Farina Orthodontic Specialists

Name

Farina Orthodontic Specialists

Legal name

Farina Orthodontic Specialists

Website

https://farinasmiles.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Braces for all ages
• Two-phase orthodontic treatment
• Airway orthodontics

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatment including braces (metal, ceramic, self-ligating) and Invisalign clear aligners for children, teens, and adults. Treatment plans are customized and billed as comprehensive packages. The practice accepts most major insurance plans and offers in-house payment plans through OrthoFi.
2. Insurance Coordination: The practice verifies and coordinates dental insurance benefits, filing claims on behalf of patients to maximize coverage utilization.
3. Consultation Services: Free initial consultations (in-person and virtual) generate patient pipeline. Paid treatments follow comprehensive diagnostic and treatment planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Farina Orthodontic Specialists is a multi-location orthodontic practice that diagnoses, plans, and delivers teeth-straightening treatments including traditional metal, ceramic, and self-ligating braces as well as Invisalign clear aligners for children, teens, and adults. The practice also provides two-phase pediatric treatment, airway orthodontics for sleep-disordered breathing, virtual smile assessments, and supporting orthodontic appliances such as expanders and retainers, with diagnostic imaging and digital impression systems used throughout the treatment workflow.

Product overview

Farina Orthodontic Specialists is an orthodontic practice offering a comprehensive range of teeth straightening treatments. The core offerings include traditional metal braces, ceramic/clear braces, and self-ligating braces (via the Braces product line), as well as Invisalign clear aligner therapy for kids, teens, and adults. The practice specializes in two-phase orthodontic treatment for children, airway orthodontics for breathing/sleep issues, and Virtual Smile Assessment for remote consultations. Supporting technology includes iTero digital scanners for impressions and i-CAT FLX 3D imaging systems. The Smile Doctors Anywhere mobile app enables remote care management including messaging, payments, and smile progress monitoring. Various orthodontic appliances (elastics, palatal expanders, retainers, Schwarz Appliance) support treatment delivery across all age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces (Metal, Clear/Ceramic, Self-Ligating) Traditional orthodontic braces including metal braces (high-quality stainless steel or titanium brackets, archwires, and ligature elastics), clear/ceramic braces, and self-ligating braces with specialized brackets that slide independently to tighten over time and require fewer adjustment visits; available for children, teens, and adults.
• Invisalign Clear Aligners Custom-made removable clear aligners that gradually straighten teeth using advanced 3D computer imaging and iTero digital scanning; available as Invisalign First for kids, Invisalign Teen, and Invisalign for Adults.
• Two-Phase Treatment Specialized orthodontic process combining tooth straightening with physical and facial changes; Phase One addresses jaw development for children around age 7, followed by a resting period, then Phase Two with full braces once all permanent teeth erupt.
• Airway Orthodontics Orthodontic treatment focused on eliminating breathing obstructions and facilitating proper nasal breathing; includes palate expansion for children and orthotics for adults, often coordinated with ENT specialists and speech therapists for sleep apnea and sleep-disordered breathing.
• Virtual Smile Assessment Remote orthodontic consultation service allowing prospective patients to submit photos via a guided process and complete a brief questionnaire to receive a personalized treatment recommendation from an orthodontist without visiting the office.
• Orthodontic Appliances (Elastics, Palatal Expanders, Retainers, Schwarz Appliance) Orthodontic devices including elastics/rubber bands for bite correction, palatal expanders for upper jaw widening, removable or fixed retainers for post-treatment tooth stabilization, and Schwarz Appliance for maxillary expansion.
• iTero Digital Impression System Radiation-free laser digital scanning technology that captures precise 3D impressions of teeth and soft tissue in 2-3 minutes, used for treatment planning and Invisalign aligner fabrication.
• i-CAT FLX 3D Imaging Cone beam 3D imaging system for orthodontic evaluation, TMJ treatment, airway assessments, and sleep apnea diagnosis; provides full facial and jaw 3D images with lower radiation than traditional panoramic X-rays.
• Smile Doctors Anywhere App Mobile application enabling remote patient care including direct messaging with care team, appointment scheduling, balance checking and payments, remote care visits, and smile scanning for treatment progress monitoring.

Quantifiable outcome

• 30,000+ smiles treated in Tampa Bay community over 35+ years of practice
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Western Dental & Orthodontics: Western Dental is a large dental and orthodontic DSO operating hundreds of offices, particularly in California, Texas, and Florida. Comparable to Farina in providing in-house orthodontic services (including Invisalign and traditional braces) through multi-location group practices.
• Pacific Dental Services: Pacific Dental Services supports a large network of dental practices, many offering orthodontic services, with shared technology and operational infrastructure. Comparable to Farina as a multi-location dental/orthodontic operator with practice support services and consumer marketing.
• Great Expressions Dental Centers: Great Expressions is a multi-location dental and orthodontic DSO with offices concentrated in the Southeast U.S., including Florida. Comparable to Farina in offering comprehensive orthodontic treatment across group-practice settings with insurance coordination and consumer financing.
• Aspen Dental: Aspen Dental operates a large network of dental practices across the U.S. offering general dentistry, orthodontics, and specialty services through a DSO model. Comparable to Farina as a multi-location dental/orthodontic group practice operator with strong brand recognition and consumer marketing.
• Heartland Dental: Heartland Dental is one of the largest dental support organizations in the U.S., supporting thousands of dental offices including orthodontic services. It is broadly comparable as a multi-location dental/orthodontic practice operator with shared back-office, technology, and patient-acquisition models.
• Affordable Dentures & Implants (Affordable Care): Affordable Care operates multi-location dental practices across the U.S., including Affordable Dentures & Implants and various affiliated dental brands. Comparable as a multi-site dental practice operator with consumer-facing branding and standardized care delivery.

Direct peers

• Smile Doctors: Smile Doctors is the parent orthodontic network that Farina Orthodontic Specialists is affiliated with. It operates the largest network of orthodontist-led practices in the U.S. and provides the shared technology platform (Smile Doctors Anywhere app), brand credibility, and cross-referral infrastructure used by Farina.

Others

• Invisalign (Align Technology): Align Technology manufactures Invisalign, the clear aligner system that is a core product offering for Farina. It is not a peer practice but is the upstream supplier on which a significant portion of Farina's revenue depends; relevant for understanding product roadmap and pricing power.

Emerging players

• SmileDirectClub (defunct) / Direct-to-consumer aligner brands: Direct-to-consumer clear aligner brands target mild correction cases via remote impression kits and at-home treatment. Relevant competitive context for Farina as these models compete for the lower-complexity Invisalign patient segment in Tampa.

Regional players

• Local independent orthodontic practices (Tampa Bay): Tampa Bay hosts numerous independent multi-doctor orthodontic practices that compete directly with Farina for the same patient demographics and referral networks. While individual practice names cannot be reliably listed, this peer category most directly reflects Farina's local competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FarinaOrthodontics
• Facebookfacebook.com/FarinaOrthodonticSpecialists
• Instagraminstagram.com/farina_orthodontics
• Xx.com/farinaortho
• LinkedInlinkedin.com/company/farina-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farina Orthodontic Specialists