Liquid Leisure

What Liquid Leisure does

Liquid Leisure is a UK-based private recreational company headquartered in Datchet, United Kingdom, founded in 2002. The company operates a multi-activity water-leisure venue offering aqua parks, water sports, boat rides, organised events, swimming, and kayaking. With 51–100 employees, the business primarily serves consumer (B2C) day visitors and likely group/corporate event customers, generating revenue through on-site ticket sales, per-activity fees, group bookings, and event hosting at what appears to be a single physical site.

The business model is asset-heavy and location-dependent: revenue is driven by per-visitor and per-activity pricing, seasonal footfall, and event contracts rather than software, subscription, or licensing economics. The current source of company information is limited; the company's own website renders only a loading/verification page, so no first-party detail on product SKUs, pricing tiers, customer mix, capital structure, ownership, or management is available. As a result, the business is best understood as a regional, single-site UK leisure operator with diversified water-based activity offerings, while deeper strategic, financial, and operational intelligence is not accessible from public sources at this time.

Name

Liquid Leisure

Website

https://liquidleisure.com

Company type

Private

Founded year

2002

Headcount range

51–100 employees

Short description

Liquid Leisure is a UK-based private recreational company operating aqua parks, water sports, boat rides, events, swimming, and kayaking services from its Datchet venue, serving consumer visitors and group event customers.

Ownership category

akta.pro rank

Product category

Water Recreation Services

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water) (THAAABAG), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Aqua park services
• Water sports recreation
• Boat ride experiences
• Swimming activities
• Kayaking services

Headquarters

HQ city

Datchet

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Liquid Leisure operates a water-based recreational venue that sells admission and activity-based experiences to consumers and groups. Its core offerings include aqua park sessions, water sports activities, boat rides, organized events, swimming, and kayaking, delivered at its Datchet, UK site.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Park Inflatable aqua park sessions providing obstacle-course-style water-based recreation for visitors and groups at the Datchet venue.
• Water Sports On-site water sports activities available to visitors at the Liquid Leisure venue.
• Boat Rides Boat ride experiences offered to visitors at the Liquid Leisure venue.
• Events Organized events hosted at the Liquid Leisure venue, including group outings, parties, and special occasions.
• Swimming Swimming access and services for visitors at the Liquid Leisure venue.
• Kayaking Kayaking experiences offered to visitors at the Liquid Leisure venue.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Alpamare: European (Swiss-headquartered) year-round water park combining slides, wave pools, and wellness/thermal offerings. Comparable as a destination water park with a similar mix of active water attractions and ancillary paid experiences.
• Sandcastle Waterpark: UK water park operator (Blackpool) offering slides, water attractions, and family aquatic activities. Directly comparable as a UK-based water park venue targeting family and tourist visitors with paid-admission aquatic recreation.
• Splashdown Waterpark: Established UK water park with multiple sites offering flumes, wave pools, and family water attractions. Comparable as a multi-decade UK water park operator with a similar family ticketed-admission model.

Others

• Wibit Sports: German manufacturer and operator of modular inflatable aqua park obstacle courses used by aqua parks worldwide. Comparable as the dominant supplier of the inflatable aqua-park product that Liquid Leisure runs, making it a key ecosystem counterpart and a likely operating partner or competitor for venue licensing.

Broad incumbents

• Thorpe Park (Merlin Entertainments): Large UK theme park operated by Merlin Entertainments that combines thrill rides with water-based attractions. Comparable as a paid-admission UK attraction operator with overlapping family and group-outing demand, but at a much larger scale and broader offering.
• Center Parcs UK: UK short-break resort operator whose villages each include a large indoor water park and a wide activity programme. Comparable in that water-based family activities and paid experiences are a core part of the offering, though Center Parcs operates an integrated resort model rather than a standalone day-venue.
• Wet'n'Wild: International water park brand operating large-format water parks in multiple countries. Comparable as a paid-admission aquatic attraction operator, though at materially larger scale and as a global incumbent brand.

Emerging players

• Cable Wake Parks UK: UK network of cable wakeboard and water-sports parks. Comparable as a UK operator of paid water-based active recreation venues targeting similar family and group customers, with overlapping water-sports and event demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/liquid-leisure-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Leisure