What Mirage does

Mirage (legal entity AIRPAC S.A. de C.V.) is a Mexican manufacturer and distributor of air conditioning systems and household appliances, headquartered in Ciudad Obregón, Sonora and operating exclusively within Mexico. Its core product set spans residential and commercial air conditioning — including minisplit inverter and on/off units, window units, portable units, VRF/RVI systems, Ci Magnum light-commercial units, and Multisplit XMI configurations — together with a full 'línea blanca' (white goods) line covering washing machines, dryers, water heaters, cooktops, range hoods, water purifiers, refrigerators, freezers, microwaves, and air purifiers. The Magnum Inverter line is positioned as the flagship product, built around variable-speed inverter compressor technology with proprietary features such as 'Sígueme' (Follow Me) comfort sensing, and selected models (X32, V32, UVC Inverter, Inverter 17) are WiFi-enabled through the Mirage Home and WiFi Control apps on iOS and Android.

The company is led by CEO Pedro Ignacio Dabdoub Valenzuela and operates with 11–50 reported employees. Revenue is generated primarily through hardware sales across two equally weighted customer segments — Residential Consumers and Commercial Businesses — supplemented by wholesale distribution via authorized Distribuidores Mayoristas and post-sale relationships through Centros de Servicio. Distribution combines Tiendas Oficiales (official retail stores), department and auto-service retailers with bundled installation, the tiendamirage.mx e-commerce storefront, and the Centro Digital B2B portal for distributor ordering. Logistics are anchored by 8 CEDIF (Central de Distribución de Fábrica) warehouses across Mexico totaling over 150,000 m², supporting a stated 48-hour maximum nationwide shipping window and a service-center network that touches over 2 million equipment users annually. The company is privately held with no disclosed funding rounds, no public listing, and no external investors identified in the available data.

Name

Mirage

Legal name

AIRPAC S.A. de C.V.

Website

https://mirage.mx

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirage is a Mexican manufacturer and distributor of residential and commercial air conditioning systems and white goods, serving households, businesses, and wholesale distributors across Mexico through 8 distribution centers and a multi-channel retail network.

Ownership category

akta.pro rank

Product category

Residential Air Conditioning

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Household Appliances (3630)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI), Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI)

Keywords

• Residential air conditioning
• Minisplit inverter systems
• HVAC equipment manufacturing
• Home appliances
• White goods retail

Headquarters

HQ city

Ciudad Obregón

HQ country

Mexico

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Air Conditioner Sales: Primary revenue from manufacturing and selling air conditioning units including minisplit (inverter and on/off), window, portable, commercial, and VRF systems.
2. Home Appliance Sales (Línea Blanca): Revenue from selling home appliances including washing machines, dryers, water heaters, cooktops, range hoods, air purifiers, dispensers, mini refrigerators, refrigerators, freezers, and microwaves.
3. B2B Distributor Services: Wholesale distribution to authorized distributors through the Centro Digital platform, enabling online ordering and account management.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Mirage manufactures and distributes air conditioning systems — including minisplit inverter, minisplit on/off, window, portable, VRF/RVI, and light commercial (Ci Magnum, Multisplit XMI) units — alongside a line of home appliances (línea blanca) covering washing machines, dryers, water heaters, cooktops, range hoods, water purifiers, refrigerators, freezers, microwaves, and air purifiers. The company sells these products to residential and commercial end users through its own stores, distributor network, department retailers, and e-commerce channels across Mexico.

Product overview

Mirage is a Mexican manufacturer specializing in air conditioning and white goods (línea blanca) appliances. The product portfolio consists of two main categories: (1) Air Conditioning products including Minisplit Inverter, Minisplit On/Off, Window units, Portable units, Commercial VRF systems (RVI), and Light Commercial units (Ci Magnum, Multisplit XMI), and (2) White Goods including washing machines/dryers, water heaters, cooktops, range hoods, water purifiers/dispensers, mini-fridges, full refrigerators, freezers, microwaves, and air purifiers. The company positions its Minisplit Inverter technology (Magnum line) as the core product, claiming national market leadership in mini-split AC systems. Smart features include proprietary WiFi control apps (Mirage Home) for compatible models. Mirage distributes through a network of 8 strategically located warehouses (CEDIFs) across Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Minisplit Inverter (Magnum line) Wall-mounted split air conditioning units featuring inverter variable-speed compressor control for energy efficiency and temperature stability, marketed as Mirage's flagship Magnum Inverter line for residential and small-business buyers.
• Minisplit On/Off Standard wall-mounted split air conditioning units with conventional on/off compressor operation for residential buyers seeking a lower-cost alternative to inverter models.
• Aire Acondicionado de Ventana (Window AC) Window-mounted air conditioning units designed for installation in standard window openings, targeted at residential buyers seeking single-room cooling.
• Aire Acondicionado Portátil (Portable AC) Portable/free-standing air conditioning units that can be moved between rooms without permanent installation, aimed at renters or users wanting flexible single-room cooling.
• RVI (VRF) Commercial Air Conditioning Variable Refrigerant Flow (VRF) commercial air conditioning systems for large-scale applications connecting multiple indoor units to a single outdoor unit, targeted at offices, retail, hospitality, and industrial facilities.
• Ci Magnum Light Commercial AC Light commercial air conditioning unit under the Magnum brand featuring inverter technology for improved energy efficiency, intended for small offices, shops, and light commercial spaces.
• Multisplit XMI Multi-split air conditioning system allowing multiple indoor units to connect to a single outdoor unit, for multi-room residential and small commercial cooling.
• Lavadoras y Secadoras (Washing Machines and Dryers) Washing machines and dryers for residential laundry care, sold as part of Mirage's línea blanca home-appliance lineup alongside its AC systems.
• Calentadores de Agua (Boilers / Water Heaters) Water heaters for residential hot water supply, distributed under Mirage's línea blanca home-appliance brand.
• Parrillas (Cooktops) Cooktops and gas ranges for residential cooking, sold within the Mirage línea blanca catalog.
• Campanas (Range Hoods) Range hoods for kitchen ventilation and odor extraction, sold as part of the Mirage línea blanca lineup.
• Purificadores y Dispensadores de Agua (Water Purifiers and Dispensers) Water purifiers and dispensers for drinking water filtration, sold within the Mirage línea blanca home-appliance catalog.
• Frigobares (Mini Refrigerators) Compact refrigerators (mini-fridges) for small spaces such as offices, bedrooms, or studios, sold within the Mirage línea blanca catalog.
• Refrigeradores (Refrigerators) Full-size refrigerators for residential food preservation, sold within the Mirage línea blanca home-appliance catalog.
• Congeladores (Freezers) Freezers for long-term food storage, sold within the Mirage línea blanca home-appliance catalog.
• Microondas (Microwave Ovens) Microwave ovens for food heating and cooking, sold within the Mirage línea blanca home-appliance catalog.
• Purificadores de Aire (Air Purifiers) Air purifiers for indoor air quality improvement, sold within the Mirage línea blanca home-appliance catalog.
• Mirage Home App Smartphone application for iOS and Android enabling remote control of compatible Mirage AC units (X32, V32, UVC Inverter, Inverter 17), allowing users to adjust temperature and select operation modes via smartphone.

Quantifiable outcome

• Over 2 million users operating Mirage equipment each year through the national service center network
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carrier Global: Global HVAC brand with established Mexican distribution; competes in residential minisplit, VRF, and commercial refrigeration categories where Mirage operates.
• Daikin: Japanese HVAC leader with growing share in Mexico, particularly in inverter and VRF technology; overlaps directly with Mirage's Magnum Inverter and RVI product lines.
• Midea: Chinese global HVAC and appliance manufacturer with deep presence in Mexico through carrier-brand and OEM strategies; competes head-to-head with Mirage in minisplit AC price bands.
• York (Johnson Controls): Established HVAC brand serving Mexican residential and commercial markets with comparable minisplit and commercial AC products.
• Trane (Ingersoll Rand): Global commercial and light commercial HVAC brand with Mexican operations; competes in Mirage's light commercial and RVI/VRF segments.
• LG Electronics: Korean electronics giant with significant HVAC and home appliance offerings in Mexico; competes across both Mirage's AC and línea blanca categories.
• Mitsubishi Electric: Global manufacturer of inverter minisplits and VRF systems with Mexican distribution; competes in Mirage's premium AC and RVI segments.

Regional players

• Mabe: Long-established Mexican manufacturer of home appliances (refrigerators, washers, stoves); directly comparable regional competitor in línea blanca and Mexican retail channels.

Direct peers

• Gree Electric: World's largest AC manufacturer by volume; directly competes with Mirage in residential and light commercial minisplit segments in the Mexican market.
• Hisense: Chinese manufacturer selling air conditioners and home appliances in Mexico through retailers, directly competing with Mirage's Magnum Inverter and línea blanca products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mirage-Appliances-858152454322114
• LinkedInlinkedin.com/company/mirage-appliances-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirage