KLR consulting

What KLR consulting does

KLR Consulting is a privately held, solo-practitioner leadership consulting firm founded in 1996 (per firmographics) / 1999 (per legal records) and led by CEO Kristi Royse from its headquarters at 506 Cupertino Way, San Mateo, California. The firm partners with senior executives, leadership teams, and executive/advisory boards to deliver executive coaching, team development, and strategic retreat facilitation across industries including financial services, technology and biotech, law firms, accounting, and nonprofit organizations, with a nationwide service footprint beyond its Silicon Valley base.

Its core offerings are professional-services engagements rather than technology products: one-on-one executive coaching, team development workshops built on licensed third-party frameworks (Everything DiSC, Five Behaviors of a Cohesive Team, xChange Approach, Transformative Life Transitions), and keynote speaking. The firm's proprietary SOAR framework — grounded in Appreciative Inquiry and layered on top of these licensed methodologies — is the principal intellectual property supporting engagements. There is no proprietary software platform; delivery is human-driven through scheduled discovery calls (OnceHub), in-person and virtual coaching, and on-site retreat facilitation.

Revenue is generated through custom-scope, project-based or multi-year retainer engagements quoted individually to clients; pricing is not publicly disclosed. The go-to-market is sales-led through Kristi Royse's personal network, referrals, content marketing (blog, podcast appearances, LinkedIn, newsletter, conference speaking), and inbound discovery calls. Customer concentration appears diversified across enterprise and nonprofit logos (UBS, Veeva, Genentech-Roche, Travis Credit Union, Blend, Strava, Kirkland & Ellis, Fenwick & West, Daly City Partnership, Schusterman Family Foundation, among others), with multi-year engagements cited as evidence of account stickiness.

Name

KLR consulting

Legal name

KLR Consulting

Website

https://klrconsulting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

KLR Consulting is a privately held, solo-practitioner leadership consulting firm based in San Mateo, California. Founded by CEO Kristi Royse in the late 1990s, it delivers executive coaching, team development, retreat facilitation, and keynotes to senior leaders and leadership teams across financial services, technology, biotech, law, and nonprofit sectors nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Executive Coaching Services: One-on-one executive and leadership coaching engagements, typically billed as project-based or retainer engagements for senior leaders and C-suite executives.
2. Leadership Development Programs: Team development engagements including offsites, strategic sessions, and workshops using frameworks like Five Behaviors of a Cohesive Team and DiSC assessments.
3. Keynote Speaking and Workshops: Fee-based keynote presentations and workshop facilitation at conferences, leadership retreats, all-hands meetings, and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KLR Consulting is a leadership consulting firm that provides one-on-one executive coaching for senior leaders, team development facilitation using licensed frameworks such as Everything DiSC and Five Behaviors of a Cohesive Team, and keynote speaking/workshops for corporate events. The firm partners with executives and leadership teams to expand leadership impact, build trust and accountability, align priorities, and strengthen executive presence. Services are delivered directly by CEO Kristi Royse through custom engagements, in-person offsites, and virtual sessions across the United States, with primary focus on Silicon Valley and the San Francisco Bay Area.

Product overview

KLR Consulting is a leadership consulting firm that offers a portfolio of human-powered coaching and facilitation services centered on executive leadership development and team performance. The core offerings include Executive Coaching (one-on-one coaching for senior leaders), Team Development (facilitation using DiSC and Five Behaviors frameworks), and Keynote Speaking & Workshops. These are complemented by specialized modules including DiSC Workshops, Five Behaviors of a Cohesive Team, Leadership Transitions Coaching, Life Transitions Coaching, xChange Facilitation, Presentation Skills Training, Personal Strategic Planning, and Change Management. The services are delivered through executive coaching engagements, leadership offsites, strategic sessions, and workshops, primarily in-person and virtually. The firm is based in Silicon Valley and serves leaders nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership & Executive Coaching One-on-one coaching for senior leaders to expand leadership impact, strengthen executive presence, navigate complex challenges, develop strategic clarity, and improve decision-making under pressure. For C-suite executives, SVPs, VPs, and Partners across for-profit and nonprofit organizations.
• Team Development Leadership team facilitation focused on building trust, improving communication, and creating stronger accountability through structured conversations and offsites. Uses tools such as Everything DiSC, 360 feedback, and the Five Behaviors of a Cohesive Team framework. For executive and senior leadership teams needing alignment.
• Keynote Speaking & Workshops Presentations on executive presence under pressure, team performance, and leadership execution, including signature keynotes such as 'Executive Presence Under Pressure' and 'Building Teams That Perform Under Pressure.' Delivered in-person or virtually at conferences and corporate events.
• Executive Retreat Facilitation Facilitation of leadership offsites and strategic sessions focused on alignment, direction, and addressing issues holding organizations back. Used for annual priorities, multi-year strategy, and critical decisions by executive teams and boards.
• Leadership Transitions Coaching Specialized coaching for individuals navigating leadership role transitions, including adapting to new responsibilities, building credibility, managing former peers, and developing authentic leadership style.
• Life Transitions Coaching Certified transformative life transitions coaching to guide clients through career shifts, relationship changes, and personal growth moments, drawing on the Transformative Life Transitions Coaching methodology from Coaching.com.
• Presentation Skills Training Training for executives on communicating effectively with authority, using storytelling, managing Q&A, and building confidence when presenting to large audiences or C-suite executives.
• Personal Strategic Planning Individual coaching to help leaders clarify personal goals, define measurable outcomes, and create actionable plans aligned with long-term aspirations.
• Change Management Consulting Organizational change consulting to help teams navigate transitions, address resistance, and implement new processes effectively, including role clarification and operational efficiency improvements.

