PT. Asuransi Umum Bumiputera

What PT. Asuransi Umum Bumiputera does

PT. Asuransi Umum Bumiputera, operating as 'Bumida', is an Indonesian general insurance company founded in 1967 and headquartered at Jl. Wolter Monginsidi No. 63, Kebayoran Baru, Jakarta Selatan. The firm is privately held, regulated by Otoritas Jasa Keuangan (OJK), and holds 251-500 employees across a network of branch offices in Jakarta, Banjarmasin, Balikpapan, Papua (Jayapura), and Manado. It sells both conventional and, until a 2026 portfolio transfer to PT Asuransi Takaful Umum, Islamic (Syariah) insurance products.

Bumida operates a dual retail-corporate product platform. The 'Paket Koe' retail line comprises MotorKoe (motorcycle total-loss and third-party liability), MobilKoe (comprehensive car coverage including natural disasters, riots, terrorism), and RumahKoe Idaman Asri (home insurance). The corporate 'Non Paket Koe' line includes surety bonds (Penjaminan) for project guarantees, property, liability, cargo/transportation, cash-in-safe and cash-in-transit, custom and excise bonds, health (Askes), personal accident, and employee benefits (Karyawankoe, AKDHK). Underlying the offering is an insurance technology platform supporting online policy applications and a standardized SPPA form library across all major lines.

The revenue model is recurring premium collection on annual policies, distributed through a hybrid of direct branch sales (enterprise focus), an online self-serve portal (consumer focus), intermediary partnerships (e.g., PT Mitra Dhana Athmaraksha), and strategic distribution alliances (e.g., PT Pos Indonesia for cargo policies). Marketing spans Facebook, Instagram, YouTube, TikTok, LinkedIn, and content/webinars. The firm is governed under SNI ISO 37001:2016 anti-bribery certification and has received the 2025 Infobank Award, CNBC Indonesia's Best General Insurance Performance and Sustainable Growth, and The Finance's Most Promising General Insurance 2025.

Name

PT. Asuransi Umum Bumiputera

Legal name

PT Asuransi Umum Bumida 1967

Website

https://bumida.co.id

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

PT. Asuransi Umum Bumiputera (Bumida) is a privately held Indonesian general insurer founded in 1967, offering conventional motor, home, surety bond, property, liability, cargo, and employee benefit products to individual and corporate clients through branch offices and digital channels across Indonesia.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Accident & Health Insurance (6321)

akta.pro primary industry

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

Keywords

• General insurance services
• Motor vehicle insurance
• Property insurance products
• Surety bond insurance
• Corporate risk coverage

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. General Insurance Premiums: Bumida generates revenue through collection of insurance premiums from both individual and corporate policyholders, covering motor vehicles, property, casualty, surety bonds, and other general insurance lines. The company operates both conventional and Islamic (Syariah) business units.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT Asuransi Umum Bumida 1967 (Bumida) is an Indonesian general insurance company selling both consumer and commercial insurance policies under conventional and Islamic (Syariah) operations. Its consumer portfolio, branded "Paket Koe," includes MotorKoe (motorcycle total-loss), MobilKoe (comprehensive car), and RumahKoe Idaman Asri (home) coverage, while its corporate portfolio includes Asuransi Surety Bond (Penjaminan), property, liability, cash-in-safe, cash-in-transit, marine cargo, fire, personal accident, health, and employee benefit insurance. Policies are distributed through own branch offices, an online application platform, and intermediary/strategic partners such as PT Mitra Dhana Athmaraksha and PT Pos Indonesia.

Product overview

PT Asuransi Umum Bumida 1967 offers a dual-portfolio insurance platform organized into two main product lines: (1) Paket Koe for individual consumers, covering motor vehicles (MobilKoe for cars, MotorKoe for motorcycles), and home insurance (RumahKoe Idaman Asri); and (2) Non Paket Koe for corporate clients, including Surety Bond (Penjaminan) for project guarantees. The company supports both portfolios with SPPA (Scheduled Peril Policy Agreement) application forms and dedicated claim forms across property, motor vehicle, personal accident, health, and specialty insurance lines. An online insurance purchasing channel is also available.

