SOHO
SOHO is Malta's largest serviced office and coworking provider, operating 5,000+ sqm across three prime locations and serving 850+ members in iGaming, fintech, and professional services with flexible workspace, virtual office, and enterprise relocation solutions.
- Company typePrivate
- Founded2013
- HeadquartersValletta, Malta
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SOHO does
SOHO Office Space Malta is Malta's largest serviced office and coworking space provider, operating over 5,000 square meters across three business centres in the country's prime commercial corridors: The Strand (Gzira, flagship opened October 2019), Savoy Gardens (Gzira, opened May 2019), and St. Julian's in Paceville (original location, 2013). The company was founded in 2013 by Danish entrepreneurs Michael Pedersen and Kris Petersen, who identified unmet demand for flexible, professionally-managed workspace in Malta's iGaming, fintech, and SME clusters. SOHO serves a member base of 850+ professionals spanning iGaming operators and B2B gaming suppliers (where MGA licensing creates structural demand for genuine Malta-based physical presence), fintech firms (Zimpler, CityFALCON), insurance entities (Accelerant Insurance), marketing agencies, consultants, freelancers, and early-stage startups.
The product portfolio is built around four revenue streams: (1) subscription-based workspace memberships — Private Offices from €600/month, Dedicated Desks from €325–550/month, Hot Desks from €215/month, with all-inclusive amenities (gym, sauna, kitchen, 24/7 access, meeting room credits); (2) Business Presence / virtual office plans at €65/month (Silver) and €99/month (Gold), the latter including a Certificate of Incumbency required by most Maltese banks for corporate account opening; (3) usage-based meeting and event space rentals (€7.50–€50/hour for meeting rooms, dedicated event venues across all three locations); and (4) ancillary services including in-house catering, daily/monthly lunch subscriptions, and an Enterprise Solutions division offering turnkey relocation services for international companies entering Malta with 60+ employees. Member experience is supported by a branded mobile application (iOS/Android) running on the Officernd coworking management platform, enabling self-service room booking, community messaging boards, and member directory access. Go-to-market is community-led, anchored by the recurring SOHO TALKS event series and a curated Preferred Partner referral network of Maltese legal, accounting, banking, insurance, and real estate providers — an arrangement that simultaneously drives new-member acquisition and deepens switching costs for existing tenants.
SOHO is a privately held, bootstrapped Malta-domiciled company (PPO Invest Ltd.) with 11–50 employees. No external institutional investment has been disclosed. Revenue is not publicly reported. Distribution is entirely direct-to-consumer (no resellers or franchise model), with self-service online booking for hot desks and meeting rooms, and consultative sales for private offices and enterprise deals. The company has signaled intent to expand the SOHO brand into international business cities, though no concrete geographies or timelines have been disclosed.
SOHO firmographics
Firmographics- Name
- SOHO
- Legal name
- PPO Invest Ltd.
- Website
- https://sohomalta.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOHO is Malta's largest serviced office and coworking provider, operating 5,000+ sqm across three prime locations and serving 850+ members in iGaming, fintech, and professional services with flexible workspace, virtual office, and enterprise relocation solutions.
- Ownership category
- akta.pro rank
SOHO industry classification
Industry- Product category
- Serviced Office and Coworking Space
- NAICS
- Facilities Support Services (561210), Office Administrative Services (5611), Other Services to Buildings and Dwellings (56179)
- SIC
- Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)
- akta.pro secondary industries
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Workplace Hospitality & Office Services (Pantry, Refreshments, Supplies) (BPABAEAF), Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)
Keywords
Where SOHO is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Offices3 records
Markets served
SOHO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Workspace Membership Subscriptions: Monthly recurring revenue from private office, dedicated desk, and hot desk memberships. Private offices range from €600/month, dedicated desks from €325-550/month, hot desks from €215/month. All-inclusive model covering workspace, internet, utilities, and amenities.
- Meeting Room Rentals: Hourly rental of meeting rooms and Skype rooms at all three locations. Rates range from €7.50-50/hour for meeting rooms (discounted member rates), with Skype rooms free for members and €7.50/hour for non-members.
