Star Trek
Star Trek is a 60-year-old science fiction media franchise owned by CBS Studios and Paramount Pictures, producing 10+ TV series and 13 films distributed via Paramount+ streaming, theatrical release, and licensed merchandise partnerships. It serves global science fiction enthusiasts, general entertainment consumers, and collector buyers across 13+ markets.
- Company typePrivate
- Founded1966
- HeadquartersCrozet, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Star Trek does
Star Trek is a 60-year-old science fiction media franchise originating with the 1966 original series created by Gene Roddenberry, currently owned by CBS Studios Inc. and Paramount Pictures Corporation — both subsidiaries of Paramount Global. The franchise operates a portfolio of 10+ live-action and animated television series (including Star Trek: Strange New Worlds, Star Trek: Discovery, Star Trek: Lower Decks, Star Trek: Prodigy, Star Trek: Picard, and the newly launching Star Trek: Starfleet Academy) and 13 theatrical films (spanning 1979 to 2025). Content is distributed primarily through Paramount+ streaming in the US and international markets, with theatrical distribution for major films and physical media releases (DVD, Blu-ray, Steelbook) for home entertainment. The franchise runs on digital streaming technology, theatrical distribution infrastructure, and physical media production; it owns no app and operates a content-marketing website (StarTrek.com) rather than a transactional platform.
The business model combines subscription-recurring revenue through Paramount+, one-time licensing from theatrical releases, and licensing royalties from a broad merchandise partner ecosystem that includes LEGO, Nacelle, EXO-6, Fluevog, and Magic: The Gathering — producing toys, collectibles, apparel, and accessories spanning premium price points (e.g., the $400 LEGO U.S.S. Enterprise-D). Star Trek serves two primary customer segments: dedicated science fiction enthusiasts and broader general entertainment consumers, with a secondary collector/merchandise buyer segment. Primary customers include Paramount+ (as exclusive streaming distributor), and the franchise operates across 13+ countries covering North America, Europe, Latin America, Oceania, and Japan.
Star Trek firmographics
Firmographics- Name
- Star Trek
- Legal name
- CBS Studios Inc., Paramount Pictures Corporation, and CBS Interactive Inc.
- Website
- https://startrek.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Star Trek is a 60-year-old science fiction media franchise owned by CBS Studios and Paramount Pictures, producing 10+ TV series and 13 films distributed via Paramount+ streaming, theatrical release, and licensed merchandise partnerships. It serves global science fiction enthusiasts, general entertainment consumers, and collector buyers across 13+ markets.
- Ownership category
- akta.pro rank
Star Trek industry classification
Industry- Product category
- Television and Film Entertainment
- NAICS
- Motion Picture and Video Production (51211), Publishing Industries (513)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Scripted TV Series Production (Live-Action) (MPADABAB)
- akta.pro secondary industries
- Character & Creature Animation (MPADACAE), Home Entertainment Distribution (Physical: DVD/Blu-ray) (MPADAJAD)
Keywords
Where Star Trek is headquartered
LocationHeadquarters
- HQ city
- Crozet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Star Trek business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Streaming Subscriptions: Star Trek content is distributed exclusively through Paramount+ subscription streaming service, generating recurring revenue from subscriber fees.
- Theatrical Releases: Feature films like Star Trek: Section 31 (2025) are distributed theatrically before streaming availability.
- Licensing and Merchandise: The franchise generates revenue through licensing agreements with merchandise partners including LEGO, Fluevog, Nacelle, EXO-6, Magic: The Gathering, and others producing toys, collectibles, apparel, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LEGO Star Trek U.S.S. Enterprise set |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Star Trek product offering
Product offeringCore offering
Star Trek is a multimedia science fiction entertainment franchise offering a portfolio of live-action and animated television series, theatrical films, an audio series, and an extensive licensed merchandise program. Content is distributed through Paramount+ streaming, theatrical release, and physical media (DVD, Blu-ray, Steelbook), while merchandise is produced through licensing partners such as LEGO, Nacelle, EXO-6, Fluevog, and Magic: The Gathering.
