Latour and Petit

What Latour and Petit does

Latour & Petit is a privately held Belgian residential real estate agency founded in 2001 by Denis Latour and Aymeric Francqui, structured as Latour & Petit SA (VAT BE0475.331.474) and regulated by the IPI under agent number 501 415. The firm operates nine physical branch offices across the Brussels-Capital Region (Woluwe-Saint-Pierre, Woluwe-Saint-Lambert/Georges Henri, Ixelles, Kraainem, Uccle/Fort-Jaco), Walloon Brabant (Waterloo, Lasne, Wavre), and Namur, employing approximately 100 staff organized into Direction, Vente (sales), Location (rentals), Immobilier Neuf (new construction), Gestion Locative (rental management), Communication/Marketing, and Administration departments.

The company offers an integrated suite of residential property services: professional in-person valuations, automated online valuations via the PRICEHUBBLE tool, sales representation, buyer-side search, rental placement, ongoing rental management, new-construction and off-plan sales through developer partnerships, serviced-residence brokerage, and investment advisory. Revenue is generated through transaction commissions on sales, fees on rental placements, recurring management fees on managed rental portfolios, and ancillary marketing/valuation services. Marketing combines an owned website with property listings, blog content, digital/print/radio advertising, email campaigns, and an in-house communication team that produces professional photography, video, and SEO-optimized listing assets.

Latour & Petit operates exclusively through its physical branch network with field-based agents serving SMB and individual consumers in the upper-tier Brussels and surrounding residential markets. There is no external investor, parent company, or holding structure; ownership remains concentrated with the two founding partners, and the firm has not raised outside capital. The business model is fundamentally local and relationship-driven, with growth historically achieved through organic branch openings rather than acquisitions or partnerships.

Name

Latour and Petit

Legal name

Latour & Petit SA

Website

https://latouretpetit.be

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Latour & Petit is a privately held Belgian residential real estate agency founded in 2001, operating nine branch offices across Brussels, Walloon Brabant, and Namur, serving individual buyers, sellers, landlords, and tenants with sales, rental, property management, and new-construction services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Property sales services
• Rental management services
• Property valuation services
• New construction sales

Headquarters

HQ city

Woluwé-saint-lambert

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real estate sales commissions: Commissions earned on property sales transactions from both sellers and buyers, managed through brokerage mandates
2. Rental services: Fees from property rental services including tenant placement and property management for landlords
3. Property valuation services: Professional property valuation reports provided free of charge as a service to potential clients, with online self-service valuation tool
4. Rental management services: Ongoing property management services for landlords including tenant management, rent collection, and property maintenance oversight

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Latour & Petit is a Belgian real estate agency that brokers residential property transactions, including sales, purchases, rentals, and ongoing rental management. The firm also provides professional and online property valuation, new construction sales through developer partnerships, investment advisory, and service residence services across Brussels, Walloon Brabant, and Namur regions. It operates through a network of 11 branch offices supported by an in-house marketing team producing professional photography and video for property listings.

Product overview

Latour & Petit is a Belgian real estate agency offering a comprehensive suite of property services. The core portfolio includes professional and automated property valuation (via PRICEHUBBLE integration), property sales representation, buyer acquisition services, rental property management, tenant placement, real estate investment advisory, new construction sales through developer partnerships, and serviced residence services. Operating across Brussels, Walloon Brabant, and Namur regions with 10 physical agency locations, the company positions itself around professional expertise, personalized marketing, and comprehensive transaction support.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Vente) Full-service property sales representation including property marketing, buyer identification, viewing organization, offer negotiation, and transaction management through to the authentic deed, for individual property owners in Brussels, Walloon Brabant, and Namur.
• Property Purchase (Achat) Buyer representation services helping clients find and acquire residential properties matching their criteria in Brussels, Walloon Brabant, and Namur regions.
• Rental Management (Gestion Locative) Comprehensive ongoing rental property management for landlords including tenant selection, lease drafting, inventory management, rent indexing, technical management, and regular reporting.
• Property Rental (Location) Rental listing and tenant placement services for landlords and tenants seeking residential properties in Brussels and Walloon Brabant areas.
• Professional Property Valuation Professional in-person real estate evaluation conducted by experienced agents who visit the property and provide a written evaluation report with real comparable sales data.
• Online Property Valuation Automated online property estimation tool powered by PriceHubble that provides indicative values based on presentation prices of similar recently listed properties.
• New Construction (Immobilier Neuf) Specialized services for new construction properties including developer partnership programs, off-plan sales, and new development project marketing and sales.
• Service Residences (Résidence Service) Specialized brokerage services for serviced living residences targeting specific demographic segments.
• Real Estate Investment Advisory Investment advisory services helping clients identify and evaluate residential property investment opportunities including new developments, colocations, and existing properties.

Quantifiable outcome

• Professional accompaniment from initial contact through authentic deed or tenant occupation
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trevi: Belgian real estate agency network with offices in Brussels, Walloon Brabant, and surrounding regions. Directly comparable residential brokerage competitor serving the same buyer/seller/landlord segments.
• Engel & Völkers Belgium: International brokerage specializing in premium and luxury residential real estate with offices across Brussels and Walloon Brabant. Comparable offering and customer base (high-end residential sellers and buyers) as Latour & Petin's premium-segment work.
• Dewaele Vastgoed: Belgian real estate group offering sales, rentals, and property management across Belgium. Comparable full-service agency model with similar customer segments in residential transactions.
• Sotheby's International Realty Belgium: Luxury residential brokerage operating in Brussels and Belgium's premium neighborhoods. Comparable high-end residential seller and buyer representation, with overlap in the premium communes where Latour & Petit is concentrated.
• RE/MAX Belgium: Global franchise network active in Belgium with residential sales and rental services. Competes head-to-head with Latour & Petit for agent and franchise talent in the same Brussels and Walloon Brabant geographies.
• Century 21 Belgium: International real estate franchise operating across Belgium, offering residential sales, rentals, and property management. Directly competes with Latour & Petit in Brussels and Walloon Brabant through a similar agency model with a broader national footprint.

Emerging players

• Bricknest: Belgian property management startup focused on streamlined rental management for landlords. Overlaps with Latour & Petit's Gestion Locative offering, targeting the same landlord segment with a more digital-first model.

Broad incumbents

• Zimmo: Belgian online real estate platform offering listings, valuations, and lead generation for both consumers and agents. Comparable reach into the same buyer and seller segments, primarily as a listing/marketing channel rather than a full-service broker.
• Immoweb: Belgium's leading online real estate classifieds platform. Not a direct brokerage competitor, but the dominant listing discovery channel that captures the top of Latour & Petit's marketing funnel and a structural threat to traditional agency intermediation.

Regional players

• Keywe: Belgian real estate agency with a presence in Brussels and surrounding regions. Comparable residential sales and rental services, focused primarily on the Brussels market — adjacent competitor for Latour & Petit's core Brussels catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/latouretpetit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latour and Petit