What Phi Mu does

Phi Mu Fraternity is a private, nonprofit women's fraternity founded on January 4, 1852, at Wesleyan College in Macon, Georgia, by Mary Ann DuPont Lines, Mary Elizabeth Myrick Daniel, and Martha Bibb Hardaway Redding. Chartered by the State of Georgia in 1904 and a National Panhellenic Conference member since 1911, Phi Mu is the second-oldest sorority in the United States, serving nearly 200,000 lifetime members across more than 150 collegiate chapters, 150+ alumnae chapters, and operations spanning the US and Canada. The organization provides social, leadership, academic, and philanthropic programming to collegiate and alumnae women, including the New Member Experience, Phi Mu Officer Academy (800+ officers annually), National Convention, and a flagship Children's Miracle Network philanthropy partnership that has generated over $26.5 million since 1986.

Phi Mu's product portfolio is membership-centric rather than technology-centric. Core products and services include the myPhiMu member portal, Carnation Collection (a wholly-owned boutique selling branded merchandise), the Resource Hub (800+ member documents and courses), Billhighway-integrated chapter financial management, the Les Soeurs Fideles Wine Club, and the Phi Mu Foundation (a separate 501(c)(3) that awarded $194,000 across 164 scholarships in FY2023-2024). Official badges are manufactured exclusively by Herff Jones under a licensing arrangement, generating royalty income. The technology layer is administrative — supporting dues collection, event registration, member communication (The Aglaia magazine, In the Loop newsletter, social channels), and chapter operations — with no proprietary AI, data, or platform technology disclosed.

Revenue is generated through recurring Forever Faithful alumnae dues, one-time alumnae initiation fees ($284), merchandise sales through Carnation Collection, Herff Jones badge licensing royalties, and Les Soeurs Fideles wine club proceeds. Phi Mu Foundation operates a parallel charitable revenue stream from contributions and endowments, including the first NPC-endowed fund for academic excellence. Distribution is community-led: campus-based recruitment (Primary Recruitment, Continuous Open Bidding, and the Phi Mu: From Me to You alumnae referral program) drives collegiate member acquisition, while a staffed Chapter Consultant program, five Collegiate Relations Managers, and National Headquarters in Peachtree City, Georgia (11-50 professional employees) support the 150+ chapter network. The organization is governed by an elected National Council with no external equity investors, and day-to-day operations are led by Executive Director Hara Henshell and a C-suite including Chief Experience, Finance, and Strategy Officers.

Name

Phi Mu

Legal name

Phi Mu Fraternity

Website

https://phimu.org

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

11–50 employees

Short description

Phi Mu Fraternity is a nonprofit women's sorority founded in 1852, serving nearly 200,000 lifetime members across 150+ collegiate and alumnae chapters in the US and Canada through leadership development, academic support, and a flagship Children's Miracle Network philanthropy partnership.

Ownership category

akta.pro rank

Product category

Fraternal Nonprofit Membership Organization

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

Keywords

• Women's fraternity services
• Sorority membership organization
• Alumnae engagement programs
• Collegiate leadership development
• Fraternal nonprofit association

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Forever Faithful Alumnae Dues: Annual alumnae membership dues for continued engagement and benefits
2. Alumnae Initiation Fee: One-time fee of $284 for alumnae initiates, including Initiation dues, membership certificate, and first year of Forever Faithful alumnae dues. Additional badge purchase required.
3. Carnation Collection Merchandise: Phi Mu's official boutique selling fraternity-branded products including jewelry, apparel, accessories. Located at National Headquarters with online ordering. Proceeds support educational initiatives of Phi Mu Fraternity.
4. Herff Jones Badge Sales: Official jeweler Herff Jones provides badges, pins, chapter guards and accessory jewelry. Phi Mu receives licensing/royalties from badge sales through official vendor relationship.
5. Les Soeurs Fideles Wine Club: Wine club named for Phi Mu's open motto, providing exclusive wines with proceeds supporting Phi Mu Fraternity's educational programming and leadership development initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Phi Mu Fraternity is a private nonprofit women's sorority that delivers a lifetime membership experience through collegiate chapters, alumnae chapters, and education and leadership programs. It operates an official branded-merchandise boutique (Carnation Collection) and partners with Herff Jones for official jewelry and the Children's Miracle Network for national philanthropy, while administering the myPhiMu member portal and Resource Hub for member services.

Product overview

Phi Mu is a women's sorority organization offering a suite of member services and products centered around sisterhood, personal development, and philanthropy. The core product portfolio includes myPhiMu (members-only portal), Carnation Collection (official boutique), Phi Mu Foundation (scholarship program), the Resource Hub (800+ member resources), New Member Experience (8-week onboarding), Phi Mu Officer Academy (annual leadership training), National Convention (biennial gathering), and various programs like Miracle Market and History Makers. The organization partners with Children's Miracle Network as its national philanthropy since 1986. Members access official jewelry through Herff Jones, manage finances via Billhighway, and participate in the Les Soeurs Fideles Wine Club. The Chapter Consultants program provides direct support to collegiate chapters.

Differentiator

Problem solved

Functional benefit

Brands

• Carnation Collection: Phi Mu's official boutique offering exclusive fraternity-branded merchandise including jewelry, accessories, apparel, and chapter supplies. Located at National Headquarters.
• Phi Mu Foundation
• Les Soeurs Fideles Wine Club

Products and services

• myPhiMu Member Portal Members-only web portal where Phi Mu members can update personal information, access member resources, submit alumnae initiation applications, and manage Forever Faithful dues payments.
• Carnation Collection Boutique Phi Mu's official boutique, located at National Headquarters with online ordering, offering fraternity-branded jewelry, apparel, accessories, and chapter supplies. Proceeds support Phi Mu's educational initiatives.
• Phi Mu Foundation Scholarship Program Charitable program administered by the affiliated Phi Mu Foundation awarding academic scholarships to undergraduate and graduate Phi Mu members. During 2023-2024, awarded 164 scholarships totaling $194,000. Phi Mu Foundation was the first NPC group to endow a fund through the NPC Foundation for academic excellence.
• Les Soeurs Fideles Wine Club Wine club named for Phi Mu's open motto 'Les Soeurs Fideles' (the Faithful Sisters), offering Napa Valley wines made exclusively for Phi Mu in limited production with special labels. Proceeds support Phi Mu's educational programming and leadership development initiatives.
• Resource Hub Online platform containing over 800 documents and courses available to Phi Mu members based on membership status and officer position, including position-specific trainings, event-planning guides, Phi Mu manuals, policies, and team-building resources.
• New Member Experience Program Eight-week educational program helping new members transition into Phi Mu membership, including online orientation modules, expectations of membership, journal prompts, and partnership with Phi meetings to support personal, academic, social, and professional growth.
• Phi Mu Officer Academy Phi Mu's largest annual training event, held in late January/early February with over 800 collegiate officers in attendance each year, providing consistent training for newly-elected chapter officers in chapter operations, membership, finance, programming, and leadership.
• National Convention Biennial convention bringing together collegiate and alumnae members for business sessions, elections, initiation services, awards, and sisterhood celebrations. The 59th National Convention is scheduled for July 1-5, 2026, in Atlanta, Georgia.
• The Aglaia Magazine The official publication of Phi Mu Fraternity, distributed annually since 1907, covering Phi Mu news, member stories, and organizational updates.
• Children's Miracle Network Fundraising Program Phi Mu's national philanthropic program in partnership with Children's Miracle Network Hospitals since 1986, through which collegiate and alumnae members raise funds through Dance Marathons and other initiatives to support local children's hospitals. Over $26.5 million has been raised to date; in 2019 Phi Mu was recognized as a CMN Miracle Million Club member for raising more than $1 million annually.
• Chapter Consultants Program Professional staff program in which Chapter Consultants (traveling and resident) are placed at collegiate chapters across the country to provide support, guidance, and resources for chapter health and growth. Consultants receive bi-weekly salary, medical/dental/life insurance, and professional development.

Quantifiable outcome

• Nearly 200,000 women have joined the sisterhood since 1852
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Publishing Concepts (PCI)minorStrategic or Co-development Partner · 1 January 2026Phi Mu partnered with Publishing Concepts to produce an oral history publication for the organization as part of the journey to Phi Mu's 175th Anniversary. PCI collects member stories and updates contact information. The project runs January 2026 through early 2027.
• National Women's History MuseumcoreStrategic or Co-development Partner · 1 July 2018In July 2018, Phi Mu announced an alliance with the National Women's History Museum to educate and inspire members about women's history. Phi Mu is the first and only NPC organization to have a formal alliance. Phi Mu has representation on the Museum's board of directors through Executive Director Darlene Reyes and Tena Clark. The alliance includes the Phi Mu History Makers program honoring outstanding alumnae.
• Children's Miracle Network HospitalsflagshipStrategic or Co-development Partner · 1 January 1986Since 1986, Phi Mu has partnered with Children's Miracle Network as its national philanthropy. Phi Mu has raised over $26.5 million for CMN hospitals. In 2019, Phi Mu was recognized as a CMN Miracle Million Club member for raising $1M+ annually. In 2018, Phi Mu committed to raise $10 million in five years, completing it six months early. All funds stay local for patient care, equipment, and research.
• Herff JonescoreOEM/ Whitelabel/ Licensing PartnerHerff Jones serves as the official jeweler to Phi Mu Fraternity, providing badges, pins, chapter guards, and accessory jewelry. Members order badges exclusively through Herff Jones. Badges are shipped in chapter bulk orders after Initiation.
• Les Soeurs Fideles Wine ClubminorChannel Partner/ Reseller/ DistributorWine club named for Phi Mu's open motto 'Les Soeurs Fideles' meaning 'the Faithful Sisters.' Provides exclusive wines made for Phi Mu, with each wine limited in production and labels having special meaning to members. Proceeds support Phi Mu Fraternity's educational programming and leadership development initiatives.
• Children's Miracle Network Dance Marathon ProgramscoreStrategic or Co-development PartnerThousands of Phi Mu members participate in campus Dance Marathons annually, raising funds for their local children's hospitals through fundraising, dancing, and serving in leadership roles for Dance Marathon programs.
• Local CMN Hospitals (65+)minorOthersApproximately 65 children's hospitals nationwide benefit annually from Phi Mu's collegiate and alumnae chapter fundraising events. Specific hospitals include Le Bonheur Children's Hospital, Children's of Alabama, Johns Hopkins Children's Center, and others across the country.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Chi Omega: One of the largest NPC sororities, founded 1895, with hundreds of collegiate and alumnae chapters. Direct peer competing for the same collegiate women recruits and operating comparable member benefit and training programs.
• Zeta Tau Alpha: NPC sorority with a similarly extensive chapter network and national philanthropy partnership structure. Directly competes with Phi Mu for recruits on shared campuses and mirrors its training and member engagement programming.
• Alpha Delta Pi: Founded 1851 (the oldest sorority), Alpha Delta Pi operates a similarly scaled collegiate and alumnae chapter network with a national philanthropy partnership structure directly comparable to Phi Mu's CMN relationship.
• Alpha Phi: NPC sorority founded 1872 with a comparable scale of collegiate and alumnae chapters. Direct competitor in collegiate recruitment and operates similarly structured member benefits, training programs, and national philanthropy.
• Kappa Delta: NPC sorority with comparable collegiate chapter footprint and alumnae engagement structure. Directly competes with Phi Mu on shared campuses and operates similarly structured national philanthropy and leadership programming.
• Alpha Omicron Pi: International NPC-affiliated sorority with comparable collegiate and alumnae chapter footprint. Direct peer competing for collegiate women recruits and operating similar member services and philanthropic programming.
• Delta Delta Delta: Large NPC sorority founded 1888 with comparable size, chapter footprint, and member services. Directly competes for collegiate women recruits on shared campuses and operates a similarly structured national philanthropy program.
• Kappa Kappa Gamma: One of the largest NPC sororities in the U.S., founded 1870. Directly competes with Phi Mu on the same campuses for collegiate women recruits and operates with a comparable alumnae chapter structure, member benefits, and philanthropy model.
• Pi Beta Phi: Major NPC sorority founded 1867 with a similarly extensive collegiate and alumnae chapter network. Competes directly with Phi Mu for recruits and mirrors Phi Mu's structure of national philanthropy partnerships and leadership academies.

Broad incumbents

• National Panhellenic Conference: Umbrella organization for 26 women's fraternities and sororities, of which Phi Mu is a member since 1911. Sets shared standards, manages inter-sorority agreements, and represents the broader sorority ecosystem that frames Phi Mu's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phimufraternity
• YouTubeyoutube.com/PhiMuHQ
• Facebookfacebook.com/PhiMu
• LinkedInlinkedin.com/company/phi-mu-fraternity
• Instagraminstagram.com/phimufraternity

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Phi Mu