Precision Dynamics International

What Precision Dynamics International does

Precision Dynamics International (PDI) is a privately held, founder-owned professional services firm founded in 1993 that provides automotive dealership training, experiential events, new product launch support, field training, certification programs, and elearning solutions. The company operates from a Franklin/Nashville, Tennessee headquarters with additional offices in Rochester (NY), Phoenix (AZ), and Los Angeles (CA), serving enterprise automotive OEMs and their dealer networks across the United States. Named clients include Nissan, Kia, Mercedes-Benz, Audi, and Kawasaki, with flagship multi-year programs including the Nissan Field Training Academy (an 18-month certification with 300+ hours of original content) and NBEST (in-dealership training across more than 700 Nissan dealerships with 50,000+ sessions since 2008).

PDI's core offering is custom-developed training and experiential marketing rather than off-the-shelf products. Service delivery spans curriculum development, experience design, event production, and logistics support across multiple channels including on-track driving events, elearning micro-modules, business meetings, and in-dealership interactions. Notable technical components include electronic participant guides for BYOD environments, system simulators for technology training (e.g., Mercedes me connect), sustainment apps, and microsite resource centers. The firm has 10+ years of explicit EV expertise, evidenced by engagements on Nissan LEAF, Audi e-tron, and Mercedes-Benz EQC product introductions.

The business model is custom-quote professional services, with revenue generated through the development and delivery of tailored training programs, experiential events, certification curricula, and elearning content for OEM clients and their dealer networks. PDI goes to market through direct enterprise sales relationships with OEMs, with no channel partner or reseller model. Pricing is not publicly disclosed and engagements are scoped per client. The company is led by founders Ken Thwaits (CEO) and Johnny Unser (Vice President), both active professional race car drivers, alongside a president and senior management team. The firm has no disclosed external funding, no parent company, and no M&A history.

Name

Precision Dynamics International

Legal name

Precision Dynamics International

Website

https://pdiusa.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Precision Dynamics International is a private, founder-led professional services firm founded in 1993 that delivers custom automotive dealership training, certification, elearning, and experiential marketing programs to enterprise OEMs including Nissan, Kia, Mercedes-Benz, Audi, and Kawasaki.

Ownership category

akta.pro rank

Product category

Automotive Training Services

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

akta.pro secondary industries

Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK), Operational Risk, Reliability & Resilience (FMEA, RCA, FRACAS) (EDABAKAI)

Keywords

• Automotive training services
• Experiential marketing events
• Dealership certification programs
• Automotive elearning solutions
• EV training expertise

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Training and Development Services: PDI generates revenue through the development and delivery of custom training programs, experiential events, certification curricula, and elearning content for automotive OEMs and dealerships. Programs are tailored to client-specific business objectives and delivered by expert facilitators, trainers, and event production staff.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Precision Dynamics International provides custom automotive dealership training, experiential marketing events, new product launch support, field training, certification programs, and elearning solutions for automotive OEMs and their dealer networks. The company develops and delivers tailored curricula, drives experiential consumer events, and produces technology-intensive training content such as electronic participant guides, system simulators, sustainment apps, and microsite resource centers. PDI operates as a professional services firm with no off-the-shelf offerings, delivering every engagement on a custom basis for clients including Nissan, Kia, Mercedes-Benz, Audi, and Kawasaki.

Product overview

Precision Dynamics International (PDI) is a single-platform automotive training and experiential marketing company offering integrated services including field training academies, in-dealership training, elearning solutions, experiential events, and EV expertise. The company's offerings are built around core competencies from curriculum development to experience design to event production, providing start-to-finish custom solutions rather than off-the-shelf products. Key named programs include the Nissan Field Training Academy (18-month certification with 300+ hours of content), Nissan BEST (supporting 700+ dealerships), Kawasaki Dealer Training elearning catalog, Mercedes me connect training solutions, and Audi e-tron Pilot experiential activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Nissan Field Training Academy An 18-month certification program developed and delivered by PDI that cultivates field candidates and enhances knowledge and credibility of Sales, Aftersales and Financial Services personnel through more than 300 hours of original, custom content delivered in a dedicated facility.
• Nissan BEST (NBEST) In-dealership training program supporting more than 700 Nissan dealerships with sessions emphasizing product knowledge, presentation and sales process. Since 2008, more than 50,000 total NBEST sessions have been delivered.
• Kawasaki Dealer Training Elearning program providing new model sales training to more than 1,500 Kawasaki dealerships since 2011. Includes vehicle walkarounds, product expert demonstrations, analysis and rider interviews across Sales, Service, and Parts and Accessories.
• Mercedes me connect Training Solution Holistic training strategy for Mercedes-Benz retailers covering the connected vehicle services suite. Combined live training with modern technology including electronic participant guides, system simulators, facilitation materials, and microsite resource centers; resulted in 79% customer activation rate.
• Experiential Events Consumer engagement and experiential marketing events designed to create advocacy and drive commitment. Events focus on creating brand enthusiasts and producing tangible business impact regardless of scale.
• Elearning Solutions Digital learning solutions including micro-modules, participant guides for BYOD environments, and academy certification curricula. Solutions focus on improving individual performance and meeting business objectives through interactivity and engagement.
• EV Training Solutions Electric vehicle expertise provided for over 10 years, including training for Nissan LEAF, Audi e-tron, and Mercedes-Benz EQC introductions. Helps ease sales consultants and consumers into the EV era.
• Audi e-tron Pilot Consumer activation program providing potential customers opportunities to experience the Audi e-tron in its natural environment, driving retail opportunity through meaningful engagements; 29% of participants asked to be contacted by an Audi Brand Specialist.
• Kia Stinger Launch Support Coordinated strategy of videos, elearning modules, in-dealership drive sessions, classroom modules and a sustainment app to help Kia Sales Consultants establish Stinger's product credibility with current BMW and Audi owners. The Stinger won 'Car of the Year' and CNET 'Shift Award Vehicle of the Year' in its debut year.

Quantifiable outcome

• 20%+ increase in field representatives achieving 90-99% of wholesale objective
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Others

• Cox Automotive: Automotive services conglomerate providing dealer technology, marketing, and adjacent services to dealer networks — relevant ecosystem player that dealer customers (and PDI's clients) increasingly use, representing both potential partner and channel-displacement risk.

Direct peers

• Richardson Sales Performance: Sales training and performance consulting firm delivering custom curriculum and enablement for B2B sales teams across industries including automotive, matching PDI's sales-process training and certification focus.
• Wilson Learning: Global sales and leadership performance improvement firm with customized learning solutions for enterprise clients across automotive and manufacturing, directly comparable in custom deliverable model and OEM-style engagements.
• BTS: Global professional services firm designing custom sales, leadership, and performance improvement programs for Fortune 500 clients, including automotive engagements — directly comparable custom, white-glove delivery model to PDI.
• Drive Automotive: Automotive training and performance firm providing sales, service, and management training to dealerships and OEMs in North America, overlapping directly with PDI's core automotive training offerings and dealer network focus.

Broad incumbents

• Dale Carnegie Training: Established global corporate training brand for sales, leadership, and customer-facing programs with broad enterprise client base — overlaps with PDI's professional training delivery though serves more verticals.
• GP Strategies: Large, publicly traded corporate learning and performance company offering training outsourcing, content development, and managed learning services across verticals — broader scope but competes for the same OEM training budget PDI targets.
• The Ken Blanchard Companies: Training and consulting firm offering leadership and sales performance programs to enterprise clients including automotive — comparable in deployment of custom learning solutions and executive-style programs.
• FranklinCovey: Large enterprise training and consulting firm focused on leadership, sales, and customer experience outcomes — broader scope but competes in the same sales and customer-success training budgets.
• Korn Ferry (Sales Performance): Global organizational consulting firm with a sizable sales and leadership training practice serving enterprise clients including automotive manufacturers — competes for similar enterprise training engagements with broader portfolio offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pdi_usa
• Facebookfacebook.com/precision.dynamics.international
• LinkedInlinkedin.com/company/precision-dynamics-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Dynamics International