily health-conscious consumers and sober-curious or moderation-focused drinkers seeking craft beer flavor without alcohol, calories, or hangovers, with secondary appeal to Dry January participants and fitness-oriented buyers. The company has raised approximately $20.5 million across disclosed funding rounds — a $4 million seed in 2020 led by CircleUp, a $16.5 million Series B in 2022 led by Amberstone Ventures and GroundForce Capital, and a follow-on from Chrysalis Capital Advisors in 2023 — to fund product expansion and US distribution growth. Partake competes in the Canadian NoLo category, which reached $199 million in sales (June 2023–June 2024) growing over 24% year-over-year, against larger NA craft peer Athletic Brewing Co. and legacy entrants such as Guinness 0.
Partake Brewing firmographics
Firmographics- Name
- Partake Brewing
- Legal name
- Partake Brewing
- Website
- https://drinkpartake.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Partake Brewing is a Calgary-based craft non-alcoholic beverage company founded in 2017 that produces under-30-calorie, sub-0.5% ABV beers and sparkling hop water for health-conscious and sober-curious consumers across Canada and the United States through DTC, Amazon, and major grocery and specialty retailers.
- Ownership category
- akta.pro rank
Partake Brewing industry classification
Industry- Product category
- Non-alcoholic craft beer
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Partake Brewing is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Partake Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through drinkpartake.com website. Products sold in 12-pack, 24-pack, and 48-pack formats. Subscription model offers 15% discount with free shipping for recurring orders.
- Retail Distribution: Products sold through major retail chains including Sobeys, Loblaws, Whole Foods Market, Walmart, London Drugs in Canada, and Total Wine & More, Sprouts in the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12-pack pricing for individual beer styles |
| Unit Pricing | Pay-as-you-go | Bulk 24-pack and 48-pack options with per-unit savings |
| Subscription | Monthly | Subscription model with 15% discount and free shipping |
| Unit Pricing | Pay-as-you-go | Build Your Own Box - custom 24-pack combination |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Partake Brewing product offering
Product offeringCore offering
Partake Brewing manufactures and sells full-flavored, low-calorie non-alcoholic craft beer (under 30 calories, less than 0.5% ABV) using a proprietary brewing method. The portfolio includes IPA, Hazy IPA, Pale, Blonde, Peach Gose, and Lime Goserita beers, plus Hop Twist sparkling hop water, sold through direct e-commerce, major grocery and specialty retailers in Canada and the US, and Amazon.
Product overview
Partake Brewing is a non-alcoholic craft beer company founded in 2017 by Ted Fleming, specializing in full-flavored, low-calorie non-alcoholic beers (under 30 calories) and sparkling hop water beverages. The product portfolio includes core non-alcoholic beer offerings: IPA, Hazy IPA, Pale, Blonde, Peach Gose, and Lime Goserita, plus Hop Twist (a gluten-free sparkling hop water). The company also offers variety packs including the Bestsellers Pack (Pale & IPA), The Classics Pack (Pale & Blonde), and Lime Variety Pack. All products contain less than 0.5% ABV and are certified vegan-friendly. The company operates from Toronto, Ontario, Canada and distributes across major retailers in Canada and the United States, with strategic funding including a $4 million round in 2020 and $16.5 million Series B in 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- IPA Partake's signature non-alcoholic IPA brewed with Cascade, Amarillo, and Citrus hops, delivering bold hop flavor with citrus, pine, and floral notes at 10 calories per can. Targeted at health-conscious consumers and craft beer drinkers seeking full flavor without alcohol.
- Hazy IPA Generously dry-hopped non-alcoholic Hazy IPA with low bitterness and juicy notes of apricot, mango, and berries and a smooth, soft mouthfeel. Aimed at craft beer enthusiasts preferring a hazy style.
- Pale Non-alcoholic pale ale blended with fruity and floral hops, featuring orange zest, grapefruit, and a touch of pine with a dry, crisp finish. Positioned as an everyday craft beer alternative without alcohol.
- Blonde Easy-drinking, malt-forward non-alcoholic blonde ale with hints of fruit and hops, floral and earthy hop character, and notes of pomegranate and freshly toasted bread at 15 calories per can. Targeted at consumers seeking an approachable, lighter craft beer alternative.
- Peach Gose Non-alcoholic Gose-style beer brewed with sea salt, coriander, and natural peach flavor for a tart, slightly salty taste with refreshing peach notes at 25 calories per can. Verified Non-GMO; aimed at consumers wanting a fruit-forward sour-style craft option.
- Lime Goserita Citrusy non-alcoholic Gose-style brew inspired by the classic margarita, with cold-pressed lime juice, agave, and sea salt, delivering a tart, lightly sour, refreshing taste at 30 calories per can. Certified Kosher; targeted at margarita-style flavor seekers.
- Hop Twist Sparkling hop water brewed with Citra and Mosaic hops and a splash of real lemon juice, delivering tropical and citrusy notes with zero calories, gluten-free, and non-alcoholic. Expands the portfolio into the hop water category for health-conscious and sober-curious consumers.
- Bestsellers Variety Pack: Pale & IPA Mixed pack featuring Partake's two best-selling brews, Pale Ale and IPA non-alcoholic beers. Designed for sampling, gifting, and trial of the core lineup.
- The Classics Variety Pack: Pale & Blonde Mixed pack featuring Partake's classic Pale Ale and Blonde non-alcoholic beers. Designed for consumers wanting two lighter, easy-drinking styles in one pack.
- Lime Variety Pack Variety pack combining IPA, Pale Ale, Blonde, and the limited-edition Lime Goserita into one mixed pack for sampling or discovering favorites across the core lineup.
- Subscribe & Save Subscription Program Subscription service on drinkpartake.com delivering 24-packs of core non-alcoholic beer styles on a recurring schedule (every 1, 4, 6, or 8 weeks depending on option) at a 15% discount with free shipping. Targeted at repeat purchasers who want automatic replenishment.
- Build Your Own Box Customizable 24-pack builder (6 packs of 4 different styles) priced at $56.99 USD, with optional recurring subscription delivery every 4, 6, or 8 weeks. Enables shoppers to tailor variety to taste preferences.
Quantifiable outcome
- Under 30 calories per beer with full craft beer flavor
- +2 more outcomes
Companies that use Partake Brewing
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Partake Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Partake Brewing partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Partake Brewing competitors and assessment
Company assessmentBroad incumbents
- Lagunitas IPNA: Heineken-owned craft brand's non-alcoholic IPA; broader craft incumbent with deeper distribution leveraging the Lagunitas parent network, comparable in style targeting.
- Heineken 0.0: Global beer incumbent's non-alcoholic variant; competes with Partake in the same grocery aisles at mass scale with substantially larger marketing and distribution budgets.
- Guinness 0: Diageo's non-alcoholic Guinness launched in select markets; directly comparable NA beer SKU competing for sober-curious consumers and on-premise listings where Partake also seeks placement.
Direct peers
- Surreal Brewing Company: California-based NA craft brewery producing IPAs, lagers and milk stouts targeting keto, low-carb and sober-curious drinkers; directly comparable product mix and calorie-conscious positioning.
- Wellbeing Brewing Company: US craft non-alcoholic brewery offering a wide range of styles (IPA, amber, blonde, wit) at under 100 calories; similar positioning around health-conscious, sober-curious consumers and overlapping retail/D2C strategy.
- Athletic Brewing Company: Largest non-alcoholic craft beer brand in North America, offering IPAs, pale ales, golden ales and other styles through D2C and major retail; directly comparable as a category-leading NA craft peer competing for the same shelf space and consumer occasions.
- Big Drop Brewing Co. UK-based dedicated non-alcoholic craft brewery producing IPAs, stouts and lagers; comparable as a craft-first NA brewer expanding internationally into markets where Partake also competes.
- Bravus Brewing Company: US-based craft non-alcoholic brewery producing IPAs, blondes, stouts and ambers with a similar low-calorie proposition; competes head-to-head in the NA craft segment with overlapping retail and D2C channels.
Emerging players
- Hoplark: Hop-forward sparkling water brand overlapping directly with Partake's Hop Twist product line; relevant as a category-adjacent peer chasing the same zero-calorie, hop-flavored occasion.
- Mash Gang: UK-based NA craft brewer with a cult following, producing IPAs, pale ales and sours; comparable as a digital-first, community-led emerging NA brand that could expand into North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Partake Brewing social profiles
Digital presencePartake Brewing compliance and trust
Trust signalCompliance3 records
Partake Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partake Brewing leadership team
Management profileNumber of profiles
Profiles1 record
Partake Brewing funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partake Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partake Brewing
What does Partake Brewing do?
Partake Brewing manufactures and sells full-flavored, low-calorie non-alcoholic craft beer (under 30 calories, less than 0.5% ABV) using a proprietary brewing method. The portfolio includes IPA, Hazy IPA, Pale, Blonde, Peach Gose, and Lime Goserita beers, plus Hop Twist sparkling hop water, sold through direct e-commerce, major grocery and specialty retailers in Canada and the US, and Amazon.
Is Partake Brewing a public or private company?
Partake Brewing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Partake Brewing founded?
Partake Brewing was founded in 2017. It employs 11 to 50 people.
Where is Partake Brewing based?
Partake Brewing is headquartered in Calgary, Canada, in the North America region.
How does Partake Brewing make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Partake Brewing's main competitors?
Broad incumbents on record are Lagunitas IPNA, Heineken 0.0 and Guinness 0. Direct peers are Surreal Brewing Company, Wellbeing Brewing Company, Athletic Brewing Company, Big Drop Brewing Co. and Bravus Brewing Company. Emerging players are Hoplark and Mash Gang.
Does Partake Brewing have an API?
No public API is recorded for Partake Brewing.
What industry is Partake Brewing in?
Partake Brewing's product category is Non-alcoholic craft beer. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312120 and its SIC code is 2082.