What Fero-Term does

Fero-Term is a privately held Croatian home improvement and building materials retailer founded in 1991, headquartered in Donji Stupnik near Zagreb with 501-1000 employees. The company operates a network of 27 physical retail showrooms across Croatia and a multi-country e-commerce platform (fero-term.hr in Croatia, fero-term.si in Slovenia, fero-term.at in Austria), offering approximately 9,000 products spanning bathroom fixtures and accessories, tiles and flooring, furniture, heating, cooling, lighting, plumbing, solar systems, and garden equipment. Its assortment is organized around six proprietary private-label brands — Voxort (bathroom accessories), korra (indoor and outdoor furniture), Zorra Lighting, Terma (heating), Concepto, and May Ceramics (tiles) — alongside distributed third-party brands.

Underlying the retail operation is a multi-country e-commerce platform with multi-language and multi-currency (EUR) display, integrated product catalog, filtering, product comparison, wishlist, and a 3D bathroom visualization service that allows customers to render renovation designs using Fero-Term products. The platform supports free in-store pickup from 27 locations, home delivery within 3-7 working days, installment payment options, and a 14-day return policy. A separate B2B wholesale portal (vp.fero-term.hr) serves contracted business customers such as installers, contractors, and retailers.

Fero-Term generates revenue through two primary streams: B2C retail sales (one-time product purchases by residential homeowners at unit prices displayed in EUR) and B2B wholesale sales to contracted business customers via the dedicated portal at negotiated contracted pricing. The company serves a horizontally segmented customer base primarily comprising Croatian residential homeowners undertaking kitchen, bathroom, and broader home renovation projects, supplemented by a B2B trade base and regional consumers in Slovenia and Austria. No institutional investors, venture capital backing, or public ownership have been identified in the source data.

Name

Fero-Term

Legal name

Fero-Term

Website

https://fero-term.hr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Fero-Term is a privately held Croatian home improvement retailer founded in 1991, operating 27 retail showrooms and multi-country e-commerce platforms (Croatia, Slovenia, Austria) selling approximately 9,000 products across bathroom, tiles, furniture, heating, lighting, and solar categories, serving both B2C homeowners and B2B contractors.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Other Building Material Dealers (444180), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• Home improvement retail
• Bathroom fixtures
• Building materials
• Tiles and flooring
• Kitchen and bath

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail E-commerce Sales (B2C): Fero-Term sells approximately 9,000 products directly to consumers via its online store (fero-term.hr) and 27 physical retail showrooms across Croatia. Products span bathroom fixtures, tiles, furniture, heating, cooling, lighting, garden, and building materials. Revenue is generated through one-time product sales at listed prices, with financing/installment options available.
2. B2B Wholesale / Contracted Customer Sales: Fero-Term operates a dedicated B2B wholesale portal (vp.fero-term.hr) serving contracted business customers such as installers, contractors, and retailers, likely at wholesale pricing with volume or account-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fero-Term is a Croatian home improvement and building materials retailer that supplies approximately 9,000 products spanning bathroom fixtures, tiles, flooring, kitchen products, furniture, heating, cooling, lighting, plumbing, solar systems, and garden equipment. The company distributes through a multi-country e-commerce platform (fero-term.hr, fero-term.si, fero-term.at), 27 physical retail showrooms across Croatia, and a dedicated B2B wholesale portal (vp.fero-term.hr) for contracted installers, contractors, and retailers. It also markets proprietary private-label brands including Voxort, korra, Zorra Lighting, Terma, May Ceramics, and Concepto.

