Zollinger Racing Products

What Zollinger Racing Products does

Zollinger Racing Products (ZRP) is a privately held, USA-based aftermarket powersports parts manufacturer and retailer founded in 2014 by world champion racer Travis Zollinger. The company designs, engineers, and machines precision billet components — primarily for UTVs (Can-Am Maverick X3, Polaris RZR, Honda Talon, Kawasaki KRX/Ridge) and snowmobiles (Polaris, Ski-Doo, Lynx, Arctic Cat) — at its Logan, Utah manufacturing facility using USA-sourced 7075-T6 aluminum, 4140 heat-treated chromoly steel, titanium, and 17-4 stainless steel. Product lines span suspension, wheel hubs, clutch covers, radius rods, drivetrain components, shocks (under the Telos sub-brand), and competition-grade chassis and motors under The Race Shop, with notable proprietary offerings including high-clearance radius rod kits, Desert Edition wheel hubs, the P-85 lightweight billet clutch cover, and the patent-pending DuraPro Magnetic Tether.

ZRP operates a direct-to-consumer e-commerce storefront on BigCommerce alongside a dealer/wholesale channel, and distributes a long tail of curated third-party brands (Straightline, Diamond S, Grip and Rip, Gates, FK Rod Ends, Dynojet, Shock Therapy, Walker Evans, and others) to serve as a single-source specialist for serious builders. Pricing spans $19 entry-level hardware to a $40,000 complete Chromoly/Billet Chassis, with free shipping on USA orders over $300, American Express/Discover/Mastercard/Visa/Google Pay accepted, and contact support at (435) 753-2733. Racing validation includes a UTV World Championship win in a Can-Am X3 equipped with No Limit Front Gusset Kit and pervasive use of the P-85 clutch cover across RMSHA Hillclimb competitors.

The business is independently owned with no disclosed funding, parent company, or institutional investors and no public listing. Operations are concentrated in Utah (Nibley contact/shipping office; Logan manufacturing) and serve North America (USA only). Competitive advantages are anchored in founder expertise, racing pedigree, proprietary part designs, and a multi-brand ecosystem rather than scale economics, software, or AI-driven product or commerce capabilities.

Name

Zollinger Racing Products

Legal name

Zollinger Racing Products

Website

https://zollingerracingproducts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Zollinger Racing Products is a private Utah-based manufacturer and DTC retailer of precision billet aftermarket performance parts — including suspension, wheel hubs, clutch covers, radius rods, shocks, and full chassis — for Can-Am, Polaris RZR, Honda Talon, and Kawasaki UTVs and major snowmobile platforms, serving enthusiast racers and builders across the USA.

Ownership category

akta.pro rank

Product category

Powersports Aftermarket Performance Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

akta.pro secondary industries

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL), Snowmobile Manufacturing (IMACAEAG), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Aftermarket UTV parts
• Snowmobile performance parts
• Billet aluminum components
• UTV suspension systems
• Racing chassis parts

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aftermarket Performance Parts Sales: Direct-to-consumer and dealer/wholesale sales of premium aftermarket parts for UTVs and snowmobiles. Products include suspension components, wheel hubs, clutch covers, radius rods, and drivetrain parts. One-time purchase model with varying price points from $19 to $40,000 per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zollinger Racing Products designs, engineers, and manufactures premium billet aftermarket performance parts for UTVs (Can-Am Maverick X3, Polaris RZR, Honda Talon, Kawasaki KRX) and snowmobiles (Polaris, Ski-Doo, Lynx, Arctic Cat). Core offerings include suspension components, radius rods, wheel hubs, clutch covers, knuckle sets, complete race chassis, and the Telos line of shock absorbers, manufactured in Logan, Utah using precision CNC machining and USA-sourced aerospace-grade materials.

Product overview

Zollinger Racing Products (ZRP) is an aftermarket parts manufacturer and retailer founded by world champion racer Travis Zollinger, specializing in high-performance parts for UTVs and snowmobiles. The company operates a multi-brand portfolio consisting of its own ZRP branded products alongside distributed third-party brands including Straightline, Diamond S, Grip and Rip, Fire and Ice, Gates, HCR, Dura Pro, FK Rod Ends, Dynojet, No Limit, Carl's Cycle, CT Raceworx, Fourwerks, Fragola, Gladiator Tires, K&T Performance, Race Rubber, Raceco, Razor Back, Shock Therapy, Starting Line Products, Switch Pros, Trinity, and Walker Evans. The core product offering spans UTV Parts (including Can-Am Maverick X3, Polaris RZR, Honda Talon, Kawasaki components), Telos branded shock absorbers for both UTVs and snowmobiles, snowmobile performance parts (flywheels, brake discs, clutch covers, suspension), wheels, hardware/components, and The Race Shop competition-grade components. Additionally, the company sells branded merchandise and apparel. ZRP is headquartered in Nibley, Utah and offers free shipping on orders over $300 in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• Telos: Telos UTV shocks and Telos Snowmobile Shocks product lines
• The Race Shop

Products and services

• UTV Parts Aftermarket performance parts for UTVs including suspension components, radius rods, wheel hubs, knuckle sets, and chassis upgrades for Can-Am Maverick X3, Polaris RZR, Honda Talon, and Kawasaki models. Targeted at UTV enthusiasts and competitive racers seeking improved ground clearance, strength, and reduced rotating mass.
• Telos UTV Shocks Premium shock absorbers designed for UTV applications, available for Can-Am (including Defender) and Polaris Ranger vehicles. Sold under the Telos sub-brand by Zollinger Racing Products.
• Snowmobile Parts Performance parts and components for snowmobiles including flywheels, brake discs, clutch covers, suspension components, and drive train parts for Polaris, Ski-Doo, Lynx, and Arctic Cat/Yamaha vehicles. Targeted at snowmobile enthusiasts and competitive racers seeking weight reduction and improved clutch/suspension performance.
• Telos Snowmobile Shocks Shock absorber products for snowmobile applications, compatible with Arctic Cat (Catalyst 858 & 600), Lynx, Polaris (Matryx/Axys), and Ski-Doo (Gen 4, Gen 5 Summit X Expert Freeride) snowmobiles. Sold under the Telos sub-brand by Zollinger Racing Products.
• Wheels Performance wheels product line for UTV and snowmobile applications sold through the Zollinger Racing Products storefront.
• Hardware / Components Technical components including fittings/plumbing, misalignments and spacers, shock components, and specialized tools for UTV and snowmobile maintenance and upgrades.
• The Race Shop Competition-grade parts including chassis, components/hardware, motor, and suspension products designed for serious racing applications. Sold as The Race Shop sub-brand by Zollinger Racing Products.
• Merch & Apparel Branded merchandise including beanies, flags, hats, hoodies, koozies, shirts, and stickers sold through the Zollinger Racing Products storefront.
• No Limit Products Heavy-duty suspension reinforcement products including A-arm HD bushing kits and front gusset kits specifically designed for Can-Am X3 vehicles. Distributed by Zollinger Racing Products under the No Limit sub-brand; a Can-Am X3 reinforced with the No Limit Front Gusset Kit won the UTV World Championship.
• Dura Pro Products Performance accessories including ski dampeners and the patent-pending Polaris Magnetic Tether for Polaris Axys and Pro-Ride snowmobiles. Distributed by Zollinger Racing Products under the DuraPro sub-brand, with lifetime warranty on ski rubbers to original purchasers.
• HCR Products Suspension components including MTS suspension kits, lower A-arm sets, and OEM HD trailing arms for Polaris RS1 and Can-Am Maverick X3 vehicles. Distributed by Zollinger Racing Products under the HCR sub-brand.
• Wilwood Products Brake system components and racing brake equipment distributed by Zollinger Racing Products under the Wilwood sub-brand. The Wilwood storefront on the ZRP site currently has no active product listings.

Quantifiable outcome

• 3.2x stronger than stock radius rods (31,500 lb force capacity)
• +4 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DuraProcoreTechnology or IntegrationZRP distributes DuraPro branded products including the Polaris Magnetic Tether and Ski Dampener. The DuraPro Magnetic Tether is a patent-pending product featuring magnetic attachment technology. DuraPro products come with lifetime warranty on ski rubbers to original purchasers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HCR Suspension: Direct peer: long-travel suspension and a-arm manufacturer for Can-Am Maverick X3 and Polaris RZR. ZRP both distributes HCR products and competes in overlapping MTS suspension kits and trailing arm categories.
• Shock Therapy: Direct peer: aftermarket snowmobile shock specialist serving the same Polaris/Ski-Doo/Arctic Cat mountain and trail rider segments. Comparable premium pricing model and validation through hillclimb and snocross racing.
• Walker Evans Racing: Direct peer: premium shock absorber manufacturer for UTVs, snowmobiles, and off-road vehicles, directly competing with ZRP's Telos shock line. Comparable engineering pedigree, premium pricing, and racing-driven brand position.
• Raceco: Direct peer: custom race chassis and suspension manufacturer for UTV desert racing, overlapping with ZRP's The Race Shop chassis offerings. Comparable customer base of serious racers and comparable $20K–$40K+ chassis pricing.
• Starting Line Products: Direct peer: long-established aftermarket performance parts manufacturer for snowmobiles and UTVs, overlapping heavily with ZRP in clutches, clutching components, and drivetrain parts. Comparable customer base of racers and enthusiasts, similar DTC + dealer model.
• CT Raceworx: Direct peer: UTV aftermarket components manufacturer focused on Can-Am and Polaris platforms, overlapping ZRP in suspension, drivetrain, and chassis reinforcement categories.
• Carl's Cycle: Direct peer: snowmobile performance and drivetrain components specialist, distributed alongside ZRP's own snowmobile lineup. Comparable mountain-riding customer segment and SKU overlap in clutches and brakes.
• No Limit Performance: Direct peer: heavy-duty suspension reinforcement and gusset kits for Can-Am X3 (mirroring ZRP's No Limit sub-brand). Comparable B2B and DTC distribution into the same dealer network.
• K&T Performance: Direct peer: snowmobile performance parts specialist focused on mountain sleds, overlapping in clutches, pipes, and chassis components. Comparable enthusiast/dealer go-to-market.

Broad incumbents

• Fox Factory (FOX): Broad incumbent: publicly-traded leader in off-road and powersports suspension with massive R&D budget, OEM relationships, and global dealer reach. Competes with ZRP's Telos shocks at the high end and sets pricing/performance benchmarks across UTV and snowmobile categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZollingerRacingProducts
• Instagraminstagram.com/zollingerracingproducts
• LinkedInlinkedin.com/company/zollinger-racing-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zollinger Racing Products