A. Trawl Auto

What A. Trawl Auto does

A. Chalut auto ltée, operating under the consumer-facing name Chalut Auto, is a privately held automotive dealership headquartered at 250 boul Antonio-Barrette in Joliette, Quebec, Canada. The company functions as an authorized franchise retailer for three General Motors brands — Chevrolet, GMC, and Buick — and also operates a related Cadillac-branded storefront at chalutautocadillac.com. It self-describes as one of the largest Chevrolet, Buick, and GMC dealerships in Canada and serves both retail consumers and commercial fleet buyers in the Lanaudière region of Quebec, with a staff headcount estimated in the 11–50 range.

The core product offering spans new vehicles from the three franchised brands, plus a parallel used-vehicle inventory and a growing electric vehicle lineup powered by GM's Ultium battery platform (Chevrolet Bolt EV, Equinox EV, Blazer EV, Silverado EV, GMC Sierra EV, and Hummer EV). Complementary revenue lines include a certified service department (oil changes, tire service, body shop work), OEM parts and accessories, and consumer financing arranged through GM Financial with advertised rates in the 2.79%–4.99% range over 84-month terms, including a second-chance credit program. Connected vehicle features such as OnStar safety/connectivity, Apple CarPlay, Android Auto, SiriusXM, Bose audio, Google Built-in infotainment, and 5G in-vehicle Wi-Fi are packaged into vehicle sales as manufacturer-supplied technology.

The business model is the traditional dealership format: vehicle gross margin on new and used unit sales, labor rates and parts markup on service, finance reserve/fees on F&I originations, and dedicated fleet/commercial sales. Pricing is transacted in Canadian dollars with published MSRPs ranging from approximately CAD $30,249 for a base Chevrolet Trailblazer LS to CAD $104,203 for a 2027 Corvette Stingray convertible 1LT, with GST/QST and provincial registration added. Marketing is conducted through the bilingual website (chalutauto.com, developed and hosted by Solutions Médias 360 Inc.), Facebook, Instagram, Google Analytics, Facebook Pixel, and Microsoft Bing UET tracking. The customer base is overwhelmingly retail consumers with a secondary commercial fleet segment.

Name

A. Trawl Auto

Legal name

A. Chalut auto ltée

Website

https://chalutauto.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A. Chalut auto ltée is a privately held Chevrolet, Buick, and GMC franchise dealership in Joliette, Quebec, selling new, used, and electric GM vehicles alongside certified service, parts, body work, and GM Financial-backed financing to retail consumers and commercial fleet buyers in the Lanaudière region.

Ownership category

akta.pro rank

Headquarters

HQ city

Joliette

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Chevrolet, Buick, and GMC vehicles as well as used vehicles. Revenue generated from the margin between wholesale acquisition cost and retail selling price.
2. Vehicle Service and Maintenance: Certified service department providing oil changes, tire services, body shop services, and general maintenance. Revenue generated from labor rates and parts markup.
3. Parts and Accessories: Sale of OEM parts and accessories for vehicle maintenance and customization.
4. Financing Services: Vehicle financing and leasing facilitated through GM Financial and other financial partners. May include referral fees or spread on financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

A. Chalut Auto is an authorized Chevrolet, Buick, and GMC automobile dealership in Joliette, Quebec, selling new and used vehicles, including electric vehicles powered by GM's Ultium battery platform. The dealership operates a full-service facility providing certified maintenance and repair, genuine OEM parts and accessories, body shop services, and vehicle financing and leasing through GM Financial, including second-chance credit options.

