Blaze Emergency Equipment Co

What Blaze Emergency Equipment Co does

Blaze Emergency Equipment Company is a privately held, factory-authorized dealer and service provider of firefighting apparatus, ambulances, and emergency response equipment, headquartered in Forked River, New Jersey. Founded in 2011 by Joseph Howell Jr., a 38-year veteran of the Manchester Volunteer Fire Company #1, the company operates as the exclusive New Jersey representative for three manufacturers: Sutphen (the oldest continuously owned fire apparatus manufacturer in the United States), Alexis Fire Equipment Company (a family-owned custom apparatus builder founded in 1947), and Life Line Emergency Vehicles (a Ford QVM-participating ambulance manufacturer). The company distributes complementary equipment lines including AMKUS rescue tools, 1st In Emergency Products cabinets, FireTech by HiViz LED lighting, and Lakeland turnout and wildland gear.

The business generates revenue through four streams: (i) one-time sales of new custom-built fire apparatus including aerials, rescues, and pumpers; (ii) ambulance and emergency vehicle sales across multiple Life Line model configurations; (iii) ongoing equipment sales of rescue tools, turnout gear, scene lighting, and vehicle outfitting; and (iv) recurring preventive maintenance and 24/7/365 emergency repair services delivered by ASE and EVT certified technicians in alignment with NFPA standards. Pricing is quote-based and not publicly disclosed.

Customers are predominantly career and volunteer fire departments, fire districts, and EMS/paramedic agencies in central and southern New Jersey. Sales coverage is organized by county with dedicated representatives, and the company's competitive positioning rests on the credibility of its firefighter-heavy staff (combined 175+ years of emergency service experience), territorial exclusivity with its OEM partners, and ongoing 24/7 service commitment that produces multi-year maintenance relationships with municipal customers.

Name

Blaze Emergency Equipment Co

Legal name

Blaze Emergency Equipment Company

Website

https://blazeemergency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Blaze Emergency Equipment is a New Jersey-based authorized dealer and service provider for firefighting apparatus (Sutphen, Alexis), ambulances (Life Line), and emergency response equipment, delivering sales, outfitting, and certified 24/7 maintenance services to fire departments and EMS agencies.

Ownership category

akta.pro rank

Product category

Fire Apparatus and Emergency Equipment

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Fire apparatus dealer
• Emergency vehicle sales
• Firefighting equipment distribution
• Apparatus maintenance services
• Ambulance sales

Headquarters

HQ city

Forked River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Apparatus Sales: Sale of new fire trucks including custom-built aerials, rescues, and pumpers from brand partners Sutphen, Alexis Fire Apparatus, and Life Line Emergency Vehicles. Revenue generated through direct sales to fire departments with full apparatus design consultation and post-delivery support.
2. Emergency Vehicle Sales: Sale of ambulances and emergency vehicles through Life Line Emergency Vehicles brand partnership. Includes various models such as Superliner, Paraliner, Victoryliner, Type I, Type II, Highliner, and Neonate/Critical Care vehicles.
3. Equipment Sales: Sale of firefighting and emergency equipment including AMKUS rescue tools, 1st In Emergency Products cabinets, FireTech LED lighting, Lakeland turnout gear and extrication equipment, and Federal Signal equipment.
4. Maintenance and Repair Services: 24/7 emergency repair service and preventive maintenance programs for fire apparatus and equipment. Includes on-site service at customer locations and major repairs at their facility. ASE and EVT certified technicians perform warranty and service work.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Blaze Emergency Equipment Company is a factory-authorized New Jersey dealer that sells new custom fire apparatus (aerials, rescues, pumpers, tankers, remounts) from Sutphen and Alexis Fire Equipment, ambulances and emergency vehicles from Life Line Emergency Vehicles, and complementary firefighting/EMS equipment from brands such as AMKUS, 1st In Emergency Products, FireTech by HiViz, Lakeland, and Federal Signal. The company complements equipment sales with 24/7 preventive maintenance, on-site emergency repair, and warranty service performed by ASE and EVT certified technicians at its Forked River, NJ facility and at customer locations.

Product overview

Blaze Emergency Equipment Co is a fire apparatus dealer and emergency equipment provider serving New Jersey, offering a portfolio of fire trucks, ambulances, specialty vehicles, and life safety equipment combined with expert 24-hour emergency repair service. The company represents Sutphen Fire Apparatus (125+ year family-owned manufacturer), Alexis Fire Apparatus (custom aerials, rescues, pumpers, and remounts), and Life Line Emergency Vehicles (a full line of ambulances including Superliner, Paraliner, Victoryliner, Highliner, Type I, Type II, and Neonate/Critical Care models). Blaze also distributes rescue equipment (AMKUS), emergency vehicle cabinets (1st In Emergency Products), LED scene lighting (FireTech by HiViz), and personal protective equipment (Lakeland). All offerings are backed by ASE & EVT certified maintenance programs available 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Sutphen Fire Apparatus Custom fire trucks, aerials, pumpers, rescues, and tankers manufactured by Sutphen, the oldest continuously owned and operated fire apparatus manufacturer in the country. Blaze is the exclusive New Jersey authorized dealer for Sutphen apparatus and provides consultative apparatus design assistance from concept through delivery and post-delivery support to fire departments.
• Alexis Fire Apparatus Custom-built aerials, rescues, pumpers, and refurbishment/remount projects from Alexis Fire Equipment Company, one of the only remaining family-owned fire equipment manufacturers (founded 1947), served by Blaze as the New Jersey dealer.
• Life Line Ambulances Full lineup of Life Line Emergency Vehicles ambulances sold by Blaze for New Jersey, including the Superliner (largest, highly customizable with 167 or 171 inch body, 72 inch headroom), Paraliner (compact 147 inch body for metropolitan areas), Victoryliner (pre-configured quick-spec), Highliner (heavy-duty 171 inch with 80+ CFT storage), Type I (versatile 147–171 inch on Ford or Dodge chassis), Type II (Ford Transit Mid-Roof hospital transport), and Neonate/Critical Care (specialty transport with air quality control).
• AMKUS Rescue Systems AMKUS battery-powered (ION family with DEWALT FLEXVOLT batteries) and LINE extrication tools for fire rescue operations, distributed and serviced by Blaze as the Southern New Jersey distributor.
• 1st In Emergency Products Emergency vehicle cabinets and products including Fire Command Cabinets, Law Enforcement Weapons Cabinets, and EMS Cabinets, distributed by Blaze as the NJ contact dealer.
• FireTech by HiViz LED Lighting Forward-facing visible LED scene lighting products for emergency vehicles, distributed by Blaze and backed by an industry-only limited lifetime guarantee.
• Lakeland Turnout and Wildland Gear Ergonomic, lightweight turnout gear with athletic cut design, extrication gear, and wildland firefighting gear distributed by Blaze for firefighter protection applications.
• Apparatus Maintenance Programs 24/7 preventative maintenance, on-site emergency repair, and warranty service for fire apparatus covering engine, chassis, transmission, brakes, electrical systems, pumps, aerials, and CAFS, performed at quarterly, annual, and as-needed intervals by ASE and EVT certified technicians aligned to NFPA 1911 standards.

Quantifiable outcome

• 175+ combined years of emergency service industry experience
• +1 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• SutphencoreChannel Partner/ Reseller/ DistributorSutphen is the oldest continuously owned and operated fire apparatus manufacturer in the country, celebrating 125 years of operation. Blaze Emergency Equipment is PROUD to represent SUTPHEN for New Jersey as an authorized dealer.
• Alexis Fire Equipment CompanycoreChannel Partner/ Reseller/ DistributorFounded in 1947, Alexis Fire Equipment has grown from a small fabrication shop to over 55,000 square feet employing 75+ skilled engineers, craftsmen, and mechanics. One of the only remaining family-owned fire equipment manufacturers. Blaze is PROUD to represent ALEXIS for New Jersey.
• Life Line Emergency VehiclescoreChannel Partner/ Reseller/ DistributorLife Line is one of the original manufacturers to participate in Ford's Quality Vehicle Modifier program and an active member of the Ambulance Manufacturer Division (AMD) of NTEA. Blaze represents Life Line Emergency Vehicles for New Jersey.
• AMKUS Rescue SystemscoreChannel Partner/ Reseller/ DistributorBlaze Emergency Equipment Company is now the Southern New Jersey distributor for AMKUS Rescue Systems for sales and service. AMKUS tools include innovative battery powered tools (ION family) with DEWALT FLEXVOLT batteries, and LINE tool family for extrication operations.
• 1st In Emergency ProductsminorChannel Partner/ Reseller/ DistributorBlaze is the NJ contact dealer for 1st In Emergency Products, a manufacturer of emergency vehicle cabinets and products for Fire Departments, Law Enforcement, EMS Agencies, and Paramedics with over 30 years of industry-specific experience.
• FireTech by HiViz LED LightingminorChannel Partner/ Reseller/ DistributorFireTech focuses exclusively on forward-facing visible LED scene lighting products with the industry's only limited lifetime guarantee. Blaze offers FireTech product line for emergency scene lighting.
• Lakeland Fire + SafetyminorChannel Partner/ Reseller/ DistributorLakeland manufactures ergonomic turnout gear with athletic cut design, extrication gear, and wildland fire gear. Blaze distributes Lakeland products for firefighter protection equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sterling Emergency Equipment: Regional fire and emergency equipment dealer offering apparatus sales, equipment distribution, and service across a multi-county territory. Comparable as a similarly sized dealer with overlapping supplier relationships and customer verticals.
• Apollo Fire Equipment: Regional fire equipment distributor and service provider offering turnout gear, apparatus components, and life-safety equipment to fire/EMS departments. Comparable in product breadth, distribution model, and customer base.
• Firematic Supply Company: Northeast regional fire equipment distributor offering apparatus, turnout gear, and emergency response equipment to fire departments and EMS agencies. Comparable in product mix and customer segment to Blaze's equipment distribution stream.
• Atlantic Emergency Solutions: Regional fire apparatus and emergency vehicle dealer serving the Mid-Atlantic, with overlapping product mix (custom fire apparatus, ambulances) and dealer-style go-to-market. Directly comparable as a state/regional apparatus dealer to fire departments and EMS agencies.
• Siddons-Martin Emergency Group: Multi-state emergency vehicle and fire apparatus dealer covering several states with similar apparatus sales, ambulance distribution, and service operations. Directly comparable as a regional dealer with the same customer verticals (fire/EMS departments) and NFPA-aligned service programs.
• Ritter's Fire Equipment: Regional fire equipment distributor and service provider with comparable offerings in turnout gear, apparatus components, and emergency response equipment to municipal fire and EMS customers.

Broad incumbents

• W.S. Darley & Co: Large, established national fire and emergency equipment distributor and manufacturer (Darley pumps, etc.) serving departments across the US. Comparable as a competitor in apparatus/equipment distribution and service, but at significantly greater scale and product breadth.
• NAFECO (National Air Fire Equipment Company): National fire equipment distributor with broad product portfolio (turnout gear, hose, apparatus components) serving municipal and industrial customers. Comparable as a fire equipment distribution competitor with broader geographic and product reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100063505395284
• LinkedInlinkedin.com/company/blaze-emergency-equipment-co

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaze Emergency Equipment Co