Austin Print Co.

What Austin Print Co. does

Austin Print Co. is a custom apparel, embroidery, and promotional products service bureau operating from a single production facility at 2000 Windy Terrace, Building 21 Unit A in Cedar Park, Texas. Founded in 2015, the company offers five core decoration methods: commercial embroidery on a Tajima TMAR K1508C 8-head machine, automatic screen printing, Roland Direct-to-Film (DTF) printing, laser engraving, and sublimation printing, all executed in-house with Wilcom digitizing software. The business serves the Austin metro area including Downtown Austin, The Domain, East Austin, Mueller, South Congress, Cedar Park, Round Rock, Leander, Pflugerville, Lakeway, Westlake, and Bee Cave, and ships anywhere in the U.S. through standing delivery routes and direct shipping. Customer segments include corporate and tech companies, restaurants and hospitality, schools and universities, bands and music venues, nonprofits, teams and leagues, and faith communities, with named logos spanning Chick-fil-A, Lamborghini Austin, Paramount Theatre, Texas Golf Club, EO Austin, Southside Market, Crux Climbing Center, and Delta Millworks.

Revenue is generated primarily through transaction-based custom apparel orders with per-piece pricing that improves at quantity tiers, supplemented by recurring Corporate Uniform Programs featuring reserved capacity, held inventory, reorder triggers, and Net 30 terms. Adjacent offerings include Onboarding Kits (design, kitting, storage, and direct-to-recipient shipping), Same Day Printing rush service, promotional products (drinkware, bags, tech accessories, writing instruments, trade show giveaways), and custom apparel program management for retail and e-commerce brands. The go-to-market is sales-led through website quote requests and phone, with strong event-driven demand from Austin's signature events including SXSW, ACL Festival, F1 at COTA, and Austin Marathon, plus enterprise field sales targeting corporate uniform programs. Pricing features low minimums (12 pieces for most methods, 24-48 for drinkware), no setup fees, quote-based pricing with one-hour response during business hours, and a 50% deposit to start production.

The business is privately held with 1-10 employees, no disclosed funding rounds or institutional investors, and no parent company or subsidiary structure. The company markets primarily through its Shopify-powered website, a Google Business listing with 157+ five-star reviews, and an educational content blog. Marketing is sales-driven with direct phone and contact form engagement rather than paid advertising.

Name

Austin Print Co.

Legal name

Austin Print Co.

Website

https://austinprintco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Austin Print Co. is a Cedar Park, Texas-based custom apparel and promotional products service bureau offering embroidery, screen printing, DTF, laser engraving, and sublimation to corporate, hospitality, education, music, and nonprofit clients across the Austin metro area.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Commercial Screen Printing (323113), Printing and Related Support Activities (3231), Printing (32311)

SIC

Coating, Engraving & Allied Services (3470), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAJALAD

Large-Format & Specialty Printing (Signage, Posters, Displays)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

Keywords

• Custom apparel printing
• Commercial embroidery services
• Screen printing
• Promotional products sourcing
• Corporate uniform programs

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Orders: One-time and recurring orders for custom embroidery, screen printing, DTF printing, sublimation, and laser engraving on apparel items (polos, T-shirts, hats, jackets, bags). Revenue generated per order with per-piece pricing that improves at higher quantities.
2. Custom Apparel Programs: Ongoing corporate uniform and team apparel programs with reserved production capacity, held inventory, reorder triggers, and Net 30 payment terms. Revenue generated through recurring reorders on established programs.
3. Promotional Products and Kitting: Promotional products including drinkware, bags, tech accessories, writing instruments, and executive gifts with kitting and direct-to-recipient fulfillment. Revenue from product sourcing and decoration markup.
4. Onboarding Kits: New hire swag kits with design, kitting, storage, and direct-to-employee shipping. One PO, one project manager, one ship for complete onboarding kit fulfillment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Austin Print Co. is a Cedar Park, Texas-based custom apparel decoration and promotional products service bureau. The company applies five in-house decoration methods — commercial embroidery on a Tajima 8-head machine, automatic screen printing, Roland DTF (direct-to-film) printing, laser engraving, and sublimation — to blank apparel and promo merchandise for Austin-area businesses, events, and teams. Service is extended through recurring corporate uniform programs, new hire onboarding kit fulfillment, and same-day rush printing.

