Project ID
Project ID is a Malaysian social enterprise founded in 2013 that runs student leadership, career aspirations, financial literacy, and mental health programs free of charge for B40 and underserved secondary and post-secondary students across all 14 Malaysian states, funded by grants and corporate partnerships.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Project ID does
Project ID is a Malaysian social enterprise founded in 2013 by Kelvin Tan, a former Teach For Malaysia Fellow, that designs student-centric educational experiences targeting secondary and post-secondary students from B40 (bottom 40% income) and underserved communities in Malaysia. Its program portfolio spans long-term student development (Aspirasi for Forms 1-5, including an Aspirasi Semporna track for indigenous Bajau and Suluk students in Sabah), career aspirations with corporate mini-internships (EduKerjaya with partners DHL and Skrine), game-based financial literacy (Dollar Dash), mental health and peer support (KitaConnect, EmpoweRakan), unity and diversity camps (CIMB Mozek), anti-bullying advocacy presented to Parliament (KidsTakeover: Kita Peduli, commissioned by UNICEF Malaysia), youth entrepreneurship (YouthStart with PKK Tuanku Bainun), and an annual Student Voice Matters survey.
Delivery is built on PID Online, a free, Ministry of Education-endorsed learning platform launched during the first Movement Control Order in 2020, which has reached students in all 14 Malaysian states via 300+ virtual workshops and a Telegram/Discord community. Supporting infrastructure includes Zoom, Padlet, Mentimeter, Google Docs, and Discord; a parallel Learning Box initiative distributed 7,632 self-directed learning kits to 1,783 rural students across 9 regions.
Project ID operates as a non-profit social enterprise with 1-10 employees. Programs are provided free of charge to students; the organization's economics rest on grants, corporate sponsorships (CIMB Foundation, Celcom, DHL, Skrine), and government and multilateral commissions (Malaysian Ministry of Education, JPN Selangor, UNICEF Malaysia, Undi18). GTM is community-led: school partnerships anchor long-term programs, the PID Online platform enables self-serve national reach, and corporate partners host mini-internships. Reported outcomes include a 4.8/5.0 rating with 90%+ recommendation on PID Online and 98-100% positive endorsement of CIMB Mozek by participants.
Project ID firmographics
Firmographics- Name
- Project ID
- Legal name
- Project ID
- Website
- https://project-id.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project ID is a Malaysian social enterprise founded in 2013 that runs student leadership, career aspirations, financial literacy, and mental health programs free of charge for B40 and underserved secondary and post-secondary students across all 14 Malaysian states, funded by grants and corporate partnerships.
- Ownership category
- akta.pro rank
Project ID industry classification
Industry- Product category
- Youth Education and Social Development Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
- akta.pro secondary industry
- Special Education (SPED), IEP & Accessibility/Assistive Technology (EDAJAMAH)
Keywords
Project ID business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Enterprise / Grant Funded: Project ID operates as a social enterprise that designs innovative student-centric experiences. Funding appears to come from grants, corporate sponsorships, and partnerships rather than direct revenue from students. Programs are free for students with costs covered by organizational sponsors and partners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Project ID product offering
Product offeringCore offering
Project ID is a social enterprise that designs and delivers student-centric educational programmes for Malaysian secondary school students from underserved B40 communities. Its core offerings include the long-term Aspirasi programme, the PID Online digital learning platform, the Dollar Dash game-based financial literacy programme, the EduKerjaya career aspirations programme with mini-internships, and mental health initiatives such as KitaConnect and EmpoweRakan. All programmes are delivered free of charge to students and funded through grants, corporate sponsorships, and partnerships.
Product overview
Project ID is a social enterprise offering a portfolio of student-centric educational programmes focused on leadership, soft skills, career aspirations, and personal development for Malaysian students, particularly those from underserved communities. The main programmes include PID Online (an endorsed online learning platform), Aspirasi (long-term secondary school programme), EduKerjaya (career aspirations with mini-internships), Dollar Dash (financial literacy), and various short-term initiatives like CIMB Mozek, KidsTakeover, YouthStart, and DreamCatcher. The organization also conducts the annual Student Voice Matters survey and runs KitaConnect for mental health support.
Differentiator
Problem solved
Functional benefit
Products and services
- Aspirasi A long-term student development programme split into junior (Forms 1-2) and senior (Forms 4-5) tracks, focusing on character building, goal setting, career pathway planning, and leadership development for Malaysian secondary school students, particularly from underserved communities. Students learn core values of zest, grit, and collaboration through self-discovery.
- PID Online Open-to-all free online learning platform officially endorsed by the Malaysian Ministry of Education, featuring multiple program types including Online Career Sharing, Workshop Series, Inspire Series, Sembang Lepak, and Communication Series for Malaysian students.
- Dollar Dash A game-based financial literacy programme enabling students to develop higher-level thinking and decision-making skills while identifying personal financial goals, strategies, and values around saving, investing, and money management.
- Aspirasi Semporna Career aspirations programme for high-need indigenous students in Semporna, Sabah, engaging Form 4 students from SMK Datuk Haji Panglima Jakarullah (SMK DHPJ) with pathway planning for those from B40 households.
- EduKerjaya A 3-month online career aspirations programme with a 3-day virtual bootcamp, helping students discover career goals while empowering them with skills and knowledge for pursuing dreams, including real mini-internship placements with corporate partners.
- Young Educators Challenge (YEC) A competition programme empowering student voice in online learning by enabling students to design and execute their ideal online lesson, featured as an innovation on Hundred.org.
- CIMB Mozek A 5-day/4-night holiday camp promoting integration and unity among secondary school students with a curated syllabus on diversity and inclusion, including Arduino-based STEM projects on themes related to National Unity.
- KidsTakeover: Kita Peduli A programme enabling students to draft an anti-bullying policy and present recommendations to Parliament on World Children's Day, conducted as a 3-day/2-night camp for 40 students in partnership with UNICEF Malaysia and Undi18.
- YouthStart 2021 A fully sponsored youth entrepreneurship programme providing B40 community youth with the opportunity to learn and experience entrepreneurship, including seed funding for their ventures, in collaboration with PKK Tuanku Bainun.
- DreamCatcher µDegree 2021 A 5-day personal development programme for B40 youth delivered as part of DreamCatcher's manufacturing specialist µdegree, improving youth employability through confidence, empathy, self-awareness, and discipline development.
- KitaConnect An online engagement programme providing youths a space to connect, develop skills, and maximise mental health and well-being through online activities and youth-led discussions.
- EmpoweRakan A programme focused on equipping and empowering Pembimbing Rakan Sebaya (PRS) students with peer support skills to improve the mental health and well-being of students in Malaysian schools.
Quantifiable outcome
- 4.8/5.0 average rating with 90%+ of students indicating they would recommend PID Online to peers
- +3 more outcomes
Companies that use Project ID
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Project ID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Project ID partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- DreamCatcherminorPartner for DreamCatcher µDegree 2021 - a 5-day personal development programme for B40 youth as part of DreamCatcher's manufacturing specialist µdegree.
- PKK Tuanku BainuncoreCollaboration partner for YouthStart 2021 - a fully sponsored youth entrepreneurship programme providing seed funding for youth from B40 communities.
- UNICEF MalaysiacoreCommissioned Project ID to design and execute KidsTakeover: Kita Peduli program - a 3D2N camp leading to student presentations on anti-bullying policy at Parliament on World Children's Day.
- Undi18minorCollaboration partner for KidsTakeover: Kita Peduli program, bringing young MPs to share with student participants about political engagement and public speaking.
- DHLcoreCorporate partner for Aspirasi post-Form 5 mini-internship placements. Students are placed with DHL for 4-6 week internship experiences as part of the career aspirations program.
- SkrinecoreCorporate partner providing mini-internship placements for Aspirasi students. Also collaborated on Communication Series 2022 with PID Online for students to learn professional communication skills from legal professionals.
- Teach For MalaysiacoreFounding partner organization; Project ID originated as a Teach For Malaysia alumni initiative. Provides ongoing mini-internship placements and network support for the organization.
- JPN Selangor (Selangor State Education Department)coreGovernment education department partner for EduKerjaya 2023 program, hosting 80 Form 4 students from underserved communities across Selangor.
- SMK Datuk Haji Panglima JakarullahcorePartner school for Aspirasi Semporna program targeting 40 indigenous Form 4 students in Semporna, Sabah.
