What Alpamare does

Alpamare is a 25,000 m2 water park and leisure complex located on the shore of Lake Zurich in Pfäffikon SZ, Switzerland. Opened on June 14, 1977, and self-described as Switzerland's largest adventure pool, the facility comprises 2,750 m2 of water area across indoor and outdoor zones, twelve water slides totaling 2,100 meters of length (including the 220-meter Jungle Run, marketed as Europe's longest enclosed racing slide), a 30°C wave pool with surf wave, outdoor thermal and brine pools, a 200 m2 toddler area, six saunas with two steam rooms, three massage rooms, a fitness area, and two on-site restaurants (Restaurant Rio with lake-view winter garden and self-service Alpagrill). It operates 365 days a year.

The business sells admission through a direct-to-consumer model: 4-hour and full-day tickets (adults CHF 36.80-49 online, children CHF 29.60-40, toddlers CHF 16), evening tickets, family bundles (CHF 179), group rates for 12+ persons, school-class weekday pricing at CHF 22.50, Wednesday afternoon specials at CHF 22 from 1pm, gift cards, and an annual subscription at CHF 1,500 that includes wellness and fitness. Ancillary revenue is generated from wellness/fitness surcharges (CHF 6), massage services (CHF 59-169), children's swimming lessons (CHF 240 for ten 45-minute lessons), food and beverage, and hotel overnight packages with Seedamm Plaza, SIHLPARK, Sorell Hotel Speer, Swiss Youth Hostels, and Lützelhof. Distribution is via the on-site cash desk, the tickets.alpamare.ch online platform, group reservations, and the SBB RailAway combined-transport partnership (up to 50% off rail, 20% off admission).

Alpamare is legally operated by Bad Seedamm AG (CHE-107.902.016) and is owned by the Aspro-Ocio Gruppe (Aspro Parks), a European leisure operator running 55-60+ parks across the continent, which acquired the asset around 1999-2000. The facility employs approximately 100-115 staff and serves families with children (primary segment), school classes, corporate and tourist groups, wellness seekers, and Lake Zurich tourists. No AI or proprietary software capabilities are disclosed in the source data; the competitive position rests on physical infrastructure, location, brand heritage, and Aspro Parks' network affiliation.

Name

Alpamare

Legal name

Bad Seedamm AG

Website

https://alpamare.ch

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Alpamare operates Switzerland's largest water park on Lake Zurich, offering 12 slides, pools, wellness, fitness, and dining 365 days a year to families, tourists, school groups, and wellness seekers, owned by Aspro Parks.

Ownership category

akta.pro rank

Product category

Water Park and Adventure Pool (Leisure and Recreation)

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industry

Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Water park attractions
• Family leisure entertainment
• Wellness and sauna services
• Swimming lessons for children
• Adventure pool destination

Headquarters

HQ city

Pfäffikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales (4-hour and Day Tickets): Core revenue from admission tickets. 4-hour tickets and full-day tickets available for adults, children, and toddlers. Online discounts up to 20% for advance purchase.
2. Wellness and Fitness Add-ons: Surcharge for wellness and fitness area access (CHF 6), annual subscription including wellness (CHF 1500), massage services (30 min CHF 59, 60 min CHF 109, Hot Stone 90 min CHF 169).
3. Swimming Lessons for Children: 10-lesson swimming course for children from age 5, priced at CHF 240 including waterpark admission. Courses run on Mondays and Thursdays.
4. Food and Beverage (Restaurants Rio and Alpagrill): On-site dining at Restaurant Rio (winter garden with lake view) and Alpagrill (self-service). Menu includes burgers, chicken nuggets, sandwiches, hot dogs, salads, fries, drinks, pastries, and ice cream.
5. Gift Certificates: Gift certificates available in CHF 50 and CHF 100 denominations, valid for 5 years from purchase date.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alpamare operates Switzerland's largest water park on Lake Zurich in Pfäffikon SZ, offering admission-based access to 12 water slides (2,100 meters total), an indoor wave pool, outdoor thermal pools, a toddler water-play area, plus on-site wellness (saunas, steam baths, massages), fitness facilities, and two restaurants. The park is open 365 days a year and sells 4-hour and full-day tickets, evening tickets, Wednesday afternoon specials, group and school-class rates, children's swimming courses, gift certificates, and combined transport packages via SBB RailAway.

