What Myreaders does

MYReaders (legal entity: Persatuan Literasi Anak Malaysia) is a Malaysian non-profit social enterprise founded in 2014 by four Teach for Malaysia fellowship teachers — Charis Ding, Alex Lim, Rachel Lim, and Tay Sue Yen — after observing that their students could not read or understand basic English sentences. Registered as a society on 11 December 2015 and accredited as a Social Enterprise by the Ministry of Entrepreneur Development (MED) and MaGIC in 2020, the organization delivers structured, phonics-based remedial literacy programmes to underserved children in Malaysia. It operates through two product lines: the Literacy Hub programme (deployed directly into 136 schools and 51 communities across 10 Malaysian states, supported by 2,420+ trained volunteer Literacy Tutors, 1,057 teachers, and 1,972 parents) and the Literacy Toolkit (a curated physical product ecosystem).

The core product is the MYReaders Literacy Toolkit Complete Set (RM265), comprising one workbook, 33 decodable phonics-based storybooks, and 15 comprehension storybooks designed for children from pre-kindergarten through primary school. A parallel Bahasa Melayu kit (Kit Literasi Bahasa Melayu, RM150) aligns with the Ministry of Education's DSKP Pemulihan syllabus. Delivery combines physical books, YouTube-hosted audiobooks, WhatsApp one-on-one reading sessions, and Google Classroom-based parent-model sessions. The pedagogy follows a three-step process — phonics (letter sounds, sight-word vocabulary), fluency (passage practice), and comprehension (storybooks with exercises) — and uses culturally localized Malaysian illustrations. The technology stack is deliberately low-friction, relying on consumer messaging and video platforms rather than proprietary software.

MYReaders generates revenue through four streams: one-time unit sales of Toolkit components (RM45–RM265), Literacy Hub programme fees for schools and communities (often grant- or sponsorship-funded), individual one-off and recurring donations via debit/credit card and bank transfer, and corporate funding/partnerships including Lions Clubs International. All product sale proceeds are explicitly re-channelled to programmes for marginalized communities, meaning product sales are not a profit centre but a mission-aligned funding mechanism. Go-to-market is community-led, leveraging volunteer tutors who commit to at least 14 weeks of reading sessions and partner NGOs that host hubs in PPR housing estates and underserved neighbourhoods. The organization is led by CEO Rachael Francis and co-founder Tay Sue Yen with a lean team of 1–10 employees.

Name

Myreaders

Legal name

Persatuan Literasi Anak Malaysia

Website

https://myreaders.org.my

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MYReaders is a Malaysian non-profit social enterprise founded in 2014 that delivers phonics-based remedial English and Bahasa Melayu literacy programmes to underserved children through 136 schools and 51 communities across 10 states, funded by Toolkit product sales, donations, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Children's literacy education and remediation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Remedial Reading & Literacy Intervention (EDANAJAA)

akta.pro secondary industries

Early Literacy & Reading Intervention Programs (EDAGAAAD), Literacy & Reading Intervention Technology (EDAJAMAF)

Keywords

• Literacy intervention programs
• Phonics-based reading instruction
• Children literacy support
• English literacy materials
• Community reading programmes

Headquarters

HQ city

Seri Kembangan

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Literacy Toolkit Product Sales: Sale of Literacy Toolkit products (Complete Set RM265, Decodable Books RM150, Leveled Readers RM70, Workbook RM45) and Malaysian Language Literacy Kit products. Proceeds channeled towards programmes for marginalised communities.
2. Literacy Hub Programme Fees: Paid programme for schools and communities. Schools and communities unable to fund can seek sponsorship or grants with MYReaders support.
3. Donations: One-off donations via debit/credit card, bank transfers, and recurring auto-debit options. Donations support scaling individualised remedial reading support to children in need.
4. Corporate Funding and Partnerships: Corporate funders and partners sponsor Literacy Hub programmes in schools and communities of underserved children.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MYReaders designs and delivers remedial English and Bahasa Melayu literacy programmes for underserved Malaysian children through its Literacy Hub programme, paired with the sale of its homegrown phonics-based Literacy Toolkit (1 Workbook, 33 Decodable Storybooks, and 15 Comprehension Storybooks). It runs three delivery models — peer mentor, volunteer Literacy Tutor, and parent — implemented both in-person and online (via WhatsApp, YouTube, and Google Classroom) in 136 schools and 51 communities across 10 Malaysian states. Programme and product sales proceeds are channeled back into literacy programmes for marginalized communities.

Product overview

MYReaders offers a structured literacy intervention ecosystem comprising the core Literacy Toolkit (Complete Set) and supplementary components. The flagship English Literacy Toolkit combines a Workbook, 33 Decodable Phonics-Based Storybooks, and 15 Comprehension Storybooks to guide children from pre-kindergarten through primary school. A parallel Malay Literacy Kit (Kit Literasi Bahasa Melayu) provides equivalent resources aligned with Malaysia's national curriculum (DSKP Pemulihan). Additional products include the Modul Bacaan (Reading Module), Modul Aktiviti (Activity Module), and Set Buku Bacaan (Reading Book Set) for Malay literacy. The portfolio uses a systematic phonics-based approach with step-by-step progression, culturally-localized content, and supplementary audio resources via YouTube. Sales proceeds support literacy programs for marginalized communities.

Differentiator

Problem solved

Functional benefit

Products and services

• MYReaders Literacy Toolkit (Complete Set) Complete literacy intervention kit consisting of 1 guide Workbook, 33 phonics-based Decodable Storybooks, and 15 Comprehension Storybooks that delivers MYReaders' three-step Reading Development Process (Phonics → Fluency → Comprehension) to children from pre-kindergarten through primary school; intended for parents, tutors, schools, and community literacy hubs, with sales proceeds funding programmes for marginalised communities.
• MYReaders Decodable Books (33 Phonics-Based Storybooks) 33 phonics-based Storybooks that allow children to practise reading text using the phonics patterns they are learning, providing a step-by-step progression for early readers aged 2–6; intended for parents, tutors, schools, and Literacy Hubs.
• MYReaders Leveled Readers (15 Comprehension Storybooks) 15 Malaysian-context storybooks with comprehension exercises designed for primary school children ages 9–10 who are beginning to explore independent reading; sold as a standalone set within the broader Literacy Toolkit system.
• MYReaders Workbook Supplementary Workbook that includes guides for reading tutors, a reading progression plan, and tips to help children develop literacy, intended for use alongside the MYReaders Decodables and Comprehension Series.
• Kit Literasi Bahasa Melayu MYReaders (Set Lengkap / Complete Set) Complete Bahasa Melayu literacy kit aligned with the Malaysian Ministry of Education's KSSR / DSKP Pemulihan curriculum, consisting of 1 reading module, 3 activity books, 1 assessment book, and 1 reading book set; intended for Bahasa Melayu remediation in Malaysian primary schools.
• Modul Bacaan Bahasa Melayu MYReaders Standalone Bahasa Melayu reading module based on phonics principles that emphasises foundational literacy skills through letter sounds, syllable reading, and vocabulary building for Malay-language early readers.
• Modul Aktiviti Bahasa Melayu MYReaders (3 Activity Books & 1 Assessment Book) Bahasa Melayu activity module that pairs with the Modul Bacaan, comprising 3 activity books and 1 assessment book for Malay-language reading practice and evaluation; aligned with the Ministry of Education's Pemulihan curriculum.
• Set Buku Bacaan MYReaders Set of 10 leveled reading books with engaging stories, moral values, and colourful illustrations reflecting daily life experiences, designed for early Malay-language readers as part of the broader MYReaders Bahasa Melayu literacy portfolio.
• Literacy Hub Programme MYReaders' flagship structured remedial reading programme that delivers its phonics-based intervention to schools and communities through three delivery models (peer mentor, volunteer Literacy Tutor, and parent) implemented in-person and online via WhatsApp, YouTube audiobooks, and Google Classroom; paid for by schools and communities (or sponsored via corporate funding and grants) and supplemented by Toolkit book sales.

