SureDeposit

What SureDeposit does

SureDeposit is a privately held, for-profit risk management company founded in 2000 that offers surety bonds as an alternative to traditional cash security deposits for residents in the multifamily housing sector. Its functional role is to backstop landlord exposure to tenant damage and unpaid rent by underwriting and issuing a bond in place of a lump-sum deposit, thereby reducing move-in friction for renters while transferring part of the financial risk to a surety carrier. The company's headquarters are in Livingston, New Jersey, and it operates with a team of 11-50 employees.

The product is a financial instrument rather than a software platform; the source data does not disclose proprietary technology, integrations, API surface, or an AI/ML underwriting stack. Revenue mechanics are not disclosed in the source material — pricing models, publicly disclosed pricing, and subscription versus transactional structures are all unavailable — so the business model must be inferred from category norms: surety deposit providers typically earn a non-refundable premium paid by the resident (or, in some structures, by the property owner) and may retain a portion of bond float. No customer logos, partnership agreements, awards, regulatory actions, or M&A activity are documented in the provided data, and the company's website (https://www.suredeposit.com) is the only first-party source extracted, with no substantive page content captured.

Operationally, the firm has maintained continuous activity for 25+ years without disclosed funding rounds, leadership transitions, or restructuring events in the input, which is consistent with a self-funded, niche specialty financial services firm. The principal evidence gaps relevant to investment diligence are: no management team roster, no customer concentration or named accounts, no revenue or ARR figure, no technology stack disclosure, and no documented strategic activity within the source window.

Name

SureDeposit

Website

https://suredeposit.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SureDeposit is a private surety bond provider founded in 2000 that underwrites bonds as an alternative to traditional cash security deposits for renters, serving property managers and landlords in the multifamily housing market. Headquartered in Livingston, New Jersey.

Ownership category

akta.pro rank

Product category

Surety Bond Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Surety Insurance (6351)

akta.pro primary industry

Notary / Bail / Miscellaneous Consumer Bonds (FSAJAIAK)

akta.pro secondary industry

Surety & Bond Brokerage (FSAEADAI)

Keywords

• Surety bonds
• Deposit alternative
• Resident screening
• Risk management
• Rental property tools

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

SureDeposit provides a surety bond product that substitutes for traditional cash security deposits in residential leasing, delivered as a risk management tool for residents. The offering enables residents to satisfy landlord deposit requirements via a bond rather than cash, while giving property owners a mechanism to recover covered losses from the surety.

Differentiator

Problem solved

Functional benefit

Products and services

• Resident Surety Bond A surety bond issued in lieu of a traditional cash security deposit for residents at lease signing, designed for residential property managers and landlords as an alternative deposit instrument.
• Resident Risk Management Program A risk management tool framework for residents and landlords that bundles the surety bond with associated screening and lease-risk processes to mitigate damage and default exposure.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• AssurantConnect: Assurant offers rental-related insurance and bond products through property managers, overlapping with SureDeposit's distribution channel and risk-management positioning.
• Liberty Mutual Surety: Liberty Mutual operates a large surety division underwriting contract and commercial surety bonds, a broad incumbent competitor with substantially greater scale than SureDeposit.
• Travelers Surety: Travelers is a major national surety underwriter with a broad portfolio across commercial, contract, and miscellaneous surety, competing with SureDeposit at the underwriting layer.
• HCC Surety Group (Tokio Marine HCC): HCC Surety is a major national surety underwriter covering commercial and consumer surety, representing a broad incumbent peer with overlapping product set.

Direct peers

• TheGuarantors: TheGuarantors offers surety bonds and guarantor products for renters as an alternative to traditional security deposits, directly competing with SureDeposit's resident surety bond offering.
• Rhino: Rhino provides deposit alternatives and surety-style bond products for renters, making it a direct competitor in the resident surety space.
• Lexon Insurance Company: Lexon specializes in surety bond underwriting including rental and consumer bonds, positioning it as a direct surety peer to SureDeposit.
• Jetty: Jetty offers deposit alternatives, surety bonds, and renter-focused insurance products, directly overlapping with SureDeposit's surety bond offering for residents.
• SureTec Insurance: SureTec underwrites surety bonds across commercial and consumer lines, directly comparable to SureDeposit's surety underwriting activity and customer type.

Emerging players

• LeaseTrack: LeaseTrack offers surety bonds and deposit alternatives in select property-management verticals, serving a comparable resident/landlord use case with overlapping channel partners.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/suredeposit
• LinkedInlinkedin.com/company/suredeposit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureDeposit