Ajita

What Ajita does

Ajita is a Jakarta-headquartered digital agency, founded in 2006 and operating as PT. Ajita Indonesia, that provides end-to-end digital product development and integrated marketing services to enterprise and mid-market clients in Indonesia. The firm operates from two offices in Jakarta Barat — Ajita Alpha as its Agency Office and Ajita Omega as its Product HQ — both in the Permata Regency complex. Its service portfolio spans product strategy, user research, design, technology, analytics and optimization, and content production, covering the full lifecycle from discovery through proposition validation, scaling, and market launch. Ajita serves verticals including Consumer Packaged Goods, Tobacco & Alcohol, Telco & Operators, IT & Telecommunications, Internet Startups, and Franchises & Retail, with publicly named clients including Samsung, Telkom, Holcim, Conwood, Lintasarta, ANZ, Sinarmas Land, Education First, and multiple Djarum brands (Super Adventure, Geonerations, LA Lights).

The firm earns revenue through professional services — project-based engagements, retainers, and ongoing client relationships — under a sales-led go-to-market motion targeting enterprise and mid-market buyers. GTM emphasizes direct senior partner involvement and a 'one team' embedded engagement model, differentiated by a 'more prototypes, less presentations' problem-solving methodology. Beyond services, Ajita has built one proprietary technology platform: RETINAD, a WiFi system with user analytics and ad-deployment capabilities installed in 250+ cafes, universities, and airports. The company maintains a deliberately small, mostly senior team (11-50 employees) with no disclosed funding rounds, no public marketing presence beyond referrals, and no AI/ML capabilities articulated in the available data.

Name

Ajita

Legal name

PT. Ajita Indonesia

Website

https://ajita.co.id

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajita is a Jakarta-based digital agency, founded in 2006 as PT. Ajita Indonesia, that delivers end-to-end digital product development and integrated marketing services to enterprise and mid-market clients across CPG, telecom, tobacco, and related verticals in Indonesia.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAAFAF

Digital Marketing Strategy & Channel Mix Advisory

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Digital agency services
• Social media management
• Website development
• Product design engineering
• Integrated digital marketing

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: Professional services revenue from end-to-end digital product development including strategy, design, engineering, and digital marketing. Revenue generated through project-based engagements, retainer arrangements, and ongoing client relationships for product development and social media management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ajita is a digital agency that delivers end-to-end digital product development and integrated marketing services spanning discovery, proposition validation, product design, engineering, content production, social media management, campaign microsite development, and responsive website platforms. The agency operates on a prototyping-first, problem-solving model with senior partner engagement, serving enterprise and mid-market clients across multiple verticals in Indonesia.

Product overview

Ajita is a digital agency offering an integrated portfolio of services spanning the full product lifecycle. Their core offerings include social media management and campaign services, campaign microsite development, responsive website platforms, and the proprietary RETINAD WiFi analytics platform. Services are delivered through integrated marketing combined with digital product capabilities, covering product strategy, user research, design, technology, analytics and optimization, and content production. The agency serves multiple verticals including Consumer Packaged Goods, Tobacco & Alcohol, Telco & Operators, Franchises & Retail, IT & Telecommunications, and Internet Startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Services Comprehensive social media management including content creation, campaign strategy, engagement optimization, and event support for brands across Indonesia. Delivered for clients such as Super Adventure, Geonerations, and LA Lights.
• Campaign Microsite Development Design and development of focused campaign microsites for brand awareness, KOL content collaborations, and conversion funneling. Produced for clients including Samsung and ANZ Travel Card.
• RETINAD WiFi Platform WiFi system providing user analytics and ad deployment across venues, built to benefit both venue operators and advertisers. The platform has been installed in more than 250 hip cafes, universities, and airports.
• Responsive Website Platform Development Development of responsive websites with streamlined information architecture and simplified content for a great user experience. Includes lead generation, conversions, and PPC revenue optimization. Delivered for clients including Lintasarta, Conwood, and Telkom Solutions.
• Brand Strategy & Content Production End-to-end brand strategy, design, and content production services covering the full product lifecycle from discovery and proposition validation to scaling and digital marketing activities. Includes campaign videos and educational content such as the EF Indonesia teaching video.
• Product Design & Engineering Digital product design and engineering services spanning idea validation, building, testing, and market launch, including multi sub-brand long-term product strategy, design, and development for brands such as LA Lights, Holcim, and Sinarmas Land BTS.

Quantifiable outcome

• 300%+ lift for social media metrics for Djarum LA Lights
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dentsu Indonesia: Global advertising network with a strong Indonesia presence offering integrated brand, digital, and media services. Comparable to Ajita as a competitor for the same enterprise marketing budgets, but operating at network scale rather than Ajita's boutique model.
• Ogilvy Indonesia: Global creative and digital agency network with Indonesian operations serving major enterprise brands across CPG, telco, and financial services — directly overlapping with Ajita's enterprise verticals and end-to-end marketing services.
• VMLY&R Indonesia: Global brand, customer experience, and digital agency with Indonesia presence, serving major enterprise clients across multiple verticals. Competes with Ajita for enterprise integrated marketing and digital product mandates.
• Isobar Indonesia: Global digital transformation agency within the dentsu network, focused on digital product, commerce, and experience design. Closely comparable to Ajita's digital product + marketing integration model, but with global scale.
• Wunderman Thompson Indonesia: Global digital-first agency network with Indonesia presence, offering integrated digital product, CRM, and marketing services to enterprise clients. Competes with Ajita for the same end-to-end enterprise mandates.

Regional players

• Hakuhodo Indonesia: Japanese advertising network with operations across Asia including Indonesia, offering integrated digital and brand services. Comparable to Ajita in serving Japanese-linked enterprise clients (e.g., Djarum, automotive) in the Indonesian market.

Direct peers

• Spore Digital Agency: Digital agency operating in Southeast Asia offering digital strategy, web development, and campaign services. Comparable to Ajita in services mix and regional enterprise focus.
• Think.Web Indonesia: Indonesia-focused digital agency providing web development, digital marketing, and creative services to mid-market and enterprise clients. Comparable to Ajita as a domestic Indonesian alternative for integrated digital engagements.
• Suitmedia: Indonesia-based digital agency offering web development, digital strategy, and creative services to enterprise and consumer brands. Closest direct peer to Ajita in terms of services, geography, and target market.
• NoLimit Indonesia: Indonesian digital marketing and creative agency serving enterprise and consumer brands with social media, campaign, and content services. Directly comparable to Ajita in scope and Indonesian enterprise focus.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajita