What Watts does

Watts Pool is a family-owned design-build construction firm headquartered in Houston, Texas, specializing in custom swimming pools and outdoor living environments for both residential and commercial clients. Founded in 1961 by Geary Watts and now in its third generation of family leadership, the company executes custom projects using gunite (shotcrete) construction methodology, with specialized expertise in water features including vanishing edges, beach entries, tanning shelves, and bubblers. The company operates four core product lines: residential pools, commercial pools, outdoor living spaces (outdoor kitchens, pavilions, fire features, landscaping), and splash pads for commercial entertainment venues.

The business serves a defined geographic footprint within the Houston metropolitan area, including affluent submarkets such as River Oaks, Sugar Land, Katy, Richmond, The Woodlands, and Fulshear. Disclosed project values range from $32,500 for a putting green to $842,650 for a large commercial pool, with residential projects typically priced between $50,000 and $195,000 and commercial projects ranging from $120,000 to over $800,000. All revenue is generated through one-time project-based contracts with no recurring or subscription components. Sales occur exclusively through direct-to-consumer channels — website inquiries, phone, email, word-of-mouth referrals, and drive-by visibility of completed projects — with no intermediaries, distributors, or channel partners.

The company is privately held with 1-10 employees, no external funding, no parent company, and no disclosed executive team beyond the founder. Its competitive positioning is anchored on three generations of accumulated construction expertise, 63 years of continuous local brand presence, and full-service project management from design through completion. The firm does not develop or deploy any software, AI, or proprietary technology platform; its technology stack is limited to conventional pool construction equipment and commodity smart-pool features (automation, LED lighting, chemical feed systems).

Name

Watts

Legal name

Watts Pool

Website

https://wattspool.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Watts Pool is a third-generation, family-owned custom pool and outdoor living design-build firm headquartered in Houston, Texas, serving residential and commercial clients in the Houston metropolitan area since 1961.

Ownership category

akta.pro rank

Product category

Custom Pool Construction & Outdoor Living Services

NAICS

Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Custom pool construction
• Outdoor living spaces
• Commercial pool building
• Splash pad construction
• Residential pool design

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Pool Construction: One-time project-based revenue from designing and building custom residential and commercial pools. Projects range from $50,000 to over $800,000 based on size, features, and complexity. Revenue is generated through upfront project pricing with typical payment milestones.
2. Outdoor Living Construction: Additional revenue from outdoor living features including outdoor kitchens, pavilions, fire features, and landscaping. Projects range from $32,500 to $100,000+ for standalone outdoor living builds.
3. Splash Pad Construction: Commercial and residential splash pad design and installation. Projects include integrated pool splash pads, freestanding splash pads, and standalone water play features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Watts is a Houston-based design-build construction firm that custom-designs and builds residential swimming pools, commercial swimming pools, splash pads, and integrated outdoor living environments including outdoor kitchens, pavilions, fire features, and landscaping. Using gunite (shotcrete) construction, the firm delivers projects ranging from $50,000 to over $842,650 across the Houston metropolitan area, with custom features such as vanishing edges, beach entries, tanning shelves, water features, and LED lighting systems.

Product overview

Watts Pool is a swimming pool and outdoor living construction company serving the Houston, Texas metropolitan area since 1961. The company offers four core service areas: Residential Pools (custom pools with features like tanning ledges, water features, LED lighting, and automation), Commercial Pools (for recreation centers, condominiums, and community facilities), Outdoor Living Spaces (outdoor kitchens, pavilions, fire features, and landscaping), and Splash Pads (interactive water play features for commercial and residential applications). With over 63 years of experience spanning three generations, the company operates from a location at 11150 Katy FWY, Houston, TX 77043, and can be reached at (713) 461-7300.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pools Custom residential swimming pool construction services for Houston-area homeowners, including pools with beach entries, tanning shelves, water features, vanishing edges, freeform designs, lap lanes, automated chemical feed systems, LED lighting, and integrated spas. Featured projects include Majesty (Richmond, TX), Capri (Sugar Land, TX), Apple Tree II (River Oaks), Bailey Ridge (Katy, TX), and Fox Briar (Sugar Land, TX), with project costs ranging from $50,000 to $195,000+.
• Commercial Pools Custom commercial swimming pool construction for recreation centers, condominiums, hotels, and community facilities in the Houston metropolitan area. Includes lap pools, family pools, indoor heated pools, outdoor pools, lazy rivers, and decorative tile work. Featured projects include Briar Club Recreation Center, Arabella Condominiums, Jordan Ranch, and Hollyhock Street, with project costs ranging from $120,765 to $842,650.
• Outdoor Living Spaces Outdoor living environment design and construction including outdoor kitchens, pavilions, landscaping, decorative pool decking, stonework, fireplaces or fire pits, gunite waterfall features, and gunite spas. Featured projects include Connemara (The Woodlands, TX), Mallard Creek (Montgomery, TX), and Majesty outdoor kitchen (Richmond, TX), with project costs ranging from $32,500 to $100,000+.
• Splash Pads Commercial and residential splash pad design and installation in three styles: integrated into pool, outside of pool feeding back in, and freestanding. Features interactive water play elements, minimal supervision requirements, and year-round operational capability. Featured projects include Margaritaville (Houston, TX) and Lago Mar (Texas City, TX).

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Direct peers

• River Pools and Spas: Custom fiberglass and gunite pool builder with strong content and educational marketing presence. Comparable in custom pool construction niche and direct-to-consumer sales motion, though more digitally scaled than Watts.
• Claffey Pools: Texas-based (Dallas-Fort Worth) custom pool and outdoor living builder serving the broader Texas luxury residential and commercial market. Directly comparable design-build model and target customer (high-end Texas homeowners and developers).
• Van Kirk & Sons Pools and Spas: Family-owned custom pool builder with multi-generational heritage and outdoor living additions. Closely comparable in longevity narrative, family ownership, and Houston-area luxury residential focus.

Regional players

• Texas Pools & Patios: Texas-based custom pool and outdoor living builder serving Austin, San Antonio, and surrounding markets. Comparable product mix (pools, patios, outdoor living) and regional Texas customer base, but a different metro from Watts.
• Aqua Tech Pools: Custom pool builder and outdoor living contractor serving select Texas markets. Comparable service offering (pools, outdoor kitchens, water features) and mid-market to luxury residential focus.
• California Pools & Landscape: Large Southwest U.S. pool and landscape design-build firm. Comparable custom pool construction and outdoor living integration scope, but serves a different geography (Arizona and California rather than Texas).

Broad incumbents

• Anthony & Sylvan Pools: Long-established U.S. pool builder serving both new construction and renovation markets with residential focus. Comparable custom pool offerings, but a larger, more public-affiliated brand with broader geographic reach.
• Blue Haven Pools: National franchise pool builder with custom residential and commercial pool construction. Comparable product category and revenue model, but operates across many markets with a mix of corporate and franchise locations.
• Premier Pools & Spas: Large multi-region U.S. franchise-style pool builder with custom residential and commercial offerings. Comparable in product scope (custom pools, outdoor living, splash pads) but operates at materially greater scale and geographic footprint than Watts.

Emerging players

• White House Custom Colour (splash pad / aquatics): Specialty aquatic feature and splash pad designer/manufacturer serving commercial and municipal clients. Comparable in commercial splash pad capability highlighted in Watts's portfolio, but focused on product manufacturing rather than full design-build.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/watts-pool-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watts