Getwine

What Getwine does

Getwine (legally GETWINE CC, also trading as Van Riebeeck Drankgroep CC t/a GETWINE) is a Cape Town-based direct-to-consumer wine e-commerce portal founded in 2005 and owned by the Wegner family (Karel Johan, Johannes Godfried, and Adriaan Gerrit Wegner). The company sells South African wines online through its own WooCommerce storefront at getwine.co.za, supported by a basement warehouse in Salt River (Red & Yellow Building, 86 Coleridge Rd) and a physical retail outlet at 57 Harrington Street (Getwine & Liquor Cape Town). Its catalog spans Red, White, Rosé, Sparkling, MCC, Organic, Dessert, and De-Alcoholised wines, with deep varietal coverage including Chenin Blanc, Sauvignon Blanc, Pinotage, Cabernet Sauvignon, Shiraz, and Cape Bordeaux-style blends, including curated award-winning selections drawn from competitions such as Veritas and Winemag reports.

The company operates a hybrid transactional and subscription model. One-time purchases of individual bottles (priced approximately R49.99 to R699.99) and mixed cases (6- or 12-bottle configurations) form the core sales channel, with domestic shipping free over R1,500 and R99 flat-fee below, plus international airfreight to Europe, USA, UK, Hong Kong, Japan, and Singapore. The Wine Club subscription, restricted to South African customers, offers three tiers (The Enthusiast at R620/month, The Connoisseur at R1,090/month, The Collector at R1,590/month), each delivering a 6-bottle case curated by taste profile, with free delivery on the two higher tiers and a 10% reorder discount. Ancillary revenue streams include Personalised Labels, Gift Vouchers, and Stemware accessories. Payments are processed via Virtual Card Services (credit card), Ozow (instant EFT), PayFlex (installments), and Snapscan, with marketing conducted through Sendy-based email, Instagram, Facebook, WhatsApp Channel, blog content, and a Refer Friends program.

Getwine's go-to-market is purely B2C with no enterprise or wholesale accounts evidenced; the customer base consists of individual wine enthusiasts, Wine Club members, and corporate/gift buyers, served primarily via a 11-50 person team. Logistics is outsourced to Aspiring Courier, and the company holds a Western Cape Liquor Board license. The business is self-funded with no disclosed institutional capital, M&A activity, or external investment, making it a small, family-controlled lifestyle/specialty e-commerce operator rather than a venture-backed growth company.

Name

Getwine

Legal name

GETWINE CC

Website

https://getwine.co.za

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Getwine is a Cape Town-based e-commerce portal founded in 2005 that sells South African wines directly to individual consumers via its online store, three-tier Wine Club subscription, and physical retail outlet, shipping domestically and to select international destinations.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Online wine retail
• Wine subscription
• South African wines
• Wine delivery
• Wine e-commerce

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: One-time purchase of individual wine bottles and mixed cases through the online store. Products sold in cases of 6 bottles minimum. Orders delivered via airfreight courier (Aspiring).
2. Wine Club Subscriptions: Monthly subscription model with three tiers. Customers receive curated 6-bottle cases based on personal taste profile. Monthly recurring revenue with delivery included (free on higher tiers).
3. Personalized Labels Service: Custom label printing service for gifting and corporate orders with personalized messaging on wine bottles.
4. Gift Vouchers: Digital gift voucher sales for wine purchases on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Getwine is a South African online wine portal that sells a curated range of South African wines directly to consumers through its e-commerce storefront getwine.co.za and a physical retail store in Cape Town. Its core retail offering is individual wine bottles and mixed cases across red, white, rosé, sparkling, organic, dessert, and Port varietals, complemented by a personalized three-tier Wine Club subscription and ancillary services such as custom label printing, gift vouchers, and stemware. Orders are fulfilled from its Salt River warehouse with next-day Cape Town delivery and insured nationwide shipping.

Product overview

Getwine is an e-commerce wine portal offering South African wines through a unified online shopping platform. The core offering consists of an online wine store with extensive varietal selection (Sauvignon Blanc, Chardonnay, Chenin Blanc, Cabernet Sauvignon, Pinotage, Shiraz, and others) complemented by the Wine Club subscription service with three tiered plans (Enthusiast, Connoisseur, Collector) that provides personalised monthly wine curation. Additional services include Personalised Labels for custom gifting, Gift Vouchers, Stemware accessories, and Mixed Cases. The company also provides personal wine preferences tracking and recommendations for registered users.

Differentiator

Problem solved

Functional benefit

Brands

• Getwine Wine Club: A personalized wine subscription service offering curated wine selections across three tiers (The Enthusiast, The Connoisseur, The Collector) with monthly deliveries to South African customers.

Products and services

• Online Wine Store E-commerce storefront at getwine.co.za where individual consumers browse and purchase South African wines by the bottle or case across red, white, rosé, sparkling, organic, de-alcoholised, dessert, and Port & Sherry categories, with delivery to South African addresses and selected international destinations.
• Wine Club

Quantifiable outcome

• 100% delivery success rate with all wines insured
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core.

• Aspiring CouriercoreChannel Partner/ Reseller/ DistributorLogistics partner for wine and fine art deliveries across South Africa and internationally. Handles door-to-door delivery from warehouse to customer. Contacted from moment wines depart warehouse until delivery.
• Virtual Card Services (Pty) LtdcoreTechnology or IntegrationApproved payment gateway in South Africa for credit card transactions. Uses SSL3 encryption with no credit card details stored on Getwine's website. Internet servers protected by firewalls and intrusion detection systems.
• Western Cape Liquor BoardcoreOthersRegulatory body governing liquor licensing. Getwine holds liquor license as required for wine sales. Located at 6th Floor, Waldorf Arcade, 80 St Georges Mall, Cape Town.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Drizly: US alcohol delivery marketplace aggregating retailers for on-demand fulfillment. Comparable as a DTC alcohol e-commerce channel but operates as a broad multi-category platform rather than a wine specialist with subscriptions and curation.
• Total Wine & More: Large US specialty off-premise alcohol retailer combining extensive physical retail with a strong e-commerce site. Overlaps with Getwine in wine selection breadth, gifting, and DTC shipping, but at vastly greater scale and as a multi-format incumbent.

Direct peers

• Wine.com: Largest online wine retailer in the US, offering a curated multi-origin catalog with subscription-style clubs, gift services, and direct-to-door shipping. Comparable to Getwine as a DTC online wine specialist with subscription and gifting verticals, though operating at much larger scale and broader geographic footprint.
• Firstleaf: Subscription wine club using taste-profile quizzes to deliver personalized cases, similar to Getwine's Wine Club. Closely comparable on the subscription personalization mechanic and tier-based recurring revenue model.
• Winc: US-based wine subscription service offering personalized monthly wine recommendations based on taste profiles. Closely matches Getwine Wine Club's personalization engine and tiered subscription structure, although Winc historically combined DTC with its own wine production.
• Wine Cellar (South Africa): Established South African wine merchant with strong online store, curated selection, and tasting-room presence. A direct regional peer competing for the same domestic wine buyer and gift purchaser that Getwine targets.
• Cybercellar: South African online wine retailer offering a broad catalog of domestic wines with delivery and gift options. A direct domestic peer competing for the same South African wine e-commerce demand that Getwine serves.
• Naked Wines: Subscription-based online wine club that funds independent winemakers and delivers curated cases to members monthly. Directly comparable to Getwine's Wine Club model (recurring curated cases, tiered pricing, customer-funded inventory), though with a global crowdfunding element.

Emerging players

• Vivino: Global wine marketplace and label-scanning community with an integrated online wine shop. Adjacent peer — overlaps with Getwine in wine discovery, recommendations, and DTC purchase, but differentiates via a community-driven catalog rather than curation-led subscriptions.

Regional players

• Norman Goodfellows: Long-standing South African specialist wine and liquor retailer with both physical stores and online ordering. Comparable regional competitor to Getwine, particularly for in-person wine discovery and premium gifting, though primarily South African offline-first.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Getwine
• Instagraminstagram.com/getwine
• Xx.com/getwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getwine