Healing Hearts Counseling Center

What Healing Hearts Counseling Center does

Healing Hearts Counseling Center is a for-profit behavioral health provider founded in 2007 that operates two outpatient clinics in Ohio — a headquarters at 680 Park Avenue West in Mansfield and a secondary site at 4889 Sinclair Road in Columbus. The organization delivers a continuum of mental health, substance use disorder (SUD), trauma, medication-assisted treatment (MAT), workforce development, and re-entry services to adults in Richland County, Franklin County, and surrounding regions. Patient intake is driven by self-referral via a website intake form, walk-ins, crisis intervention, and structured referral channels including courts, attorneys, probation departments, and county children's services, with assessment reports typically delivered within 2–3 days.

The clinical model relies on evidence-based therapeutic frameworks including EMDR (Eye Movement Desensitization and Reprocessing), Cognitive Behavioral Therapy (CBT), Motivational Interviewing, the Matrix Model for intensive outpatient programming, Dr. Patrick Carnes' 30-Task "Facing Addiction" continuing care program, and a proprietary Recovery-Oriented Challenge Therapy approach. The organization is the first agency in Richland County to adopt the Carnes 30-Task Model and claims an 87% probability of sustained recovery for clients who complete all 30 tasks. MAT programming combines counseling with Suboxone, Subutex, Bunavail, Subzol, and Vivitrol. The center operates multiple ASAM levels of care — Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and standard Outpatient — with extended evening and Saturday group sessions.

Revenue is generated primarily through Medicaid reimbursement, which covers approximately 90% of clients, supplemented by commercial insurance billing, sliding-scale out-of-pocket fees, and per-assessment fees from court and legal system contracts. The organization is CARF-accredited (ASPIRE to Excellence), certified by the Ohio Department of Mental Health and Addiction Services, and affiliated with the Mental Health & Recovery Services Boards of Richland and Franklin Counties. Ownership and senior leadership are concentrated in founder Maja-Lisa Anderson Lee (Owner-Director, BA, MA, LPCC-S), DeWayne Lee (CFO, BA, MS, LICDC), and Executive Director Alan Mitchell. The business is privately held with no disclosed external investment, M&A activity, or institutional capital structure.

Name

Healing Hearts Counseling Center

Legal name

Healing Hearts Counseling Center

Website

https://healingheartscc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Hearts Counseling Center is an Ohio-based for-profit behavioral health provider delivering mental health, substance use disorder, trauma, MAT, workforce development, and re-entry services across two outpatient clinics in Mansfield and Columbus, primarily funded through Medicaid.

Ownership category

akta.pro rank

Product category

Behavioral Health and Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Mental health counseling
• Addiction recovery services
• Substance use treatment
• Medication-assisted treatment
• Trauma therapy services

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medicaid Reimbursement: Approximately 90% of clients rely on Medicaid for their physical and behavioral health services. The organization accepts Medicaid and bills insurance companies directly.
2. Insurance Billing: The organization accepts a wide variety of insurance plans and bills insurance companies directly. Patients can verify coverage with their billing department. They can also provide insurance claims for patients to submit.
3. Out-of-Pocket Payment: For clients without insurance coverage, the organization offers fee-for-service payments with a discount structure noted on their fee schedule. Sliding scale or discounted rates may be available for out-of-pocket payments.
4. Court-Ordered Assessment Fees: Provides fast, comprehensive assessment reports for courts, attorneys, probation, and children's services. These assessments generate revenue at specific rates outlined in their fee schedule.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Healing Hearts Counseling Center delivers outpatient and intensive outpatient mental health and substance use disorder treatment services through licensed clinicians in Mansfield and Columbus, Ohio. The center's core offerings include mental health counseling, addiction recovery, trauma-informed care, medication-assisted treatment, workforce development, and re-entry housing support, all grounded in evidence-based modalities such as EMDR, CBT, the 30-Task Model, and the Matrix Model.