Product overview

Austin Print Co. is a custom apparel, embroidery, and promotional products company operating from Cedar Park, Texas. The offering is a unified print services business rather than a software platform. The core production suite consists of five decoration methods — Custom Embroidery (Tajima 8-head), Screen Printing (automatic press), DTF Printing (Roland DTF), Laser Engraving, and Sublimation Printing — applied across a catalog of blank apparel and promotional products sourced from domestic and import suppliers. These production capabilities are extended by three program-management add-ons: Corporate Uniform Programs (recurring reorders with held inventory), Onboarding Kits (kitting and direct-to-recipient fulfillment), and Same Day Printing (rush service). Promotional Products, Drinkware Decoration, Bulk T-Shirt Orders, and Trade Show Swag are sub-product categories that apply the core decoration methods to specific merchandise verticals. There is no API, no software platform, and no module architecture — the business is a service bureau where decoration methods and program management services constitute the full product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery

Quantifiable outcome

• 150+ five-star Google reviews with 5.0 rating
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform hosting the Austin Print Co. online store, providing the online sales channel, product catalog, and order management system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Underground Printing: Custom apparel and screen printing company serving college, Greek life, and corporate accounts. Comparable because of overlapping decoration methods, recurring program business, and emphasis on school/team/corporate segments paralleling Austin Print Co.'s customer mix.
• RushOrderTees: Custom screen printing and embroidery shop specializing in rush turnaround for events, teams, and corporate clients. Most directly comparable peer because of overlapping decoration methods, rush services, and event-driven customer base, though it operates nationally rather than from a single local facility.

Emerging players

• Printful: On-demand DTG, embroidery, and DTF print-on-demand platform integrated with ecommerce stores. Comparable because it competes for custom apparel and merch demand with digital-first ordering and no minimums, though it lacks the local pickup and same-day turnaround that anchor Austin Print Co.'s value proposition.

Broad incumbents

• HALO Branded Solutions: Large corporate distributor of branded merchandise, apparel, and recognition programs with enterprise account management. Comparable because it competes for corporate uniform, onboarding kit, and promotional product contracts, though at much larger scale and without local production.
• 4imprint: Large promotional products distributor offering decorated apparel, drinkware, and gifts. Comparable because it competes directly for promotional product and corporate swag programs, though it is a catalog-driven distributor rather than an in-house local decorator.
• AlphaGraphics: Franchise commercial printing and signage network offering apparel decoration, promotional products, and marketing print. Comparable because of overlapping commercial print, promo products, and corporate client base, though it competes through a franchise model rather than a single local owner-operator.
• Cimpress (Vistaprint): Parent of Vistaprint and multiple mass-customization print brands serving SMB and enterprise marketing print needs. Comparable because of overlapping custom apparel, promo, and signage categories, but operates as a centralized mass-production platform rather than a local service bureau.
• Custom Ink: National custom apparel platform offering screen printing, embroidery, and promotional products via an online configurator. Comparable because it competes for the same SMB and corporate custom apparel demand, though at a much larger scale and with self-service ordering rather than a quote-led local model.

Others

• Signs.com: National custom signs, banners, and large-format printing provider. Related as an adjacent print services platform, though it does not compete directly in custom apparel decoration and serves signage-heavy customers rather than apparel programs.

Regional players

• Marco Fine Arts / San Antonio T-Shirt Co. Texas-based custom apparel and screen printing shops operating in San Antonio or other Texas metros. Comparable because of overlapping regional custom apparel service model and customer base, though they compete in adjacent Texas markets rather than directly in Austin metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/austin-print-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Print Co.