House of Greenland

What House of Greenland does

House of Greenland is a London-headquartered, privately held creative agency founded in 2015, operating with a boutique headcount in the 11–50 range from a studio in Regent Studios, London E8. Its service offering spans three core pillars — Brand Strategy & Positioning, Creative Services, and Integrated Campaigns — supplemented by specialized modules covering TV Campaigns, Interactive Digital Experiences, and full-stack Branding work. The firm has publicly described itself as an integrated video agency and series/documentaries studio, and operates an experimental sub-brand called "Lab" that surfaces interactive tools and creative experiments on its website.

The agency's commercial model is project-based professional services: bespoke creative and strategic engagements delivered to enterprise clients, with custom pricing per project scope and no publicly disclosed pricing. Go-to-market is direct enterprise outreach augmented by a case-study portfolio on its website and organic presence on Instagram and LinkedIn; there are no product-led, self-serve, or reseller channels. The client roster is selectively prestigious and includes Google (Google Ads "Be where the world decides"), YouTube (global 360 repositioning), Red Bull (gaming subculture content series including documentaries and "Levels"), Apartment List (TV campaign credited with a 50% revenue lift), BT (Skills for Tomorrow reaching 10 million UK business owners), Tate Modern ("States of Matter" interactive experience for the Switch House launch), Cloche & Coupe (brand identity for a Michelin-starred chef's studio), and Google Maps (#OpenToEveryone DEI campaign that recruited 100,000+ SMBs and won a regional Drum award).

Underlying technology is intentionally minimal — there is no proprietary platform, no API, no SDK, no disclosed patents or trademarks, and no integrations catalogued. The defensible assets are reputational: a credentialed portfolio of tier-one enterprise engagements, a self-described "problem-first" creative methodology, and an award recognition from The Drum for the Google Maps DEI program. Operating geographies are flagged as UK, though client work spans global brands; the company is independent with no disclosed parent, no venture or private-equity funding on record, and no M&A or restructuring activity in the public sources reviewed.

Name

House of Greenland

Legal name

House of Greenland

Website

https://houseofgreenland.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Greenland is a London-based boutique creative agency that delivers brand strategy, integrated campaigns, TV/digital advertising, and interactive experiences for global enterprise brands including Google, YouTube, Red Bull, BT, Tate, and Apartment List.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based professional services including brand strategy, creative campaigns, integrated marketing, and digital experiences. Revenue generated through client engagements for named deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

House of Greenland is an integrated creative agency and content studio that provides brand strategy, creative development, and integrated campaign services for global enterprise brands. The firm delivers project-based engagements spanning brand positioning, TV and digital advertising, brand identity design, interactive digital experiences, and content creation, with a stated emphasis on identifying the underlying problem before producing creative output.

Product overview

House of Greenland is a creative agency offering a unified suite of brand strategy, creative, and campaign services. The core offering spans Brand Strategy & Positioning, Creative Services, and Integrated Campaigns, supplemented by specialized modules including TV Campaigns, Interactive Digital Experiences, and Branding. Their experimental sub-brand 'Lab' houses interactive digital tools and creative experiments. Services are delivered as consultancy engagements rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning
• Creative Services
• Integrated Campaigns
• TV Campaigns
• Interactive Digital Experiences
• Branding
• Lab

Quantifiable outcome

• 50% revenue increase for Apartment List
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wieden+Kennedy: Independent creative network recognized for iconic global brand work; broader scale than HoG but a benchmark for the kind of long-form cultural and documentary-style campaigns HoG pursues (e.g. Red Bull).
• Droga5 (Accenture Song): Globally recognized creative agency now part of Accenture Song, operating with significantly broader scale and resources; relevant incumbent competing for the same marquee-brand briefs.

Direct peers

• Uncommon Creative Studio: London-based independent creative agency building brands for global clients like Nike and B&Q; closest peer in positioning, methodology emphasis, and enterprise client roster.
• Pentagram: Independent design consultancy with a London office known for brand identity and visual systems; highly comparable for brand strategy and identity work (e.g. Cloche & Coupe).
• Anomaly: Boutique global creative shop with offices in London and New York, recognized for brand-building integrated work; comparable in scale, model, and client mix to House of Greenland.
• Bartle Bogle Hegarty (BBH): Long-established London creative agency specializing in brand strategy and integrated campaigns for global brands; a frequent competitor for the same enterprise engagements.
• Mother London: Independent London creative agency known for brand strategy and integrated campaigns for major global brands; competes for the same enterprise pitch opportunities as House of Greenland.
• AMV BBDO: London creative heavyweight offering brand strategy, advertising, and integrated campaigns under the BBDO network; competes directly with HoG for major UK enterprise pitches.
• 72andSunny: Independent creative agency with global offices known for culture-led, brand-building campaigns; closely comparable in tone, ambition, and client type to House of Greenland.

Emerging players

• ScienceMagic.Ink: London-based independent creative and influencer agency working with consumer brands; smaller emerging peer operating in a similar boutique creative-strategy space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/houseofgreenland
• YouTubelinkedin.com/company/house-of-greenland
• LinkedInlinkedin.com/company/house-of-greenland
• Instagraminstagram.com/houseofgreenland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Greenland