Anthony & Sylvan
Anthony & Sylvan is a privately held, 79-year-old US residential pool construction and service company that designs, builds, renovates, and maintains custom inground gunite and fiberglass pools across 15+ states, serving homeowners from entry-level to luxury segments.
- Company typePrivate
- Founded1946
- HeadquartersCleveland, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Anthony & Sylvan does
Anthony & Sylvan Pools is a privately held US swimming pool construction and service company founded in 1946 and headquartered in Warminster, Pennsylvania. The company designs, builds, and services custom inground swimming pools for residential homeowners across 15+ states spanning the Northeast, Southeast, Southwest, and Mid-Atlantic. Core construction technology centers on gunite (concrete) sprayed over reinforced steel framework for fully customizable shapes, supplemented by fiberglass pool installation, with a 3D design rendering service used during the in-home consultation phase.
The business operates across five revenue streams: one-time pool construction projects (typically $40K–$120K+ depending on region, size, and complexity), pool renovation and resurfacing services, recurring pool maintenance subscriptions ($80–$150/month) and per-visit service, retail pool supplies through physical stores and the anthonysylvanstore.com e-commerce site, and referral/financing arrangements (notably a partnership with Frost Bank in Texas for HELOC products). Go-to-market relies on enterprise-style field sales with regional Design Consultants conducting complimentary in-home consultations and producing on-the-spot quotes with 3D renderings, supported by dedicated Sales Managers and CBP-certified construction professionals at each regional location. Customer segments span luxury/executive homeowners seeking premium features (vanishing edges, custom spas), mid-market families, and entry-level buyers using financing options.
The company positions itself as a full-service, vertically integrated provider — from initial design consultation through construction, equipment installation, backyard enhancements (artificial turf, outdoor kitchens, pavilions, fire features), ongoing maintenance, and renovation. Key differentiators cited include a Lifetime Structural Warranty on concrete pools, 79 years of operational history, over 1 million pools built since founding, and sustained external validation including 10 consecutive years as Houzz #1 Most Recommended Pool Builder and 6 consecutive years on Forbes Best Pool Installation Company. Recent corporate developments include the October 2025 departure of CEO Bonnie Chong and appointment of long-tenured executive Alan Walker as Interim CEO.
Anthony & Sylvan firmographics
Firmographics- Name
- Anthony & Sylvan
- Legal name
- Anthony & Sylvan Pools Corporation
- Website
- https://anthonysylvan.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Anthony & Sylvan is a privately held, 79-year-old US residential pool construction and service company that designs, builds, renovates, and maintains custom inground gunite and fiberglass pools across 15+ states, serving homeowners from entry-level to luxury segments.
- Ownership category
- akta.pro rank
Anthony & Sylvan industry classification
Industry- Product category
- Residential Swimming Pool Construction and Services
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Anthony & Sylvan is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Anthony & Sylvan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pool Construction: One-time project revenue from custom inground pool construction. Projects range from $40,000 to $120,000+ depending on size, design complexity, features, and geographic location. Revenue recognized upon project completion.
- Pool Renovation: One-time project revenue from pool renovation services including resurfacing, tile replacement, coping updates, mastic repair, and equipment upgrades.
- Pool Maintenance Services: Recurring service revenue from professional pool maintenance including cleaning, vacuuming, water testing, equipment repair, seasonal openings and closings. Professional maintenance services offered on subscription or per-visit basis.
- Pool Supplies Retail: Retail sales of pool chemicals, equipment, accessories, and supplies through physical retail locations and online store (anthonysylvanstore.com).
- Financing Partnerships: Revenue facilitated through financing partnerships including Frost Bank (Texas) and HELOC options. Company earns referral/service fees or maintains customer relationships through financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Southeast Region (Charlotte, NC) - Entry Level |
| Unit Pricing | Multi-year contract | Southeast Region - Mid Range |
| Unit Pricing | Multi-year contract | Southeast Region - Premium |
| Unit Pricing | Multi-year contract | Southwest Region (Texas) - Entry Level |
| Unit Pricing | Multi-year contract | Southwest Region - Mid Range |
| Unit Pricing | Multi-year contract | Southwest Region - Premium |
| Subscription | Monthly | Pool Maintenance - Monthly |
| Other | Pay-as-you-go | Pool Maintenance - Per Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Anthony & Sylvan product offering
Product offeringCore offering
Anthony & Sylvan designs, builds, and services custom inground swimming pools for residential homeowners using gunite (shotcrete) and fiberglass construction methods. The company also provides pool renovation/remodeling, ongoing professional pool maintenance, retail pool supplies (in-store and online), and complementary backyard outdoor living solutions across 15+ U.S. states.
Product overview
Anthony & Sylvan is a pool construction and service company offering a comprehensive suite of services for inground swimming pools. The core offerings consist of pool construction (new builds using gunite/concrete and fiberglass), pool renovation/remodeling, and ongoing pool maintenance. The company provides an integrated ecosystem of products including customizable pool equipment (automatic controls, pumps, filters, heaters), pool features (lighting, water features, vanishing edges), and backyard solutions (artificial turf, outdoor kitchens, structures). Additional services include pool supplies retail (in-store and online store), professional financing options, and 3D design rendering consultations. The company operates as a unified service offering rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Anthony & Sylvan Online Store: Online retail store for pool supplies and accessories.
Quantifiable outcome
- 4.7 star average rating across 25,000+ reviews demonstrating consistent customer satisfaction
- +3 more outcomes
Companies that use Anthony & Sylvan
Customer profileSegments3 records
Ideal customer profiles3 records
Anthony & Sylvan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anthony & Sylvan partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Anthony & Sylvan competitors and assessment
Company assessmentBroad incumbents
- Leslie's Poolmart: Largest US retail chain for pool supplies, chemicals, and equipment with hundreds of stores. Competes with A&S in pool supplies retail and adjacent to its services business.
- Hayward Industries: Major manufacturer of residential and commercial pool equipment. Like Pentair, an upstream supplier whose product roadmap and pricing directly affect A&S installation economics.
- Pool Corporation: The dominant wholesale distributor of pool equipment, supplies, and related products serving builders, retailers, and service companies. Indirectly shapes Anthony & Sylvan's supply economics and channel dynamics.
- Pentair: Global manufacturer of pool equipment (pumps, filters, heaters, automation) that Anthony & Sylvan specifies and installs. Key upstream supplier shaping product offering.
Direct peers
- River Pools & Spas: Mid-Atlantic-based custom inground pool builder specializing in fiberglass and gunite pools with strong content marketing and direct sales motion. Comparable geographic presence and customer segment.
- California Pools & Landscape: Large regional custom pool builder focused on the Southwest US offering design, construction, renovation and maintenance. Comparable mid-to-premium residential positioning.
- Blue Haven Pools & Spas: Long-established US custom pool builder (since 1954) with regional offices, gunite construction focus, and renovation/service offerings. Comparable heritage brand and full-service model.
- Compass Pools: Manufacturer and installer of premium fiberglass and concrete pools with ceramic-core technology. Competes with Anthony & Sylvan in the custom residential pool segment across multiple US markets.
- Premier Pools & Spas: One of the largest custom inground pool builders in the US with a franchised regional model and full design-build-renovate-maintain offerings. Closest direct comparable to Anthony & Sylvan's full-service, design-led approach.
Others
- Pebble Technology International: Leading supplier of pebble-finish pool surfaces (Pebble Tec, Pebble Fina) used by custom pool builders including Anthony & Sylvan. Component supplier in the renovation and new-build value chain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Anthony & Sylvan social profiles
Digital presenceAnthony & Sylvan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthony & Sylvan leadership team
Management profileNumber of profiles
Profiles10 records
Anthony & Sylvan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthony & Sylvan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthony & Sylvan
What does Anthony & Sylvan do?
Anthony & Sylvan designs, builds, and services custom inground swimming pools for residential homeowners using gunite (shotcrete) and fiberglass construction methods. The company also provides pool renovation/remodeling, ongoing professional pool maintenance, retail pool supplies (in-store and online), and complementary backyard outdoor living solutions across 15+ U.S. states.
Is Anthony & Sylvan a public or private company?
Anthony & Sylvan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthony & Sylvan founded?
Anthony & Sylvan was founded in 1946. It employs 501 to 1,000 people.
Where is Anthony & Sylvan based?
Anthony & Sylvan is headquartered in Cleveland, United States, in the North America region.
How does Anthony & Sylvan make money?
Five revenue lines are on record. Pool Construction is the primary driver. The others are pool Renovation, pool Maintenance Services, pool Supplies Retail and financing Partnerships.
Who are Anthony & Sylvan's main competitors?
Broad incumbents on record are Leslie's Poolmart, Hayward Industries, Pool Corporation and Pentair. Direct peers are River Pools & Spas, California Pools & Landscape, Blue Haven Pools & Spas, Compass Pools and Premier Pools & Spas. Pebble Technology International is listed as an others.
Does Anthony & Sylvan have an API?
No public API is recorded for Anthony & Sylvan.
What industry is Anthony & Sylvan in?
Anthony & Sylvan's product category is Residential Swimming Pool Construction and Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers).