Main Street Insurance Group
Main Street Insurance Group is an independent insurance agency offering personal, commercial, and employee benefits coverage across nine offices in North Carolina, Georgia, and Tennessee, serving individuals, families, and businesses throughout the Southeast US.
- Company typePrivate
- Founded1898
- HeadquartersForest City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Main Street Insurance Group does
Main Street Insurance Group is an independent insurance agency and risk management advisory firm serving individuals, families, businesses, and employers across the Southeastern United States. The firm operates from nine physical offices in North Carolina (Charlotte headquarters, Forest City, Tryon, Elkin, Fletcher, Yadkinville, Sunset Beach), Georgia (Augusta), and Tennessee (Morristown) — the latter added through the January 2025 merger with Strate Insurance Group — and is partner-owned with no disclosed institutional or private-equity backing.
The company is organized around three product lines: Personal Insurance (home, auto, life, and specialty coverage), Business Insurance (commercial property, liability, workers' comp, cyber, industry-specific programs, plus equine and farm), and Employee Benefits (group health, dental, vision, disability, voluntary, and self-funded/captive structures). Its lead technology asset is the Clickable Coverage® interactive graphics platform (a registered trademark of FMG Suite / Agency Revolution, licensed for use) used to educate prospects and clients on coverage options. A 24/7 client portal supports policy changes, claims reporting, certificates, and bill payment. The firm holds IIABA Best Practices Agency recognition for seven consecutive years (2016–2022) and is a member of the Keystone Insurers Group network (the 4th-largest US agency network).
Main Street Insurance Group generates revenue primarily through insurance commissions earned on policies placed and renewed across 80+ carrier relationships — a recurring revenue model inherent to the agency channel. Pricing is quote-based and customized to each client's risk profile, with no published tiers. Go-to-market is consultative and sales-led: licensed advisors act as personal risk advisors, matching clients to appropriate carriers, supported by digital channels (website, blog, social media, client portal), community involvement, and a referral-driven motion. Two acquisitions in 2025 — the Strate merger and the SMART Insurance Agency acquisition — plus active hiring suggest an ongoing consolidation strategy in the Southeast.
Main Street Insurance Group firmographics
Firmographics- Name
- Main Street Insurance Group
- Legal name
- Main Street Financial Group, LLC
- Website
- https://mainstreetins.com
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Main Street Insurance Group is an independent insurance agency offering personal, commercial, and employee benefits coverage across nine offices in North Carolina, Georgia, and Tennessee, serving individuals, families, and businesses throughout the Southeast US.
- Ownership category
- akta.pro rank
Main Street Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk AdvisoryFully Insured Small Group PlansHealthcare & Life Sciences/Health Insurance & Managed Care/Commercial (Employer-Sponsored) Health InsuranceStandard Personal Auto Insurance (Liability, Collision & Comprehensive)
Keywords
Where Main Street Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Forest City
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Main Street Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Revenue generated through commissions from insurance carriers for placing business. As an independent agency representing multiple insurance companies, they earn commissions on each policy sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom insurance solutions tailored to individual client needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Main Street Insurance Group product offering
Product offeringCore offering
Main Street Insurance Group is an independent insurance and risk advisory agency that sells personal insurance (home, auto, life, specialty), business insurance (commercial property, liability, workers comp, cyber, industry-specific), and employee benefits (group health, dental, vision, disability, voluntary). As an independent agency, it represents 80+ top-rated national and regional insurance carriers, with licensed advisors serving as personal risk advisors to match clients with appropriate coverage and provide ongoing advocacy.
Product overview
Main Street Insurance Group operates as an independent insurance agency offering a comprehensive suite of insurance solutions organized into three main product lines: Personal Insurance (covering home, auto, and specialty personal coverage), Business Insurance (covering commercial risks, industry-specific solutions, and equine/agricultural insurance), and Employee Benefits (covering group health, dental, vision, disability, and voluntary benefits). The company also provides a Client Portal as a digital service platform for policy management. Together, these products form an integrated insurance advisory offering for individuals and businesses across the Southeast United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Quantifiable outcome
- Revenue growth of 150% over 5 years under current President Chad Flack
- +1 more outcomes
Companies that use Main Street Insurance Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Main Street Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Main Street Insurance Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- SMART Insurance AgencyminorSMART Insurance Agency was acquired by Main Street Insurance Group following the passing of founder Rick Smart on January 21, 2025. The Asheville-based agency (499 New Leicester Highway) continues operations with Stacie Pedersen joining the Main Street team to ensure continuity. Founded in 2014 by Rick Smart.
- Strate Insurance Group, Inc.coreStrate Insurance Group of Morristown, TN merged with Main Street Insurance Group in January 2025. Founded by Tom Strate in 1978, Strate Insurance Group brought strong roots in the Lakeway Area community. Katherine Strate Smith, former President and CEO, became Partner and Managing Director of the Morristown Office.
- Keystone Insurers GroupcoreStrategic partnership providing Main Street Insurance Group with access to exclusive knowledge, industry insights, specialized expertise, and products. Keystone is the 4th largest agency network with 300+ partner agencies across 19 states and $5.1B in 2020 total premiums written. The partnership supports both business and personal insurance clients with enhanced resources and national-level connections with local service.
- Swimmer Insurance AgencyminorIndependent insurance partner that has served Charlotte since 1953, bringing a lauded reputation for superb service and long-term client relationships. Part of the legacy agencies united under Main Street Insurance Group.
- MAI Risk AdvisorsminorRisk advisory firm located at 2743 Perimeter Parkway, Building 200, Suite 125, Augusta GA 30909. Contact at 706-722-8338 or 828-245-6467.
- IIABA (Independent Insurance Agents & Brokers of America)minorIndustry association membership providing Best Practices Agency recognition for 7 consecutive years (2016-2022). Affiliation supports industry standards and professional development.
- Insurance Carrier Partners (80+)coreRepresents many leading national and regional insurance companies including Accident Fund, Aetna, All Risks, Allied, American Collectors, American Interstate, American National, American Strategic, AmTrust, Apogee, Appalachian Underwriters, Assurant, Auto-Owners, Berkley, Blue Cross (NC, SC, TN), Builders Mutual, Chubb, CIGNA, Cincinnati, CNA, Colonial Life, Erie, Foremost, Hagerty, Hanover, Hartford, Kemper, Liberty Mutual, Lincoln Financial, Markel, MetLife, Mutual of Omaha, Nationwide, Progressive, Selective, State Auto, Travelers, Unum, and many more. The wide variety of carrier relationships allows matching clients with appropriate coverage options.
- National Alliance (Society of CICs and Insurance Professionals)minorIndustry affiliation providing access to professional development and industry insights through the National Alliance for Insurance Education & Research.
- Charlotte EAC (Employers Association of the Carolinas)minorPartnership providing access to employer resources and networking opportunities in the Charlotte business community.
- Captive ResourcesminorHealthcare captive arrangement partner supporting employer clients in transitioning from fully insured to self-funded and captive models. Featured in podcast collaboration with client Duncan-Parnell, Inc.
- Northeast Business Group on Health (NBGH)minorHealthcare advocacy organization. Marc Stevens, Employee Benefits Practice Leader, joined a panel hosted with Wellnecity to discuss proactive care navigation and cost management strategies.
- Connect Healthcare CollaborationminorHealthcare advocacy partner providing nurse advocacy programs that help employees navigate the healthcare system. Featured in Wellnecity/NBGH webinar panel.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Main Street Insurance Group competitors and assessment
Company assessmentDirect peers
- IMA Financial Group: Privately held insurance brokerage headquartered in Denver with personal, commercial, and employee benefits lines. Comparable as a mid-sized, privately held, multi-line independent agency with a similar consultative advisor model.
- The Hilb Group: Mid-sized private insurance brokerage that has grown rapidly through agency acquisitions across the US Southeast and Mid-Atlantic. Closely mirrors Main Street's regional, M&A-driven independent agency model and product mix.
- Cross Insurance: Privately held, family-owned independent insurance agency headquartered in New England with commercial, personal, and employee benefits lines. Comparable multi-line, family-operated independent agency with similar consultative, advisor-led distribution model.
- RPS Insurance Brokerage: Mid-sized specialty insurance brokerage focused on commercial lines placement for niche industries. Comparable independent agency model with deep carrier relationships and a consultative advisory approach.
- The Plexus Groupe: Mid-sized independent insurance brokerage with personal, commercial, and employee benefits offerings. Comparable as a privately held, multi-line independent agency of similar scale and consultative sales motion.
- Holmes Murphy: Privately held independent insurance brokerage headquartered in the Midwest with strong employee benefits practice. Comparable as a multi-line independent agency with significant employee benefits advisory exposure and similar mid-market focus.
Broad incumbents
- Brown & Brown, Inc. One of the largest independent insurance brokerages in the US (NYSE: BRO), offering commercial, personal, and employee benefits across all 50 states. Comparable as a leading independent agency distribution platform, though substantially larger and publicly traded.
- AssuredPartners: Large national insurance brokerage built through agency acquisitions across commercial, personal, and benefits lines. Comparable independent agency roll-up model though at meaningfully larger scale.
- Acrisure: Major independent insurance brokerage built through aggressive M&A roll-up across commercial, personal, and benefits lines. Highly comparable growth-by-acquisition model though at dramatically larger scale and with private equity backing.
- USI Insurance Services: Large national insurance brokerage serving middle-market and large commercial clients across all 50 states. Comparable three-pillar personal, commercial, and benefits distribution though substantially larger and PE-backed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Main Street Insurance Group social profiles
Digital presenceMain Street Insurance Group compliance and trust
Trust signalCompliance1 record
Main Street Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Main Street Insurance Group leadership team
Management profileNumber of profiles
Profiles16 records
Main Street Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Main Street Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Main Street Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Main Street Insurance Group
What does Main Street Insurance Group do?
Main Street Insurance Group is an independent insurance and risk advisory agency that sells personal insurance (home, auto, life, specialty), business insurance (commercial property, liability, workers comp, cyber, industry-specific), and employee benefits (group health, dental, vision, disability, voluntary). As an independent agency, it represents 80+ top-rated national and regional insurance carriers, with licensed advisors serving as personal risk advisors to match clients with appropriate coverage and provide ongoing advocacy.
Is Main Street Insurance Group a public or private company?
Main Street Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Main Street Insurance Group founded?
Main Street Insurance Group was founded in 1898. It employs 11 to 50 people.
Where is Main Street Insurance Group based?
Main Street Insurance Group is headquartered in Forest City, United States, in the North America region.
How does Main Street Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Main Street Insurance Group's main competitors?
Direct peers on record are IMA Financial Group, The Hilb Group, Cross Insurance, RPS Insurance Brokerage, The Plexus Groupe and Holmes Murphy. Broad incumbents are Brown & Brown, Inc., AssuredPartners, Acrisure and USI Insurance Services.
Does Main Street Insurance Group have an API?
No public API is recorded for Main Street Insurance Group.
What industry is Main Street Insurance Group in?
Main Street Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of HLAEAAAB, Fully Insured Small Group Plans. Its NAICS code is 524210 and its SIC code is 6411.