What Coaching.com does

Coaching.com (operated by CoachLogix, Inc.) is a privately held coaching enablement platform founded around 2012 by Alex Pascal and headquartered at 9800 Wilshire Blvd, Beverly Hills, California. The company operates with a 40+ member team distributed across 25+ countries and serves three customer segments: individual professional coaches, enterprises implementing coaching programs, and individuals seeking coaching services. Named enterprise customers include EY, State Farm, Blanchard, Hult International Business School, and Hogan Assessment Systems. Originally launched as CoachLogix, the company rebranded to Coaching.com and acquired WBECS in January 2022 to expand its community and content programming capabilities. In September 2024, founder Alex Pascal transitioned to Executive Chairman and Charlotte Jordan was appointed CEO effective October 1, 2024.

The company's core offering is the Coaching Enablement Platform™, which integrates four components: (1) Coaching Management Software covering scheduling, messaging, contracts, payments, and resource sharing, with OAuth integrations to Google, Microsoft Outlook/Exchange, iCloud, and payment processing via Stripe; (2) an Education Hub offering membership subscriptions, masterclasses, the Team Development Essentials and Systemic Team Coaching Practitioner® certification programs, and a 200+ session on-demand library earning 100+ ICF CCEUs annually; (3) a Marketplace connecting coaches with prospective clients, taking a 15-25% transaction fee on platform-processed payments; and (4) a Community layer with Coaching Circles, a Resource Vault, and global peer networking. Assessment integrations include Hogan Assessment Systems, PrinciplesYou, and TruScore, with the Hogan relationship elevated to a strategic partnership in April 2025.

Coaching.com generates revenue through membership subscriptions ($197/month or $1,970/year with 12-month commitment), coaching management software licensing for businesses, marketplace transaction fees (15-25%), and professional services for enterprise implementations. The company maintains global operations across the USA, UK, Canada, Australia, India, and China, and holds GDPR, CCPA, and LGPD compliance certifications along with EU-US, Swiss-US, and UK Data Privacy Framework certifications. The platform is privately held with no disclosed venture capital funding rounds, institutional investors, or M&A activity beyond the WBECS acquisition.

Name

Coaching.com

Legal name

CoachLogix, Inc.

Website

https://coaching.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Coaching.com operates a cloud-based Coaching Enablement Platform serving professional coaches, enterprises, and individual clients with integrated management software, education and certification programs, a coaching marketplace, and a global professional community.

Ownership category

akta.pro rank

Product category

Coaching Management Software

NAICS

Professional and Management Development Training (611430), Custom Computer Programming Services (541511)

SIC

Services-Educational Services (8200), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Coaching management software
• Coaching marketplace platform
• Professional coaching education
• Team coaching certification
• Leadership development software

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Subscription: Monthly or annual subscription for coaches providing access to live masterclasses, implementation sessions, coaching circles, resource vault, on-demand library, and community. Generates 100+ ICF CCEUs annually.
2. Coaching Management Software: Software platform fees for coaches and organizations to manage coaching practices, billed monthly or annually per subscription tier.
3. Marketplace Transaction Fees: Coaching.com charges 15-25% transaction fee on payments processed through the platform marketplace for coach-client engagements. Payments transferred via Stripe minus processing fees.
4. Professional Services: Coaching strategy and software implementation services for enterprise customers requiring custom deployment and support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coaching.com operates a unified Coaching Enablement Platform that combines coaching management software (scheduling, contracts, payments, reporting), an education hub with memberships and certification programs, a marketplace connecting coaches with clients, and a global peer community. The platform is sold via subscriptions to professional coaches and directly to enterprises implementing internal coaching programs, with marketplace transaction fees on coach-client engagements processed through Stripe.