Differentiator

Problem solved

Functional benefit

Brands

• MotorKoe: Motorcycle insurance product providing Total Loss coverage, Third Party Liability coverage, medical expenses for drivers and passengers, death compensation due to accidents, and document processing assistance.
• MobilKoe
• RumahKoe
• Surety Bond

Products and services

• MotorKoe Total-loss motorcycle insurance for individual owners, covering accidents, theft, natural disasters, third-party liability, medical expenses for drivers and passengers, death compensation due to accidents, and document-processing assistance. Sold under the Paket Koe consumer line through Bumida branches and the online platform.
• MobilKoe Comprehensive car insurance for individual owners providing protection against accidents, natural disasters, riots, terrorism and sabotage, third-party legal liability, and accident coverage for drivers and passengers. Sold under the Paket Koe consumer line through branches and online channels.
• RumahKoe Idaman Asri Home insurance product protecting residential properties against covered perils such as fire and natural disasters. Targeted at individual homeowners and sold under the Paket Koe consumer line.
• Asuransi Surety Bond (Penjaminan) Surety bond insurance product providing project-execution guarantees and comfort for project owners and principals. Served to corporate clients under the Non Paket Koe commercial line, distributed through branch offices and intermediary partners.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• PT Mitra Dhana AthmarakshacoreChannel Partner/ Reseller/ Distributor · 30 June 2026Bumida strengthened its strategic collaboration with PT Mitra Dhana Athmaraksha through the signing of a Cooperation Agreement for Insurance Intermediation (Perjanjian Kerja Sama Keperantaraan Penyelenggaraan Asuransi) on June 30, 2026. This partnership enhances Bumida's distribution reach through insurance intermediary services.
• PT Gala Jaya BanjarmasincoreStrategic or Co-development Partner · 29 June 2026Bumida Branch Banjarmasin settled a Machinery Breakdown insurance claim for PT Gala Jaya Banjarmasin, demonstrating Bumida's commitment to industrial risk protection and claims service excellence.
• PT Pos Indonesia (Persero)coreChannel Partner/ Reseller/ Distributor · 20 June 2026Bumida Branch Balikpapan strengthened synergy with PT Pos Indonesia (Persero) through the delivery of Cargo Insurance (Asuransi Pengangkutan) policies. This collaboration leverages PT Pos Indonesia's extensive distribution network for insurance product delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asuransi Allianz Indonesia: Large multi-line insurer in Indonesia (Allianz Life and Allianz Utama) operating P&C, health and life under one of the strongest international insurance brands. Broader incumbent comparable to Bumida on product breadth but with much larger scale and stronger digital brand.
• Asuransi Chubb Indonesia: Indonesian subsidiary of Chubb underwriting P&C, accident and specialty lines. Comparable to Bumida on commercial P&C focus with similar OJK supervision, but with global balance sheet strength.

Direct peers

• MNC Asuransi: Indonesian general insurer under the MNC Group offering motor, property, health and engineering lines. Comparable to Bumida on multi-line general insurance with strong digital and bancassurance distribution.
• Asuransi Astra: One of Indonesia's largest general insurers, offering motor, property, health and commercial lines with a strong automotive-linked distribution model. Directly comparable to Bumida across product mix, target customer (individual and corporate) and OJK-supervised underwriting model.
• Asuransi Bina Dana Arta (ABDA): Mid-sized Indonesian general insurer offering motor, property, surety and engineering lines with a national branch network. Closely comparable to Bumida on size tier, product mix and target customer base.
• Asuransi Tokio Marine Indonesia: Local arm of Tokio Marine underwriting property, motor, marine cargo and liability in Indonesia. Comparable to Bumida on multi-line general insurance, corporate client focus and Indonesia-only distribution.
• Asuransi Adira Dinamika: Indonesian general insurer affiliated with Adira Finance, strong in motor and consumer insurance. Direct comparable to Bumida on motor product focus and individual customer segment.
• PT Asuransi MSIG Indonesia: Subsidiary of MS&AD Insurance Group underwriting motor, property, marine and casualty lines in Indonesia. Comparable to Bumida in product breadth, corporate focus and OJK-regulated direct-carrier model.
• Asuransi Sinar Mas: Major Indonesian general insurer under the Sinar Mas group with broad P&C and Sharia offerings, similar dual conventional/Sharia model to Bumida and overlapping multi-channel distribution (online, agents, branches).
• Asuransi Takaful Umum: Indonesia's leading Sharia-compliant general insurer, now absorbing Bumida's Sharia portfolio. Directly comparable to the Sharia side of Bumida's dual operations and now a structural counterparty in the portfolio transfer.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@asuransi_bumida/videos
• Facebookfacebook.com/profile.php?id=100049281650267
• LinkedInlinkedin.com/company/pt-asuransi-umum-bumiputera-muda-1967
• Instagraminstagram.com/asuransi_bumida
• TikToktiktok.com/@asuransi_bumida

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Asuransi Umum Bumiputera