Product overview

Fero-Term is a Croatian home improvement and building materials e-commerce retailer operating a multi-category online store with nearly 9,000 products. The company operates on a unified e-commerce platform rather than a modular architecture, offering a comprehensive portfolio of bathroom fixtures, tiles and flooring materials, furniture, heating and cooling systems, lighting, plumbing, solar energy solutions, and garden equipment. The product assortment is organized into proprietary branded sub-lines including Voxort (bathroom accessories and fixtures), korra (indoor and outdoor furniture), Zorra Lighting (lighting products), Terma (heating solutions), May Ceramics (tiles), and Concepto (bathroom products), alongside a vast range of building materials, installation supplies, tools, and accessories sourced from various manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Voxort
• korra
• Zorra Lighting
• May Ceramics
• Concepto
• Terma Heating
• Bathroom fixtures and accessories
• Tiles and flooring materials
• Heating and cooling systems
• Plumbing and installation products
• Solar energy systems
• Garden and outdoor products
• Kitchen products
• 3D Bathroom Visualization Service
• B2B Wholesale Portal (vp.fero-term.hr)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• VoxortflagshipOEM/ Whitelabel/ Licensing PartnerVoxort is Fero-Term's primary private-label brand for bathroom accessories, fixtures, and galanteries. Products include towel holders, toilet paper dispensers, soap dispensers, bathroom shelves, toilet brushes, and cosmetic mirrors. Voxort products are sold exclusively through Fero-Term's retail and e-commerce channels.
• korrecoreOEM/ Whitelabel/ Licensing Partnerkorra is Fero-Term's private-label brand for indoor and outdoor furniture including dining tables, chairs, modular sofas, garden furniture sets, loungers, and garden umbrellas. korra products target consumers furnishing living rooms, dining rooms, and outdoor terraces.
• Zorra Lighting / ZorracoreOEM/ Whitelabel/ Licensing PartnerZorra is Fero-Term's private-label brand for interior and exterior lighting products, including pendant lamps, chandeliers, floor lamps, table lamps, and wall lights. The brand targets residential consumers seeking coordinated lighting solutions.
• May CeramicscoreChannel Partner/ Reseller/ DistributorMay Ceramics produces high-quality ceramic and porcelain tiles. Fero-Term serves as a key retail distributor for May Ceramics products in the Croatian market, prominently featuring them in the tile category.
• TermacoreChannel Partner/ Reseller/ DistributorTerma is a manufacturer of heated towel rails and radiators. Fero-Term distributes Terma heating products (bathroom radiators) as a key element of its heating category offering.
• Payment Providers (Mastercard, Visa, Diners Club, Maestro)minorOthersFero-Term accepts all major credit and debit card payment methods including Mastercard, Visa, Diners Club, and Maestro Card, enabling secure and fast purchasing for online customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global home furnishings retailer with a Croatian store and strong e-commerce; directly competitive with Fero-Term's korra furniture, lighting, and home organization categories across overlapping price-conscious customer segments.
• Leroy Merlin: Global home improvement giant with direct retail presence in Croatia; offers the full kitchen/bath/tile/heating assortment and integrated project services, competing for the same renovation customers but at a vastly larger international scale.

Emerging players

• ManoMano: European online-only home improvement marketplace specializing in DIY, bathroom, garden, and heating categories; competes with Fero-Term for Croatian and Slovenian e-commerce customers without the company's physical showroom distribution.

Direct peers

• Bauhaus: Pan-European home improvement and building materials retailer operating specialty stores across Croatia, offering a comparable category mix (bathroom, tiles, tools, heating) and serving the same DIY homeowner and contractor segments as Fero-Term.
• Pevec: Croatian domestic home improvement, DIY, and household goods retailer with both physical stores and e-commerce, serving Croatian homeowners with a multi-category assortment that overlaps significantly with Fero-Term's tile, bathroom, and heating offerings.
• OBI: European home improvement chain with Croatian locations, overlapping with Fero-Term in building materials, bathroom accessories, lighting, and garden categories under a similar multi-channel retail model.
• Hornbach: European DIY/home improvement big-box operator with stores across Central Europe including Croatia; competes directly with Fero-Term in tiles, building materials, installation supplies, and tools for both homeowners and trade customers.

Others

• Harvey Norman: International big-box retailer of home furnishings and appliances; comparable on the lighting, heating, kitchen, and furniture categories where Fero-Term competes via Zorra and Terma private-label ranges.

Regional players

• Emmezeta: Regional household goods and furniture retailer operating in the Western Balkans; comparable to Fero-Term's furniture and home furnishings categories (korra, lighting, accessories) for value-oriented consumers.
• XXXLutz: Central European furniture and home furnishings chain with Croatian locations; directly comparable on Fero-Term's korra furniture category, garden/outdoor offerings, and accessories, though less focused on bathroom fixtures and tiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fero-Term