Champions Run Golf Course

What Champions Run Golf Course does

Champions Run Golf Course, operating legally as The Golf Club at Champions Run, is a single-site 18-hole private golf club located in Rockvale, Tennessee, serving the Middle Tennessee market. The facility features a 6,900-yard par-72 championship layout designed by Stuart Moore, with 16 strategically placed bunkers and water hazards, and is supported by comprehensive practice amenities including a driving range, short-game enhancement area, putting green, and an indoor practice academy. On-site hospitality is provided through Gentry's Bar and Grill. The business is family-owned and operated by founders Ron Graham, Steve Graham, and Craig Sewell, all of whom have remained actively involved since the course opened in 2001, with Ron Graham's 36+ years of PGA TOUR tournament-operations experience setting conditioning and design standards.

The company generates revenue primarily through recurring membership subscriptions across seven demographic-segmented tiers: Junior (under 18), Young Executive (18–24), Intermediate (25–29), Full Golf (30–64, the primary segment), Senior (65+), Corporate (3+ employees), and Out-of-Town (residents beyond a 75-mile radius). Effective January 1, 2026, Champions Run converted from a public-access course to a fully members-only private club, eliminating walk-up and daily-fee green revenue in favor of predictable subscription income. Membership acquisition is direct-to-consumer through a dedicated Membership Director (Eva Graham), supported by a website, organic social channels (Facebook and Instagram), and an indoor practice facility positioning the club for year-round engagement.

The operating model is asset-intensive and location-bound, with the company investing in a multi-year capital program — a 2022 full-course renovation, a 2025 new par-3 eighth hole and first-hole extension, and a scheduled July 2026 redesigned par-5 ninth hole — to support the premium private-club repositioning. Technology infrastructure is light: a member portal handles tee-time booking and account management, and Stripe processes payment-card transactions; no proprietary platform, AI/ML systems, or data flywheel is disclosed. Ownership remains concentrated among the founding families with no external venture or institutional capital.

Name

Champions Run Golf Course

Legal name

The Golf Club at Champions Run

Website

https://championsrun.golf

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Champions Run Golf Course is a family-owned, members-only 18-hole private golf club in Rockvale, Tennessee, serving Middle Tennessee golfers through tiered subscription memberships across age, corporate, and out-of-town segments, with on-site practice facilities and dining.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Golf course memberships
• Practice facilities
• Clubhouse dining
• Golf leagues tournaments

Headquarters

HQ city

Rockvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: The primary revenue stream comes from membership fees across multiple tiers including Junior, Young Executive, Intermediate, Full Golf, Senior, Corporate, and Out of Town memberships. Members pay recurring fees for access to the course, practice facilities, and club amenities. As of January 1, 2026, the club transitioned to members-only, making membership the exclusive access model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Champions Run operates an 18-hole private championship golf course in Rockvale, Tennessee, designed by C. Stuart Moore and laid out as a 6,900-yard par-72 with 16 bunkers and water hazards. The club sells recurring golf memberships across seven demographic tiers (Junior, Young Executive, Intermediate, Full Golf, Senior, Corporate, and Out-of-Town), and provides members with driving range, short-game area, putting green, indoor practice academy, golf cart access, league and tournament programming, and full-service dining at Gentry's Bar and Grill. As of January 1, 2026, the facility is exclusively members-only.

Product overview

Champions Run Golf Course operates as a single unified private golf club offering an 18-hole championship golf course as its core product, supplemented by practice facilities (driving range, short-game area, putting green, and indoor academy), dining at Gentry's Bar and Grill, and multiple membership tiers (Junior, Young Executive, Intermediate, Full Golf, Senior, Corporate, and Out-of-Town) designed to serve different demographic segments. The portfolio is centered on providing a comprehensive private golf experience with course access, practice amenities, and dining as integrated member services.

Differentiator

Problem solved

Functional benefit

Products and services

• Champions Run Golf Course An 18-hole private golf club featuring a 6,900-yard par-72 championship course designed by C. Stuart Moore with 16 strategically placed bunkers and water hazards; operated as a members-only club as of January 1, 2026.
• Practice Facilities Comprehensive practice amenities including a driving range, short-game practice area, putting green, and indoor practice academy with technology for year-round training and skill development, available to members.
• Gentry's Bar and Grill Full-service clubhouse restaurant offering food and beverage service to Champions Run members and their guests.
• Golf Membership Program Recurring golf membership program providing access to the 18-hole course, golf carts, and all practice facilities, structured across seven demographic tiers (Junior, Young Executive, Intermediate, Full Golf, Senior, Corporate, and Out-of-Town).

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Topgolf: Technology-enabled golf entertainment venue chain offering point-scoring games, food, and social experiences. Indirect competitor for discretionary leisure dollars and casual golfer attention, particularly relevant as golf participation patterns shift toward entertainment formats.

Direct peers

• The Club at Fairvue Plantation: Private golf and country club in Gallatin, Tennessee offering multiple membership tiers, an 18-hole championship course, and full club amenities (dining, practice facilities). Comparable as a regional private club with a similar tiered membership structure serving Middle Tennessee.
• Old Hickory Country Club: Historic private country club near Nashville, Tennessee, with 18-hole golf, dining, and member amenities. Comparable family-owned regional private club serving Middle Tennessee golfers seeking traditional private-club membership.
• The Governors Club: A private members-only golf and country club located in Brentwood, Tennessee, in the greater Nashville/Middle Tennessee market. Most directly comparable to Champions Run as a similarly positioned private club competing for the same regional member base.
• Hermitage Golf Course: Multi-course golf facility in Nashville, Tennessee with public and private access, dining, and event hosting. Comparable as a Middle Tennessee golf operator with both daily-fee and membership options, recently transitioned toward more private-style operations.

Broad incumbents

• American Golf: One of the largest operators of golf courses in the United States, primarily managing public and daily-fee facilities. Comparable as the dominant scale operator in the U.S. golf-course management space, with private/public hybrid business models relevant to Champions Run's transition.
• Pebble Beach Company: Iconic premium golf resort and club operator on the California coast with multiple courses, lodging, and F&B. Relevant as the aspirational benchmark for championship-caliber private golf experiences and the high-end premium positioning Champions Run aspires to in the regional context.
• Troon: Global leader in golf course management, operating hundreds of private, resort, and daily-fee courses. Relevant comparable for course conditioning standards, agronomy practices, and the operational scaling benchmark Champions Run's leadership could benchmark against.
• Invited (formerly ClubCorp): Largest owner and operator of private golf and country clubs in the United States with hundreds of properties. Relevant comparable as the institutional benchmark for private-club operations, membership models, and amenity standards Champions Run competes against.

Regional players

• Piney River Country Club: Private country club in Sparta, Tennessee serving the Upper Cumberland region. Comparable as a smaller, family-oriented private club with 18-hole golf and tiered memberships, though serving a different sub-region than Champions Run.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChampionsRunGolfCourse
• Instagraminstagram.com/championsrungolf?igsh=NXE2cHFtejgzcjdw
• Xx.com/champions_run

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champions Run Golf Course