Blue Badge Style
- Company typePrivate
- Founded2008
- HeadquartersBrentford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Blue Badge Style firmographics
Firmographics- Name
- Blue Badge Style
- Website
- https://bluebadgestyle.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blue Badge Style industry classification
Industry- Product category
- Adaptive Fashion Merchandising
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)
- akta.pro secondary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Blue Badge Style is headquartered
LocationHeadquarters
- HQ city
- Brentford
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Blue Badge Style business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Blue Badge Style product offering
Product offeringCore offering
Blue Badge Style provides a retail merchandising system that produces style guides and curated fashion content targeted at less physically-abled users. The company focuses on adaptive/inclusive fashion merchandising rather than manufacturing apparel, serving as a specialized content and styling resource for the accessibility-focused consumer segment in the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Adaptive Style Guides Curated style guides and merchandising content designed for consumers with physical disabilities or mobility limitations, helping them identify fashionable, mobility-friendly clothing and looks.
Companies that use Blue Badge Style
Customer profileIdeal customer profiles1 record
Blue Badge Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Badge Style partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Blue Badge Style competitors and assessment
Company assessmentBroad incumbents
- Zappos Adaptive: Curated adaptive footwear and apparel section of Zappos, offering shoes and clothing designed for people with disabilities. Comparable as a large e-commerce platform merchandising adaptive products directly to the same end consumer.
- Marks & Spencer Easy Dressing: Major UK high-street retailer with a dedicated 'Easy Dressing' adaptive clothing collection. Comparable as a UK-based incumbent now competing directly in Blue Badge Style's home market and customer segment.
- Tommy Hilfiger Adaptive: Mainstream global fashion brand with a dedicated adaptive clothing line for adults and children with disabilities. Represents the scaled-incumbent threat: comparable product category and customer base, vastly larger distribution and marketing footprint.
- Nike FlyEase: Nike's accessible footwear and apparel line designed for athletes and consumers with disabilities. Comparable as a mainstream global brand entering the adaptive/accessible style category.
Direct peers
- IZ Adaptive: Canadian adaptive-fashion designer producing stylish clothing designed specifically for wheelchair users and people with disabilities. Comparable as a niche adaptive-fashion brand serving the same end consumer.
- Buck & Buck: US adaptive clothing retailer offering easy-on/easy-off apparel for seniors and disabled customers. Comparable as a direct competitor in adaptive apparel retail with similar merchandising structure.
- Silverts Adaptive Clothing: North American adaptive clothing retailer carrying easy-dress garments for seniors and people with disabilities. Comparable as a long-standing specialized adaptive-fashion retailer serving an overlapping customer base.
- Adaptawear: UK-based adaptive clothing retailer specializing in easy-dressing garments for people with disabilities and limited mobility. Directly comparable to Blue Badge Style in geography, target customer, and inclusive-fashion positioning.
- MagnaReady: US adaptive apparel brand built around magnetic-closure shirts for people with limited dexterity. Closely comparable niche-disability fashion brand with a curated product line and direct-to-consumer merchandising approach.
- Able2Wear: UK retailer focused on adaptive clothing and accessories for disabled customers, including wheelchair users. Shares Blue Badge Style's UK base, niche customer segment, and curated-retail merchandising model.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Blue Badge Style social profiles
Digital presenceBlue Badge Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Badge Style leadership team
Management profileNumber of profiles
Profiles5 records
Blue Badge Style funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Badge Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Badge Style
What does Blue Badge Style do?
Blue Badge Style provides a retail merchandising system that produces style guides and curated fashion content targeted at less physically-abled users. The company focuses on adaptive/inclusive fashion merchandising rather than manufacturing apparel, serving as a specialized content and styling resource for the accessibility-focused consumer segment in the UK.
When was Blue Badge Style founded?
Blue Badge Style was founded in 2008. It employs 11 to 50 people.
Where is Blue Badge Style based?
Blue Badge Style is headquartered in Brentford, United Kingdom, in the Europe region.
Who are Blue Badge Style's main competitors?
Broad incumbents on record are Zappos Adaptive, Marks & Spencer Easy Dressing, Tommy Hilfiger Adaptive and Nike FlyEase. Direct peers are IZ Adaptive, Buck & Buck, Silverts Adaptive Clothing, Adaptawear, MagnaReady and Able2Wear.
Does Blue Badge Style have an API?
No public API is recorded for Blue Badge Style.
What industry is Blue Badge Style in?
Blue Badge Style's product category is Adaptive Fashion Merchandising. Its primary akta.pro industry code is HSACAJAI, Personal Styling for Plus-Size & Inclusive Fit, with a secondary code of CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 45811 and its SIC code is 5600.