Quantifiable outcome

• Children develop reading skills within one year
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• New Life Community SocietycoreStrategic or Co-development PartnerPartnership focused on building early years literacy for marginalized communities. MYReaders' approach blended phonics-based pedagogy with contextualized narrative delivery tools, serving PPR community-based children and migrant children at PPR in Old Klang Road.
• Lions Clubs InternationalminorGTM or Marketing PartnerCorporate partner supporting literacy initiatives. Listed among corporate funders and partners on MYReaders website.
• Taylor's Girl-UpcoreStrategic or Co-development PartnerCollaboration for Read At Home: Gadis Chapter campaign during National Literacy Month 2020. Featured female empowerment themed children storybooks read by influential leaders to inspire young girls in the community.
• MISI Solidariti (Project Quill)minorGTM or Marketing PartnerApril 2021 advocacy campaign collaboration where MYReaders unpacked illiteracy in Malaysia, its effects, and how people can be part of the solution through a 4-part series campaign.
• Teach for Malaysia FellowshipcoreStrategic or Co-development PartnerOrigin of MYReaders - the four founding teachers (Charis Ding, Alex Lim, Rachel Lim, and Tay Sue Yen) taught under this fellowship in high-need secondary schools in Malaysia, leading to the creation of after-school mentor-mentee reading programmes.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Worldreader: Nonprofit that delivers digital reading content to underserved children via e-readers and mobile, including in Southeast Asia. Comparable through its emphasis on localised children's books, digital distribution (vs. MYReaders' YouTube/WhatsApp) and literacy outcome focus.
• Room to Read: Global nonprofit that develops localised literacy content and runs structured reading programmes in low-income communities across Asia and Africa. Highly comparable to MYReaders' model of culturally contextualised materials plus community-based tutoring, though operating at much larger scale across many countries.
• Pratham: India-based nonprofit running large-scale remedial literacy programmes (e.g., Read India) using volunteer-driven, community-anchored delivery. Shares MYReaders' phonics-based remediation approach, low-cost toolkit model and reliance on local volunteers/tutors.
• Book Dash: South African nonprofit that creates open-licensed, locally relevant children's storybooks for free distribution. Similar in producing culturally grounded decodable/story content aimed at improving early-grade reading in underserved communities.

Emerging players

• Hapree: Southeast Asia-focused early childhood literacy/social-emotional learning platform serving parents and schools. Comparable as a regional EdTech/curriculum player targeting early reading outcomes, with overlapping schools/parent customer segments to MYReaders.
• Dyslexia Association of Malaysia: Malaysian NGO providing specialised literacy and learning support, including for children with dyslexia. Comparable as a Malaysian literacy-support organisation, but focused on a specific learning-difference population rather than the broader underserved cohort.

Regional players

• LeapEd Services: Malaysian education social enterprise focused on school transformation and teacher development in underserved schools. Overlaps with MYReaders in Malaysia-specific, school-anchored literacy and teacher-training interventions but operates at a wider whole-school scope.

Broad incumbents

• Teach For Malaysia: Malaysia's Teach For All affiliate and the founding organisation of MYReaders' four co-founders. Operates a broader K-12 education equity remit, but shares the Malaysian underserved-school context and the pipeline of teachers-turned-entrepreneurs that seeded MYReaders.
• All Children Reading: A Grand Challenge for Development: USAID/World Vision/Australian Government partnership that funds and curates literacy innovations globally. Comparable as a global funder/incubator whose grantees (e.g., local literacy NGOs in Asia) overlap with MYReaders' mission and could either fund or compete for the same donor pool.
• YTL Foundation: Malaysian corporate foundation with a long-running focus on education (FrogAsia digital learning, school programmes). Comparable as a Malaysia-anchored education intervention vehicle, though it operates with a broader K-12 digital/STEM portfolio rather than literacy-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6TGbEh2yiW9trMZ8zwHWXg/playlists
• Facebookfacebook.com/MYReadersmalaysia
• Instagraminstagram.com/my.readers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myreaders