What Dutchlabelshop.com does

Dutchlabelshop.com, operating under the legal entity BOMA USA LP (a Pennsylvania limited partnership), is a direct-to-consumer e-commerce business specializing in custom clothing labels and patches. Founded in 2012 and headquartered in Radnor, Pennsylvania with fulfillment from a New Jersey warehouse, the company designs and sells woven labels (produced on Jacquard looms with up to twelve thread colors using damask weave), printed labels, 100% organic cotton labels, polyester satin care labels, embroidered and printed patches, hang tags, woven stickers, made-in labels, pre-made size labels, and direct-to-film (DTF) heat transfer labels. A portfolio of specialty patch verticals addresses scout troops, motorcycle clubs, airsoft teams, tactical/military/police/fire communities, sports teams, and biker groups through dedicated product pages. Manufacturing relies on Jacquard loom weaving and DTF heat-transfer printing, while customer-facing tooling consists of an online design tool (font, color, icon, layout configuration with instant preview) and an artwork upload tool (supporting size, fold type, application method, and seam allowance selection), supplemented by a multi-step photo-proof quality-control workflow.

The business operates on a product-led growth, self-serve go-to-market model. Revenue is generated entirely through one-time purchases on its own e-commerce site, with no disclosed subscription, licensing, or recurring revenue stream. Pricing is transparent and unit-based: woven labels start at $17 for 30 units, woven patches start at $30 for 5 units, and order quantities scale from a 5-unit minimum to 50,000+ units with volume discounts. A $1 sample pack and 5-unit minimum reduce buyer friction. Production lead time is 10-14 days, US customers avoid import tariffs due to domestic shipping, and global delivery is supported. Customers are highly fragmented across fashion brands, independent artisans and crafters, hobby makers, youth organizations, motorcycle clubs, healthcare providers, and uniform/workwear buyers, supported by a 4.8-star rating across 42,646 reviews. Customer acquisition is driven by SEO, a multi-channel content footprint (blog, Instagram, YouTube, Pinterest, Twitter/X, Facebook), and an email newsletter, with no disclosed paid-enterprise sales motion.

Name

Dutchlabelshop.com

Legal name

BOMA USA LP

Website

https://dutchlabelshop.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dutchlabelshop.com is a D2C e-commerce business (BOMA USA LP, founded 2012, Radnor PA) that designs and sells custom woven labels, embroidered and printed patches, hang tags, and DTF heat-transfer labels to fashion brands, artisans, hobbyists, and specialty communities (scouts, bikers, tactical), shipping globally from a New Jersey warehouse with a 5-unit minimum and 10-14 day turnaround.

Ownership category

akta.pro rank

Product category

Custom apparel labels and patches

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Custom clothing labels
• Woven patches
• Iron-on labels
• Hang tags
• Custom branding products

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Custom Clothing Labels: One-time purchase model for custom woven, printed, cotton, and care labels. Customers order specific quantities with no recurring commitment. Pricing varies by label type, size, quantity, and customization complexity.
2. Custom Patches: One-time purchase model for embroidered, woven, and printed patches. Orders range from small quantities (5 patches) to bulk orders (50,000+). Revenue generated per transaction with per-unit pricing decreasing at higher volumes.
3. Hang Tags and Accessories: Custom hang tags, woven stickers, and sample packs available as one-time purchases
4. DTF Heat Transfer Labels: Direct-to-film heat transfer labels for textile customization, sold as one-time custom orders

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Dutchlabelshop.com manufactures and sells custom clothing labels and patches (woven, printed, embroidered, cotton, DTF heat-transfer, care, hang tags, stickers, and made-in/size labels) directly to consumers and small businesses through a self-serve e-commerce site. Orders are configured online via design and upload tools, with low minimum quantities starting at 5 units and a typical 10-14 day production turnaround.

Product overview

Dutch Label Shop is a custom clothing labels and patches company offering a comprehensive portfolio of branding products. The core product line includes Woven Labels (created on jacquard looms with up to 12 thread colors), Printed Labels (with unlimited colors and gradients), Cotton Labels (100% organic), and Care Labels (polyester satin with laundry symbols). The patches portfolio features Woven Patches, Embroidered Patches, Printed Patches, and specialty patches including Scout Patches, Biker Patches, Military Patches, Morale Patches, Tactical Patches, Airsoft Patches, Hat Patches, Jacket Patches, and Back Patches. Additional products include Hang Tags, Woven Stickers, Made-In-Labels, and DTF Heat Transfer Labels. All products are available with various application methods (sew-on, iron-on, Velcro) and support customization through upload tools and online designers. The company ships from New Jersey with no import tariffs and offers low minimum quantities starting at 5 units.

Differentiator

Problem solved

Functional benefit

Products and services

• Woven Labels Custom woven labels created on jacquard looms with up to 12 thread colors and a damask weave, offering rich detail, soft texture, and durability. Marketed as the company's most popular product and used by brands for garment name labels, logos, and finishing touches.
• Woven Patches Custom woven patches that are firmer and more structured than standard woven labels, designed for high-impact external placement on jackets, uniforms, bags, and accessories.
• Embroidered Patches Custom patches created by stitching thread onto a fabric backing, producing a textured, raised, three-dimensional design valued for durability and a classic appearance. Targeted at organizations, clubs, teams, and individuals.
• Printed Patches Custom patches with designs printed directly onto a fabric backing, offering a flat, smooth, photo-realistic finish. Used for complex images, gradients, and highly colorful designs where woven or embroidered methods are limiting.
• Cotton Labels 100% organic cotton labels with single-color printing on an off-white base, providing a natural, soft texture for sustainable brands and handmade goods needing a warm, authentic appearance.
• Care Labels 100% polyester satin care labels with laundry symbols and text on black-and-white, easy-to-read fabric, engineered to withstand repeated washing, drying, and daily wear without fading or fraying.
• Printed Labels Custom printed labels supporting unlimited colors and gradients, described as similar to placing a photo on a label, for highly colorful designs beyond the capability of woven labels.
• Pre-Made Labels Ready-to-ship pre-designed labels, including Made-in and Size labels, available for immediate ordering without custom artwork.
• DTF Heat Transfer Labels Custom heat-transfer labels that apply designs directly onto fabric using heat and pressure for a seamless finish without visible label edges.
• Hang Tags Custom hang tags with vibrant color printing on professional card stock, used for retail presentation, barcodes, pricing, and brand storytelling.
• Woven Stickers Woven labels with self-adhesive backing that can be stuck to any solid surface, providing the look of woven labels with no-sew application.
• Made-In Labels Pre-designed labels indicating country of origin (e.g., Made in USA), helping products meet labeling requirements and convey manufacturing origin to consumers.
• Iron-On Patches Custom patches with heat-activated adhesive backing that bond to fabric when applied with a household iron or heat press, enabling fast no-sew personalization.
• Sew-On Patches Custom patches without adhesive backing, attached manually by sewing, offering the most secure and long-lasting hold for uniforms, workwear, and heavy-duty applications.
• Velcro Patches Custom patches with hook-and-loop (Velcro) fastener backing allowing easy removal and swapping, targeted at tactical gear, interchangeable designs, and applications requiring flexibility.
• Custom Scout Patches Custom patches designed for Boy Scouts, Girl Scouts, and scouting organizations, including BSA scout rank patches, Class B patrol patches, and merit badges for commemorating troop achievements.
• Custom Back Patches Large statement patches sized 8 to 14 inches with custom shapes, designed for denim jackets, letterman coats, vests, and backpacks.
• Custom Airsoft Patches Custom patches for airsoft teams and gear, commonly made from embroidered fabric or rubber with Velcro backing for durability in outdoor play conditions.
• Custom Hat Patches Custom patches designed for hats and headwear, available in woven or embroidered materials to personalize caps and create unique accessories.
• Custom Jacket Patches Custom patches to personalize and enhance jackets, available in woven, embroidered, or printed materials with various attachment options including iron-on and sew-on.
• Custom Military Patches Custom patches for military personnel and veterans, often featuring unit insignias, ranks, and commemorative designs.
• Custom Morale Patches Humorous or symbolic patches representing identity, camaraderie, or a sense of belonging, popular in military, tactical, and hobby communities.
• Fire Department Patches Custom patches for fire department personnel and volunteer firefighters, representing units, ranks, and achievements.
• Custom Police Patches Custom law enforcement patches representing police departments, ranks, and specialized units.
• Custom Tactical Patches Custom patches for tactical and outdoor enthusiasts, often featuring Velcro backing for use on tactical vests and gear.
• Custom Biker Patches Custom patches for motorcycle club jackets and riding gear, featuring bold colors and durable construction to represent club identity.
• Sample Packs Sample packs shipped directly to customers to review material, color, and texture before committing to a full custom order, available for $1.

Quantifiable outcome

• Receive custom labels in 10-14 days with money-back guarantee if not satisfied
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MakeYourOwnPatches: Custom patch manufacturer with online ordering, low minimums, and multiple application methods (iron-on, sew-on, Velcro). Direct overlap with Dutchlabelshop.com's patch line for clubs, teams, and tactical segments.
• Sticker Giant: Custom stickers and labels e-commerce operator with online design tools, low minimums, and self-serve ordering. Adjacent product overlap (custom labels, adhesive products) with similar SMB/maker target customers.

Direct peers

• Printed Mint: Custom patches manufacturer specializing in embroidered, woven, PVC, and printed patches with low minimums and online ordering. Direct overlap in custom patch product line and small-brand customer segment.
• NamesBooth: Custom woven labels and name labels manufacturer selling direct to small brands and creators. Competes in the same low-MOQ custom label niche with similar product breadth (woven, printed, iron-on).
• The/Studio: On-demand custom patches and labels platform serving fashion brands and creators. Overlaps in product type (custom embroidered and woven patches) and target customers (growing fashion brands needing brand-identity trims).
• Wunderlabel: Direct competitor offering custom woven labels, care labels, and patches with self-serve online design tools and global shipping from Europe. Closest like-for-like competitor in product range, low-MOQ positioning, and target customer base of indie brands and makers.
• Label Land: Custom woven and printed label supplier targeting small apparel brands and makers. Comparable product range and customer profile, with a similar online self-serve model.

Broad incumbents

• Quality Logo Products: Large promotional products distributor offering custom patches, labels, and apparel trims alongside a much broader swag portfolio. Competes in the same end-uses but serves higher-volume promotional/enterprise buyers.
• CCL Industries: World's largest label manufacturer serving apparel, consumer products, and healthcare. A broad incumbent whose specialty label division overlaps with Dutchlabelshop.com's custom apparel-trim category at the enterprise end.
• Avery Dennison: Global labeling and packaging materials giant with apparel-focused RFID/trim solutions. Operates as an upstream supplier and broad incumbent rather than a direct SMB competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DutchLabel
• YouTubeyoutube.com/c/DutchLabelShopPhiladelphia
• Facebookfacebook.com/thedutchlabelshop
• Instagraminstagram.com/dutchlabelshop
• Pinterestpinterest.com/dutch_label_shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutchlabelshop.com