What TicketPlan does

TicketPlan Limited, founded in 1999 by Graham Berg and Adam Faith in Shoeburyness, Essex, operates a B2B2C refund protection and ticket insurance platform that enables ticketing agents, venues, sports organisations and travel providers to offer customers refunds on pre-booked tickets when attendance is prevented by specified unforeseen circumstances such as illness, accident, bereavement, theft, fire, adverse weather, court summons, jury service or military summons. The company is positioned as the original innovator of Refund Protection in the UK market and self-describes as the UK market leader, with a portfolio of long-tenured enterprise partners including AXS Europe, See Tickets, Ticket Arena/Event Genius, Gigantic, The Ticketline Network, Theatre Tickets Direct, Performances Birmingham and Loco2.

The core product — marketed as TicketPlan Refund Promise, Ticket Cancellation Protection or Ticketversicherung in German-speaking markets — is delivered through two technical implementations: a real-time API integration with a partner dashboard, and a non-integrated self-billing option in which partners submit daily CSV revenue reports. Claims are processed through an online refund application portal with a stated 3-5 working-day turnaround under normal volume. TicketPlan operates under FCA regulation as an Appointed Representative of Pier Insurance Managed Services Limited (FCA registration 311798) and is a member of the Society of Ticket Agents and Retailers (STAR).

The business model is a per-ticket transaction fee charged to the ticket seller, who in turn offers the protection to consumers at checkout; pricing is not publicly disclosed and is customised per partner. Go-to-market is exclusively indirect via B2B channel partnerships with no direct-to-consumer sales motion, supported by a dedicated account management team, partner referrals, industry events and a B2B-facing website. Geographic footprint is anchored in the United Kingdom with explicit expansion into Europe (including a localised German-language product) and North America.

Name

TicketPlan

Legal name

TicketPlan Limited

Website

https://ticketplangroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TicketPlan is a UK-based, FCA-regulated B2B2C refund protection and ticket insurance platform, founded in 1999, that enables ticketing platforms, venues, sports organisations and travel providers to offer customers refunds via per-transaction fees.

Ownership category

akta.pro rank

Product category

Ticket Insurance / Refund Protection

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Ticket/Event Cancellation Protection (FSAJAJAG)

akta.pro secondary industries

Event Cancellation & Contingency (FSAJAGAN), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Ticket refund protection
• Ticket cancellation insurance
• Event ticket protection
• Ticketing insurance services
• Booking refund protection

Headquarters

HQ city

Shoeburyness

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Protection Per-Transaction: TicketPlan charges per ticket for protection coverage. The fee is typically charged during the booking process and must be purchased for all tickets within a booking. This creates an incremental revenue stream for ticket sellers while providing refund protection to consumers.
2. B2B Partnership Revenue Share: Ticket sellers pay TicketPlan for administering refund protection, generating additional revenue for ticketing operations. The exact fee structure is customized per partner agreement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

TicketPlan provides insurance cover to ticketing agents, venues, and locations across the UK, enabling those ticket sellers to offer a refund facility to their customers following cancellation of tickets or packages due to specified unforeseen events such as illness, accident, bereavement, theft, fire, transport breakdown, adverse weather, court summons, jury service, and military summons. The product is delivered to end customers via B2B partners through either an integrated API or a non-integrated self-billing implementation, with refund administration handled by TicketPlan through an online application portal.

Product overview

TicketPlan operates as a B2B2C refund protection platform offering TicketPlan Refund Promise (also called Ticket Cancellation Protection or Ticketversicherung) as its core product. The platform provides insurance cover to ticketing agents, venues, and ticket sellers enabling them to offer refund facilities to their customers following cancellation of tickets or packages due to specified unforeseen circumstances such as accidents, sickness, bereavement, transport breakdown, theft, and adverse weather. TicketPlan serves as the original innovator in this sector since 1999 and is recognized as the UK market leader. The company provides both integrated API-based and non-integrated implementation options for ticket sellers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Implementation within weeks - 3 weeks for terms and product agreement, 1 week for documentation delivery, 1 week for API integration or non-integrated implementation
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AXS EuropecoreStrategic or Co-development PartnerTicketPlan & AXS jointly created and launched a bespoke Ticket Insurance product for AXS customers in 2016. The simple integration has enabled AXS to provide peace of mind to customers purchasing event tickets, with TicketPlan handling claims processing and compliance procedures.
• STAR (Society of Ticket Agents and Retailers)minorOthersTicketPlan is a Member of STAR, the Society of Ticket Agents and Retailers - the industry trade body for ticket sellers in the UK.
• Pier Insurance Managed Services LimitedcoreOthersTicketPlan Limited are Appointed Representatives of Pier Insurance Managed Services Limited, which is authorised and regulated by the Financial Conduct Authority with registration number 311798. This regulatory relationship enables TicketPlan to operate as an insurance administrator.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TicketPlan