WORDLFOLIO
WORLDFOLIO (The Worldfolio) is a Singapore-based B2B business news and media publishing platform founded in 2011 that produces editorial coverage of companies and markets in Japan and South Korea across 15+ industry verticals, monetizing through advertising, sponsored editorial content, and a free monthly newsletter.
- Company typePrivate
- Founded2011
- HeadquartersBukit Merah, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WORDLFOLIO does
WORLDFOLIO, operating under the trade name The Worldfolio, is a Singapore-based B2B business news and media publishing platform founded in 2011. The company produces editorial coverage focused on companies and markets in Japan and South Korea, spanning sectors including manufacturing, finance, medical, chemicals, construction, fashion, cosmetics, food, tourism, logistics, energy, education, and digital transformation. Its content mix includes news articles, in-depth executive interviews, and sector-specific editorial features targeted at senior business decision-makers, investors, and companies seeking international media visibility.
The platform is built on a web-based news and content management system featuring an article archive, a searchable Company Database, and a searchable Leader Database. Distribution is multi-channel: a primary website (theworldfolio.com), a free monthly email newsletter, and active social media accounts on Twitter, Instagram, Facebook, YouTube, and LinkedIn. The company has a strategic media partnership with Newsweek to support a special Japan issue scheduled for November 2026, comprising more than 50 pages of editorial coverage on Japan's economy, industry, and culture.
Revenue is generated primarily through display advertising on the website and sponsored editorial content, including paid articles and executive interview packages. The free monthly newsletter functions as a customer acquisition and engagement channel rather than a paid product. Specific pricing for advertising or sponsored content packages is not publicly disclosed. Headcount is reported in the 101-250 range, and the company is privately held with no disclosed funding rounds, parent company, or institutional investors.
WORDLFOLIO firmographics
Firmographics- Name
- WORDLFOLIO
- Legal name
- WORLDFOLIO
- Website
- https://theworldfolio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WORLDFOLIO (The Worldfolio) is a Singapore-based B2B business news and media publishing platform founded in 2011 that produces editorial coverage of companies and markets in Japan and South Korea across 15+ industry verticals, monetizing through advertising, sponsored editorial content, and a free monthly newsletter.
- Ownership category
- akta.pro rank
WORDLFOLIO industry classification
Industry- Product category
- Business News Media and Publishing
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where WORDLFOLIO is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
WORDLFOLIO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: Revenue generated through display advertising on website and sponsored editorial content including articles and interviews with company leaders.
- Newsletter Subscription: Free monthly newsletter delivering business stories to subscribers, used as customer acquisition and engagement channel.
- Special Publications and Media Partnerships: Partnership with major publications like Newsweek for special Japan issues, creating sponsored editorial content packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free monthly newsletter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WORDLFOLIO product offering
Product offeringCore offering
WORLDFOLIO (The Worldfolio) publishes English-language business, industrial, and financial news focused on Japan and South Korea, delivered through editorial articles, in-depth interviews with company leaders, a searchable company database, a leader database, and a free monthly newsletter. The platform is organized by country and sector (manufacturing, finance, medical, fashion, food, tourism, etc.) and monetizes via advertising, sponsored editorial content, and special co-branded publications such as the Newsweek Japan issue.
Product overview
WORDLFOLIO (The Worldfolio) operates as a business news and media publication platform providing editorial coverage of companies in Japan, South Korea, and other global markets. The platform offers articles, interviews, company databases, and leader databases focused on industry sectors including manufacturing, finance, digital transformation, medical, cosmetics, food, tourism, and others. It functions as a content and information service rather than a traditional software product.
Differentiator
Problem solved
Functional benefit
Products and services
- The Worldfolio Website Platform (articles and interviews) Web-based editorial publication platform delivering in-depth articles and executive interviews on companies in Japan and South Korea, organized by country and sector such as manufacturing, finance, medical, food, and tourism. Targeted at business executives, investors, and companies seeking Asian market intelligence.
- Company Database Searchable database of Japanese and Korean companies accessible on The Worldfolio website, supporting market research and company discovery across sectors including manufacturing, finance, logistics, and food.
- Leader Database Searchable database of business leaders affiliated with Japanese and Korean companies, accessible on The Worldfolio website for executives and investors tracking Asian markets.
- Monthly Business Newsletter Free monthly email newsletter delivering curated business stories on Japan, South Korea, and global markets directly to subscribers' inboxes, used as a top-of-funnel engagement channel for business professionals.
- Sponsored Editorial Content Paid editorial packages producing sponsored articles and executive interviews for Japanese, Korean, and other companies seeking brand visibility and thought leadership through The Worldfolio platform.
- Special Co-Branded Publications Special co-branded editorial publications produced in partnership with major international outlets, exemplified by The Worldfolio's support of Newsweek's special Japan issue for November 2026, featuring 50+ pages of editorial coverage.
- Display Advertising Display advertising placements on The Worldfolio website available to companies seeking visibility to a business audience interested in Japan, South Korea, and global markets.
Companies that use WORDLFOLIO
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
WORDLFOLIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WORDLFOLIO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NewsweekcoreStrategic media partnership for special Japan issue publication. The Worldfolio supports Newsweek on a special Japan issue for November 2026, bringing together more than 50 pages of editorial coverage on Japan's economy, industry, culture and global presence.
- TwitterminorSocial media platform used for content distribution and audience engagement.
- InstagramminorSocial media platform used for content distribution and audience engagement.
- FacebookminorSocial media platform used for content distribution and audience engagement.
- YouTubeminorVideo platform for multimedia content distribution including TV broadcasts and video interviews.
- LinkedInminorProfessional networking platform for B2B content distribution and business audience engagement.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
WORDLFOLIO competitors and assessment
Company assessmentRegional players
- South China Morning Post: The South China Morning Post is a leading English-language Asia business publisher covering Greater China and the broader region. It is comparable to The Worldfolio in format (English-language B2B news, executive interviews, paid subscriptions) and overlapping regional audience.
- The Korea Herald: The Korea Herald is one of South Korea's major English-language newspapers covering business, economy and industry. It is a regional comparable for The Worldfolio's Korea-facing coverage, particularly its executive interviews and company profiles.
Broad incumbents
- Financial Times: The Financial Times is a subscription business newspaper with dedicated Asia coverage and executive interview content. It addresses the same executive and investor personas targeted by The Worldfolio's newsletter and database products.
- Reuters: Reuters is a global news and wire service with deep Asia-Pacific business coverage and a subscription-based professional audience. It overlaps with The Worldfolio on news publishing and B2B intelligence for Japanese and Korean markets.
- Forbes: Forbes is a global business media brand featuring executive interviews, company profiles and sponsored editorial content across regions including Asia. It overlaps with The Worldfolio's mix of paid editorial features, executive interviews and B2B audience targeting.
- CNBC International / CNBC Asia: CNBC operates a global business news platform with Asia-Pacific hubs covering Japanese and Korean markets through articles, video and executive interviews. It competes for the same advertiser and B2B executive audience as The Worldfolio.
- Bloomberg: Bloomberg is a global business and financial news provider with extensive Japan and Korea coverage, subscription newsletters and company/leader data products. It serves the same executive and investor audience as The Worldfolio but at much larger scale.
Direct peers
- Nikkei Asia: Nikkei Asia is the English-language digital arm of Nikkei covering Asian business, with deep Japan reporting and executive interviews. It is the most directly comparable publisher to The Worldfolio in terms of Japan-focused English-language B2B business news and analysis.
Emerging players
- KoreaPro (Korea Investment & Securities): KoreaPro provides English-language Korean company profiles, news and research for global investors. It is an emerging specialist peer that overlaps with The Worldfolio's Company Database and leader profile offerings for the Korean market.
Others
- Dealogic: Dealogic provides financial data, deal tracking and M&A intelligence across Asia-Pacific, including Japan and Korea. It serves a similar institutional investor and corporate audience to The Worldfolio via subscription data products rather than editorial coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WORDLFOLIO social profiles
Digital presenceWORDLFOLIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
WORDLFOLIO leadership team
Management profileNumber of profiles
WORDLFOLIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WORDLFOLIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WORDLFOLIO
What does WORDLFOLIO do?
WORLDFOLIO (The Worldfolio) publishes English-language business, industrial, and financial news focused on Japan and South Korea, delivered through editorial articles, in-depth interviews with company leaders, a searchable company database, a leader database, and a free monthly newsletter. The platform is organized by country and sector (manufacturing, finance, medical, fashion, food, tourism, etc.) and monetizes via advertising, sponsored editorial content, and special co-branded publications such as the Newsweek Japan issue.
Is WORDLFOLIO a public or private company?
WORDLFOLIO is a private company. It is classified as unknown and is currently operating.
When was WORDLFOLIO founded?
WORDLFOLIO was founded in 2011. It employs 101 to 250 people.
Where is WORDLFOLIO based?
WORDLFOLIO is headquartered in Bukit Merah, Singapore, in the Asia region.
How does WORDLFOLIO make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are newsletter Subscription and special Publications and Media Partnerships.
Who are WORDLFOLIO's main competitors?
Regional players on record are South China Morning Post and The Korea Herald. Broad incumbents are Financial Times, Reuters, Forbes, CNBC International / CNBC Asia and Bloomberg. Nikkei Asia is listed as a direct peer. KoreaPro (Korea Investment & Securities) is listed as an emerging player. Dealogic is listed as an others.
Does WORDLFOLIO have an API?
No public API is recorded for WORDLFOLIO.
What industry is WORDLFOLIO in?
WORDLFOLIO's product category is Business News Media and Publishing. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 51311 and its SIC code is 2711.