Product overview
Star Trek is a multimedia entertainment franchise offering a portfolio of TV series and films. The current active slate includes streaming series on Paramount+ (Star Trek: Strange New Worlds, Star Trek: Discovery, Star Trek: Lower Decks, Star Trek: Prodigy, Star Trek: Picard, Star Trek: Starfleet Academy) and a library of classic series (The Original Series, The Next Generation, Deep Space Nine, Voyager, Enterprise, The Animated Series). The film library spans 13 theatrical films from Star Trek: The Motion Picture (1979) through Star Trek: Section 31 (2025), including the Kelvin timeline reboot films (2009, 2013, 2016). Additional offerings include the Star Trek: Khan audio series and official fan film guidelines. The franchise maintains an extensive merchandise program including LEGO sets, action figures from multiple manufacturers (Nacelle, EXO-6, Master Replicas), apparel, collectibles, and partnership products.
Differentiator
Problem solved
Functional benefit
Brands
- Star Trek: Strange New Worlds: Current flagship live-action series following Captain Christopher Pike and the crew of the Enterprise
- Star Trek: Discovery
- Star Trek: Lower Decks
- Star Trek: Prodigy
- Star Trek: Starfleet Academy
- Star Trek: Picard
- Star Trek: Section 31
- Star Trek: Khan
Products and services
- Star Trek: Strange New Worlds Live-action Star Trek series following Captain Pike and the crew of the Enterprise on adventures set before the original series; aimed at science fiction fans and general streaming audiences.
- Star Trek: Starfleet Academy New original series set in the Star Trek universe focusing on cadet training at Starfleet Academy; premiering on Paramount+ for general science fiction audiences.
- Star Trek: Discovery Live-action series following the crew of the U.S.S. Discovery in the 32nd century; fifth and final season available for streaming, targeting sci-fi and serialized drama audiences.
- Star Trek: Lower Decks Animated comedy series following the lower-deck crew of the U.S.S. Cerritos; currently in its fifth season on Paramount+, aimed at adult animation and franchise fans.
- Star Trek: Picard Series following Admiral Jean-Luc Picard in his later years; three seasons available featuring classic Next Generation characters, targeting legacy franchise fans.
- Star Trek: Prodigy Animated series following young cadets who discover an abandoned Starfleet ship; Season 2 available on home entertainment, targeting younger and family audiences.
- Star Trek: The Original Series The original Star Trek series (1966-1969) following Captain Kirk and the crew of the U.S.S. Enterprise; foundation of the franchise, distributed via streaming and physical media.
- Star Trek: The Next Generation The second Star Trek series (1987-1994) following Captain Picard and the U.S.S. Enterprise-D; seven seasons and 178 episodes available in the streaming library.
- Star Trek: Deep Space Nine Star Trek series set on a space station rather than a starship, following Commander Sisko and the crew of Deep Space Nine; part of the franchise streaming catalog.
- Star Trek: Voyager Series following Captain Janeway and her crew on a 70-year journey home from the Delta Quadrant; seven seasons and 172 episodes available in the streaming library.
- Star Trek: Enterprise Series set in the years preceding the United Federation of Planets, following Captain Jonathan Archer; four seasons and 96 episodes, part of the streaming catalog.
- Star Trek: The Animated Series
Quantifiable outcome
- Hugo Award for Best Dramatic Presentation (1993) for 'The Inner Light' episode
- +2 more outcomes
Companies that use Star Trek
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Star Trek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Star Trek partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship.
- Paramount+flagshipParamount+ serves as the exclusive streaming home for Star Trek content, including all current series (Discovery, Strange New Worlds, Starfleet Academy, Lower Decks, Prodigy) and select films. The platform is the primary distribution channel for new Star Trek content.
- CBS Studios Inc.flagshipCBS Studios Inc. is the primary production company behind Star Trek content, producing all television series and films for distribution through Paramount+ and theatrical release.
- Paramount Pictures CorporationflagshipParamount Pictures co-owns and distributes Star Trek theatrical films alongside CBS Studios, with both entities part of the Paramount companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Star Trek competitors and assessment
Company assessmentBroad incumbents
- Paramount Pictures: Co-owner of the Star Trek film franchise and primary theatrical distributor. Comparable as the parent entity and distribution counterpart that defines the franchise's theatrical and streaming economics.