Product overview

A. Chalut auto ltée is a Chevrolet, Buick, and GMC automobile dealership in Joliette, Quebec, offering a complete portfolio of new and used vehicles, electric vehicles powered by GM's Ultium battery platform, and related services. The product offering centers on three core vehicle brands (Chevrolet, GMC, Buick) spanning cars, trucks, SUVs, and electric vehicles. Complementary services include financing through GM Financial (including second-chance options), certified maintenance and repair, genuine parts and accessories, OnStar vehicle technology integration, and fleet/commercial vehicle sales. The electric vehicle lineup includes Chevrolet Bolt EV, Equinox EV, Blazer EV, Silverado EV, and GMC Sierra EV and Hummer EV models.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevrolet Vehicles Full lineup of Chevrolet brand vehicles including cars, trucks, SUVs, and electric vehicles sold and serviced at the dealership for retail consumers.
• GMC Vehicles Full lineup of GMC brand trucks and SUVs including Sierra, Canyon, Terrain, Acadia, Yukon, and Yukon XL models sold and serviced at the dealership.
• Buick Vehicles Full lineup of Buick brand vehicles including Encore GX, Envision, Envista, and Enclave SUVs sold and serviced at the dealership.
• Electric Vehicles Electric and hybrid vehicles including Chevrolet Bolt EV, Bolt EV RS, Equinox EV, Blazer EV, Silverado EV, and GMC Sierra EV and Hummer EV, powered by GM's Ultium battery platform.
• Financing and Leasing Services Vehicle financing and leasing options through GM Financial, including second-chance financing for buyers with credit challenges.
• Certified Service and Parts Certified maintenance and repair services including oil changes, tire service, body work, and genuine OEM parts and accessories for vehicles purchased at the dealership.
• Chevrolet Corvette Stingray Convertible 2027 mid-engine convertible sports car with 6.7L V8 engine producing 495 horsepower, 8-speed dual-clutch transmission, retractable hardtop roof, and available Z51 Performance Package.
• GMC Yukon XL 2026 full-size SUV with seating for up to nine passengers, 5.3L V8 engine, 10-speed automatic transmission, Premium Smooth Ride suspension, and advanced safety features.
• Fleet and Commercial Sales Commercial vehicle sales program for business customers purchasing multiple vehicles for commercial operations, offering dedicated representatives and volume pricing for work trucks and business fleets.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Solutions Médias 360 Inc.coreTechnology or IntegrationSolutions Médias 360 Inc. developed and operates the A. Chalut auto ltée website platform (www.chalutauto.com). Provides ongoing website hosting, development, and digital infrastructure services.
• General Motors (GMC, Chevrolet, Buick)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for GMC, Chevrolet, and Buick vehicle brands. Operates as the branded retail outlet for GM vehicles in the Joliette region, selling new vehicles, offering certified service, and providing genuine parts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used-vehicle retailer with home delivery model. Comparable as a disintermediation threat that competes for the same Quebec consumer vehicle purchase demand through a fully digital channel rather than a physical showroom.
• Clutch: Canada-based online used-vehicle retailer offering fully online purchase and home delivery. Comparable as an emerging Canadian online channel competing for the same regional Quebec used-vehicle demand that the dealership relies on.
• CarMax: Largest U.S. used-vehicle retailer with omnichannel online + store model. Comparable as a competitive threat in used-car retail and an emerging channel for vehicle purchase that bypasses traditional franchised dealers, relevant to A. Chalut's used-vehicle business.

Direct peers

• AutoCanada: TSX-listed Canadian automotive dealership group operating multiple franchised rooftops across Canada, including Chevrolet, Buick and GMC stores. Directly comparable as a multi-brand franchised dealer operating under GM franchises with similar sales/service/parts/F&I revenue mix in the same Canadian regulatory environment.
• Murray Auto Group: Canadian automotive dealership group operating franchised stores for major OEM brands. Directly comparable as a multi-brand franchised dealer with sales, service, parts and financing operations across Canadian markets.
• Dilawri Group: Canada's largest automotive group, operating franchised dealerships across multiple provinces including GM brands. Comparable as a multi-rooftop franchised Canadian dealer group with similar OEM franchise mix, scale ambitions and full-service sales/service/parts model.
• Baldwin Auto: Quebec-based franchised automotive dealership group with multiple rooftops. Comparable as a regional Canadian GM-affiliated dealer operating in the same Quebec market with similar multi-brand franchise mix and full-service offerings.

Broad incumbents

• Holman Automotive: Large North American automotive services group operating franchised dealerships as well as fleet management. Comparable as a broader incumbent that combines franchised retail dealerships with commercial fleet operations, mirroring A. Chalut's retail-plus-fleet model at greater scale.
• Lithia Motors: NYSE-listed large U.S. automotive retail group operating hundreds of franchised rooftops across multiple OEM brands. Comparable as a broad incumbent franchised dealer with full sales/service/parts operations and a growing EV mix strategy across OEMs.

Others

• Cox Automotive: Provider of dealer software, inventory management, marketing and auction services to franchised and independent dealers. Comparable as an ecosystem enabler supplying technology, data and back-office tools that underpin dealer operations like A. Chalut's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/chalutauto
• Instagraminstagram.com/a.chalutauto
• LinkedInlinkedin.com/company/a-chalut-auto-ltee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A. Trawl Auto