Product overview

Coaching.com operates as a unified Coaching Enablement Platform™ combining four integrated components: (1) Coaching Management Software - the core platform for managing coaching engagements including scheduling, messaging, contracts, payments, and reporting; (2) Education Hub - providing membership subscriptions ($197/month), masterclasses, live programs, events, and certification programs including Team Development Essentials and Systemic Team Coaching Practitioner®; (3) Marketplace - connecting coaches with clients through profile listings and search functionality; and (4) Community - a global peer network with Coaching Circles, Resource Vault, and 200+ session on-demand library. The platform also offers specialized modules including an enhanced Group Coaching Module with integrated video conferencing. Pricing for the coaching management software is available for business customers with transparent pricing tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Management Software Comprehensive coaching management system for coaches and organizations that administers the full coaching engagement lifecycle: engagement management, scheduling, messaging, contracts, payments, and resource sharing. Includes data and reporting dashboards that track utilization, outcomes, and program ROI. Sold to professional coaches and to organizations implementing enterprise coaching programs.
• Coaching Enablement Platform The unified Coaching Enablement Platform that combines software, education, marketplace, and community into an all-in-one solution for building and sustaining a coaching practice. Acts as the umbrella product spanning the company's offerings for professional coaches and enterprise customers.
• Coaching.com Membership Monthly or annual subscription product for professional coaches ($197/month or $1,970/year with 12-month commitment, 15-day money-back guarantee). Includes live mastery sessions, implementation mastery sessions, coaching circles, resource vault, on-demand library of 200+ sessions, global community access, and 100+ ICF CCEUs annually, plus a personal 1:1 Membership Strategy Call on the annual plan.
• Coaching.com Marketplace Self-serve marketplace where coaches create profiles, showcase credentials and specialties, and connect with clients searching by expertise, industry, language, and availability. Coaches must have a minimum of 5 previous coaching clients and 50 coached hours to be listed. Platform charges 15–25% transaction fee on payments processed via Stripe.
• Coaching.com Community Global community of professional coaches offering peer dialogue, resource sharing, Coaching Circles for small peer groups, real conversation about the profession, and a professional home base. Included as part of the broader membership and platform offering.
• Group Coaching Module Enhanced group coaching capability within the Coaching Enablement Platform that enables organizations to create, customize, and conduct multiple group coaching engagements with integrated group video conferencing and comprehensive collaboration tools for cross-functional team and leadership development at scale.
• Professional Services Guidance and support services covering coaching strategy through software implementation for organizations deploying coaching programs. Sold primarily to enterprise customers requiring custom deployment and change-management support.
• Team Development Essentials Certification Program 13-week certification program teaching Systemic Team Coaching methodologies, comprising 6 modules, 6 live practicums, 2 Q&A sessions with Prof. Peter Hawkins and Dr. Catherine Carr, and 15 client-ready team coaching tools. Awards dual certification (Team Development Essentials + Systemic Team Coaching Practitioner), 26 ICF CCEUs, 26 EMCC CPD Hours, and 26 SHRM PDCs.

Quantifiable outcome

• 62% of members have 6+ years in the profession, 45% have 10+ years experience
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

One partnership is on record.

• Hogan Assessment Systems, Inc.coreTechnology or Integration · 22 April 2025Strategic partnership to integrate Hogan's validated personality assessments into Coaching.com's coaching management system. Provides organizations with data-driven insights for enhanced coaching effectiveness, streamlined engagement management, and improved leadership development outcomes. Both CEOs expressed enthusiasm about the partnership's potential to transform coaching experiences.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Lattice: Lattice is a people-management platform that includes 1:1 coaching/feedback, performance reviews, and career tools - an adjacent HR-tech player whose expanding coaching/development features could intensify competitive pressure on Coaching.com's enterprise tier.

Direct peers

• Mentorloop: Mentorloop is a mentorship and coaching program management platform offering matching, engagement tracking, and reporting for organizations - addressing adjacent enterprise coaching program management use cases compared to Coaching.com.
• CoachAccountable: CoachAccountable is a coaching management platform for individual coaches providing session tracking, accountability workflows, and client engagement tools - directly comparable to Coaching.com's software offering for independent practitioner coaches.
• Sounding Board: Sounding Board is an enterprise coaching platform matching employees with executive coaches and providing program management - directly overlapping with Coaching.com's enterprise-facing coaching platform offering for organizational customers.
• Paperbell: Paperbell is a coaching business management tool with scheduling, contracts, invoicing, and packages for individual coaches, mirroring the core practice-management functionality of Coaching.com's software platform.
• Simply.Coach: Simply.Coach is a coaching practice management platform offering engagement management, scheduling, billing, and session notes - serving the same core customer (professional coaches) with a similar software-only model to Coaching.com's management software.

Broad incumbents

• BetterUp: BetterUp is the largest, well-funded enterprise coaching and wellbeing platform combining 1:1 coaching, AI tools, and analytics - serving a broader scope but with overlapping enterprise leadership-coaching customers and buyer personas to Coaching.com.
• Torch: Torch is an enterprise coaching and leadership development platform offering 1:1 coaching, group learning, and analytics - targeting similar enterprise L&D buyers as Coaching.com's enterprise tier with overlapping group coaching and reporting use cases.
• EZRA: EZRA (an LHH company) is a global enterprise coaching platform delivering leadership coaching and learning programs to large multinationals - overlapping with Coaching.com's enterprise leadership development offering and global customer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/coachingdotcom
• Facebookfacebook.com/coachingdotcom.official
• LinkedInlinkedin.com/company/coachingdotcom
• Instagraminstagram.com/coachingdotcom

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coaching.com