- Marvel Cinematic Universe: Disney-owned multi-series, multi-film franchise with exclusive streaming distribution (Disney+) and massive merchandise licensing. Comparable as a multi-decade franchise ecosystem targeting similar fan segments with serialized content and collectibles.
- Dune (Legendary/Warner Bros): Warner Bros' prestige sci-fi franchise spanning films, Max streaming exclusive series (Dune: Prophecy), and global merchandise licensing. Comparable as a competing sci-fi universe with similar premium positioning and licensing economics.
Others
- LEGO (Iconic brand): Brand partner producing Star Trek's premium-tier U.S.S. Enterprise-D set. Relevant as both a key licensing partner and an ecosystem player in the collectibles space that defines the high-end tier of franchise merchandise pricing.
Emerging players
- The Expanse: Amazon-owned critically acclaimed sci-fi series franchise with similar space opera themes of exploration and political intrigue. Comparable as a modern prestige sci-fi franchise targeting overlapping streaming audiences.
Direct peers
- Halo (Paramount+): Live-action Paramount+ exclusive sci-fi series based on a major video game IP. Directly comparable because it competes with Star Trek on the same streaming platform for sci-fi audience attention and franchise engagement.
- Doctor Who: BBC's long-running (1963-present) science fiction franchise with multiple TV series iterations, spin-offs, and merchandise. Directly comparable as a British/American sci-fi franchise with similar longevity, fanbase, and licensing model.
- Star Wars: Disney-owned science fiction franchise with comparable scale, decades-long history, multiple TV series, theatrical films, exclusive streaming distribution (Disney+), and extensive licensing/merchandise programs. Star Wars is the most direct head-to-head franchise competitor in sci-fi space opera.
- Foundation (Apple TV+): Apple TV+'s flagship prestige sci-fi series based on Asimov's IP. Competes with Star Trek for prestige sci-fi viewers and streamer's tentpole investment dollars, sharing themes of exploration and galactic civilization.
Regional players
- Stargate: Older sci-fi franchise (SG-1, Atlantis, Universe) with similar space-exploration themes and loyal fanbase. Comparable as a long-running sci-fi franchise ecosystem exploring interspecies diplomacy and discovery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Star Trek social profiles
Digital presenceStar Trek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Trek leadership team
Management profileNumber of profiles
Star Trek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Trek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Trek
What does Star Trek do?
Star Trek is a multimedia science fiction entertainment franchise offering a portfolio of live-action and animated television series, theatrical films, an audio series, and an extensive licensed merchandise program. Content is distributed through Paramount+ streaming, theatrical release, and physical media (DVD, Blu-ray, Steelbook), while merchandise is produced through licensing partners such as LEGO, Nacelle, EXO-6, Fluevog, and Magic: The Gathering.
Is Star Trek a public or private company?
Star Trek is a private company. It is classified as corporate owned and is currently operating.
When was Star Trek founded?
Star Trek was founded in 1966. It employs 11 to 50 people.
Where is Star Trek based?
Star Trek is headquartered in Crozet, United States, in the North America region.
How does Star Trek make money?
Three revenue lines are on record. Streaming Subscriptions are the primary driver. The others are theatrical Releases and licensing and Merchandise.
Who are Star Trek's main competitors?
Broad incumbents on record are Paramount Pictures, Marvel Cinematic Universe and Dune (Legendary/Warner Bros). LEGO (Iconic brand) is listed as an others. The Expanse is listed as an emerging player. Direct peers are Halo (Paramount+), Doctor Who, Star Wars and Foundation (Apple TV+). Stargate is listed as a regional player.
Does Star Trek have an API?
No public API is recorded for Star Trek.
What industry is Star Trek in?
Star Trek's product category is Television and Film Entertainment. Its primary akta.pro industry code is MPADABAB, Scripted TV Series Production (Live-Action), with a secondary code of MPADACAE, Character & Creature Animation. Its NAICS code is 51211 and its SIC code is 7812.