- Catering Services: In-house catering for events and daily lunch service. Lunch plans available at €15/day (VAT inclusive) or monthly subscription at €218/month (VAT inclusive). Event catering packages include breakfast, lunch, BBQ, and open bar options.
- Business Presence (Virtual Office): Virtual office services providing registered Malta business address. Silver plan at €65/month includes address and mail handling; Gold plan at €99/month adds Certificate of Incumbency. Both operate on lease agreement basis for banking/KYC compliance.
- Enterprise Relocation Services: Turnkey solutions for businesses relocating to Malta, including workspace arrangement, employee relocation support, real estate search for larger operations (60+ employees), and headquarters construction/outfitting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Office from €600/month - fully enclosed, lockable workspace with 24/7 access and full amenities |
| Subscription | Monthly | Dedicated Desk from €325-550/month - permanent assigned workstation with full access |
| Subscription | Monthly | Business Presence Silver €65/month - registered address with lease agreement |
| Usage-based | Pay-as-you-go | Meeting rooms from €7.50-50/hour - bookable spaces for professional meetings |
| Subscription | Monthly | Daily lunch €15 or monthly plan €218 - in-house chef prepared meals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SOHO product offering
Product offeringCore offering
SOHO Malta operates flexible serviced office and coworking space across three business centres (5,000+ sqm) in Gzira and St. Julian's. Its portfolio includes fully furnished private offices (from €600/month), dedicated desks (€325–550/month), hot desks (from €215/month), Business Presence virtual office plans (€65–99/month), bookable meeting rooms, event venues, and in-house catering. Enterprise Solutions covers full relocation support for international companies establishing Malta operations.
Product overview
SOHO is Malta's largest serviced office and coworking space provider, offering a portfolio of workspace solutions designed for businesses of all sizes. The core offering consists of Private Offices (enclosed lockable workspaces from €600/month), Coworking Spaces with Dedicated Desks (€325/month) and Hot Desks (from €215/month), and Business Presence/Virtual Office plans (€65-99/month) for company registration and mail handling. The portfolio is complemented by bookable Meeting Rooms, Event Spaces for corporate functions, Catering Services, and an Enterprise Solutions division for large-scale relocations. All memberships include access to amenities (gym, sauna, kitchen), community events (SOHO TALKS networking series), and the SOHO Office Space mobile app. The company operates three locations across Malta: The Strand in Gzira (flagship, opened October 2019), Savoy Gardens in Gzira (opened May 2019), and St. Julian's in Paceville (original flagship, established 2013).
Differentiator
Problem solved
Functional benefit
Products and services
- Private Office
Quantifiable outcome
- No deposit or fit-out costs vs. €5,000-€20,000+ for traditional commercial office
- +1 more outcomes
Companies that use SOHO
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
SOHO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SOHO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Financial Services PartnerscorePreferred partners providing business banking accounts, accounting services, tax services, and auditing. These partners assist SOHO members with Malta company formation and ongoing compliance. Best suited for companies or individuals seeking established banking solutions.
- Corporate Services PartnerscorePreferred partners for company formation, legal services, risk & compliance, and advisory. These partners guide SOHO members through MGA licensing applications, Malta Business Registry registration, and ongoing regulatory compliance requirements.
- Insurance PartnersminorPreferred partners offering private hospital insurance, international health insurance plans, and private clinic plans. Exclusive rates available to SOHO community members.
- Real Estate PartnersminorPreferred partners for commercial rent and sale, retail services, and local office search. Provide exclusive access to prestigious commercial and residential properties in Malta for businesses requiring larger-scale or custom workspace solutions.
- Corporate Lawyers and Licensing ConsultantscoreSpecialist corporate lawyers and company formation agents who have guided multiple gaming companies through MGA application process. SOHO refers members requiring legal and licensing support to these partners.
- Accountants and Tax AdviserscoreSpecialist tax advisers familiar with Malta's refund system and iGaming sector tax treatment. Provide guidance on corporate structure and applicable tax rates for gaming companies.
