Wyda Packaging
Wyda Packaging manufactures aluminium foil containers, lids, retail foil products, and FSC-certified kraft paper bowls at its Kempton Park facility for South African caterers, restaurants, airlines, ready-meal producers, and retailers, operating as the South African arm of Brazil's Wyda Group.
- Company typePrivate
- Founded1992
- HeadquartersGauteng, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wyda Packaging does
Wyda Packaging Proprietary Limited is the South African manufacturing subsidiary of the Wyda Group, a Brazilian family-owned packaging group founded in 1992. Operating from a press-forming plant in Kempton Park (Gauteng) and a sales office in Cape Town, Wyda produces disposable aluminium foil containers, trays, dishes, lids, retail/private-label foil products, and FSC-certified kraft paper bowls for the South African food production, catering, and household markets. Its customer base is horizontally diversified across caterers, restaurants and takeaways, bakeries, ready-meal manufacturers, airline caterers, distributors/wholesalers, retailers, and households. Wyda South Africa is part of a group that also operates factories in Brazil (three sites), Paraguay, and the United States (Charlotte, North Carolina, added in 2024), under brands including Wyda, Bomlixo, Okra, and with stakes in Ecolub and growPack.
The core technology is press-forming of food-grade aluminium into containers spanning 25ml to 9,000ml across catering, smoothwall, baking, pie, and airline formats, with thermal tolerance from -40°C to 280°C, microwave-safe certification, and Style G Rim reverse-curl heat-sealable smoothwall containers for ready-meal applications. The portfolio is held together by a dense certification stack — FSSC 22000 V6.1 and ISO 9001 (both SGS-audited), FSC, Aluminium Stewardship Initiative membership, SANHA Halaal, Parev/Kosher, and Proudly South African — that simultaneously underwrites food-safety access and regulatory compliance, including South African EPR obligations discharged via METPAC, POLYCO, and Fibre Circle membership. Wyda has no disclosed AI, software, or digital-platform capabilities; its differentiators are manufacturing, certifications, and distribution rather than technology.
The business model is direct B2B hardware sales with no middleman margin layer: quote-based pricing for carton and pallet quantities (carton sizes 50–1,000+ units depending on SKU), supplemented by retail pre-packs (10-packs) and a distribution/wholesale network reaching mid-market buyers domestically and regionally. Wyda is privately held within the Wyda Group, with second-generation family leadership in place since 2012, no institutional investor backing, no public listing, and no disclosed revenue. Go-to-market is a hybrid of enterprise field sales (dedicated sales team, one-business-day quote turnaround) and distributor/wholesale channels, supported by digital marketing via website, blog, email newsletter, and active social channels (Instagram, Facebook, LinkedIn, YouTube).
Wyda Packaging firmographics
Firmographics- Name
- Wyda Packaging
- Legal name
- Wyda Packaging Proprietary Limited
- Website
- https://wyda.co.za
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wyda Packaging manufactures aluminium foil containers, lids, retail foil products, and FSC-certified kraft paper bowls at its Kempton Park facility for South African caterers, restaurants, airlines, ready-meal producers, and retailers, operating as the South African arm of Brazil's Wyda Group.
- Ownership category
- akta.pro rank
Wyda Packaging industry classification
Industry- Product category
- Aluminium food packaging containers
- NAICS
- Metal Can Manufacturing (332431), Paperboard Container Manufacturing (32221)
- SIC
- Metal Cans (3411), Papers & Allied Products (2600)
- akta.pro primary industry
- Aluminum Trays, Pans & Foil Containers (Semi-Rigid) (IMALADAH)
- akta.pro secondary industry
- Aluminum Foil & Parchment Paper (CRAJAGAD)
Keywords
Where Wyda Packaging is headquartered
LocationHeadquarters
- HQ city
- Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Wyda Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Aluminium Foil Container Manufacturing and Sales: Direct B2B sales of aluminium foil containers, trays, and food packaging to distributors, wholesalers, retailers, and businesses across South Africa and international markets. Revenue generated from bulk and wholesale orders with carton and pallet quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale and bulk orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wyda Packaging product offering
Product offeringCore offering
Wyda Packaging manufactures disposable aluminium foil containers, trays, and dishes for the food production and catering industry at its Kempton Park facility. The product range covers Take Away/Catering (190ml–9,000ml), Smoothwall heat-sealable trays (594ml–3,400ml), Baking trays, Pies (25ml–200ml) and Airline trays, alongside companion lids, retail packaging (household foil, catering foil, baking paper, PVC cling wrap, foil pre-packs) and FSC-certified kraft paper bowls. All aluminium products are 100% recyclable, microwave/oven/freezer safe, and sold in bulk carton and pallet quantities to B2B customers.
Product overview
Wyda Packaging is a manufacturer of aluminium foil food packaging and sustainable food packaging solutions, operating from Kempton Park, South Africa. The product portfolio is organized around four core categories: (1) Aluminium Foil Containers — the primary product line comprising Take Away/Catering rectangular trays (190ml–9,000ml), Smoothwall heat-sealable trays for ready meals (594ml–3,400ml), Baking trays (400ml–850ml), Pies/mince pie dishes (25ml–200ml), and Airline trays; (2) Lids — including foil, clear plastic, polyboard, and heat sealing film; (3) Retail Products — household foil rolls, catering foil, baking paper, PVC cling wrap, and foil container pre-packs with or without lids, available for private-label; and (4) Paper Bowls — FSC-certified kraft paper bowls (500ml–1,000ml) for hot/cold food service. All aluminium products are 100% recyclable and food-safe.
Differentiator
Problem solved
Functional benefit
Brands
- Bomlixo: Trash bags brand within the Wyda Group portfolio.
- Okra
- Ecolub
- growPack
Products and services
- Aluminium Foil Containers Primary product line of press-formed aluminium foil containers for food packaging, encompassing Take Away/Catering rectangular trays (190ml–9,000ml), Smoothwall heat-sealable trays (594ml–3,400ml), Baking rectangular and round trays (400ml–850ml), Pies small round/rectangular dishes (25ml–200ml), and Airline trays (e.g. 350ml W8501). All variants are 100% recyclable, microwave safe, oven safe and freezer safe, sold in bulk carton and pallet quantities to caterers, restaurants, bakeries, ready-meal manufacturers, airlines and distributors.
- Lids
Companies that use Wyda Packaging
Customer profileSegments7 records
Ideal customer profiles5 records
Wyda Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wyda Packaging partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- METPACcoreWyda is an active member of METPAC, a Producer Responsibility Organisation (PRO) that addresses South African packaging environmental regulations. Through this membership, Wyda complies with DFFE regulations by paying required Extended Producer Responsibility (EPR) levies.
- POLYCOcoreWyda is an active member of POLYCO, a Producer Responsibility Organisation (PRO) for polyolefin packaging materials. Membership supports Wyda's commitment to regulatory compliance and responsible packaging practices.
- Fibre CirclecoreWyda is an active member of Fibre Circle, a Producer Responsibility Organisation (PRO) for fibre-based packaging. Membership reinforces Wyda's commitment to sustainability and responsible packaging practices.
- SGScoreWyda is certified by SGS against FSSC 22000 V6.1 and ISO 9001 standards. SGS provides independent verification and certification services for Wyda's quality and food safety management systems.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
Wyda Packaging competitors and assessment
Company assessmentBroad incumbents
- Amcor: Global packaging conglomerate with extensive rigid and flexible food-packaging offerings, including aluminium-containing formats; competes broadly across the same caterer, retailer, and food-manufacturer customer set.
- Pactiv Evergreen: Large foodservice packaging manufacturer with aluminium containers alongside a full suite of cups, lids, and tableware products; competes with Wyda for caterer, QSR, and ready-meal accounts at global scale.
- Reynolds Consumer Products: Major North American consumer packaging producer of aluminium foil and foil containers under the Reynolds Wrap brand; broader household-and-foodservice portfolio overlaps Wyda's retail foil and takeaway container lines.
Direct peers
- Sabert Corporation: Foodservice packaging manufacturer with aluminium tray and bowl offerings alongside paper-based solutions; similar dual-material strategy to Wyda's aluminium-plus-kraft-bowl portfolio.
- Anchor Packaging: North American manufacturer of foodservice packaging including aluminium foil trays and containers; directly comparable product set and overlapping customer base in catering, takeaway, and bakery segments.
- Constantia Flexibles: Global flexible packaging producer with aluminium-based lidding and tray solutions for the food industry; overlaps Wyda on aluminium lidding film and smoothwall heat-seal technology for ready meals.
- Plus Pack: Danish-based aluminium packaging manufacturer focused on trays and containers for ready meals and foodservice; comparable in smoothwall heat-sealable technology and ready-meal vertical positioning.
- D&W Fine Pack: US foodservice packaging manufacturer offering aluminium foil containers, tableware, and lids; comparable in product mix and serving the same foodservice and food-manufacturer customer types.
- Handi-Foil of America: US-based manufacturer of aluminium foil food containers, trays, and pans for the foodservice and retail markets — directly comparable to Wyda's core product line and customer base of caterers, restaurants, and food manufacturers.
Emerging players
- Eco-Products (Novolex): Sustainability-focused foodservice packaging brand now part of Novolex; competes in adjacent compostable and fibre-based formats that could substitute for aluminium in environmentally driven procurement decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wyda Packaging social profiles
Digital presenceWyda Packaging compliance and trust
Trust signalCompliance7 records
Wyda Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyda Packaging leadership team
Management profileNumber of profiles
Wyda Packaging subsidiaries and ownership
Company hierarchySubsidiaries4 records
Wyda Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyda Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyda Packaging
What does Wyda Packaging do?
Wyda Packaging manufactures disposable aluminium foil containers, trays, and dishes for the food production and catering industry at its Kempton Park facility. The product range covers Take Away/Catering (190ml–9,000ml), Smoothwall heat-sealable trays (594ml–3,400ml), Baking trays, Pies (25ml–200ml) and Airline trays, alongside companion lids, retail packaging (household foil, catering foil, baking paper, PVC cling wrap, foil pre-packs) and FSC-certified kraft paper bowls. All aluminium products are 100% recyclable, microwave/oven/freezer safe, and sold in bulk carton and pallet quantities to B2B customers.
Is Wyda Packaging a public or private company?
Wyda Packaging is a private company. It is classified as family owned and is currently operating.
When was Wyda Packaging founded?
Wyda Packaging was founded in 1992. It employs 1 to 10 people.
Where is Wyda Packaging based?
Wyda Packaging is headquartered in Gauteng, South Africa, in the Africa region.
How does Wyda Packaging make money?
One revenue line is on record: aluminium Foil Container Manufacturing and Sales.
Who are Wyda Packaging's main competitors?
Broad incumbents on record are Amcor, Pactiv Evergreen and Reynolds Consumer Products. Direct peers are Sabert Corporation, Anchor Packaging, Constantia Flexibles, Plus Pack, D&W Fine Pack and Handi-Foil of America. Eco-Products (Novolex) is listed as an emerging player.
Does Wyda Packaging have an API?
No public API is recorded for Wyda Packaging.
What industry is Wyda Packaging in?
Wyda Packaging's product category is Aluminium food packaging containers. Its primary akta.pro industry code is IMALADAH, Aluminum Trays, Pans & Foil Containers (Semi-Rigid), with a secondary code of CRAJAGAD, Aluminum Foil & Parchment Paper. Its NAICS code is 332431 and its SIC code is 3411.