Product overview

Alpamare is Switzerland's largest water park and adventure pool, operated by Bad Seedamm AG and part of the Aspro-Ocio Group. The facility offers a unified visitor experience combining 12 water slides (2,100 meters total length), multiple pools including an indoor wave pool and outdoor thermal pools, a 200m2 toddler area, wellness facilities (saunas, steam baths, massages), and fitness services. On-site dining is available through two restaurants (Alpagrill and Restaurant Rio). Additional offerings include children's swimming lessons, group bookings, gift cards, and partnerships with nearby hotels for overnight stays. The park operates 365 days a year with ticket options including 4-hour and full-day admissions, plus Wednesday specials and RailAway combined transport/entrance packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Slides (Rutschbahnen) Twelve water slides totaling 2,100 meters in length, ranging from beginner-friendly slides (Mini Canyon, Triple Slide) to extreme rides (Tornado, Thriller, King Cone with 6-meter-deep funnels, and Jungle Run racing slide). Aimed at families, children, and thrill-seekers.
• Pools (Bäder) Indoor wave pool with surf wave at 30°C, three outdoor pools (thermal whirlpool at 32°C, brine pool at 36°C) and Rio Mare river-style outdoor pool at 30°C. Total water area 2,750 m². Aimed at general visitors, families, and swimmers.
• Toddler Area (Kleinkinderparadies) 200 m² toddler area with slides, a children's splash pool, and water games including turtle with water pump, tipping bucket, octopus, water pistols with targets, and waterfall. Designed for children up to approximately 6 years old.
• Wellness Indoor wellness area with six saunas, two steam saunas, solariums, three massage rooms, one body-treatment room, one wet-massage room, AquaWellness, AquaPower, AquaCycling, and PowerPlate. Mixed and women-only sauna areas. For adults aged 16 and over.
• Fitness Fitness area with strength and endurance equipment and group courses including Pilates, Aqua Power, Ab workout, AquaCycling, and PowerPlate sessions. Aimed at wellness-seeking adults and hotel package guests.
• Restaurant Rio Restaurant with winter garden offering panoramic Lake Zurich and Swiss Alps views. Serves hamburgers, chicken nuggets, sandwiches, hot dogs, salads, fries, drinks, pastries, and ice cream. Aimed at park visitors.
• Alpagrill Spacious self-service restaurant on the first floor with bright, open seating. Aimed at families and groups visiting the park.
• Swimming Lessons for Children
• 4-Hour Ticket
• 1-Day Ticket
• Group Bookings
• Wednesday Special
• RailAway Combination Offer
• Wellness and Fitness Annual Subscription
• Massage Services
• Sauna Services
• Overnight Stay Packages
• Gift Cards/Vouchers

Quantifiable outcome

• Free admission for birthday children up to age 16
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SBB RailAwaycoreGTM or Marketing PartnerSBB RailAway offers combined transport and admission packages for Alpamare visitors. Customers can purchase tickets at all staffed SBB ticket offices or through SBB Contact Center (0848 44 66 88). Offers include up to 50% discount on public transport and 20% discount on Alpamare admission.
• Aspro Parks (Aspro-Ocio Gruppe)coreOthersAlpamare is owned by Aspro Parks (Aspro-Ocio Gruppe), a leisure industry market leader with over 60 parks across Europe. The parent company provides operational support and brand affiliation.
• Seedamm Plaza HotelminorGTM or Marketing PartnerSeedamm Plaza hotel offers package deals including Alpamare 4-hour tickets combined with overnight accommodation, breakfast, and wellness facility access. Located few minutes walk from Alpamare.
• Tailormade Hotel SIHLPARK SchindellegiminorGTM or Marketing PartnerHotel offers packages including Alpamare 4-hour tickets with overnight accommodation, breakfast, and free parking.
• Sorell Hotel SpeerminorGTM or Marketing PartnerHotel offers packages including Alpamare 4-hour tickets with overnight accommodation and breakfast, plus 10% discount at restaurant Sayori.
• Swiss Youth Hostels (Rapperswil-Jona and Richterswil)minorGTM or Marketing PartnerYouth hostels offer overnight packages with breakfast including Alpamare visit. Valid from March 6, 2026 to November 29, 2026.
• Bad Seedamm AGcoreOthersBad Seedamm AG is the legal entity that owns and operates Alpamare. VAT number: CHE-107.902.016.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Badeparadies Schwarzwald: Indoor water park complex in Titisee-Neustadt, Germany. Combines multiple slides, palm beach, saunas, and wellness offerings—similar integrated leisure/wellness operating model targeting German-speaking family and wellness visitors.
• Tropical Islands Resort: Indoor tropical-themed water park and resort in Krausnick, Germany. Operates year-round with slides, pools, saunas, and lodging—mirroring Alpamare's integrated water park + wellness + overnight-stay positioning.
• Therme Erding: World's largest thermal spa/water park complex near Munich, Germany. Combines water slides, multiple thermal pools, saunas, and wellness services under one roof—highly comparable operating model to Alpamare but at significantly larger scale and broader geographic catchment.
• Suntago Water World: Largest indoor water park in Europe, located in Poland. Features 32 water slides and year-round operation—comparable in scale ambition and indoor year-round positioning, though targeting a different geographic catchment.
• Plopsaqua: Indoor water park in De Panne, Belgium, part of the Plopsa Group family entertainment portfolio. Comparable indoor water park concept targeting family visitors with year-round operation in a similar European catchment.
• Aquaworld Budapest: Hungarian water park complex featuring indoor and outdoor slides, thermal pools, and wellness facilities. Comparable year-round operating model combining water park and wellness services for family and tourist visitors.
• Rulantica: Indoor water park owned by Europa-Park in Rust, Germany. Features multiple slides, wave pool, and themed areas with year-round operation—direct competition in the European indoor water park category with comparable family-entertainment positioning.
• Aqualibi (Walibi Belgium): Indoor tropical-themed water park adjacent to Walibi Belgium theme park. Combines water slides, wave pool, and wellness in a year-round indoor environment—direct competition for Belgian and broader European family visitors seeking indoor water park experiences.

Broad incumbents

• Center Parcs: European vacation resort operator with multiple sites including indoor water parks (Aqua Mundo), wellness, and family activities. Comparable integrated resort + water park + wellness business model, though at larger scale across multiple European geographies.
• Marineland Antibes: Marine and amusement park on the French Riviera, operated as a sister property by Aspro Parks (Alpamare's parent). Closely comparable corporate parent and operational alignment, though its attraction mix (marine mammals, amusement rides) differs from Alpamare's water park focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@alpamare_ch
• Facebookfacebook.com/alpamare
• LinkedInlinkedin.com/company/alpamare-bad-seedamm-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpamare