Senior Resource Development Agency

What Senior Resource Development Agency does

Senior Resource Development Agency (SRDA) is a Pueblo, Colorado-based nonprofit organization that operates a comprehensive portfolio of aging and disability services for residents of Pueblo County and the broader southeastern Colorado region. Its service surface spans direct-care programs — Meals on Wheels home delivery, congregate meals at nine community sites, transportation including CDOT-partnered Bustang regional transit, HELP housekeeping/chores/yardwork in-home assistance, and Lifeline personal emergency response — alongside community-resource coordination through the Aging and Disability Resource Center (ADRC) and the 2-1-1 Region 6 contact center covering 11 counties. SRDA also manages the Richmond and Union Plaza Apartments, a 97-unit subsidized senior housing portfolio operated in partnership with the City of Pueblo and Pueblo Housing Authority, and runs ancillary programs including Medicare SHIP counseling, Medicaid/Health First Colorado navigation, Connect for Health Colorado enrollment, the Foster Grandparent volunteer program, an Ombudsman program for long-term care residents, recreation and fitness classes, school crossing guards, and catering services.

The organization is anchored physically and programmatically by the Joseph H. Edwards Active Adult Center at 230 N Union Avenue, Pueblo, which functions as the central hub for congregate meals, recreation, fitness, and social activities. SRDA's revenue mechanics rest on a mix of government contracts (City and County of Pueblo plus state and federal program designations), subsidized housing rentals administered with the Pueblo Housing Authority, modest user fees on selected fitness classes (e.g., Tai Chi at $25 for 10 classes, Line Dancing at $20 for 10 classes, Zumba at $3 per class), and catering income. Most direct services are delivered at no cost to qualifying seniors. Its customer segments — Seniors 60+, Homebound Older Adults, Seniors and Disabled Individuals Needing Transportation, and Low-Income Seniors Requiring Housing — are addressed through a horizontal segmentation approach, with the Active Adult Center, home delivery, and van routes serving as the primary distribution channels.

SRDA's go-to-market is community-led: the organization relies on word-of-mouth referrals, partnerships with local government and nonprofits (including Kaiser Permanente support for transportation), website outreach, and direct community presence rather than traditional marketing. It operates as an independent, locally governed nonprofit with 101-250 employees, no parent company, no disclosed funding rounds, and no M&A activity, with operational history extending back to at least 2006. Its product portfolio is a unified set of interdependent social-services programs — not a software product — and its competitive position rests on the integration of these programs under a single trusted community brand, the regulatory and contract relationships that designate it as the regional ADRC/2-1-1 hub, and its physical infrastructure including the Active Adult Center and the 97-unit senior housing base.

Name

Senior Resource Development Agency

Legal name

Senior Resource Development Agency

Website

https://srda.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Resource Development Agency (SRDA) is a Pueblo, Colorado-based nonprofit providing comprehensive aging and disability services — including Meals on Wheels, transportation, subsidized senior housing, recreation, and ADRC/2-1-1 information coordination — to seniors and disabled adults across Pueblo County and 11 southeastern Colorado counties.

Ownership category

akta.pro rank

Product category

Senior Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG), Intergenerational Day Programs (Seniors + Childcare) (HSABANAJ)

Keywords

• Senior services
• Aging support programs
• Congregate meals
• Senior transportation
• Aging disability resources

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Contracts: SRDA receives government funding from the City and County of Pueblo and other governmental sources to provide senior services to Pueblo County residents.
2. Senior Housing Rentals: Richmond and Union Plaza apartments provide 97 units of senior housing through a partnership with Pueblo Housing Authority.
3. Catering Services: SRDA offers catering services for events and functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Senior Resource Development Agency (SRDA) is a multi-service nonprofit organization that delivers a comprehensive portfolio of aging and disability services to seniors and disabled individuals in Pueblo County and Southeast Colorado. Programs include home-delivered meals, congregate meals, transportation, senior housing, Lifeline medical alert, in-home housekeeping assistance, recreation and fitness classes, Medicare/Medicaid counseling, and long-term care ombudsman advocacy.

Product overview

Senior Resource Development Agency (SRDA) is a multi-service nonprofit organization providing a comprehensive portfolio of aging and disability services in Pueblo County, Colorado. The agency operates as a distributed service platform centered around the Joseph H. Edwards Active Adult Center, offering direct-care programs (Meals on Wheels, Transportation, HELP housekeeping/chores, Lifeline medical alert) alongside community resource coordination (ADRC/2-1-1, Medicare SHIP counseling, Medicaid navigation). SRDA also maintains physical infrastructure including Richmond & Union Plaza senior housing (97 units) and provides supplementary programs such as Foster Grandparent volunteerism, an Ombudsman program for long-term care residents, recreation/fitness activities, and catering services. The portfolio is a unified set of interdependent social-services programs rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Joseph H. Edwards Active Adult Center: Senior community center providing recreation, fitness, classes, and social activities for seniors
• ADRC / 2-1-1
• Meals on Wheels
• Lifeline
• Richmond & Union Plaza Apartments

Products and services

• Meals on Wheels Home-delivered meal program for homebound older adults, providing daily nutrition along with wellness checks Monday through Friday.
• Transportation Services Transportation services for seniors and disabled individuals to medical appointments, shopping, and community activities, including Bustang regional transit connections.
• Foster Grandparent Program Volunteer program connecting low-income seniors with educational support roles for children and youth in community settings.
• HELP (Housekeeping, Chores, and Yardwork) In-home assistance with household tasks such as housekeeping, chores, and yardwork to help seniors maintain independent living.
• Lifeline Personal Help Personal emergency response and wellness monitoring system for seniors, providing medical alert services.
• Nutrition Services / 60+ Congregate Meals Group meal programs offered at nine congregate sites throughout the community, providing balanced nutrition and social engagement for seniors 60+.
• Recreation Program Fitness classes (Tai Chi, Chair Yoga, Line Dancing, Zumba), social groups, day trips, and community activities at the Active Adult Center.
• Richmond & Union Plaza Apartments Subsidized senior housing complexes offering 97 units adjacent to the Active Adult Center, operated in partnership with the Pueblo Housing Authority.
• ADRC / 2-1-1 Community Information Aging and Disability Resource Center serving as the Region 6 contact center for 2-1-1, connecting residents to community services across 11 Colorado counties.
• Medicare SHIP Assistance Free counseling services helping seniors understand and navigate Medicare options through the State Health Insurance Assistance Program.
• Health Insurance Enrollment Center Assistance with health insurance marketplace enrollment through Connect for Health Colorado.
• Ombudsman Program Advocacy services protecting the rights of residents in skilled nursing homes and assisted living facilities.
• Catering Services Catering menu offerings available for events and community functions.
• School Crossing Guards Safety program providing crossing guards at local schools, staffed through SRDA's senior employment initiatives.
• Navigation Assistance for Colorado Medicaid Case management support for Health First Colorado (Medicaid) members navigating benefits and services.

Quantifiable outcome

• Allows seniors to age in place at home at a fraction of institutional care costs

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• City of PueblocoreStrategic or Co-development PartnerJoint effort between SRDA, the City of Pueblo, and Pueblo Housing Authority to develop senior housing. SRDA provides services while the City and Housing Authority provide property and funding for the Richmond and Union Plaza apartment complexes.
• Pueblo Housing AuthoritycoreStrategic or Co-development PartnerPartnership to provide 97 units of senior housing through Richmond and Union Plaza apartments. The Housing Authority handles rental inquiries and property management.
• Kaiser PermanentesupportingGTM or Marketing PartnerProvided support for transportation programs that enable seniors in rural areas of Pueblo County to access SRDA facilities and services.
• Colorado Department of Transportation (CDOT)supportingStrategic or Co-development PartnerSRDA operates Bustang transportation services connecting seniors to regional transit options through CDOT partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pikes Peak Area Agency on Aging: Area Agency on Aging serving El Paso, Park, and Teller counties in Colorado with a comparable mix of congregate meals, transportation, in-home services, and care navigation — directly analogous to SRDA's role for Region 6.
• Volunteers of America Colorado: Multi-service nonprofit providing senior housing, meals, transportation, and supportive services across Colorado; operates a comparable integrated aging-services portfolio to SRDA but across a wider geographic footprint.
• Easterseals Colorado: Nonprofit delivering community-based services for seniors and people with disabilities, including case management and in-home support; overlaps with SRDA's ADRC/2-1-1 navigation and disability-services offerings.
• Front Porch (nonprofit senior living operator): Nonprofit operator of senior living communities and community-based aging programs in California; demonstrates a comparable model combining subsidized senior housing with community wellness, recreation, and aging-in-place services.

Broad incumbents

• LeadingAge Colorado: State association representing nonprofit senior housing and service providers; SRDA's Richmond/Union Plaza senior housing and Active Adult Center operate in the same nonprofit aging-services category as LeadingAge members.
• Meals on Wheels America: National umbrella organization supporting local Meals on Wheels affiliates like SRDA's home-delivered meals program; comparable service line but operates as a national network rather than a regional multi-service agency.
• Brookdale Senior Living: Largest U.S. operator of senior living communities; offers a contrasting for-profit, facility-based model to SRDA's subsidized housing and community-services approach, and represents the institutional alternative SRDA's aging-in-place value proposition is positioned against.
• National Council on Aging: National nonprofit advocating for and coordinating aging-services programs including SHIP Medicare counseling; SRDA is a downstream local provider of SHIP/Medicare services coordinated through this network.
• AARP Colorado: National senior advocacy organization with Colorado state presence; addresses overlapping concerns (Medicare navigation, caregiver support, aging in place) but does not deliver direct services like SRDA.

Emerging players

• InnovAge: Provider of the Program of All-Inclusive Care for the Elderly (PACE), bundling medical, social, and in-home supports for frail seniors; competes for the same dual-eligible population that SRDA serves through Medicaid navigation and community programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Resource Development Agency