Product overview

Healing Hearts Counseling Center offers a unified behavioral health service portfolio focused on mental health counseling, addiction recovery, and supportive services for adults in Ohio. The organization provides a continuum of care that includes mental health services (crisis intervention, CBT, motivational interviewing, expressive therapies), addiction recovery (substance abuse therapy, MAT, 12-step models), trauma treatment (EMDR), workforce development, and re-entry support. Key treatment programs include the Matrix Model (IOP), Facing Addiction 30-Task Model, and Living in Balance curriculum. Services operate at multiple ASAM levels of care from Partial Hospitalization through Outpatient, with group sessions available evenings and Saturdays. The center also provides SUD/mental health assessments and medication-assisted treatment using Suboxone, Subutex, and Vivitrol.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 87% probability of leading a healthy, recovery-based life for clients who complete the 30-Task Model program
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Reynoldsburg Location (MAT Program)minorOthersA secondary location affiliated with the Mansfield headquarters for Medication-Assisted Treatment services. Collaboration between Mansfield and Reynoldsburg locations for MAT program delivery.
• Area Clinics for Medication ServicesminorStrategic or Co-development PartnerCollaborates with other area clinics to provide medication for MAT clients. The organization refers clients to external pharmacies and clinics for medication services not provided directly.
• Richland County Mental Health & Recovery Services BoardcoreStrategic or Co-development PartnerKey county partner providing community plan alignment, priorities identification, and oversight for mental health services in Richland County. Address: 141 N Walnut Street, Mansfield, Ohio 44902.
• Franklin County Mental Health & Recovery Services BoardcoreStrategic or Co-development PartnerKey county partner providing community plan alignment, priorities identification, and oversight for mental health services in Franklin County. Address: 447 East Broad Street, Columbus, Ohio 43215.
• MedCentral Mansfield HospitalminorStrategic or Co-development PartnerReferral partner for grief support groups. Contact: 614-533-6060 or [email protected]. Groups change quarterly.
• H.O.P.E. Support Group (Ontario Christian Church)minorChannel Partner/ Reseller/ DistributorFaith-based support group for family members and friends affected by a loved one's addiction to drugs or alcohol. Located at 1029 Lewis Rd, Mansfield. Meets every Monday 6:00-7:00pm.
• Starfish Project of Richland CountyminorChannel Partner/ Reseller/ DistributorProvides funds to enable individuals with life-controlling problems to participate in the Teen Challenge Program and obtain a healthy life of recovery. Contact: 419-512-6877.
• Center for Individual and Family ServicesminorChannel Partner/ Reseller/ DistributorPartner for medication information referrals. Provides medication booklet resources for clients.
• Disability Rights OhiominorChannel Partner/ Reseller/ DistributorExternal grievance resolution partner. Clients can file grievances with this organization. Address: 200 Civic Center Drive, Ste 300, Columbus, Ohio 43215. Phone: 614-466-7264.
• US Department of Health and Human ServicesminorChannel Partner/ Reseller/ DistributorExternal grievance resolution partner for federal oversight. Regional Office: 233 N Michigan Ave, Ste 1300, Chicago, Illinois 60601. Phone: 312-353-1385.
• HH Foundation of OhiominorStrategic or Co-development PartnerAffiliated foundation supporting the organization's mission through community outreach and support programs. Website: hhfoundationofohio.org

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OhioGuidestone: Large Ohio-based behavioral health and social services provider offering outpatient mental health, addiction, workforce, and re-entry programs — overlapping Healing Hearts' full-service portfolio at greater scale across the state.
• Recovery Centers of America: National addiction treatment operator offering inpatient and outpatient services including MAT and IOP; comparable clinical model though larger footprint and broader payer mix than Healing Hearts.

Regional players

• Netcare Access: Franklin County provider of crisis, behavioral health, and substance use services referenced in Healing Hearts' own resource directory; overlapping referral ecosystem and Medicaid-funded outpatient population.
• North Central Mental Health Services: Columbus-based outpatient behavioral health and addiction provider serving Franklin County Medicaid populations; comparable on outpatient mental health and SUD services, court-involved assessments, and ASAM levels of care.

Direct peers

• BrightView Health: Multi-state outpatient addiction treatment chain offering MAT, IOP, and counseling across Ohio with similar evidence-based modalities and Medicaid-heavy payer mix; comparable as a scaled version of Healing Hearts' addiction portfolio.
• CompDrug: Columbus-based outpatient substance use disorder treatment and MAT provider serving Franklin County courts and Medicaid populations, directly comparable to Healing Hearts' court-assessment and medication-assisted treatment offering.
• Maryhaven: Central Ohio's largest behavioral health and addiction services provider offering outpatient, IOP, MAT, and re-entry services in the same Columbus market as Healing Hearts, with overlapping Medicaid payer mix and ASAM-level continuum of care.
• Pinnacle Treatment Centers: Network of outpatient and residential addiction treatment centers operating in Ohio with MAT, IOP, and counseling services; directly comparable on clinical model and Medicaid acceptance profile.
• Spero Health: Outpatient addiction and MAT provider with Ohio locations offering medication-assisted treatment, counseling, and recovery support — overlapping directly with Healing Hearts' MAT and IOP programs.

Emerging players

• Cedar Recovery: Multi-state outpatient addiction treatment provider with MAT-focused service lines that overlap Healing Hearts' Suboxone/Vivitrol program; comparable as a growing regional MAT chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealingHeartsCC
• Instagraminstagram.com/healingheartscc
• LinkedInlinkedin.com/company/healing-hearts-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Hearts Counseling Center