Quantifiable outcome

• Travis Credit Union achieved 95% adoption of DiSC and Catalyst platform across people managers, reduced voluntary turnover from 30% to lower levels, reduced new hire turnover from 60% to under 50% first-year attrition, and achieved visible executive leadership team alignment.
• +1 more outcomes

Named customers27 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• xChange ApproachcoreStrategic or Co-development PartnerKristi Royse is certified as an xChange Guide, providing additional facilitation tools for navigating complex group dynamics and creating environments that foster collaboration and innovation. xChange is a proven methodology licensed to certified practitioners.
• Coaching.comcoreStrategic or Co-development PartnerKristi obtained Transformative Life Transitions Coaching certification from Coaching.com under mentorship of life expert Chip Conley. This certification enables expanded coaching services for career and personal transitions.
• Wiley (Everything DiSC and Five Behaviors)coreTechnology or IntegrationLicensed provider of Everything DiSC assessment tools and Five Behaviors of a Cohesive Team facilitation materials from Wiley. Tools used across coaching and team development engagements.
• Patrick Lencioni / Table Group (Five Behaviors)coreTechnology or IntegrationLicensed facilitator for Five Behaviors of a Cohesive Team framework, a proprietary organizational development methodology created by Patrick Lencioni and The Table Group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RHR International: Boutique executive coaching and leadership consulting firm specializing in senior leader and leadership team development; comparable in business model (specialist advisory practice) and target buyer (C-suite and executive teams across industries).
• Bessant Corporate Consulting: Boutique executive coaching and leadership development practice led by senior coaches — comparable as a specialist consultancy addressing C-suite coaching, leadership transitions, and team alignment for enterprise clients.
• Marshall Goldsmith Coaching: Solo high-end executive coaching practice built around a globally recognized executive coach, comparable in business model (thought-leadership-driven solo practice focused on C-suite leadership development) and target buyer (senior executives and enterprise teams).

Broad incumbents

• DDI (Development Dimensions International): Large-scale leadership development and assessment provider serving global enterprises; comparable in targeting middle-to-senior leadership development, team effectiveness, and assessment-led interventions, but with productized methodologies and global delivery.
• Right Management (ManpowerGroup): Global talent and career development consultancy within ManpowerGroup, offering executive coaching, leadership development, and team effectiveness services to enterprise clients across multiple industries.
• Center for Creative Leadership (CCL): Established leadership development research and training institution serving senior leaders and enterprise teams worldwide; comparable in addressing executive coaching, leadership transitions, and team effectiveness, but at significantly greater scale.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management — competing for the same enterprise leadership development engagements with a much broader service portfolio and global delivery footprint.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated leadership consulting practice, comparable in serving senior executives and enterprise leadership teams on transitions, team effectiveness, and executive development.
• Egon Zehnder: Global executive search and leadership advisory firm with a leadership consulting practice covering executive coaching, team effectiveness, and board advisory — competing for the same senior-level enterprise advisory work.

Emerging players

• BetterUp: Digital coaching and leadership development platform combining AI with a network of coaches, directly competing for the same enterprise leadership development budgets but delivering at scale via technology rather than solo facilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/klr-consulting_2
• Xx.com/kristiroyse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KLR consulting