Scale indicators4 records
Recent moves10 records
Expansion highlights3 records
SOHO competitors and assessment
Company assessmentBroad incumbents
- IWG (Regus): Global serviced office and coworking giant with thousands of locations worldwide including Regus, Spaces, HQ, and Signature brands. Directly comparable business model (flexible workspace subscriptions) at vastly greater scale; competes for enterprise and SMB tenants in every major market including Malta.
- Convene: Premium meeting, event and flexible workspace provider with locations in major US and UK cities. Comparable meeting room and event space revenue stream and enterprise tenant focus, though operates at higher price points with stronger meeting/event weighting than SOHO.
Direct peers
- The Executive Centre: Premium serviced office and coworking provider primarily across Asia-Pacific serving multinational corporates and regulated-sector tenants. Comparable business presence / virtual office offering and emphasis on enterprise-grade compliance for banking and licensing.
- Spaces: IWG-owned creative workspace brand offering flexible offices, coworking and meeting rooms globally. Comparable subscription-based product mix with emphasis on community events and creative design aesthetic similar to SOHO's Scandinavian-inspired interiors.
- Mindspace: Premium coworking operator with locations across Europe, the US and Israel offering private offices, dedicated desks, and tailored enterprise solutions. Comparable focus on design-led workspace, enterprise relocation services, and community programming.
- Industrious: Premium flexible workspace provider offering private offices, coworking, meeting rooms and virtual office services with enterprise-grade amenities. Comparable all-inclusive pricing model and target on professional services and regulated-vertical tenants.
- WeWork: Global coworking operator offering private offices, dedicated desks, hot desks, meeting rooms and event spaces on subscription. Closely comparable product offering, customer segments (startups, freelancers, enterprise), and community-led positioning.
Emerging players
- Work.life: UK-based flexible workspace operator offering coworking, private offices and meeting rooms with a community-led, design-focused approach. Comparable target on startups, freelancers and SMEs with all-inclusive pricing and amenity bundles.
- Hubud: Bali-based coworking operator with strong community programming and event-driven member engagement. Comparable focus on freelancer/digital-nomad segments and community-led growth model, though operates at smaller scale and in a tourist destination.
Regional players
- Compass Offices: Premium serviced office operator across Asia-Pacific and Middle East offering private offices, coworking, virtual offices and meeting rooms. Comparable product mix and target on regulated-sector tenants requiring compliant physical presence, though geographically distant from Malta.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SOHO social profiles
Digital presenceSOHO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOHO leadership team
Management profileNumber of profiles
Profiles17 records
SOHO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOHO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOHO
What does SOHO do?
SOHO Malta operates flexible serviced office and coworking space across three business centres (5,000+ sqm) in Gzira and St. Julian's. Its portfolio includes fully furnished private offices (from €600/month), dedicated desks (€325–550/month), hot desks (from €215/month), Business Presence virtual office plans (€65–99/month), bookable meeting rooms, event venues, and in-house catering. Enterprise Solutions covers full relocation support for international companies establishing Malta operations.
Is SOHO a public or private company?
SOHO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOHO founded?
SOHO was founded in 2013. It employs 11 to 50 people.
Where is SOHO based?
SOHO is headquartered in Valletta, Malta, in the Europe region.
How does SOHO make money?
Five revenue lines are on record. Workspace Membership Subscriptions are the primary driver. The others are meeting Room Rentals, catering Services, business Presence (Virtual Office) and enterprise Relocation Services.
Who are SOHO's main competitors?
Broad incumbents on record are IWG (Regus) and Convene. Direct peers are The Executive Centre, Spaces, Mindspace, Industrious and WeWork. Emerging players are Work.life and Hubud. Compass Offices is listed as a regional player.
Does SOHO have an API?
No public API is recorded for SOHO.
What industry is SOHO in?
SOHO's product category is Serviced Office and Coworking Space. Its primary akta.pro industry code is IMAIALAF, Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding), with a secondary code of IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison). Its NAICS code is 561210 and its SIC code is 8744.