- Malaysian Ministry of EducationcoreOfficial endorsement for PID Online platform. Ministry recognition provides credibility for the online learning programs. Also commissioned Project ID to design KidsTakeover anti-bullying program.
- Atom & the DotminorPartner for Learning Box project - hands-on subscription box provider that helped create and distribute 7,632 self-directed learning boxes to rural students.
- VERITAS Design GroupminorEmployer profile partner for EduKerjaya, sharing career information and hosting site visits for students.
- Edvolution EnterpriseminorSocial enterprise focused on leadership development partnering with Project ID for EduKerjaya program.
- Pandai EducationminorEducation technology company with award-winning learning platform partnering with EduKerjaya for career sharing.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Project ID competitors and assessment
Company assessmentDirect peers
- Edvolution Enterprise: Malaysian social enterprise focused on leadership development for youth; partnered with Project ID on EduKerjaya, serving the same B40 secondary-school segment with similar leadership and career-aspiration content.
- Teach For Malaysia: Malaysian education nonprofit placing Fellows in underserved schools; Project ID originated as a Teach For Malaysia alumni initiative and continues to draw facilitators, partnerships, and credibility from this network.
- DreamCatcher: Malaysia-based youth development programme for B40 youth; Project ID co-delivered DreamCatcher µDegree 2021, indicating shared target beneficiaries and complementary personal-development curriculums.
Broad incumbents
- Teach For All: Global network of independent organizations working to expand educational opportunity; Project ID is a member, and the network provides branding, facilitator pipelines, and convening power that anchor Project ID's identity.
- Room to Read: Global education nonprofit with established programs in literacy and girls' education across Southeast Asia; while larger and more diversified, it shares the model of partnering with schools to deliver supplementary programs for underserved students.
Regional players
- Biji-Biji Initiative: Malaysian social enterprise operating in education and sustainability; comparable structure as a Malaysian non-profit/enterprise hybrid serving youth and community development, though with broader workforce and sustainability programs.
- Yayasan Generasi Gemilang: Malaysian foundation providing education and youth development programs for underserved communities; operates in the same Malaysian school-and-community channel and serves overlapping B40 student populations.
Emerging players
- Pandai Education: Malaysian EdTech platform with an award-winning learning app; partnered with Project ID for EduKerjaya career-sharing, and represents the kind of technology-led, scalable alternative to which Project ID's off-the-shelf stack must compete.
- MYReaders: Malaysian nonprofit focused on literacy and education equity for underserved students; shares the B40 student base and Malaysian school-partnership delivery model, though focused on literacy rather than leadership and soft skills.
Others
- UNICEF Malaysia: Commissioned Project ID for KidsTakeover: Kita Peduli, an anti-bullying program presented to Parliament; functions as a funder and ecosystem partner rather than a competitor, but benchmarks the institutional channel that Project ID serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Project ID social profiles
Digital presenceProject ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project ID leadership team
Management profileNumber of profiles
Profiles7 records
Project ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project ID
What does Project ID do?
Project ID is a social enterprise that designs and delivers student-centric educational programmes for Malaysian secondary school students from underserved B40 communities. Its core offerings include the long-term Aspirasi programme, the PID Online digital learning platform, the Dollar Dash game-based financial literacy programme, the EduKerjaya career aspirations programme with mini-internships, and mental health initiatives such as KitaConnect and EmpoweRakan. All programmes are delivered free of charge to students and funded through grants, corporate sponsorships, and partnerships.
Is Project ID a public or private company?
Project ID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project ID founded?
Project ID was founded in 2013. It employs 1 to 10 people.
How does Project ID make money?
One revenue line is on record: social Enterprise / Grant Funded.
Who are Project ID's main competitors?
Direct peers on record are Edvolution Enterprise, Teach For Malaysia and DreamCatcher. Broad incumbents are Teach For All and Room to Read. Regional players are Biji-Biji Initiative and Yayasan Generasi Gemilang. Emerging players are Pandai Education and MYReaders. UNICEF Malaysia is listed as an others.
Does Project ID have an API?
No public API is recorded for Project ID.
What industry is Project ID in?
Project ID's product category is Youth Education and Social Development Services. Its primary akta.pro industry code is EDAAAFAN, Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills), with a secondary code of EDAJAMAH, Special Education (SPED), IEP & Accessibility/Assistive Technology. Its NAICS code is 611710 and its SIC code is 8200.